---
title: Finch Reviews
meta_title: 'Finch Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 24 reviews by the users' company size, role or industry to
  find out how Finch works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 24
  scale: '5'
date_modified: '2026-07-12'
parent_category:
  name: Advertising Agencies
  url: https://www.g2.com/categories/advertising-agencies
---

# Finch Reviews
**Vendor:** Finch  
**Category:** [Digital Marketing Services](https://www.g2.com/categories/digital-marketing)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 24
## About Finch
Finch is an eCommerce performance marketing agency, where we&#39;re easing eCommerce pains, one click at a time! We are a full-service digital advertising agency specializing in eCommerce with a global team of expert doers. Through our top-caliber services team, technology, and partners, we provide our clients with unmatched knowledge and execution to reach profit-centric business goals. Our clients hire us to outsource expertise and scale profitably in the crazy, fast-paced world of eCommerce. At Finch, we are not just another digital advertising agency; we are your trusted partner in achieving unparalleled success in the dynamic realm of eCommerce. With a global team of experts, cutting-edge technology, and a commitment to &quot;people helping people,&quot; we deliver comprehensive solutions tailored to your business&#39;s unique needs. Exceptional Services Team Our team of seasoned professionals is at the forefront of the digital advertising industry. With a deep understanding of eCommerce trends and a wealth of experience, we are dedicated to propelling your brand to new heights. From crafting compelling ad campaigns to optimizing your online presence, our experts are your strategic allies in the competitive eCommerce landscape. Cutting-Edge Technology In a fast-paced world where staying ahead of the curve is crucial, we leverage the latest technology to drive results. Our suite of cutting-edge tools and proprietary platform empowers us to deliver data-driven insights by connecting your shopping cart business data with ad channel performance data and your website conversion analytics. All this data finally comes together to paint a more vivid picture of your eCommerce business. Strategic Partnerships Collaboration is key to success. That&#39;s why we have forged strong partnerships with industry leaders and experts. These partnerships enable us to provide our clients with unparalleled access to knowledge, resources, and opportunities. Together, we navigate the complexities of eCommerce and uncover the pathways to profit-centric business goals. Outsourcing Expertise for Scalable Profitability In the ever-evolving eCommerce landscape, success hinges on the ability to scale profitably. Our clients trust us to outsource expertise, allowing them to focus on their core competencies while we handle the intricacies of digital advertising and growth strategies. With Finch as your partner, you can navigate the complexities of eCommerce with confidence. Experience Growth Like Never Before We are dedicated to turning your eCommerce dreams into reality. Whether you&#39;re a startup looking to make a mark or an established brand seeking to expand, our comprehensive, full-service approach will propel you towards profit-centric business goals. Join us down a path where growth knows no limits.




## Finch Reviews
  ### 1. Reliable and Insightful Service for Payroll & Benefits Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Muhammad Z. | Business Development Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about Finch?**

What I appreciate most about Finch is their API's reliability and the proactive support from their service team. Whenever we faced integration challenges, their team was quick to respond with tailored solutions and thorough guidance. Their documentation is clear, and the onboarding process was smooth, which minimized development time on our side.

**What do you dislike about Finch?**

While Finch excels in their support and product stability, I found that the range of available integrations is still growing. There are certain niche HRIS platforms that Finch doesn't yet support, which occasionally requires custom workarounds. Additionally, clearer roadmap visibility on upcoming integrations would be helpful for planning purposes.

**Recommendations to others considering Finch:**

If you're managing multiple HRIS or payroll systems and need a scalable integration solution, Finch is a strong choice. Make sure to align with their team early on regarding your specific platform needs, and leverage their customer support — they are very hands-on. Expect that while most mainstream systems are covered, some edge-case integrations might take additional time.

**What problems is Finch solving and how is that benefiting you?**

Finch is helping us streamline integrations between our internal systems and multiple HRIS/payroll platforms. It reduces the manual effort of managing employee data across systems, ensuring real-time accuracy and compliance with labor regulations. This has significantly improved operational efficiency and reduced human errors in payroll processes.

  ### 2. A Trustworthy Performance Marketing Firm for Increasing E-commerce

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about Finch?**

Having paid media, creative, and strategy all in one location eliminates coordination problems. A firm grasp of the technical aspects of Google Ads, Facebook, Amazon, and up-and-coming platforms. They are aware of how various touchpoints interact in the e-commerce funnel.

**What do you dislike about Finch?**

The initial installation and strategy creation took longer than anticipated. Might be more forthcoming about their pricing structure and minimum commitments.

**Recommendations to others considering Finch:**

Best suited for e-commerce firms seeking a niche partner rather than a generalist agency. Not for small budgets; rather, it works effectively for businesses that are prepared to invest in real performance marketing. Be upfront about your desired frequency of reporting and mode of communication. Plan enough time for onboarding and strategy development, as their methodical approach pays off. Be ready to work together; they get along best with companies that are willing to share information and insights.

