# Feefo Reviews **Vendor:** Feefo **Category:** [Review Management Software](https://www.g2.com/categories/review-management-software) **Average Rating:** 4.6/5.0 **Total Reviews:** 130 ## About Feefo Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers  ## Feefo Pros & Cons **What users like:** - Users commend Feefo for its **excellent customer support** , noting quick responses and helpful assistance when needed. (58 reviews) - Users find Feefo to be an **incredibly easy-to-use platform** with excellent support and intuitive design for managing reviews. (47 reviews) - Users value the **excellent customer service** from Feefo, appreciating quick responses and assistance for their queries. (42 reviews) - Users love Feefo for its **user-friendly interface** , making it easy to gather and manage customer feedback. (32 reviews) - Users value the **exceptional support** from Feefo's team, ensuring a smooth onboarding and efficient review strategy. (26 reviews) - Intuitive (23 reviews) - Users value Feefo for its **proactive support and insightful reporting** , significantly enhancing customer experience and business growth. (23 reviews) - User Interface (22 reviews) - Customer Feedback (21 reviews) - Easy Setup (21 reviews) **What users dislike:** - Users note the **absence of customizable features** , limiting flexibility and trial options for new enhancements in Feefo. (9 reviews) - Users express concerns about **poor reporting** , finding it cumbersome to generate timely and relevant data effectively. (8 reviews) - Users find the **AI review writer tedious** and face challenges with initial integration and effective use. (7 reviews) - Users desire more **customization options** for feedback forms and analytics, limiting their ability to tailor experiences. (6 reviews) - Users find Feefo's reporting to be **difficult to navigate** due to its complexity and limited visual engagement. (5 reviews) - Feature Deficiency (5 reviews) - Inefficiency (5 reviews) - Limited Features (5 reviews) - Report Complexity (5 reviews) - Users find the **usage difficulty** challenging due to an outdated interface and a less-friendly search function. (5 reviews) ## Feefo Reviews ### 1. A Trusted, Transparent Review Platform with Proactive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Will G. | Director of Sales and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Feefo?** We’ve worked with Feefo for a number of years at Paleo Ridge, and they’ve been a consistently valuable partner throughout that time. In an industry where trust is everything, having a reliable and transparent review platform has been essential for us. Feefo has helped us not only showcase genuine customer feedback, but also better understand our customers and continuously improve the experience we offer. What really sets them apart, though, is the people. Fraser, in particular, has been excellent to work with. He’s always approachable, proactive, and genuinely invested in helping us get the most out of the platform. Whether we’ve needed to adapt our approach, implement changes, or simply sense-check ideas, he’s been there with practical support and clear guidance. Importantly, Feefo have never felt like a ‘set and forget’ supplier. As our business has evolved, they’ve worked with us to ensure the platform evolves with us — which is exactly what you want from a long-term partner. I’d highly recommend Feefo to any business looking to build trust, gain meaningful customer insight, and work with a team that genuinely cares about your success. **What do you dislike about Feefo?** Nothing significant. Like any platform, there are occasional areas that could be refined - but these are very specific and now widespread, but overall the experience has been very positive. **What problems is Feefo solving and how is that benefiting you?** Feefo helps us capture genuine, verified customer feedback at scale. That gives us both social proof to build trust with new customers, and actionable insight to improve our products, service, and overall customer experience. ### 2. Effortless Automation and Outstanding Reliability **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle C. | Group Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Feefo?** Feefo is a very autonomous piece of software. Once it is implemented and data uploads are automated, there is very little input required (besides responding to reviews). The system is easy to use, doesn't change its user interface often and is a reliable piece of equipment. We send at least 100 emails a day, and the system has never had an issue keeping up with us. Content to email campaigns or individual campaigns are easily updated and if you get stuck (which is rare) customer support or your account manager respond extremely quickly with a simple solution. NPS scores are easily calculated, with easy to understand analytics and dashboards. Would highly recommend! **What do you dislike about Feefo?** I do not feel like there is anything specific I would like to highlight here. If there has ever been an issue, it has been raised and resolved immediately. If nothing is available, you know that the feedback has gone to the development team for consideration. That said, things rarely go wrong! **What problems is Feefo solving and how is that benefiting you?** Managing our customer feedback is essential to ensure that as a business we are doing things right. This easily managers all feedback and follows up customers in a personal manner per purchase. A system we can just implement and leave to take care of this for us. ### 3. Feefo: Easy Implementation, Seamless Integration, and Truly Hands-On Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Feefo?** The ease of implementation combined with the ongoing support. Most platforms sign you up and then disappear, but Feefo feels genuinely partnered. Our account manager David Darby has been consistently hands-on in the 4 years since we launched on the platform - with regular check-ins and practical guidance that’s helped us embed reviews properly across the business rather than treating it as a bolt-on. From a systems point of view, Feefo integrates cleanly into our customer journey and operational workflows, giving us structured feedback at scale without adding admin. It’s simple to deploy, easy for customers to use, and powerful once the data starts flowing. **What do you dislike about Feefo?** Honestly, there’s nothing standout negative. Like any platform, there are always areas you’d refine over time, but nothing that’s materially impacted our experience or adoption. Compared to many tools in this space, Feefo has been refreshingly straightforward to roll out and maintain. If anything, the biggest challenge is internal rather than platform-led - making sure teams consistently act on feedback, which is more about change management than the software itself. **What problems is Feefo solving and how is that benefiting you?** Feefo gives us a single, trusted source of truth for customer experience across stores, products, delivery and aftercare. It brings every customer touchpoint into focus and makes performance visible, both internally and externally. Operationally, it’s helped us identify service gaps faster, reinforce best practice across teams, and turn real customer feedback into tangible improvements. Commercially, it’s strengthened trust with prospective customers by showing genuine, verified experiences, which directly supports conversion and brand credibility. Most importantly, it closes the loop between operations and customers - turning feedback into action, and action into better reviews. That feedback loop is where the real value sits. ### 4. Feefo: outstanding client focus **Rating:** 5.0/5.0 stars **Reviewed by:** Claudia C. | Sr Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Feefo?** I’ve been working with Feefo for years, bringing them into every company I’ve worked for. Their genuine commitment to continuous improvement, ease of use, and outstanding customer service are at the heart of what we should all be doing right now for our clients. There’s no better presentation than action, and Feefo continues to prove that through their work. I’ll continue to trust Feefo to support our initiatives in building the strongest customer relationships possible. **What do you dislike about Feefo?** One point to note — not a negative, but a consideration — is that our projects have long turnaround times. We don’t work with fast-moving, consumer-based products, so we don’t send review links as frequently. As a result, the platform can sometimes become costly relative to how often we need to use it. **What problems is Feefo solving and how is that benefiting you?** We didn’t necessarily have a problem to solve — rather, we wanted to professionalise our customer satisfaction process. Our goal was to create a structured way to gather genuine feedback through a short questionnaire and better understand our clients’ experiences. Using an independent platform like Feefo makes that process much more effective, as it encourages clients to share their honest and authentic thoughts without feeling uncomfortable responding directly to a member of our team. ### 5. Always a pleasure **Rating:** 5.0/5.0 stars **Reviewed by:** Amy-Lee C. | Comms & Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Feefo?** Feefo has been a pleasure to work with over the years. We use them as our review platform, and the support from our account manager Janet has been excellent. She’s always friendly and proactive, sharing useful updates and tips to help us improve our reviews. The platform itself is easy to use - the reports are clear, and responding to reviews is straightforward. Their support team is quick to reply to queries, and even the AI bot is genuinely helpful (a rarity these days!). **What do you dislike about Feefo?** Nothing bad to say :). Always been helpful **What problems is Feefo solving and how is that benefiting you?** Feefo helps us collect customer feedback in a simple and effective way, which gives us greater insight into how we’re doing and where we can improve. Having all reviews in one place makes it easy to track trends, respond quickly to customers, and showcase authentic feedback to build trust with new supporters. ### 6. User-Friendly Dashboard and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sandra W. | Sales & Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Feefo?