--- title: Fello Reviews meta_title: 'Fello Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 115 reviews by the users' company size, role or industry to find out how Fello works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 115 scale: '5' date_modified: '2026-07-17' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Fello Reviews **Vendor:** Fello **Category:** [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) **Average Rating:** 4.8/5.0 **Total Reviews:** 115 ## About Fello Fello is an AI-powered real estate technology platform headquartered in Cleveland, Ohio. Founded in 2019 by Ryan Young, a third-generation real estate professional who built the #1 large team in Ohio and a top-15 team nationally (WSJ RealTrends), Fello was created to solve a problem Young lived firsthand: real estate teams were spending more and more on leads while the opportunities already sitting in their own database went unworked. Today, Fello serves more than 1,000 WSJ RealTrends real estate teams and has influenced over $1 billion in listing revenue. At the core of Fello is a Living Database. Fello enriches every contact daily across 100+ data points, such as equity, interest rate, home value, ownership changes, and intent signals, so teams always know who's most likely to move. On top of that foundation sits Felix, Fello's AI teammate: an autonomous sales agent that calls, texts, and emails contacts 24/7, grounded in live property data rather than a generic script. Felix qualifies real intent, holds context across every conversation and channel, and hands off ready-to-move contacts to agents with a warm transfer and full history. There's no workflow building or configuration required. Fello also includes a full marketing suite (email nurture, landing pages, and forms) and an agent workspace that surfaces the day's priority conversations, and it connects it to your CRM. Fello and Felix exist to turn a team's existing database, an asset most teams already paid to build, into a reliable, ongoing source of business, instead of leaving that job to inconsistent agent follow-up or expensive, high-turnover ISAs. Fello finds the opportunity by keeping data current and surfacing who matters now. Felix works it, running follow-up every day whether or not the team is available, and delivers only qualified handoffs. The team closes it, stepping into warm conversations with context instead of cold leads. Real estate teams typically use Fello and Felix to reduce reliance on portal leads and recover deals that would otherwise go cold or list with a competitor. ## Fello Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Fello, which enhances navigation and overall experience for making informed decisions. (34 reviews) - Users find Fello to be **extremely helpful** , appreciating its automation and resources for client engagement and lead management. (28 reviews) - Users are impressed by Fello's **exceptional customer support** , making training and using the software easy and efficient. (26 reviews) - Users value the **smart AI automation** and **user-friendly design** of Fello, enhancing their real estate decision-making. (19 reviews) - Users praise Fello for its **effective lead generation** , enabling enhanced engagement and conversion from a vast database. (19 reviews) - Users praise Fello for its **business growth capabilities** , enhancing lead generation and nurturing for real estate professionals. (18 reviews) - Automated Messaging (16 reviews) - CRM (14 reviews) - Automation (12 reviews) - Data Management (12 reviews) **What users dislike:** - Users are frustrated with **inaccurate information** from Fello, affecting the reliability of valuations and insights provided. (6 reviews) - Users find Fello's pricing structure **expensive** , particularly the per-seat cost that can be hard to justify. (5 reviews) - Users highlight the **poor lead quality** which complicates contact efforts and impacts database integrity. (5 reviews) - Users find the **difficult learning** curve challenging initially, though coaching helps clarify the terminology eventually. (4 reviews) - Users experience **integration issues** with Fello, finding it cumbersome to switch between Fello and FollowUpBoss. (4 reviews) - Users are disappointed by the **lack of essential features** like social remarketing and persistent AI interfaces in Fello. (4 reviews) - Users find Fello's features to be **overwhelming** , especially for those who are less tech-savvy. (4 reviews) - Users struggle with **email management** , particularly in retrieving important emails that often land in spam folders. (3 reviews) - Learning Curve (3 reviews) - Complexity (2 reviews) - [View Fello pricing details and edition comparison](https://www.g2.com/products/fello-fello/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+07%3A56%3A35+-0500&secure%5Bsession_id%5D=71d20c01-a2c6-4da3-8da4-710f636b0d2d&secure%5Btoken%5D=a84365cc1bf0c0a5e2311662009a209d7743bcc1eed4fa4ec977aeb753a623cc&format=llm_user) ## Fello Integrations - [API Nation](https://www.g2.com/products/api-nation/reviews) - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) - [Followup CRM](https://www.g2.com/products/followup-crm/reviews) - [FollowUp Inc](https://www.g2.com/products/followup-inc/reviews) - [Homeward](https://www.g2.com/products/homeward/reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - [Propertybase](https://www.g2.com/products/propertybase/reviews) - [Real Geeks](https://www.g2.com/products/real-geeks/reviews) - [Sierra](https://www.g2.com/products/sierra/reviews) - [Sierra Interactive](https://www.g2.com/products/sierra-interactive/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zillow](https://www.g2.com/products/zillow/reviews) ## Fello Features **Administrative** - Contact Management **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Asset Management** - Property Search - Residential Property Data Management - Rental Property Data Management - Geospatial Intelligence **Operational** - Contract Management - Communication Tools - Mobile App - Opportunity Tracking - Agent Monitoring **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Portfolio Management** - Portfolio Risk Management - Report Generation - Integrate With Investment Software - Market View **Platform Branding** - Operability - Brand Management **Agentic AI - Property Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform Content** - Communication Management - Website Management - Campaign Building **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Fello Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,494 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - 4.3/5.0 (401 reviews)