--- title: Fello Reviews meta_title: 'Fello Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 115 reviews by the users' company size, role or industry to find out how Fello works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 115 scale: '5' date_modified: '2026-07-17' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Fello Reviews **Vendor:** Fello **Category:** [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) **Average Rating:** 4.8/5.0 **Total Reviews:** 115 ## About Fello Fello is an AI-powered real estate technology platform headquartered in Cleveland, Ohio. Founded in 2019 by Ryan Young, a third-generation real estate professional who built the #1 large team in Ohio and a top-15 team nationally (WSJ RealTrends), Fello was created to solve a problem Young lived firsthand: real estate teams were spending more and more on leads while the opportunities already sitting in their own database went unworked. Today, Fello serves more than 1,000 WSJ RealTrends real estate teams and has influenced over $1 billion in listing revenue. At the core of Fello is a Living Database. Fello enriches every contact daily across 100+ data points, such as equity, interest rate, home value, ownership changes, and intent signals, so teams always know who's most likely to move. On top of that foundation sits Felix, Fello's AI teammate: an autonomous sales agent that calls, texts, and emails contacts 24/7, grounded in live property data rather than a generic script. Felix qualifies real intent, holds context across every conversation and channel, and hands off ready-to-move contacts to agents with a warm transfer and full history. There's no workflow building or configuration required. Fello also includes a full marketing suite (email nurture, landing pages, and forms) and an agent workspace that surfaces the day's priority conversations, and it connects it to your CRM. Fello and Felix exist to turn a team's existing database, an asset most teams already paid to build, into a reliable, ongoing source of business, instead of leaving that job to inconsistent agent follow-up or expensive, high-turnover ISAs. Fello finds the opportunity by keeping data current and surfacing who matters now. Felix works it, running follow-up every day whether or not the team is available, and delivers only qualified handoffs. The team closes it, stepping into warm conversations with context instead of cold leads. Real estate teams typically use Fello and Felix to reduce reliance on portal leads and recover deals that would otherwise go cold or list with a competitor. ## Fello Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Fello, which enhances navigation and overall experience for making informed decisions. (34 reviews) - Users find Fello to be **extremely helpful** , appreciating its automation and resources for client engagement and lead management. (28 reviews) - Users are impressed by Fello's **exceptional customer support** , making training and using the software easy and efficient. (26 reviews) - Users value the **smart AI automation** and **user-friendly design** of Fello, enhancing their real estate decision-making. (19 reviews) - Users praise Fello for its **effective lead generation** , enabling enhanced engagement and conversion from a vast database. (19 reviews) - Users praise Fello for its **business growth capabilities** , enhancing lead generation and nurturing for real estate professionals. (18 reviews) - Automated Messaging (16 reviews) - CRM (14 reviews) - Automation (12 reviews) - Data Management (12 reviews) **What users dislike:** - Users are frustrated with **inaccurate information** from Fello, affecting the reliability of valuations and insights provided. (6 reviews) - Users find Fello's pricing structure **expensive** , particularly the per-seat cost that can be hard to justify. (5 reviews) - Users highlight the **poor lead quality** which complicates contact efforts and impacts database integrity. (5 reviews) - Users find the **difficult learning** curve challenging initially, though coaching helps clarify the terminology eventually. (4 reviews) - Users experience **integration issues** with Fello, finding it cumbersome to switch between Fello and FollowUpBoss. (4 reviews) - Users are disappointed by the **lack of essential features** like social remarketing and persistent AI interfaces in Fello. (4 reviews) - Users find Fello's features to be **overwhelming** , especially for those who are less tech-savvy. (4 reviews) - Users struggle with **email management** , particularly in retrieving important emails that often land in spam folders. (3 reviews) - Learning Curve (3 reviews) - Complexity (2 reviews) ## Fello Reviews ### 1. Fello - Misleading Promises and Poor Support **Rating:** 0.5/5.0 stars **Reviewed by:** Kevin B. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Fello?** The sales pitch was the best part of the entire experience 7 months into an initial contract. **What do you dislike about Fello?