** The dashboard is easy to use, which makes managing tasks straightforward. The service feels personable, and I appreciate how open they are to innovation and providing support. Life tends to get away with us so we don't find ourselves on the dashboard constantly however for the frequency of use which we do use it for, it does the job. THe implementation of it was straight forward and Ollie communicated well with our web dev team. Customer service is also great and responses are prompt. Feefo integrates with softwares we neeed it to integrate with so it's a nice all rounder. **What do you dislike about Feefo?** Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would allow users to determine whether these additions truly enhance the value of their current subscriptions. **What problems is Feefo solving and how is that benefiting you?** Reassuring customers of our service and product. ### 7. Great platform for showcasing our customers' experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Feefo?** Feefo is a fantastic platform for showcasing our customers' experiences. It's easy to use, and our account manager, Ollie Bond, is excellent - personable, helpful and proactive in ensuring we get the most out of the platform. Being able to share reviews on our social media channels helps highlight our great customer service. All in all, it's a great way to make it easier for potential customers to see why switching to Northern Energy gas is the right choice. **What do you dislike about Feefo?** Uploading 'Multiple Sales' usually takes at least a couple of attempts. When downloading the template and adding in my data, it won't upload the first time, but almost always takes further attempts, which is frustrating and time-wasting. **What problems is Feefo solving and how is that benefiting you?** The platform is a valuable tool for attracting new business. It also helps us identify and address any concerns our customers may occasionally have. It allows us to showcase our strengths and build trust with potential customers, whilst continually improving our service based on the feedback we receive ### 8. Effortless Review Management and Customer Feedback Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Sam W. | Marketing Co-ordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Feefo?** How easy it is to manage reviews and keep track of customer feedback **What do you dislike about Feefo?** There's nothing I dislike about Feefo it works perfectly **What problems is Feefo solving and how is that benefiting you?** It helps ensure that we're providing outstanding service to our new and existing customers. Hearing their feedback has confirmed what we're doing right and how we can improve. ### 9. Excellent experience with a trusted platform and partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Head of Digital Products, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** 1. They only work with verified customers, so you know you are getting genuine feedback from customers 2. The support team are good with great response times 3. They are well priced in the market and keen to work with you to get the most out of the platform 4. Recent brand refresh and updated widget designs have made it easier for customers to read the reviews 5. Ongoing product innovation **What do you dislike about Feefo?** It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. **What problems is Feefo solving and how is that benefiting you?** Getting honest feedback from our customers about the products we sell. It helps gives us market insights that help us manage relationship with suppliers by sharing positive and negative feedback. Because we provide the list of customers who will be send the survey, we can quickly identify and act on any issues that need addressing. Being able to showcase the feedback on our digital channels then helps new customers. The constant stream of new feedback supports our SEO performance. **Official Response from Steven Powell:** > Hi there, Thank you so much for this brilliant and detailed feedback! We are absolutely thrilled to hear that you're so happy with the platform. It's fantastic that you're seeing genuine value from our verified review model, our support team, and our pricing. We're also delighted that you've noticed the benefits of our recent brand refresh and updated widget designs. It's wonderful to know that Feefo is helping you gain market insights, manage supplier relationships, and improve your SEO performance. We truly value hearing about the positive impact our platform has on your business! We also appreciate you raising the points about reporting and customisation. Your feedback is invaluable as we continuously work to enhance our platform to better serve our clients. We're committed to having that open dialogue and building a product that helps you achieve your goals. The Feefo Team ### 10. Good, solid product supported by solid customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Aeren B. | Creative Lead & Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Feefo?** Easy to use backend, fantastic technical customer support and a willingness to help the customers even if they end up rolling their sleeves up to do the work. **What do you dislike about Feefo?** A solution for initial integration for Magento 2.0 seems to be lacking, we had to put quite a bit of development work in to ensure connectivity. **What problems is Feefo solving and how is that benefiting you?** Feefo is a review platform yes which is great but they actually give you access to people that know how to use it to the fullest. Not just 1st line tech support with a script but actual in depth users that log in to your backend and make positive changes for you. For example we have been talking to Zoe S. who has not just told us about new and under used features in our subscription but has logged in and enabled and amended things that we're not even fully aware of or haven't had to time to look at ourselves. **Official Response from Steven Powell:** > Hi there, Thank you for this brilliant feedback! We're so glad to hear that you find our backend easy to use and that our technical customer support has been so fantastic. It's wonderful that our team, especially Zoe, has been able to go above and beyond to help you get the most out of your subscription by making direct and positive changes. We're committed to providing in-depth support that truly helps our customers succeed. We appreciate you bringing the Magento 2.0 integration to our attention. We understand the importance of a smooth setup process and will take your feedback on board as we continue to work on improving our integrations. The Feefo Team ### 11. Cost-Effective and Easy Setup with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Helen R. **Reviewed Date:** October 29, 2025 **What do you like best about Feefo?** I appreciate the cost-effectiveness of Feefo compared to Trustpilot, which made the switch a logical decision for our company. The transition was smooth, thanks to the excellent support provided by Feefo’s team. In particular, their representative Dajana offered invaluable support by explaining tips to increase the number of reviews clearly and following it up with helpful instructions via email. The setup process was easy, which was a relief, and Feefo's supportive team made it a seamless experience. I find the automated system particularly useful because it efficiently manages tasks by automatically sending emails to customers, encouraging them to write reviews. This feature streamlines the review gathering process and integrates well with WooCommerce, my existing tool. Furthermore, the system's suggestion to personalize emails, alter send times, and promote engagement by replying to every review promises enhanced interaction with customers. I am very satisfied with Feefo as it aligns with my business needs, and I would willingly recommend it to others. **What do you dislike about Feefo?** I find the AI review writer tedious as it is too long. **What problems is Feefo solving and how is that benefiting you?** I find Feefo to be cost-effective and easy to set up, with great support that enhances customer reviews and engagement through automation. ### 12. It's the trees that did it for us! **Rating:** 4.5/5.0 stars **Reviewed by:** Tamsin D. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Feefo?** There's plenty to like about Feefo - verified customer reviews, service and product reviews in one email so you build up more product reviews (important for Google Shopping), easy to use interface, good choice of widgets. What sealed the deal for us was being able to add Treefo - it's great to know that we can contribute positively to the environment in this way. The onboarding team were great and when we hit a never-before-seen technical glitch, they stayed with it until it was resolved. **What do you dislike about Feefo?** Still finding my way around the dashboard and reports. Our main challenge has been choosing the right widget - at the moment, the widget we're using is making each product page look like a Feefo page as we've inadvertently chosen a widget that displays every review. **What problems is Feefo solving and how is that benefiting you?** The key issue with using Trustpilot is that they send service review requests and product review requests separately to customers. We found that we were getting lots of product reviews in the service reviews which can't be used in our Google Shopping and nor could they be attributed to a specific SKU on our website. Feefo has resolved that issue for us by collecting service and product reviews in one place. They give customers the option to delay their review in the event that they haven't yet tried their product. This has already resulted in a significant increase in product reviews that can be displayed on our website and used in Google Shopping attributable to the specific product. **Official Response from Steven Powell:** > Hi Tamsin, Thank you for such a detailed and positive review! We're so happy to hear that you love our features, especially the inclusion of product and service reviews in one email, and of course, our Treefo initiative! It's fantastic to know that our onboarding team was so supportive. We appreciate your candid feedback about the dashboard and widgets, and we’d be more than happy to help you find the perfect widget to best showcase your reviews. Your Customer Success Manager can definitely assist you with this! The Feefo Team ### 13. Discovering Excellence in Review Management with Feefo **Rating:** 5.0/5.0 stars **Reviewed by:** Rupa . | Manager, Customer Support, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2025 **What do you like best about Feefo?