**What problems is Finch solving and how is that benefiting you?**

For online merchants, the complicated world of digital marketing is made simpler. Enhancing ROAS and conversion rates across various platforms. In one location, manage Google Ads, Facebook, Amazon advertising, and other channels. Helping companies comprehend and improve the entire customer experience, from awareness to conversion, and offering specialized knowledge to increase marketing initiatives without the need for massive internal teams.

Improved ROI from more effective advertising spending, access to specific e-commerce marketing expertise, time savings from centralized platform management, and strategic advice that goes beyond just campaign implementation.

  ### 3. A True Partner in eCommerce Excellence

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sarah F. | Head of Partnerships and Creative Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 18, 2024

**What do you like best about Finch?**

What I like best about Finch is their consultative approach and commitment to educating the eCommerce marketplace. They take the time to understand every client's unique needs and goals, offering personalized solutions and proactive strategies.

**What do you dislike about Finch?**

I don't dislike anything! I have been happy working alongside Finch.

**Recommendations to others considering Finch:**

My advice to others considering Finch is to fully embrace their consultative approach to marketing and eCommerce. It's also helpful to engage with their team early and openly about your business needs and goals, as their personalized solutions are tailored to fit your unique challenges.  Be prepared for a collaborative partnership, as Finch’s proactive strategies and continuous support are designed to drive long-term success. Trust in their expertise and commitment, and you'll see significant improvements in your marketing performance and ROI!

**What problems is Finch solving and how is that benefiting you?**

I can confidently say that the team at Finch is unparalleled in their commitment to empowering their clients in the eCommerce marketplace. From the very beginning of our partnership, they have demonstrated a consultative approach that goes above and beyond traditional agency offerings. Their team doesn’t just provide solutions — they take the time to understand every business's unique goals and needs.

One of the standout aspects of working with Finch is their dedication to continuous education and innovation. They are at the forefront of the latest eCommerce trends and technologies ensuring that their clients are equipped with the tools needed to stay competitive. Finch's growth and adaptability have also been impressive over the past year. We’ve seen their team evolve and excel, consistently enhancing their expertise. They are not just a marketing agency, but a true partner who invests in their client's success as much as their own.

Finch's commitment to growth and their innovative mindset have made them an indispensable partner for our company. I highly recommend Finch to any business looking to excel in the eCommerce marketplace.

  ### 4. Finch's experise helps us grow

**Rating:** 5.0/5.0 stars

**Reviewed by:** Antero R. | Podcast Host, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 10, 2024

**What do you like best about Finch?**

Finch is often praised for its deep understanding and expertise in Google Ads. They are known for creating effective and efficient ad campaigns that maximize ROI.

**What do you dislike about Finch?**

Digital advertising services can be expensive, and some clients might find the cost of services like those provided by Finch to be a significant investment.

**Recommendations to others considering Finch:**

Finch has been an invaluable partner. Their contribution to our success is undeniable, and I wholeheartedly recommend them to anyone looking to enhance their digital advertising efforts. If you're seeking a partner who will take your Google Ads to the next level, look no further than Finch.

**What problems is Finch solving and how is that benefiting you?**

As someone who has worked closely with Finch, I can confidently say they stand out as a stellar Google Ads partner. Their expertise and dedication have been evident in the consistent positive ROI they've delivered year after year for our business.

What sets Finch apart is their deep understanding of digital advertising and their ability to tailor strategies that align perfectly with our business goals. Their team is not just skilled; they're passionate and genuinely invested in our success. This has translated into campaigns that not only reach but often exceed our expectations.

Their customer service is top-notch, always responsive, and insightful. It's clear that they prioritize our needs and are always on the lookout for new ways to drive better results. Their innovative approach to managing our Google Ads has been a game changer, allowing us to stay ahead in a competitive market.

But it's not just their skill and service that impresses; it's their integrity and transparency. They've been a trustworthy partner, providing clear and detailed insights into our campaigns' performance and areas for improvement. This level of honesty and openness is rare and highly valued.

**Official Response from Phyllis Rush:**

> Thank you so much for the positive review, Antero. We value your business and hope to be working with you long into the future!

  ### 5. Finch Has Been a Valued Partner in Managing our SEM

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

**Reviewed Date:** January 12, 2024

**What do you like best about Finch?**

Finch account team has always been good in their communications and support for our account.  Our Finch account managers have always been quite knowledgeable and diligent in managing/optimizing our campaigns.

**What do you dislike about Finch?**

I don't really have any complaints.  I know that all companies have turnover on account teams due to layoffs, promotions, or simply shifting workloads. I've had a handful of different account managers at Finch assigned to our account, and it's sometimes tough to start-over with a new acct mgr but as mentioned, I've always had a great experience with all of the account team members.

**Recommendations to others considering Finch:**

I know that Finch offers several marketing solutions.  I would recommend discussing your needs with them and have them walk through their specific solutions. Also, communicate your goals and expecations clearly upfront.

