--- title: Innovid Reviews meta_title: 'Innovid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 375 reviews by the users' company size, role or industry to find out how Innovid works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 375 scale: '5' date_modified: '2026-07-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Innovid Reviews **Vendor:** Mediaocean **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.1/5.0 **Total Reviews:** 375 ## About Innovid Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. ## Innovid Pros & Cons **What users like:** - Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns. (14 reviews) - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation. (9 reviews) - Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms. (8 reviews) - Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens. (7 reviews) - Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns. (7 reviews) - Easy Integrations (6 reviews) - Easy Setup (6 reviews) - Users appreciate the **efficiency** of Innovid, facilitating engaging video ads across diverse platforms with seamless integration. (6 reviews) - Features (6 reviews) - Simple (6 reviews) **What users dislike:** - Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities. (6 reviews) - Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently. (5 reviews) - Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests. (5 reviews) - Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve. (5 reviews) - Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges. (4 reviews) - Complexity (4 reviews) - Export Issues (4 reviews) - Inefficient Processes (4 reviews) - Integration Issues (4 reviews) - Limited Features (4 reviews) ## Innovid Reviews ### 1. Amazing Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Sreekesh S. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2024 **What do you like best about Innovid?** Ease to use the service , the user friendliness is so good, I was able to be use it easily and also teach it to my supervisor also **What do you dislike about Innovid?** There is not much to dislike actually, I found it as a pleasing service **What problems is Innovid solving and how is that benefiting you?** It helps me to reach my target audience easily and increase brand awareness for my brand ### 2. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Innovid?** The interface for flashtalking is very user friendly. **What do you dislike about Innovid?** When I put in brand codes in, the website does not load **What problems is Innovid solving and how is that benefiting you?** I am able to see the impressions for the campaigns ### 3. Easy and informative **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Innovid?** It gives accurate figures and is easy to access. **What do you dislike about Innovid?** Haven't experienced anything that bothers me. **What problems is Innovid solving and how is that benefiting you?** Incorrecr figures given by media owners ### 4. The platform has seen good performance against campaigns but has a few quirks with the UI. **Rating:** 4.0/5.0 stars **Reviewed by:** Shawna J. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Innovid?** I like the performance seen against my campaigns and the ability to link programmatic display with linear TV to make a more seamless user experience. **What do you dislike about Innovid?** The UI has some clunky features, you would definitely need someone to show you how to use it and not just dive in on your own. **What problems is Innovid solving and how is that benefiting you?** Connecting the user experience between linear and digital by using triggers on TV. We've seen decent performance against our campaigns. ### 5. Expert support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Innovid?** The availability of support when needed is far superior. Even during learning the platform, staff were readily available making our transition so much easier. **What do you dislike about Innovid?** I cannot think of anything I dislike at the moment. There are still more features we have yet to use but are looking forward to. **What problems is Innovid solving and how is that benefiting you?** Dynamic creative access. ### 6. Great platform and workflow, super slow loading though **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Innovid?** The workflow from creative production to campaign management and exporting tags is the best I've worked with. Definitely room for improvement, but overall it is my preferred platform and partner to work with when it comes to Dynamic Creative. Even better than the platform though is the people FT hire. For some reason, they always nail it and hire such helpful, knowledgable and amazing people. **What do you dislike about Innovid?** The platform is so slow at loading making it a struggle to have multiple tabs open at once and adding to the time it takes to work through creatives and campaigns. Always being logged out is a pain Not being able to preview all assets at once with thumbnails in the asset library takes up so much time because you have to go into each individual asset preview - this is a struggle when multiple people work across the account. The reporting section of the platform takes a really long time to load or glitches completely so you need to close and re-login. **What problems is Innovid solving and how is that benefiting you?** Mass versioning, personalisation and faster creative updates (e.g., Hme loan rates, price changes etc) ### 7. Everything works as it should work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Innovid?** The support team and the interface. Support is quick and super friendly and the interface is easy to work with especially for beginner. **What do you dislike about Innovid?** It would be great to share my personal existing Reporting Settings with another team member. **What problems is Innovid solving and how is that benefiting you?