** The verified-only review model ensures higher trust among both businesses and consumers. Many customers appreciate that reviews are not easily faked or manipulated. The intuitive interface makes it easy to post, respond to, or browse reviews effortlessly, saving us from the complexities often associated with such platforms. The simplicity of its operations has saved us considerable time and effort, making our experience highly enjoyable. The versatility that Feefo offers is truly remarkable. We have a range of options at our disposal tailored to best suit our interaction with customers. Whether we need to publicly respond to a review or identify certain trends in the feedback received, Feefo has us fully covered. This level of flexibility has paved the way for a more personalized review management process. Additionally, Feefo's customer support has been excellent in our Feefo-user journey. The team is knowledgeable, resourceful, and incredibly prompt with their assistance. They approach every issue we have with a clear and practical solution, never leaving us feeling unheard or dissatisfied. In conclusion, our experience with Feefo has far exceeded our expectations. **What do you dislike about Feefo?** There really is nothing that we can think of. **What problems is Feefo solving and how is that benefiting you?** Enhancing trust and credibility, simplifying review management processes, offering flexibility and personalization options. **Official Response from Steven Powell:** > Hi Rupa, Wow, thank you for this incredibly detailed and positive review! We're absolutely delighted to hear that our verified review model, intuitive interface, and versatility are saving you time and effort. It's fantastic to know that our customer support team is exceeding your expectations and providing a personalised experience. We really appreciate you highlighting so many of the features we're proud of. It's our goal to be the best for our customers, so thank you for letting us know we're on the right track! The Feefo Team ### 14. A brilliant platform for gathering honest feedback! **Rating:** 5.0/5.0 stars **Reviewed by:** Ellie F. | Marketing and Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Feefo makes it so easy to gather genuine feedback from our Contractors, Candidates and Clients – all in one place. The platform is super intuitive to use and the insights we get are invaluable for shaping a better experience for everyone we work with. We also receive fantastic support from our Customer Success Manager – they're always helpful and genuinely interested in helping us get the most out of the platform. Plus, the Treefo initiative is such a good bonus – knowing that our feedback activity is contributing to tree planting shows Feefo’s commitment to sustainability, which aligns perfectly with our values. **What do you dislike about Feefo?** There’s not much to fault, but if we had to pick something, sometimes the platform goes back to the log in page when you change filters, it's really quick to log back in but just a little frustrating! **What problems is Feefo solving and how is that benefiting you?** Feefo has helped us overcome the challenge of collecting regular, honest feedback without it feeling forced or time-consuming. Before Feefo, feedback was hard to track, but now it’s consistent, centralised and really easy to analyse. It also bridges the gap between positive experiences and visibility. We’re now able to showcase feedback directly to our wider team and leadership, which helps boost morale internally and supports business development efforts externally. On top of that, it helps us to identify any small issues before they become bigger ones – it’s helping us continuously improve the service we deliver, which is a win for everyone. The added environmental impact through Treefo means we’re also giving something back with every review, which is a brilliant bonus and something we can confidently shout about! **Official Response from Steven Powell:** > Hi Ellie, We're so happy to hear that Feefo is helping you gather genuine feedback and providing invaluable insights! It’s fantastic that you’re getting such great support from your Customer Success Manager and that our Treefo initiative aligns with your company values. That's what we love to hear! We also appreciate you mentioning the login issue when changing filters. We understand that even small frustrations can be annoying, and we'll certainly look into this to see how we can make the experience even smoother for you. The Feefo Team ### 15. Great partnership and great experience of the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rachael P. | Product Lead, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Compliance and moderation: Feefo take pride in their operational processes of ensuring that as a business we're surfacing fair, clear and honest reviews to our consumers Technical support: if we need to dig into any data to understand insights or we feel there's an opportunity to improve our product capabilities, Feefo are approachable and collaborative in their approach to helping us to implement that UX Experience: review process is clear and easy for our users to be able to complete and submit a review **What do you dislike about Feefo?** There have been instances where within our technical partnership support team, it has taken a little longer than our usual SLAs to close tickets where there's been a customer issue. However it's important to acknowledge that on flagging that with Feefo, they've been proactive in aligning on a better process moving forward. We also have monthly operational catch ups which I find really useful and help us to address any issues collaboratively between our company and Feefo so that they can be resolved quickly. **What problems is Feefo solving and how is that benefiting you?** We've recently undergone an audit as a company in response to the new DMCC legislation which aims to make review processes fair and transparent to consumers and Feefo have been supportive and proactive in helping us align our principles and operations more closely to this new legislation. We've already identified some quick win optimisations to make the experience for consumers clearer and easier and having their guidance and knowledge has helped us to move faster with these sorts of changes. **Official Response from Steven Powell:** > Hi Rachael, Thank you for this wonderful feedback! It's fantastic to know that our compliance and moderation processes, collaborative approach, and user-friendly experience are working so well for you. We're also glad to hear that our proactive response to your feedback on ticket closure times has led to a better process. Your constructive comments are so important as they help us improve, and we are committed to continuing our collaborative efforts with you. The Feefo Team ### 16. Easy tool to work with and helpful support, but basic reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Emily S. | Digital Lead, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Feefo?** I find Feefo easy to work with, the syndication of products is very reliable, and on the whole, it works seamlessly. The support team are responsive, and the account management and directors are friendly and eager to please. I find the platform basic but user-friendly and functional. **What do you dislike about Feefo?** As mentioned the platform and reports are very basic and cluncky. Areas for improvement would be to provide recommendations and optimisation suggestions, as to which there are none. Introduction, to AI within responses or review display would be very welcome. There have also been a few feed or processing which have always been self-identified, so no alerts for unusual activity are in place or account knowledge/management from the team. These issues were always very slow to be resolved with myself identifying the how the issue could be solved. Quarterly reviews were always last-minute slide presentations put together with little account knowledge and more of a sales pitch. **What problems is Feefo solving and how is that benefiting you?** Product review collection and syndication. **Official Response from Steven Powell:** > Hi Emily, Thank you for your detailed and candid feedback. We're glad to hear that you find our product syndication reliable and our team friendly and responsive. However, we are sorry to hear about the frustrations you've experienced with our platform, reporting, and customer success management. Your comments about the need for optimisation suggestions, AI integration, and improved communication around technical issues are incredibly valuable to us. We've recently launched our AI replies capability which we will contact you to go over how this might help you. Beyond that we're taking your feedback on board as we work to enhance our platform, support, and reporting to provide a much better experience for you and all our customers. The Feefo Team ### 17. Outstanding Solution for Collecting Customer Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Scott S. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Feefo?** Easy to Use: The platform is intuitive, with setup and day-to-day use being smooth and straightforward. AI integrated review response: Reviews are gathered efficiently and using the platforms newly integrated AI tool. You can create consumer feedback in seconds. Excellent Customer Support: Feefo’s team are consistently responsive, knowledgeable, and helpful. User-friendly reporting: When sharing client feedback with our staff members, we are able to produce simple reports and filter the feedback by relevancy to each of our offices. **What do you dislike about Feefo?