**What problems is Finch solving and how is that benefiting you?**

Finch has been helping us to manage and optimize our Google SEM campaigns for several years.  During this past year and continuing into 2024, they have helped us expand our reach into new international markets, test keywords for seasonality, explore & implement SKAGs (also de-SKAG where needed), trouble-shooting any conversion tag issues, and explore/test new growth opportunities to scale/optimize our campaigns.

  ### 6. Excellent PPC and paid advertising agency

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daniel A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 10, 2024

**What do you like best about Finch?**

Initially, we used Finch because of their software but actually it's the people that make Finch a success. Our account managers are extremely dedicated, knowledgeable and hardworking.

**What do you dislike about Finch?**

It doesn't matter so much in this day and age, but Finch does not have a UK office, so face to face meetings are a rarity.

**Recommendations to others considering Finch:**

I would highly recommend Finch for PPC, paid social and display advertising.

**What problems is Finch solving and how is that benefiting you?**

Outsourcing our paid advertising makes sense for us as a business, but finding a trusted partner can be challenging. We stumbled across Finch at an industry event and have enjoyed great results and a fantastic relationship ever since.

**Official Response from Phyllis Rush:**

> Daniel, thank you so much for your kind words. We value your business and are proud to be your trusted partner!

  ### 7. It was good while it lasted

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 08, 2022

**What do you like best about Finch?**

Nate was great to work with, he did a good job managing our campaigns. He also went above and beyond by assisting with our transition when we left Finch.

**What do you dislike about Finch?**

In my opinion, Finch is too expensive for the service they were providing. I recently moved to a new agency for this reason. It's pretty clear that the management team at Finch is either out of touch or just laser-focused on pivoting the Finch business model while not being too concerned about retaining existing clients and creating long-lasting relationships. 

Finch attempted to lock us into a contract and charge us for software that the Finch team built and would be using internally.

**What problems is Finch solving and how is that benefiting you?**

Finch managed some of our ad campaigns.

  ### 8. Finch works! We have used them to meet our digital marketing goals for the last 12 months.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 23, 2020

**What do you like best about Finch?**

We have dedicated CSM's that work with us to optimize our campaigns and offer strategic advise when it comes to improving our yield. The Finch online platform is always being improved and refined. They take feedback about their insights portal seriously.

They are also open to our ideas and strategic tactics.

**What do you dislike about Finch?**

Changes are slow to implement because of the nature of their machine learning algorithm, but after "ramp up" time, they work.

**Recommendations to others considering Finch:**

Try them for 6 months.

**What problems is Finch solving and how is that benefiting you?**

Problems Finch helped us solve: 
- scaling our ads for our extensive product catalog. 
- tracking and attribution errors and confusion

Benefits: 
Identifying new campaign types and strategies that have helped us optimize our spend. We've been more efficient in our ad spend then we ever have been, and we've seen year over year growth.

  ### 9. Finch is a fantastic advertising agency that has help us with Google, Bing, Youtube and Amazon ads.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 19, 2021

**What do you like best about Finch?**

Excellent communication and consistently achieves ROAS goals

**What do you dislike about Finch?**

Very few complaints. We have worked with them for years and only rarely have they failed to meet ROAS goals which is our primary KPI

**What problems is Finch solving and how is that benefiting you?**

They allow granular management of ads on multiple platforms allowing us to focus ad spend where is makes the most impact without any waste.

  ### 10. Finch helped us scale our SEM efforts

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kevin D. | Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 19, 2021

**What do you like best about Finch?**

The management of google adwords and bing have saved us money and helped us drive more traffic efficiently. We are able to let the software handle much of the management and it allows us to focus on other parts of our digital business.  Our account reps work hard and provide excellent advise as we look to continue to grow.

**What do you dislike about Finch?**

We have had some turnover in our account reps.

**What problems is Finch solving and how is that benefiting you?**

We are working to own our branded terms across SEM channels and capitalize on new users through generic terms and audiences. Our CPA has come down and we have seen our ads perform better than ever before.  We have been able to significantly increase our spends and continue to see higher ROAS than when we started.


## Finch Discussions
  - [What is Finch used for?](https://www.g2.com/discussions/what-is-finch-used-for) - 1 comment

- [View Finch pricing details and edition comparison](https://www.g2.com/products/finch/reviews/finch-review-9864817?section=pricing&secure%5Bexpires_at%5D=2026-07-22+09%3A44%3A03+-0500&secure%5Bsession_id%5D=38c7a167-1bb8-4043-b258-84bcbcb47195&secure%5Btoken%5D=9034bfd05a955bf29f2766cfe171287717fd95d7128f027b36eefd2f2a76b86f&format=llm_user)

## Finch Features
**Planning**
- Needs Assessment
- Resource Allocation
- Stayed within Budget
- Statement of Work
- Best Practices

**Other Platform Features**
- Notifications & Reminders
- Contract Database
- Contract Compliance
- Integrations / APIs
- E-Signature

**Delivery**
- Technical Expertise
- Met Deadlines
- Meeting Management
- Project Updates
- Scope Management
- Roll-out

**Team Quality**
- Change Management Skills
- Executive Presence
- Vertical Expertise
- Technology Partnerships

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