** Transforms work processes and make everything more efficient and unified. ### 8. Easy UI, platform makes sense **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Innovid?** The platform is easy to understand, but still provides advanced capabilities for adserving. **What do you dislike about Innovid?** The optional properties section, and the fact that it isn't supported on all browsers, such as Arc. **What problems is Innovid solving and how is that benefiting you?** We are able to easily use the adserver for display advertising across a large number of clients. ### 9. Great tool to review the campaign details **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Innovid?** FT has an easy User Interface that can be used to verify the campaign launch details and other metrics **What do you dislike about Innovid?** Sometimes the imps reported are not matching or are close to what we see in other platforms. **What problems is Innovid solving and how is that benefiting you?** Helps to store the creatives and track the campaign details ### 10. Great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Innovid?** It's easy on the eye and an approachable platform for beginners to the industry. **What do you dislike about Innovid?** I feel like the training resources could be improved to help others moving into the industry. **What problems is Innovid solving and how is that benefiting you?** It is making display advertising easier to create within the required parameters ### 11. FT Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Innovid?** The UI experience is seemless, and very easy to pick up and learn **What do you dislike about Innovid?** The spend is not accurate, as we have to pull spend elsewhere and combine reports **What problems is Innovid solving and how is that benefiting you?** its allowing us to dig deeper into market insights ### 12. Great interface and easy functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Innovid?** The ease of fixing errors. Also the fact that it allows you to QA creatives. **What do you dislike about Innovid?** It is still a new platform for me, so nothing yet! **What problems is Innovid solving and how is that benefiting you?** Being an easy to understand and use ad server ### 13. Best platform for consolidated reports **Rating:** 5.0/5.0 stars **Reviewed by:** Parthvi M. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Innovid?** Platform is easy to use and has good features, implementation is also nice, I use it frequently and it has always been very helpful. We have also integrated this across multiple platforms. **What do you dislike about Innovid?** Please include customer support as we sometimes face some bugs. **What problems is Innovid solving and how is that benefiting you?** This is speeding our report pulling process and saving manual efforts. ### 14. Flashtalking is best to pull consolidated reports for many different social platforms. **Rating:** 4.5/5.0 stars **Reviewed by:** Ankur K. | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Innovid?** Flashtalking is best to pull consolidated reports for many different social platforms. Easy use and implementation. Has many integrated features. I use on a daily basis and feels easy and reliable. **What do you dislike about Innovid?** Slow loading of reports in certain scenarios. **What problems is Innovid solving and how is that benefiting you?** Easy to pull consolidated reports from different social platforms at the same instance. ### 15. Easy to work and export reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Innovid?** The data organization, intuitive website. **What do you dislike about Innovid?** We don`t have full access in Brasil for features like power feeds, scope and etc. **What problems is Innovid solving and how is that benefiting you?** Optimize job at partner and client ### 16. Managing Director **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Innovid?** The support teams, innovation of products **What do you dislike about Innovid?** That we are charged for cookieless tracking and MVO **What problems is Innovid solving and how is that benefiting you?** FT is solving scalability, and complex strategy implementation for us ### 17. Great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Innovid?** Support is very quick and helpful. system looks good so far **What do you dislike about Innovid?** So far not much, will probably have more after more use **What problems is Innovid solving and how is that benefiting you?** ad serving ### 18. The tech seems to glitch a lot. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Innovid?** The reporting and pacing dashboards are easy-to-read views. **What do you dislike about Innovid?** It doesn't always work and there are often glitches. **What problems is Innovid solving and how is that benefiting you?** Reporting and pacing ### 19. Very good! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2024 **What do you like best about Innovid?** I like the innovative use of AI. It feels ahead of it's time. **What do you dislike about Innovid?** Sometimes the AI looks "too AI". I think some work could be done there. **What problems is Innovid solving and how is that benefiting you?** It helps is display our ads in an easy way. ### 20. It was quick to learn, and Customer service was quick to assist with questions and issues. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Innovid?** Easy to learn. It also has a simple interface. **What do you dislike about Innovid?** You cannot modify custom views that you create. **What problems is Innovid solving and how is that benefiting you?** N/A ### 21. Great overview, support and workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Joachim S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Innovid?