** I don't like anything about Fello. It has been a complete waste of money, time, and effort. All it does is duplicate what my CRM already does. It's insulted clients with offers of purchasing their property above or below their value, despite my instructions. During onboarding, they didn't disclose an additional $20 monthly fee to sync my CRM, which was frustrating. They promised to fill in blanks, but they only work with email addresses, not phone numbers, rendering the service useless for me. Their offers are often undervalued or unrealistic, which has damaged client relationships. The customer service is unresponsive and unhelpful, taking up to sixteen days to respond to requests. The setup was a painful process, taking over a week. Overall, Fello doesn't add anything to what I already get from kvCORE. **What problems is Fello solving and how is that benefiting you?** I hired Fello to fill in the blanks of leads as a real estate broker, but they haven't addressed my needs. **Official Response from Jamie Muenchen:** > Thank you for taking the time to share your experience. We’re sorry to hear Fello did not meet your expectations. We understand how frustrating it can be when onboarding, product expectations, communication, or outcomes don’t align with what you anticipated. Feedback like this is never easy to receive, but we take it seriously and use it to continue improving both our product and customer experience. We appreciate you giving Fello a try and sharing candid feedback about your experience. ### 2. Seamless, Professional Experience—Outstanding Support from Tamara at Fello **Rating:** 5.0/5.0 stars **Reviewed by:** Sonia C. | Head Knitwear Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Fello?** Tamara McKinny at Fello has been absolutely outstanding to work with. She consistently brings positive energy to every interaction and is always smiling, approachable, and genuinely invested in our success. Her follow-up is exceptional — she is responsive, efficient, and always makes sure nothing falls through the cracks. What truly sets Tamara apart is how well she listens and takes the time to fully understand our business needs. No question is ever treated as “stupid,” and she creates an environment where collaboration feels easy and productive. She also goes above and beyond by bringing in colleagues and specialists from different departments to help further tailor the software to better support our business performance and goals. Tamara has made the entire experience seamless, professional, and enjoyable. She is an incredible partner and a huge asset to Fello Sonia Cozzi Fello user **What do you dislike about Fello?** ........................................ **What problems is Fello solving and how is that benefiting you?** My success manager always work diligently to solve all problems **Official Response from Jamie Muenchen:** > We are grateful for your kind words about Tamara and the support she has provided. We strive to create a collaborative and productive environment for our customers, and we are pleased to hear that you have experienced this firsthand. We appreciate you! ### 3. Fantastic FollowUpBoss Integration, Reliable Data, and Zero-Management Email Leadflow **Rating:** 5.0/5.0 stars **Reviewed by:** Sean W. | Founder / Associate Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Fello?** The integration with FollowUpBoss is fantastic; it's a smooth part of my CRM, including an Action Plan to remind me to call people who inquire through Fello. The data is incredible; I love taking a call and going to a listing appointment with multiple AVMS, the mortgage info, reliable owner info, etc. The mortgage and owner info has been highly reliable so far. The hands-off email campaigns are also fantastic, they create regular leadflow with ZERO management from me, and with a professional, non-invasive, value-add tone that I respect. Finally the customer service, support, and general vibe of the team is fantastic, they have been great to work with and really invested in my success, even as a small single agent. **What do you dislike about Fello?** The postcard campaigns were very unsuccessful and expensive; I wasted a lot of money on those before taking a hard look at the analytics. **What problems is Fello solving and how is that benefiting you?** Better information when approaching sellers. The ability to offer sellers what they often are aware of wanting (a quick online number), as a way to meet their immediate needs while helping to educate them. A genuine, hands-free way to manage long-term nurture of low-intent contacts with excellent white-label setup; fantastic branding for me. **Official Response from Steve Hartman:** > Thank you, Sean, for sharing your positive experience with Fello! We're thrilled to hear that you find the Follow Up Boss integration seamless and the data reliable. Fello's data is a HUGE differentiator. It's great to hear that Fello is helping you approach sellers with better information and providing a hands-free way to nurture leads. Your comments about our customer service, support and the "vibe" across the team is greatly appreciated. We hate to brag, but the team is fantastic here. We are sorry your experience with the postcard campaign was unsuccessful.If you have any further feedback or suggestions, please feel free to reach out to our support team. We're here to support your success and are grateful for the opportunity to work with you. ### 4. Fello Makes Our Follow-Up Smarter And More Targeted **Rating:** 5.0/5.0 stars **Reviewed by:** Greg M. | Lead Agent and Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Fello?