** It is not so much a 'dislike' as such but what we are trying to do is integrate our booking system with Feefo to improve automation. Time will tell as to whether this can be done effectively or not. **What problems is Feefo solving and how is that benefiting you?** Feefo simplifies the feedback collection process through automation, reducing the workload on our staff while consistently achieving high response rates. This efficiency allows us to focus on delivering outstanding service rather than managing review requests. Moreover, Feefo’s comprehensive analytics and reporting tools equip us with clear insights into customer satisfaction and areas needing improvement. By incorporating these genuine reviews into our marketing and website, we further enhance our reputation, leading to increased customer confidence and higher conversion rates. **Official Response from Steven Powell:** > Hi Scott, Thank you for the fantastic review! We're thrilled that you find our platform easy to use, our support excellent, and our reporting user-friendly. It's great to hear that you're already enjoying the benefits of our new AI-integrated review response tool. We appreciate you bringing up the integration with your booking system. We're committed to making our platform as automated as possible, and we'll certainly do our best to help you get this working effectively. The Feefo Team ### 18. Great Experience – Intuitive Tool, Strong Support & Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Ben M. | Head of Ecommerce, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Feefo?** The setup process was straightforward, and the Feefo team were incredibly helpful from the start, making onboarding smooth and stress-free. The platform itself is intuitive and easy to navigate, even for those who aren't especially technical. I particularly like the wide range of features – the social sharing functionality stands out as a great way to amplify customer feedback. It also integrated seamlessly with our existing systems, which saved us a lot of time and hassle. Customer support has been consistently responsive and knowledgeable whenever we've had questions. **What do you dislike about Feefo?** Honestly, there isn’t much I dislike. That said, I can see how some users might want deeper customization options for widgets or a more modern design for some of the dashboard elements. Reporting is good overall, but occasionally it takes a few more clicks than expected to get to the data you need. Also, it would be useful to have more real-time alerts or notifications when new reviews come in. **What problems is Feefo solving and how is that benefiting you?** Feefo helps us highlight the quality of our service through genuine customer feedback. It automates the review process and integrates easily with our systems, saving us time and ensuring consistent collection. Sharing positive reviews has helped build trust and reinforce our reputation for excellent support. **Official Response from Steven Powell:** > Hi Ben, Thank you for such a detailed and positive review! We're so glad you had a smooth onboarding and that our platform has been so intuitive for you. It’s brilliant to hear that you're loving our social sharing features and that our support team has been consistently responsive. We appreciate your constructive feedback on customisation, dashboard design, reporting, and notifications. We are always working to improve the user experience, and your suggestions are incredibly helpful as we plan for future updates. The Feefo Team ### 19. Great value for money **Rating:** 5.0/5.0 stars **Reviewed by:** Maeve M. | Media & Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Feefo?** Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super friendly and helpful - Dajana especially has been great with us when we came to her about updating and improving our invite templates. They've also got a great feature called Treefo which lets us do something for the environment automatically and with minimal effort. The timing and frequency settings are all easy to use and give us control over how our customers receive invites without needing to manually send them out. **What do you dislike about Feefo?** The only downside is perhaps that Feefo isn't as easily recognised as a review platform compared to other big ones, but we are more than happy with our experience with them and the platform is all very modern and trustworthy so we are comfortable staying with them, even if customers might not have heard of them. **What problems is Feefo solving and how is that benefiting you?** Feefo lets us showcase what our customers think of us and send out a lot of review invites every month, all within our budget as a smaller company. **Official Response from Steven Powell:** > Hi Maeve, Thank you for this wonderful review! We are so happy to hear that our pricing is working for your budget and that Dajana has been a great help to you. It's brilliant that you're enjoying our Treefo and easy-to-use timing and frequency settings. We also appreciate your honesty about brand recognition. We're committed to growing our reputation and highlighting the value of our verified reviews to build trust for our clients. It's fantastic that you feel so comfortable with our platform and we're grateful for your loyalty! The Feefo Team ### 20. Top Service, Couldn't ask for a better review provider! **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie W. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Feefo?** Many upsides using Feefo. 1. Very quick to responds to false reviews and the investigations are fair and reviewed as we'd expect. 2. Easy for our customers to leave reviews, simple email prompt with not too much data. (But enough to leave a valid review) 3. Price is fair and competitive against other review providers. 4. Widgets for our website look clean and easy for our customers to read. Any issues we've had are always sorted within 24/48 hours, which is a massive plus. Thanks, Jamie Back to the Office **What do you dislike about Feefo?** Nothing, can't fault them. We've had no issues as of yet so nothing to complain about. **What problems is Feefo solving and how is that benefiting you?** The cost is very competitive, and all reviews that we receive are safe guarded to ensure fake reviews can't be posted. (This isn't the same with other providers) When false reviews are made by customers, with incorrect facts, the investigation is treated fairly which can't be said with other providers. **Official Response from Steven Powell:** > Hi Jamie, Thank you so much for the fantastic feedback! We're thrilled that you are finding so many upsides to using Feefo, from our fair review investigations to our competitive pricing and clean widgets. It’s great to hear that we’ve been able to resolve any issues you’ve had so quickly. We love hearing that you can’t fault us and that you’ve had no issues - that's what we aim for! The Feefo Team ### 21. Reliable, Transparent and Built for Trust **Rating:** 5.0/5.0 stars **Reviewed by:** Mike J. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Feefo?** Feefo provides a simple, transparent way for our clients to share genuine feedback. The platform is intuitive, easy to customise and integrates smoothly with our systems. Their support team is responsive and genuinely invested in helping us maintain credibility and trust with our customers. **What do you dislike about Feefo?** There’s a slight learning curve when setting up campaigns and automations for the first time, but once configured it runs seamlessly. **What problems is Feefo solving and how is that benefiting you?** Feefo helps us collect and showcase verified client reviews in a professional way, building transparency and trust. It’s also improved our reputation management by giving clients a simple, secure space to share their experience, which strengthens our brand credibility. ### 22. Delivering on trust in the era of review overload **Rating:** 3.5/5.0 stars **Reviewed by:** Lorin M. | Lead Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** The verified, trusted reviews - it's so important these days that consumers can trust reviews are from real people who have had a real experience and are not gamed in any way. I also appreciate how flexible their team are to to work with and the level of support we have received has been first class. **What do you dislike about Feefo?** The platform we use is a bit old fashioned on the UI and usability and can do with a bit of an upgrade! **What problems is Feefo solving and how is that benefiting you?** As a marketplace connecting small brands to consumers trust is of paramount importance to our customers. It is the bridge connecting our consumers to our partners - hence having reviews from real people with real experiences is super important to us. It gives the signal to customers that you should buy from this brand (you might not have heard of before) as it is truly trusted. **Official Response from Steven Powell:** > Hi Lorin, Thanks for the great feedback! We're so glad to hear that you value our verified review model and have received first-class support from our team. We appreciate your comments on the platform's UI and usability. We’re always working on improving our product, and your feedback is really helpful in guiding our future developments. Thanks for helping us get better! The Feefo Team ### 23. We've been working with Feefo for the last five years, and **Rating:** 5.0/5.0 stars **Reviewed by:** Pete B. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Feefo?** The fact that they are verified reviews, and the team there are forward thinking, and great to work with. **What do you dislike about Feefo?** There is nothing to note around any dislikes, they are a great partner **What problems is Feefo solving and how is that benefiting you?