** Easy to use, fast and great support that is always very quick. **What do you dislike about Innovid?** Can't think of anything :) It has been aproved **What problems is Innovid solving and how is that benefiting you?** Far more faster way of trafficking creatives than the use of separete systems ### 22. Easy to use! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Innovid?** I love the ease of pulling reports and scheduling ads to turn on and off weekly! **What do you dislike about Innovid?** There are some times where it move slower than others and we have had issues of maximum capacity of content before. **What problems is Innovid solving and how is that benefiting you?** I am able to pull all of my platforms into one report by using Flashtalking, which is very beneficial when fill out our internal reports and documents ### 23. Pretty good! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Innovid?** I like the ease of uploading audiences to other social platforms via the audience hub. I love being able to download cross channel reporting. **What do you dislike about Innovid?** The Smart Group scheduling takes a while to load. There are features available on the main social platforms that are not as easy to use on Mediaocean, such as campaign building and duplicating week over week. **What problems is Innovid solving and how is that benefiting you?** They allow us to schedule ads on platforms that don't offer that ability. We are able to pull reports across multiple channels and accounts at the same time. We can push over custom audiences to multiple platforms. ### 24. A comprehensive DCO platform **Rating:** 4.5/5.0 stars **Reviewed by:** Harjeet S. | Senior Digital Designer, Gambling & Casinos, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Innovid?** Flashtalking has a lot of great features we have utilised since we started working with them. We use them to serve our HTML Display ads and the Creative manager is a comprehensive platform to manage these as we work across a number of different markets and campaigns. With our in-house Dev team we are able to build our own banners in our own style and then integrate them with Flashtalking so they are compatible and can be trafficked to the live destination. We have also developed templates with the help of Flashtalking's Dev teams, that allow us to have dynamic elements within the banners to easily swap out messaging, offers, images etc. and create a large number of banners from one template, this is hugely beneficial to us as a company and improving our effiiciencies. Flashtalking also offer courses to gain certification on their platform through Flashtalking Campus which is a great initiative to advance your skills to use the platform and also show to your employer or future employers that you have a good level of understanding and experience using the software. **What do you dislike about Innovid?** Although the Video builder is a great feature sometimes it can be clunky and have some bugs that appear. The Flashtalking team are great at fixing these but they can slow down production when using the Builder. **Recommendations to others considering Innovid:** Think big with what you can do with Flashtalking, there are so many possibilities to make the best use of the platform. IT can solve many problems and also make work a lot easier. **What problems is Innovid solving and how is that benefiting you?** Flashtalking has helped create a link between our production methods and the trafficking of banners when they go live, the Decision Tree is a great feature which allows us to manage the many different creative versions we have and target them to specific user groups. The creative manager has provided a great way for us to manage and store our banners, you can search through the libraries to find the campaign you want and easily see what is currently contained within that. ### 25. Its simple and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Innovid?** How adaptable it is to every size of concept you make **What do you dislike about Innovid?** I'am very used to adobe products so its hard to adjust to the difference in their alignment, snap to grid, and other similar tools **What problems is Innovid solving and how is that benefiting you?** How it simplifies the changes in size of display banners, clicktag placements and animation. ### 26. Great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Innovid?** mostly automated and easy to use. all in one tool **What do you dislike about Innovid?** too many options to the same thing. not possible to edit once its QA approved and few other bugs **What problems is Innovid solving and how is that benefiting you?** all in one tool ### 27. amazing tool, and amazing service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Innovid?** the support is fantastic, special shout out to Diarmuid and Sean with all the support given throughout the partnership **What do you dislike about Innovid?** noting comes to mind. The tool is very good and account managerment is great **What problems is Innovid solving and how is that benefiting you?** is our primary adserver which is great ### 28. Digital designer **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Innovid?** Maybe the way of curated the creative library by campaign **What do you dislike about Innovid?** The creative studio is not efficient when produce large amount of banners. Even simple copy and paste function can work better. I'm not able to paste in place by hitting shortcut key, sometimes it's even not working and I have to refresh the webpage again and again. This significantly slow down the speed of produce banners. **What problems is Innovid solving and how is that benefiting you?** Visually animate the display banners and video ### 29. best crew in cologne **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Innovid?** flexible, fast reaction, good support from traffic and technical side **What do you dislike about Innovid?