** I like that Fello gives our clients reliable, up-to-date insights on their home’s equity. It lets us focus our follow-up on the people who are actually engaging with the platform. The ability to “Enrich” contact information is especially helpful, because it shows us when someone is not just a buyer lead but also a homeowner and potential seller. The integration with our CRM is fantastic and keeps everything in one place. Lastly, our rep, Tamarah, has been incredibly helpful with onboarding and is always sharing great ideas on how we can use Fello at a higher level. **What do you dislike about Fello?** The only thing that took a little time was getting used to Fello’s terminology and how that language relates to each contact. There was a bit of a learning curve at first, but once I understood the labels and what they meant, everything made a lot more sense. **What problems is Fello solving and how is that benefiting you?** Before Fello, we didn’t have a clean way to integrate home value tools with our CRM or easily see how our leads were interacting. We also had no simple way to know whether a “buyer lead” already owned a home. Fello solves both problems by tying engagement data directly into our CRM and showing us which leads are also homeowners, so we’re working with better, clearer data on everyone in our system. **Official Response from Steve Hartman:** > Greg, thank you for sharing your positive experience with Fello! We're thrilled to hear that our platform is helping you provide reliable insights to your clients and focus your follow-up efforts effectively. We appreciate your feedback on our terminology and are glad to hear that once you got the hang of it, everything fell into place. It's fantastic to hear that Tamarah has been a valuable resource for you during onboarding and beyond. We're committed to providing excellent customer support to ensure you get the most out of Fello. The Fello team is here to help and support you every step of the way. Thank you for choosing Fello! ### 5. Outstanding Features and Automation That Drive Our Business **Rating:** 5.0/5.0 stars **Reviewed by:** Anna T. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Fello?** Fello has so many great features and resources. It’s we love the automation of emails that go out that provide a touch point for our database and the AI features that help us determine which leads to reach out to. It’s really been helpful for our business. **What do you dislike about Fello?** This is not just Fello - this is any lead source that is providing home estimate or home valuations, but sometimes the numbers or the value can be a little off because the estimator took doesn’t always take into account any updates. But that is normal with a tool like that. That’s not much we don’t love about Fello! **What problems is Fello solving and how is that benefiting you?** Before Fello, we didn’t get in front of our database as much as now. And now that we are more top of mind and fellow sends consistent reminder emails of home valuation, we have been able to convert more of our existing leads. It’s definitely been a win for us in our business, and we are super thankful for Fello! **Official Response from Steve Hartman:** > Anna, thank you for sharing your positive experience with Fello! We are thrilled to hear that our automations and AI capabilities have been beneficial for your business. We understand your feedback regarding the accuracy of home estimates and valuations. We do offer a way to update the home value so the clients see your estimate. Reach out to success for assistance if needed. It's great to hear that Fello has helped you stay top of mind with your clients and convert more leads. We appreciate your support and are grateful to be a part of your success. If you ever have any further feedback or questions, please feel free to reach out to us. We are here to support you every step of the way! ### 6. Fello Drives Engagement with Targeted Messaging **Rating:** 5.0/5.0 stars **Reviewed by:** Bill P. | Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2025 **What do you like best about Fello?** Although I have a very good CRM, I find that there are too many procedures involved in sending an effective message to my database. Fello, on the other hand, is targeting the high-propensity members of my database with appealing offers, and as a result, we are receiving responses and starting conversations. **What do you dislike about Fello?** This technology feels far more advanced than my current understanding of AI, which makes me a bit apprehensive that I might be missing important aspects. Clearly, I have some catching up to do. **What problems is Fello solving and how is that benefiting you?** The real estate industry is layered with complexities, especially when it comes to lead generation, which is often surrounded by compliance challenges. Being able to connect with more high-intent individuals who explicitly grant permission to be contacted truly changes the game. I have always felt that sending cards, letters, and mailers to entire subdivisions was inefficient and wasteful. Now, with Fello and its AI systems, I am better able to identify the right people to engage with, focus my efforts, and ensure I am reaching those who matter most. **Official Response from Steve Hartman:** > Thanks for your review, Bill! We're happy to hear Fello is helping you focus your efforts on the right people. We understand that AI technology can feel overwhelming at first, but we're here to support you in understanding and utilizing Fello's capabilities to their fullest potential. Reach out to your CSM and they'll be able to help make the complex simple. ### 7. Powerful Seller Search and Insights That Boost Conversion **Rating:** 5.0/5.0 stars **Reviewed by:** Takyla S. H. | Agency Owner and Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Fello?