** Feefo plays a key role in helping us understand, respond to, and elevate the guest experience at CV Villas. Its review management and experience tools give us a clear view of what’s working and where we can improve, while the verified nature of the reviews builds genuine trust with future customers. It also plays an important role in our SEO and content strategy, helping boost visibility while showcasing authentic feedback from our guests. Feefo makes it easy for us to celebrate what we do well and act quickly where we can do better - it’s become a crucial part of our reputation and service management approach. **Official Response from Steven Powell:** > Hi Pete, Thank you for the wonderful feedback! We're so happy to hear that you value our verified review system and our forward-thinking team. It's fantastic to know that you see us as a great partner and have no dislikes. That's a huge compliment! The Feefo Team ### 24. Working in partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Catherine D. | Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Feefo?** Our account manager Kim, is always on hand to help us out whether it is queries on our account or discussing new features. She helps us get the most out of our account. The online portal is easy to use and has everything we need. **What do you dislike about Feefo?** The only small thing I can think of is that it would be useful if we could make our own changes to the feedback request form rather than having to ask Feefo to make them **What problems is Feefo solving and how is that benefiting you?** We want to understand how our customers feel at various different stages of their journey with us. We have only rolled this out for onboarding but are looking to roll out to other key events. It is giving us insight which we would not have and which we can use to improve **Official Response from Steven Powell:** > Hi Catherine, Thank you so much for your feedback! We're delighted to hear that your Customer Success Manager, Kim, is doing a great job supporting you and helping you get the most out of your account. We also appreciate you bringing your suggestion about making changes to the feedback request form to our attention. Your feedback is so important as we continue to develop and improve our platform. We love hearing from our clients about how we can make their lives easier. Thanks again! The Feefo Team ### 25. Professional & Balanced **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie O. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** The platform is intuitive and user-friendly, making it easy for our team to collect and manage customer reviews. I like that Feefo's verified review system ensures authenticity, helping us build trust with our customers. Their support team is responsive and knowledgeable and are quick to resolve issues and offer guidance when needed. I love the enriched insights options which help us understand customer sentiment and identify areas for improvement. **What do you dislike about Feefo?** The reporting (whilst functional) could be more robust and visually engaging. There are some limitations in how reviews are displayed or managed. **What problems is Feefo solving and how is that benefiting you?** Feefo provides verified reviews, helping us to understand what our customers genuinely think. It highlights recurring issues and areas for improvement, allowing us to act quickly. Verified reviews boost credibility and reassure potential customers that we're a trusted brand. **Official Response from Steven Powell:** > Hi Debbie, Thank you for your review! We are so happy to hear that you find our platform intuitive and that our verified review system is helping you build trust. It's wonderful that you're getting great support from our team and using our enriched insights. We appreciate your feedback about reporting and display limitations. We're always working to improve our platform's functionality and visual appeal, and we'll take your suggestions on board. The Feefo Team ### 26. Trusted Verified Reviews, Widgets Improving **Rating:** 4.5/5.0 stars **Reviewed by:** Glendon L. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Feefo?** The most important aspect from our point of view is that all reviews are from verified purchasers. In a time where many review platforms lack transparency of reviews it is of utmost importance to us that potential customers feel secure in the knowledge that our reviews can be trusted. **What do you dislike about Feefo?** Widgets were quite one-dimensional. This has improved recently and will hopefully continue to do so. **What problems is Feefo solving and how is that benefiting you?** Feefo provides potential customers with a transparent insight into our products and service experience. This in turn provides us with indisputable, and invaluable, social proof. ### 27. Easy to use, trusted platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Feefo?** We’ve found Feefo incredibly easy to use and intuitive for our team. The platform integrates with our CRM, meaning we are able to use things like the attribute scores to form a bonus structure for one of our teams. It's simple to manage reviews and customer feedback, and the dashboard is clear and user-friendly. **What do you dislike about Feefo?** Honestly, very little! Our overall the experience has been excellent. The setup was straightforward, and support from Ollie has been quick and helpful whenever we’ve had questions. **What problems is Feefo solving and how is that benefiting you?** We reply to all feedback, and thankfully ours is pretty positive, but any negative feedback gives us the opportunity to look at that client experience and see whether there is anything we can improve on. We are always open to this feedback and welcome it. ### 28. Great platform to manage customer reviews! **Rating:** 5.0/5.0 stars **Reviewed by:** Martha B. | Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Easy to use platform to capture and manage customer reviews. The customer service team are great at helping with any queries we have - quick responses and clear, concise replies. Well know brand name so customers are more likely to leave reviews, plus with an easy to follow questionnaire our response rate has been great! Easy to integrate with and had an informative onboarding call. **What do you dislike about Feefo?** Sometime sit is not always clear as to the outcome of a review that is marked for moderation - you have to go in and check the status manually but would be good to have a notification. **What problems is Feefo solving and how is that benefiting you?** To capture feedback directly from customers, reply to any feedback and be able to capture UGC. **Official Response from Steven Powell:** > Hi Martha, Thank you so much for the fantastic feedback! We're thrilled that you find our platform easy to use and that our customer service team has been so helpful. It's brilliant to hear that our brand name and questionnaire have led to a great response rate for you. We appreciate your suggestion about notifications for moderated reviews. We understand how a more automated process would be helpful, and we’ll definitely keep this in mind as we continue to improve our platform. The Feefo Team ### 29. Utilising Feefo to capture key feedback from customers with trust of independence **Rating:** 4.5/5.0 stars **Reviewed by:** martin b. | Commercial Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Ability to capture reviews of our customers with unbiased independence Ability to capture data and verbatim alongside multi media (photos / videos) - to feed into and enhance our online presence via SEO and social media in parallel to our own website Account Management reviews - with efforts to improve the Feefo products available to customers Quick responses from Support Desk team and the ease / ability to self serve via a core and tailored reporting service Trust in the security of our customer data and adhering to wider legal / GDPR regulations **What do you dislike about Feefo?** Enhancements of existing products can sometimes knock out existing services without any communication, (although when raised, reinstating, revised solutions are put in place in a reasonable time frame) **What problems is Feefo solving and how is that benefiting you?** Capturing and transferring data and multi media content to help assess and analyse our brand and products we offer to make decisions to improve our commercial performance and the customers experience Ensuring responses are suitable to publish (will ask for rewording if swear words used / inappropriate pictures) **Official Response from Steven Powell:** > Hi Martin, Thank you for this detailed review. We're delighted to hear that you value our ability to capture unbiased reviews and multimedia, and that our support team and reporting services are meeting your needs. We also take our commitment to data security and GDPR very seriously, so we’re glad to hear this is something you trust us with. We appreciate your feedback about product enhancements occasionally causing disruptions. We're always working to improve our communication and implementation processes, and your comments will help us do better. The Feefo Team ### 30. Helping us capture our members' journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** We find Feefo really easy to use. Uploading member data is seemless and viewing and responding to reviews is intuative. We use Feefo every week to seek new reviews from members who have interacted with the business and it's a great tool to return to when looking for quotes for promotional material. Feefo also offer a range of marketing widgets as options to feature reviews on our website and their annual Trusted Service Awards give us a tangible result from our members' positive feedback. Our contact, Ollie, is personable, reliable, and there whenever we need. I don't see us ever moving away from Feefo, it's a core part of our strategy for seeking and promoting our members' feedback. **What do you dislike about Feefo?** We get everything we need from Feefo, there is nothing we particularly dislike. **What problems is Feefo solving and how is that benefiting you?** Feefo helps us to capture our members' positive experiences, identify any common issues or challenges members face, and find ways to improve our service. It's a great way for us to gather quotes from our members to promote on social media and in promotional materials. **Official Response from Steven Powell:** > Hi there, This is such a fantastic review! We are so thrilled to hear that Feefo is a core part of your strategy and that you find our platform so easy and intuitive to use. It's wonderful that you're getting so much value from our marketing widgets and Trusted Service Awards. We're also delighted that your Customer Success Manager, Ollie, is providing you with such great support. Thank you for your loyalty and for sharing your positive experience! The Feefo Team ### 31. Amazing service! Incredible support and great results! **Rating:** 5.0/5.0 stars **Reviewed by:** paul b. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** I found the onboarding process incredibly easy. The customer support in getting off the ground was fantastic. The integration was seamless. We have been using Feefo for almost three years and the benefit we have found is hugely significant. I log onto Feefo every morning to see customers are leaving honest reviews so we can improve on certain pinch points but most importantly, when customers are contemplating shopping with us they can see that we are trusted thanks to Feefo reviews. The ongoing support we have with our account manager Ollie has been fantastic, no issue to big or tow small and he turns it around for us immediately! I couldn't recommend Feefo highly enough **What do you dislike about Feefo?** I have zero complaints, they have carried out everything they have promised in their initial pitch **What problems is Feefo solving and how is that benefiting you?** Customer trust is absolutely huge for us. Feefo helps us negate any doubt the customer might have due to the sheer bulk of reviews we have built up over the years **Official Response from Steven Powell:** > Hi Paul, Wow, thank you for this incredible review! We're so delighted to hear that you had an easy onboarding process, seamless integration, and are finding so much significant benefit from our platform. It's absolutely brilliant that you're logging in every morning and that the ongoing support from your Customer Success Manager, Ollie, is so fantastic. Your kind words and high recommendation mean the world to us. Thank you for being such a valued customer! The Feefo Team ### 32. Very Happy with our Feefo Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Feefo has been a great partner of ours for over over five years. We've had a great relationship with our account manager for a long time, which is rare these days with software companies. They have responsive support, are frequently updating the service with new enhancements, and provide everything our small business needs as a review aggregator at a good price. We use the product every day and it's always been very stable and reliable. Any technical issues we've experience over the years were resolved by feefo quickly. **What do you dislike about Feefo?** Some new features they implement, which I think should be included in our subscription for free, are behind a pay wall. Our Feefo business reviews page displays on Google searches lower than some of their competitors. Meaning potential customers searching for business reviews about our company will see another reviews company show first. **What problems is Feefo solving and how is that benefiting you?** Collecting product and service reviews from our customers and displaying them in meaningful ways on our website and search engines. **Official Response from Steven Powell:** > Hi there, Thank you for being a long-standing partner of ours! We're so pleased to hear that you have a great relationship with your Customer Success Manager, and that you find our support responsive and our platform stable. We appreciate you bringing your concerns about new features and Google search rankings to our attention. We understand the importance of both and are always working to provide the best value and visibility for our customers. Your feedback is truly valuable as we continue to evolve our services. The Feefo Team ### 33. Business Focussed, Legitimate Review Platform with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** We love that Feefo are focussed on the benefit of reviews for businesses, and ensuring all reviews are verified to prevent damage to businesses reputation by stray reviewees. The badges once you've been with them a while is a fantastic idea and makes it all much more credible and we love the Treefo incentive too. Their customer service not only to set up but the check-ins thereafter have been great. You don't get forgotten about after they've sold it to you. The platform is really user friendly and the implementation team were fantastic. It integrates well with our Magento site and we use Feefo daily to see reviews, check stats etc. **What do you dislike about Feefo?** We don't have the ability to use Feefo with Sage 50 accounts easily. Previously we used trustpilot who used to send service review invites using a cc email address which was great for us. But I feel what we've gained outweighs what we've lost. **What problems is Feefo solving and how is that benefiting you?** False reviews being left is a problem of the past for us and our main goal was an increase in product reviews, their platform is so flexible and they will work with you to achieve your goals. Having a dedicated account manager makes it all the better. Between Kim Owen and Louise Cross I'm very pleased with the service they provide us. **Official Response from Steven Powell:** > Hi there, Thank you for this brilliant and detailed review! We're delighted to hear that you love our focus on verified reviews, our loyalty badges, and the Treefo incentive. It's wonderful that you feel well-supported and that our platform is user-friendly and integrates well with your Magento site. We appreciate your feedback about the Sage 50 accounts and the cc email address functionality. We're always looking for ways to improve our integrations, and we're so glad that you feel the benefits you've gained outweigh what you've lost. The Feefo Team ### 34. Excellent Pricing, Customizable Features, and Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Katie N. **Reviewed Date:** August 07, 2025 **What do you like best about Feefo?** I appreciate Feefo's competitive pricing structure and the flexibility to add or remove features for different costs. It's easy to set up, and the intuitive dashboard helps me access key metrics quickly without needing to employ extra staff yet for analysis work. I also value the customisation options for branded graphics and the proactive support from my account manager and the development team. Feefo's quantitative and qualitative feedback insights are crucial for refining our customer service and product priorities, enabling us to make informed decisions and improve our offerings. We have found that sharing the reviews internally to our staff is a really powerful motivator for them. **What do you dislike about Feefo?** I found it difficult to integrate Feefo into our SharePoint internal intranet. It required pasting a considerable amount of code, which was straightforward on our website but not as easy on the SharePoint intranet. This integration challenge remains unresolved, and our IT team is still working on it to effectively utilise the widget. **What problems is Feefo solving and how is that benefiting you?** I find Feefo enables us to collect quantitative and qualitative feedback easily, helping our startup prioritise which of our product development priorities should be next, and maintain efficient operations with a slim staff. Its user-friendly dashboard and customisable branding empower me to manage marketing without needing extra resources. Another good feature is that I've been able to add a number of our staff as users at no extra cost and I've been able to tailor their preferences so that they can immediately be notified when a review relevant to their department comes in. That has helped to integrate Feefo as part of our shared language for growth strategy across the business. **Official Response from Steven Powell:** > Hi Katie, Thank you for this brilliant and detailed review! We're so happy to hear that you're getting great value from our pricing, dashboard, and customisation options. It's fantastic that our insights are helping you make informed decisions and that sharing reviews internally is a powerful motivator for your team. We appreciate you bringing the SharePoint integration challenge to our attention. We understand the importance of making integrations seamless and will certainly keep this in mind as we work to improve our platform’s flexibility. The Feefo Team ### 35. Simple Revie Management **Rating:** 4.5/5.0 stars **Reviewed by:** Delasi A. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Feefo?** We love Feefo for its simplicity; we're able to collect and manage genuine reviews from real guests easily. They also provide a dedicated Success Manager who ensures we get the best from the product. **What do you dislike about Feefo?** Implementation took longer than we expected, but once you're up and running, it pretty much runs itself. **What problems is Feefo solving and how is that benefiting you?** Before we used Feefo, most people were using Google to leave reviews. The issue with this was that we had no way of verifying whether these were genuine or fake. Feefo's closed invite-only model ensures we're able to collect feedback from real guests who have experienced our product. ### 36. Feefo is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Emily P. | Customer Service Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Feefo is very easy to use and very user friendly. It was very easy to implement. The customer support from our account Manager Emma Parson is great! We have a great relationship! There is also a number of features that get rolled out which is great for a growing company like us! **What do you dislike about Feefo?** The expense if adding features to our account but we always get good discount for being long standing customers so we do get looked after! **What problems is Feefo solving and how is that benefiting you?** We are able to get reviews on individual products, which can be viewed on our product pages, making it a very good user experience for our customers. **Official Response from Steven Powell:** > Hi Emily, We're so happy to hear that you find Feefo easy to use and that the implementation was a breeze! It's fantastic to know that you have such a great relationship with your Customer Success Manager, Emma, and that you're excited about our new features. We're committed to looking after our long-standing customers, and we're glad you feel appreciated. Thank you for your kind words! The Feefo Team ### 37. Feefo fabulous **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer H. | Customer Service Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Feefo?