** the new interface has some issues, and it would be great to make it better **What problems is Innovid solving and how is that benefiting you?** Deliver the Asstes with Video (RichMedia) (redirect) to publisher ### 30. 4C MediaOcean is a great partner for all Activations **Rating:** 5.0/5.0 stars **Reviewed by:** Haley R. | Director, Social | AT&T Business, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Innovid?** reporting and simple QA across team members **What do you dislike about Innovid?** it is glitchy at times unfortunately but our reps help troubleshoot quickly **What problems is Innovid solving and how is that benefiting you?** Reporting is a huge pain across multiple partners and Flashtalking solves that ### 31. easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Innovid?** Nice platform to work on a cookie less environment. **What do you dislike about Innovid?** not as of now, we are still started working on it **What problems is Innovid solving and how is that benefiting you?** Cookie less enviroment ### 32. confusing, lacks clarity, many unnecessary steps **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Innovid?** export and import sheets are really easy and quick **What do you dislike about Innovid?** so many types of decision trees, not being able to edit them, URLs are confusing, you never know if the right creative will serve, reporting is bad, not able to share reports and make them editable, not being able to change the dates, the platform is so not intuitive **What problems is Innovid solving and how is that benefiting you?** - ### 33. Easy to use ad server with terrific support! **Rating:** 4.5/5.0 stars **Reviewed by:** Natalie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2023 **What do you like best about Innovid?** As a beginner in the media industry and starting in the world of programmatic, the idea of using an ad server was daunting and overwhelming but the Flashtalking platform is very easy to navigate and understand and they have fantastic learning resources and support staff to help you along the journey. **What do you dislike about Innovid?** Bugs that come up every now and again can impact the effectiveness of the program and your ability to meet your clients needs if something isn't functioning as it should. **What problems is Innovid solving and how is that benefiting you?** Allows us to store all display and video creative for a massive client and sort out sponsorships and partnerships by campaign. We have the ability to completely personalise creative delivery with decision trees and this makes it really simple to filter multiple creatives to one audience. Integrates really well with our chosen DSP. ### 34. Great timesheet platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kenisha C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Innovid?** Mediaocean is very simple to use and allows me to track my hours put in. I also like that you can specify how many hours you spent in different categories (vacation, sick, job, etc.) and that it also allows you to track what particular account you worked on. **What do you dislike about Innovid?** I do not necessarily like how you have to input the hours. It gets confusing when you complete something in an hour and 10 minutes or 40 minutes. It would be great if there was a drop-down to select the exact time without approximating the numbers to add to the time sheet. Or, instructions detailing how to write the hours to match the same decimal places. **What problems is Innovid solving and how is that benefiting you?** Helping to track the hours that I put into work and to also track my vacation or sick time that I've used so far. Its simple interface makes it easy to share my completed timesheet with my manager and to read any comments they've added. ### 35. Very useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Claudia F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Innovid?** It allows us to dynamically optimise the creatives with different media. The extraction of reports is very simple and always helps us to verify the metrics against the platform. **What do you dislike about Innovid?** The reports we extract from the platform could be more visual in order to be able to share them directly with the client. **What problems is Innovid solving and how is that benefiting you?** The main help for the campaigns we have in social media is to be a verifier that doesn't tend to have major discrepancies with the platform and that helps us in terms of the transparency that the client wants. In the display area, it makes it easier for us to upload campaigns on platforms like The Trade Desk. ### 36. Flashtalking make it easier for us to assign trackings to our creatives. Quick and easy ! **Rating:** 4.0/5.0 stars **Reviewed by:** Clémence H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Innovid?** What I like best is that it's very easy to use and using Flashtalking make it so much easier for us to create our placement with the creative, the trackings and the 3rd party measurer. Indeed, we can apply moat directly instead of putting trackings on every creative, and we can associate our trackings. Then, its very quick to send the creatives to the DSP. Its a gain of time. **What do you dislike about Innovid?** I don't use flashtalking when I have a last minute campaing because we need to review the creatives and sometimes we don't have the time. However, I think the review is very fast and the team give us some valuable feedback. **What problems is Innovid solving and how is that benefiting you?** Flashtalking help us to do our tag plan quicker. Without it, we have need more time to upload the creatives with all the tracking on the DSP. By gaining time, we are able to prepare more campaigns in less time. ### 37. Flashtalking Review **Rating:** 4.0/5.0 stars **Reviewed by:** Alex O. | Senior Designer, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Innovid?