** I appreciate how the system can search through my database to identify potential sellers among the many contacts available, as well as the additional enhancement features it offers. Noticing lost opportunities, such as when a home is listed with another agent, is also valuable. It serves as a reminder that I may need to improve my follow-up efforts to increase conversion. **What do you dislike about Fello?** When it comes to pricing structure, as a boutique firm, I am seeking a solution that offers all the features I need at the most cost-effective price. I want the system to provide tools that will help both myself and my agents serve our clients more efficiently, while keeping costs as low as possible. They provide what we need and it's competitive but always looking to help with costs. **What problems is Fello solving and how is that benefiting you?** Having the system search my database to find potential sellers amongst the many people in your database and the enhancement features. **Official Response from Steve Hartman:** > Thank you for sharing your feedback on Fello! We're thrilled to hear that you appreciate the powerful seller search and insights our system provides. We understand the importance of identifying potential sellers and lost opportunities to improve conversion rates. We strive to offer the tools you need to serve your clients efficiently while keeping costs in mind. Thank you for choosing Fello! ### 8. Effortless Customization and Outstanding Support with Fello from Jamie Pedersen! **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel O. | Leasing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Fello?** We’ve been able to tailor Fello to our needs without any hassle, and it’s been simple to fold it into our daily lead-gen routine. The different segments are helpful, the site is easy to use, and Jamie Pedersen has been incredible throughout the process. She’s always just an email away, and her biweekly calls make onboarding feel manageable. She constantly shares small tips that make our experience even better. She asks questions about what our pain points are and our pillars of business and then has used that information to build our Fello to work even more effortlessly for us. **What do you dislike about Fello?** I wish it was more sync'd with Follow up boss without the need for workflows. I can say that our success manager has handled all of our workflows so this hasn't been a real issue. **What problems is Fello solving and how is that benefiting you?** Before Fello, we were using another home-value system that was easy enough but didn’t give us any meaningful data to use in real conversations with our clients. It also didn’t offer any insight into why someone might be thinking about selling or becoming a hot lead. Fello gives us all of that. It pulls in tons of information with almost no work on our end, scores each lead, adds them to a hot sheet, and even gives us talking points for outreach. And any time we’ve had a question, our Success Manager, Jamie Pedersen, jumps right in and makes everything simple. It truly feels like she’s part of our team. **Official Response from Steve Hartman:** > Thank you for sharing your positive experience with Fello! We're thrilled to hear that Fello has been tailored to your needs to seamlessly work into your daily routines. There's so much value in the data to help guide conversations with the right clients at the right time! Jamie is a rockstar and we're glad she has helped with the Follow Up Boss integration. She provides outstanding support and valuable insights to enhance the experience. Thank you for choosing Fello! ### 9. User-Friendly, Powerful, and Outstanding Support with Fello **Rating:** 5.0/5.0 stars **Reviewed by:** Christyna B. | Independent Real Estate Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Fello?** I like that Fello is user friendly, a real effective way to find and do business. From filling in the blanks in my database, to providing landing pages for easy Open House sign in's, providing marketing postcards to encourage interaction from my database. The list goes on and on. It is easy to make the investment into Fello because not only is it easy to learn and implement protocals but you can integrate it with your CRM and most importantly, I love that I have the support team. Working with Jamie P. is the greatest thing next to sliced bread. She helps me learn Fello, but more importantly makes it easy for me to understand and work the platform and she constantly reveals the benefits of using Fello. **What do you dislike about Fello?** The credits! but that is more of a selfish thing. LOL **What problems is Fello solving and how is that benefiting you?