** We have an excellent working relationship with our success director and no question or query is too small for their notice. Feefo dashboard itself is easy to navigate and is reliable for consistent use. **What do you dislike about Feefo?** There are some features since the merger from Reevoo that are missing on the Feefo dashboard that now requires someone from Feefo to manualy prodcuse that data for us. Would have been nice to keep the functionally we had but hopefully we can gain new features that we can use instead in future. **What problems is Feefo solving and how is that benefiting you?** Ability to amend and personalise questionnaires, getting product performance scores and feedback relating to website functionality. **Official Response from Bobby Thorpe:** > Hi Jennifer, Thank you for your fantastic feedback on Feefo! We're delighted to hear about your excellent experience with our team and platform. Regarding missing features since the merger from Reevoo, let me take this back to the team. Your feedback is invaluable to us as we strive to continuously improve our solution. If you have any further questions or suggestions, please don't hesitate to reach out. Best regards, The Feefo Team ### 38. Great features and Product and Service split **Rating:** 5.0/5.0 stars **Reviewed by:** Steve D. | Chief Commercial Officer (CCO), Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** The features that feefo offer allow to gather customer reviews not only about how we are doing as a company but how the rental providers are doing. This gives us great insight into the issue that our customers may face with potential providers and allows us to use that in our meetings to improve the customer experience. We have made some important changes from the feedback. **What do you dislike about Feefo?** I am happy with all aspects currently. We are able to request new features or ideas if needed. **What problems is Feefo solving and how is that benefiting you?** We know in real time what the customer thinks, this enables us to act fast to solve the problems. **Official Response from Steven Powell:** > Hi Steve, Thank you for the positive feedback! We're thrilled that our features are giving you great insight into your rental providers and that you're using this feedback to make important changes and improve the customer experience. It's wonderful to hear that you are happy with all aspects of our service and feel empowered to request new features. We love hearing your ideas! The Feefo Team ### 39. Best review platform out there **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek R. | E commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Feefo is great in collecting reviews, and showcasing these on my website, it gives my customers confidence in buying our products. Its platform is easy to navigate, customer support is great, and easy to integrate with my website. **What do you dislike about Feefo?** I dont have many downsides, i think it's a great platform **What problems is Feefo solving and how is that benefiting you?** Feefo helps Belledorm by providing verified customer reviews, which enhance trust and transparency. It allows us to showcase authentic feedback, improving customer confidence in our products. This leads to better customer satisfaction and informed purchasing decisions, ultimately boosting our reputation and sales. **Official Response from Steven Powell:** > Hi Abhishek, Thank you so much for your feedback! We're delighted to hear that Feefo is helping you build customer confidence and that you find our platform easy to navigate and integrate. It's brilliant that our customer support is meeting your needs and that you're having such a positive experience. The Feefo Team ### 40. Excellent service - helps us engage with our customers **Rating:** 5.0/5.0 stars **Reviewed by:** Alex M. | Senior Creative Content Writer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Feefo?** It is very easy to use, allows us to instantly make contact with our customers, find out more about what they liked about the experience they booked onto, but also refer any issues onto our suppliers as and when needed for investigation from these reviews to provide greater customer support. **What do you dislike about Feefo?** Nothing to dislike - very accessible and functional! **What problems is Feefo solving and how is that benefiting you?** It is helping us to identify areas of improvement for our existing products with our suppliers so they can make these even more enjoyable for our customers. ### 41. Great platofrm with fantastic customer support from the Feefo Team **Rating:** 5.0/5.0 stars **Reviewed by:** Jono E. | Operations Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Feefo?** Support and ease of use. I find the reviews being set up the way they are shows they are genuine and can really be used for marketing purposes and team morale. The support from my account manager Janet is second to none across any service I have ever used **What do you dislike about Feefo?** I would like if it was easier to generate reports for set time frames to share with the team **What problems is Feefo solving and how is that benefiting you?** Getting genuine customer reviews that can be used for the team and business **Official Response from Steven Powell:** > Hi Jono, Thank you for sharing your thoughts! We're delighted to hear that you find our platform easy to use and that you appreciate the genuine nature of our verified reviews. It's also wonderful to know that the support from your Customer Success Manager, Janet, has been so exceptional. We appreciate your feedback about generating reports for specific time frames and will certainly take this on board. Your suggestions are vital for us to keep improving. The Feefo Team ### 42. Direct customer feedback and insights in our hands! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Feefo?** Easy to use platform with lots of great features from insights to social media posting. Gives great insight to what our customers think of the service we deliver along with the quality of our products. Allows us to celebrate the positives and focus on specific improvements directly from what our customers tell us. Easy to set up different campaigns depending on what we want to focus on throughout the year. **What do you dislike about Feefo?** We see around 10/15 reviews coming in to us each week so not huge volumes but what we do see and have access to is enough for a business our size. No real negative comments to mention. **What problems is Feefo solving and how is that benefiting you?** A recent example: we started selling the new Fairphone 6, this was a really big deal for us as it's our flagship mobile. Feefo allowed us to send out reviews to customers who purchased the handset and gain insight in to what our customers thought. This helps us shape how we market, advertise, sell and service customers - if the campaign goes well then we don't need to change a great deal, if the feedback from the campaign isn't so positive it allows us to make the changes our customers tell us which means we can deliver great products that meet customer needs. Feefo solves the issue of having customer insight in the palm of our hands. **Official Response from Steven Powell:** > Hi there, Thank you so much for this brilliant feedback! We're absolutely delighted to hear that you find our platform easy to use and that our features are providing you with such great insights. It's wonderful to know that Feefo is helping you celebrate your successes, identify areas for improvement, and get a real-time understanding of what your customers think. The Fairphone 6 example is a fantastic illustration of how our platform can help a business like yours gain valuable insights to shape your strategy. We are thrilled that you have no negative comments to mention and that the review volume is a perfect fit for your business. We're committed to putting customer insight right in the palm of your hands, and we're so glad that's the experience you're having. The Feefo Team ### 43. A Trusted Partner Driving Customer Experience Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Feefo?** We've been working with Feefo for several years now, and the partnership continues to go from strength to strength. From the outset, Feefo has demonstrated a deep understanding of our goals and a genuine commitment to helping us elevate our customer experience strategy. Their platform is intuitive, reliable, and packed with features that allow us to gather, analyze, and act on customer feedback in real time. The insights we've gained have been instrumental in shaping our service improvements and driving customer loyalty. What truly sets Feefo apart is their collaborative approach. They’re not just a vendor—they’re a strategic partner. Their team is proactive, responsive, and always open to exploring new ideas and innovations. We've seen consistent progress in our feedback response rates and customer satisfaction metrics, thanks in part to their ongoing support and enhancements to the platform. Feefo’s dedication to continuous improvement and their willingness to adapt to our evolving needs make them an invaluable part of our customer experience ecosystem. We look forward to continuing this successful relationship and exploring new opportunities together. **What do you dislike about Feefo?** There isn't anything to dislike about Feefo **What problems is Feefo solving and how is that benefiting you?** Feefo has been instrumental in helping us solve several key challenges around customer feedback and experience management. Before partnering with Feefo, we struggled with fragmented feedback channels, low response rates, and limited visibility into customer sentiment. Problems Feefo Solves: Low Engagement with Feedback Requests: Feefo’s verified review system and customizable outreach tools have significantly improved our response rates and customer engagement. Lack of Trustworthy Data: By focusing on verified reviews, Feefo ensures the feedback we receive is authentic and reliable, helping us make confident decisions. Limited Insight into Customer Sentiment: Their analytics dashboard gives us a clear view of trends, pain points, and opportunities, allowing us to proactively address issues and improve satisfaction. **Official Response from Steven Powell:** > Hi there, This is absolutely brilliant to hear! We're so incredibly proud to be considered a strategic partner for you. It's a genuine pleasure to work with you and we're thrilled that our platform has been so instrumental in helping you elevate your customer experience. Your kind words about our team and our collaborative approach mean the world to us. We look forward to many more years of success together! The Feefo Team ### 44. Perfect for First-Time Business Owners—Super Easy to Navigate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Feefo?** Incredibly easy to navigate as a first time business owner. **What do you dislike about Feefo?** Not many downsides that spring to mind to be honest. **What problems is Feefo solving and how is that benefiting you?** Feefo have really helped us get started in building up a healthy reputation within the industry. It is too early to give specifics as of yet but I have certainly noticed an increase in lead generation since using feefo. ### 45. Great for Bulk Invites, But Has a Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** rob c. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Feefo?** The ability to upload multiple invites at one time **What do you dislike about Feefo?** It takes a bit of getting used to, not as intuitive as some web based systems **What problems is Feefo solving and how is that benefiting you?** As mentioned previously, the functionality takes a bit of getting used to. Having someone like Janet Donovan-Mendy on hand to help has been fantastic. She has been extremely patient with us, and is proactive in the support she offers. Always willing to jump on a call and talk and show us through the functionality ### 46. Great service from the Feefo team and outcome for the business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Feefo?** We have received great customer and candidate feedback which helps us assess our level of service. We also have an exceptional Customer Success Manager in Feefo and this enables us to get the best out of the platform. The platform itself is very easy to use and the implementation process was very smooth. **What do you dislike about Feefo?** It had taken us some time to understand some more complex parts such as data upload but this was overcome with useful guides and conversations with our Customer Success Manager. **What problems is Feefo solving and how is that benefiting you?** It is helping us assess our level of service and customer and candidate satisfaction so we can continue to improve and provide the best possible service **Official Response from Steven Powell:** > Hi there, We are thrilled to hear that you're receiving great feedback and that our platform is helping you assess your service. It’s wonderful to know that your Customer Success Manager and our guides have been so helpful, making the implementation process smooth and assisting you with some of the more complex parts. We’re committed to making Feefo as easy to use as possible, and your feedback is invaluable as we continue to enhance our platform. Thank you for your kind words! The Feefo Team ### 47. Join Feefo **Rating:** 5.0/5.0 stars **Reviewed by:** Linda J. **Reviewed Date:** September 24, 2025 **What do you like best about Feefo?** I appreciate how easy Feefo is to set up, with the straightforward process making it simple to start using. It allows me to see what other companies are doing, which is valuable for gaining market insights. It simplifies finding various companies that people might need, enhancing my ability to explore options. **What do you dislike about Feefo?** I’m not sure there is anything to dislike. **What problems is Feefo solving and how is that benefiting you?** Feefo provides insights into market competitors, simplifying my ability to find and evaluate companies with comprehensive feedback on their strengths and weaknesses. ### 48. It's been a pleasure working with Feefo. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Feefo?** The Feefo team is always friendly, proactive, and quick to help. They really take the time to understand our needs and find solutions, which makes working with them a pleasure. **What do you dislike about Feefo?** With our complex brand hierarchy, reporting can be a bit tricky to navigate at first. That said, the Feefo team has been really flexible in creating a tailored report for us, which has made things much easier **What problems is Feefo solving and how is that benefiting you?** Feefo helps us gather genuine customer feedback across our brands, giving us valuable insight into customer sentiment. This allows us to identify strengths, address issues quickly, and showcase positive reviews to build trust with customers. **Official Response from Steven Powell:** > Hi there, We're so happy to hear that you find our team friendly, proactive, and a pleasure to work with! It's our goal to truly understand your needs and find solutions that work for you. We also appreciate your feedback about the complexity of reporting with your brand hierarchy. We're pleased that we were able to create a tailored report to make things easier, and we'll keep your comments in mind as we continue to enhance our reporting functionality. The Feefo Team ### 49. Easy to setup, great support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Feefo?** Feefo was easy to integrate with my ecommerce store, and made it simple to transfer reviews over from our previous review service. The customer support has always been quick when I needed it, and the team have kept in touch to help evaluate and improve the customer journey we have set up. **What do you dislike about Feefo?** Quite limited on how much feedback request emails can be customised. **What problems is Feefo solving and how is that benefiting you?** Feefo makes it easy for us to collect, manage, respond to and publish our reviews automatically. The process is easy to monitor and edit from how/when reviews are collected, and how they are displayed on the website. **Official Response from Steven Powell:** > Hi there, Thanks for the great feedback! We're thrilled that you found the integration and review transfer process so smooth. It's also wonderful to hear that our customer support team has been quick and helpful in improving your customer journey. We appreciate your comment about the customisation options for feedback request emails. We understand the importance of branding and will definitely take this into consideration as we continue to develop our platform. The Feefo Team ### 50. Excellent partner to expand on your platform reach capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Paula I. | Director of Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Feefo?** With Feefo we are able to provide extended and exclusive access to important platforms for our clients. Quick support, friendly contacts and easy to reach, Feefo makes a great partner! **What do you dislike about Feefo?** Some platforms are less supported than others, which can cause some disruptions or a less positive result. **What problems is Feefo solving and how is that benefiting you?** Access to platforms that are usually difficult to reach in review programs. **Official Response from Steven Powell:** > Hi Paula, We're so glad to hear that you see Feefo as a great partner! It's fantastic that we're helping you provide extended access to important platforms for your clients, and we're grateful for your kind words about our quick and friendly support. We appreciate your honesty about the support levels for some platforms, and we'll certainly take this on board as we continue to enhance our integrations. Your feedback helps us improve, so thank you! The Feefo Team ## Feefo Discussions - [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) - 1 comment - [View Feefo pricing details and edition comparison](https://www.g2.com/products/feefo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+13%3A03%3A55+-0500&secure%5Bsession_id%5D=5e4c2913-4660-425e-8d20-d4fa20d2c86f&secure%5Btoken%5D=709ebf9e4f756d155a2f29f91fd5df3e830c59814121211d26615fb97e228348&format=llm_user) ## Feefo Integrations - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Capsule CRM](https://www.g2.com/products/capsule-crm/reviews) - [Fresh Relevance](https://www.g2.com/products/fresh-relevance/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Shopping, Bing, Facebook Data Feed Service](https://www.g2.com/products/google-shopping-bing-facebook-data-feed-service/reviews) - [Idukki](https://www.g2.com/products/idukki/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [Ometria](https://www.g2.com/products/ometria/reviews) - [Pathway Group](https://www.g2.com/products/pathway-group/reviews) - [Remarkable Commerce](https://www.g2.com/products/remarkable-commerce/reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) - [SellerDeck](https://www.g2.com/products/sellerdeck/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [StoryStream](https://www.g2.com/products/storystream/reviews) - [Upzelo](https://www.g2.com/products/upzelo/reviews) - [Visualsoft](https://www.g2.com/products/visualsoft/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Yocuda](https://www.g2.com/products/yocuda/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Feefo Features **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Collection** - Authentification - Review Forms - Personalization - Engagement - Community Q&A **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Reporting** - Revenue Reporting - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management - Digital Media Monitoring **Use Cases** - E-commerce - Retail - Customer Service **Generative AI** - AI Text Generation **Administration** - Incentives - Syndication - Insights - Content - Sampling **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Feefo Alternatives - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (635 reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - 4.3/5.0 (255 reviews)