** Flashtalking does all that you'd expect, but the best thing over the many years has been the customer service. The team have helped us with many issues - building dynamic HTML banners and, more recently assisting with creating a direct integration with Bannerflow. **What do you dislike about Innovid?** One gripe is the way passwords expire after 90 days, even if the accounts ar in use. One part of the direct integrattion with Bannerflow requires a password. My solution to this has been to set an alarm every 90 days and change my Flashtalking password and then the password in Bannerflow settings, which works, but is less than ideal. **What problems is Innovid solving and how is that benefiting you?** Serving ads and being able to host iFrames created in Bannerflow, including banners with dynamic content, like Live Odds. We have been using Flashtalking for over 6 years and whilst there have been minor hurdels, Flashtalkign has always fulfilled our needs. ### 38. FT vs Adops **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Innovid?** FT is Nice and simple..!!!!!!!!!!!!!!!!!!! **What do you dislike about Innovid?** ..but the reporting needs some change.. It needs to be too.. Nice and simple :) **What problems is Innovid solving and how is that benefiting you?** When I have a problem..I have support on behalf of Solmaz and it's great support! And that's a big benefit. For many other companies, support lags far behind.. ### 39. Great experience dealing with Flashtalking **Rating:** 4.0/5.0 stars **Reviewed by:** Alex P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Innovid?** The ease of uploading data and reviewing creative and the great ongoing support from the team. We are able to churn out multiple sets of creatives and campaigns in quick order and is really helpful for what we're trying to achieve. **What do you dislike about Innovid?** Occasionally can be a bit clunky where one error in the upload file won't let it upload (although it's actually kind of helpful in identifying errors haha). Other than that it, is mostly a seamless process **What problems is Innovid solving and how is that benefiting you?** We are seamlessly able to execute campaign after campaign through Flashtalking with effective and efficient results. It works amazingly well in our fast-paced work environment ### 40. Flashtalking is a bit behind Google in dashboards **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Innovid?** It easy to look up and see creative..... **What do you dislike about Innovid?** I wish the dashboarding options on reporting was better, sometimes you just need to quickly find out how a placement is doing and Flashtalking is a bit behind Googl **What problems is Innovid solving and how is that benefiting you?** better dashboards ### 41. The person in charge of my brands has an excellent treatment. **Rating:** 4.5/5.0 stars **Reviewed by:** Ainhoa R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Innovid?** Its managers. They are fast and help you with everything. They provide extensive support, in addition to the added value they add to the processes by getting fully involved. **What do you dislike about Innovid?** I would like to see improvements in a more direct approach. The execution times (being from two different countries (agency and adserver) sometimes makes it difficult to meet deadlines: e.g. with public holidays in each country). **What problems is Innovid solving and how is that benefiting you?** As an agency, Flashtalking helps us to verify that the players we work with provide us with the correct data. When we have consultancy tests, FT is our verifier. ### 42. Leading to a return on investment, for business **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly R. | Executive Assistant, Public Safety, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Innovid?** Innovids customer support is always quick to respond and provide assistance. **What do you dislike about Innovid?** It is great if their customer support is more proactive and responsive when it comes to helping with certification problems. **What problems is Innovid solving and how is that benefiting you?** Innovid solves the problems of video advertising by offering a platform. Their innovative approach ensures reach and engagement. With their expertise and creativity, they have become one of our video partners. ### 43. Functional for DCO but not for measure **Rating:** 3.5/5.0 stars **Reviewed by:** Valentina C. | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Innovid?** The platform has been pretty functional for our client's DCO initiative, and the decision-making is logical. Also, the support team is willing to help and use to be responsive **What do you dislike about Innovid?** The reporting interface isn't the most friendly, but the most annoying thing for me is that there is no way to obtain the decision variables and to measure by ourself how was their performance. **What problems is Innovid solving and how is that benefiting you?** Decisioning for dynamic creatives. It is convenient when you have multiple criteria and a complex strategy to deliver the advertisement. We have been using this tool for Display and Video creatives ### 44. Team, UI & UX **Rating:** 4.0/5.0 stars **Reviewed by:** Juan Martin M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Innovid?** I think the best part of Mediaocean in my particular case, is the service. The guys are always there trying to help you. The competitors are not so helpful the most of the time. **What do you dislike about Innovid?** By the other hand the UX it's simple but the UI it needs to be updated. Even some of the features of the platform needs to be added or updated by the team. I would like to have the opportunity to make those changes by my side after i learned how to do them. **What problems is Innovid solving and how is that benefiting you?