** Fello is allowing me to interact more with the lesser known individuals in my database. Fello holds me accountable to being there for my database and building a stonger community within it. **Official Response from Steve Hartman:** > Christyna, thank you for your glowing review of Fello! We are thrilled to hear that you find the investment well worth it. It's great to hear you find Fello user-friendly and powerful, and that our support team, especially Jamie, has been so helpful to you. Jamie and our entire success and support teams are the secret sauce to Fello! It's great to hear that Fello is helping you interact more with your database and build a stronger community within it. We are here to support you every step of the way! ### 10. Fello Supercharges Lead Engagement and Team Productivity **Rating:** 5.0/5.0 stars **Reviewed by:** Ed K. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Fello?** Our team of 40 agents has been using Fello, with about 10 agents currently assigned seats. We manage roughly 30,000 leads and bring in additional traffic from Realtor.com, and so far we’ve been very happy with the platform. With the help of Fello’s incredible support team, we’ve been able to engage with hundreds of leads that we likely wouldn’t have reached on our own. We’ve already set several appointments, and our email engagement rates are noticeably higher than before. Their team has also been instrumental in helping us build effective SmartLists and notifications for our unique system, which has made it easier for our agents to identify and call potentially hot leads at the right time. The only challenge we’ve encountered is the per-seat cost. Because only a quarter of our agents need active access, paying for 40 seats isn’t practical for us. Consistent weekly trainings to keep the entire team engaged and confident in the platform is our next priority. Overall, Fello has been a strong value-add for our team and our clients! **What do you dislike about Fello?** The per-seat cost. We would prefer to pay based on the number of leads we are nurturing, rather than how many agents we have on the team. There are too many agents that do not take full advantage of the systems we have to offer, so paying for another system for each of them is difficult to justify **What problems is Fello solving and how is that benefiting you?** We had difficulty nurturing so many leads on a consistent basis, especially those of which we did not have accurate information for. Fello solved the issue of finding the CORRECT information, and has taken care of nurturing all our homeowner leads without us having to press any buttons. **Official Response from Steve Hartman:** > Thank you for sharing your positive experience with Fello! We are thrilled to hear that our platform has helped your team engage with leads more effectively and increase email engagement rates. We appreciate your feedback regarding the per-seat cost and understand your concern about paying for unused seats. We will take this into consideration as we continue to improve our product. We are glad to hear that Fello has been instrumental in helping you build SmartLists and notifications for your unique system, making it easier for your agents to identify and reach out to potential leads. We are committed to providing ongoing support and training to ensure your team maximizes the benefits of our platform. If you have any further suggestions or need assistance, please feel free to reach out. Thank you for choosing Fello! - [View Fello pricing details and edition comparison](https://www.g2.com/products/fello-fello/reviews/fello-review-12346935?section=pricing&secure%5Bexpires_at%5D=2026-07-22+22%3A37%3A11+-0500&secure%5Bsession_id%5D=9e48f58e-c56e-4611-b0c5-92aa94746349&secure%5Btoken%5D=4fe5c2d1584eb5e15a09745356e76db3319240e7a983d9bccd519ff81c2f4fba&format=llm_user) ## Fello Integrations - [API Nation](https://www.g2.com/products/api-nation/reviews) - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) - [Followup CRM](https://www.g2.com/products/followup-crm/reviews) - [FollowUp Inc](https://www.g2.com/products/followup-inc/reviews) - [Homeward](https://www.g2.com/products/homeward/reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - [Propertybase](https://www.g2.com/products/propertybase/reviews) - [Real Geeks](https://www.g2.com/products/real-geeks/reviews) - [Sierra](https://www.g2.com/products/sierra/reviews) - [Sierra Interactive](https://www.g2.com/products/sierra-interactive/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zillow](https://www.g2.com/products/zillow/reviews) ## Fello Features **Administrative** - Contact Management **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Asset Management** - Property Search - Residential Property Data Management - Rental Property Data Management - Geospatial Intelligence **Operational** - Contract Management - Communication Tools - Mobile App - Opportunity Tracking - Agent Monitoring **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Portfolio Management** - Portfolio Risk Management - Report Generation - Integrate With Investment Software - Market View **Platform Branding** - Operability - Brand Management **Agentic AI - Property Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform Content** - Communication Management - Website Management - Campaign Building **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Fello Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,494 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - 4.3/5.0 (401 reviews)