** The FT Track is very useful to us. This allows us to track the users that we going to anonymize with another technology so it's very simple to do a user tracing in a cookieless environment. ### 45. Best Adserver I ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Innovid?** Perfect usability. Perfect service. More than happy. **What do you dislike about Innovid?** That I have to agree the terms of use, ever time I log in **What problems is Innovid solving and how is that benefiting you?** Flahtalking offers by far the best customer service. ### 46. Great ad server with advanced technology which clients love! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Innovid?** I love the advanced technology and the dynamic creative we can use, as it really super charges the activity we run for clients. We don't have the option to use this advanced technology within other platforms, so it provides a great opportunity! **What do you dislike about Innovid?** The only thing that is sometimes challenging are the decision trees as they are a little specific sometimes, but usually the error sorts itself out! If they don't, the support team is always on hand to help **What problems is Innovid solving and how is that benefiting you?** It is solving the backlog that happens with clients producing creative. Sometimes this is a challenge, but they have the raw assets so by being able to make these in Ad Studio, it means we can run creative with what we have! ### 47. FT Review **Rating:** 2.5/5.0 stars **Reviewed by:** Nour A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Innovid?** You can find what you want very quickly. **What do you dislike about Innovid?** UX can be better. Creative manager is slow when uploading assets and creatives. The new creative manager does not have the same flexibility as the old one. For example, it does not allow you to duplicate the creative with the versions. The documentation and help articles are unclear and don't help you achieve what you want. It is also so hard to find the documentations you are looking for. **What problems is Innovid solving and how is that benefiting you?** - ### 48. Dynamic Ads Done Right **Rating:** 4.0/5.0 stars **Reviewed by:** Dsn W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Innovid?** The ability to change creatives whilst they are live, the decision tree is an excellent function, and I love that it talks to DV360 so all display activity can be housed in one place! **What do you dislike about Innovid?** Whilst I love the decision tree, I find it one of the most confusing elements of the platform. Also, editing multiple creatives at once can feel a little clunky sometimes - I don't have a solution for this, but it's maybe something to consider. **What problems is Innovid solving and how is that benefiting you?** It's allowing me to upload dynamic creatives and then change them without going through the tedious re-uploading process. This means the client's needs can be met more quickly than if I weren't running dynamic ads. ### 49. Effective tool, looking forward to its development **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Innovid?** Flashtalking's decisioning and logic tree system is very effective and user friendly. Similarly reporting is easy and effective. The video builder can also be very useful. Flashtalking also has excellent integrations across DSPs and walled gardens. **What do you dislike about Innovid?** The social creative builder follows a powerpoint style approach to animating elements. Its retro and not particularly intuitive, and as a result we don't use Flashtalking for any of our social activity which is a shame because everything else about the platform is a good fit **What problems is Innovid solving and how is that benefiting you?** Flashtalking helps us to create video assets at scale, and utilise smart targeting strategies such as weather and time based triggers (ie TOD, DOW) which allow us to drive engagement with increased relevance. ### 50. Service levels are Extraordinary **Rating:** 5.0/5.0 stars **Reviewed by:** Hasan P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Innovid?** Every member of staff is really knowledgable and helpful no matter how many times you call on them. We use a hybrid managed service, so we ask for pixels, things to be trafficked, creative help and the speed, accuracy and attention to detail has always been at a high level. **What do you dislike about Innovid?** The user interface can be a bit confusing when trying to get to some settings. Maybe make the notifications bigger or easier to see/find or labelled better so it makes sense what each button is. **What problems is Innovid solving and how is that benefiting you?** Having a dynamic creative solution Cookie less solutions for tracking Really knowledageable staff and quick to support Full adserving capability Protected Media for Brand Safety ## Innovid Discussions - [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](https://www.g2.com/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) - 1 comment, 1 upvote - [View Innovid pricing details and edition comparison](https://www.g2.com/products/mediaocean-innovid/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-28+20%3A48%3A02+-0500&secure%5Bsession_id%5D=8335d88c-292b-4b13-97c0-a4164ccf7dc4&secure%5Btoken%5D=9b67454f18a352444daf52e51375b3d556c1995aee233ad2811b6478437a4c60&format=llm_user) ## Innovid Integrations - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## Innovid Features **Channel Functionality** - Display Functionality **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Demand Side Platform Integration - Campaign Scheduling **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top Innovid Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews)