# Fairing Reviews **Vendor:** Fairing **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.9/5.0 **Total Reviews:** 18 ## About Fairing Fairing is a marketing measurement platform designed to help brands capture accurate attribution data through in-the-moment customer surveys. Its core solution, the "How Did You Hear About Us?" (HDYHAU) survey, is specifically engineered to reveal true channel performance by merging visitor behavior with direct customer feedback. This innovative approach allows businesses to gain a comprehensive understanding of how their marketing efforts influence customer decisions. The platform is particularly valuable for marketing teams across various industries, including e-commerce, consumer goods, and mobile applications. Fairing addresses a common challenge faced by marketers: the limitations of traditional click-based tracking methods, which often overlook critical touchpoints in the customer journey. By utilizing in-the-moment surveys, Fairing captures up to 80% response rates, providing brands with timely insights that are essential for optimizing marketing strategies. This capability enables teams to identify which channels are genuinely driving conversions, thereby enhancing their overall marketing effectiveness. Fairing's intelligent follow-up system goes beyond basic attribution by uncovering deeper insights that standard analytics often miss. For instance, it can identify specific influencers or podcast mentions that have contributed to a conversion, allowing brands to refine their marketing efforts and allocate resources more effectively. This level of detail empowers marketers to make informed decisions based on real customer feedback, rather than relying solely on indirect metrics. Integration with existing technology stacks is seamless, thanks to Fairing's one-click Shopify integration and flexible SDK options. This ease of integration minimizes the need for extensive technical resources, making it accessible for marketing teams of all sizes. Additionally, Fairing allows users to validate UTM data, identify dark traffic sources, and connect attribution directly to revenue metrics, providing a holistic view of marketing performance. By leveraging Fairing, marketing teams can transform their decision-making processes through accurate attribution data. The platform not only enhances marketing efficiency but also equips brands with clear, actionable intelligence that drives growth and improves overall campaign performance. ## Fairing Pros & Cons **What users like:** - Users find Fairing's interface **incredibly easy to use** , enhancing their ability to derive actionable insights effortlessly. (5 reviews) - Users value the **high response rates** from Fairing, enhancing their understanding of customer purchase behaviors effectively. (4 reviews) - Users value the **high engagement rates** of Fairing, finding it essential for gathering key customer insights. (4 reviews) - Users value the **comprehensive analytics** provided by Fairing, enabling deep insights and informed decision-making. (3 reviews) - Users love the **customization features** of Fairing, enabling tailored insights and enhanced understanding of customer behavior. (3 reviews) - Easy Implementation (3 reviews) - Personalization (3 reviews) - Time-saving (3 reviews) - Customer Support (2 reviews) - Customizability (2 reviews) **What users dislike:** - Users feel the **limited features** of Fairing restrict data integration and analytics capabilities, hindering their overall experience. (2 reviews) - Users desire more **filtering options** in Fairing to enhance analysis and tailor responses based on purchases. (1 reviews) - Users find the **limited customization** in Fairing's integration with Klaviyo to be somewhat cumbersome for longer data inputs. (1 reviews) - Users find the **interface not intuitive** , struggling with navigation and complex question logic creation in Fairing. (1 reviews) ## Fairing Reviews ### 1. Fairing will help you gather the customer insights that help you become a better marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Ian R. | Ecommerce Growth Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Fairing?** I've implemented Fairing across 25+ clients over the past 2-3 years. Every single client is still using Fairing insights on a daily basis. Why? The data forms a key part of their understanding of what drives customers to purchase and the decision making process they go through. The ability to then gain key qual and quantitative data allows for smarter segmentation, better personalisation and better business results. There are a steady stream of updates to the app that have helped gain a better understanding of LTV data on a cohort basis as well as time series that allow you to spot trends, especially useful when it comes to considerations for your Meta Ads strategies. 2-3 Shopify apps are my 'essentials'. Fairing is one of them. A highly recommended tool for all ecommerce marketers, whatever stage of growth you're at. **What do you dislike about Fairing?** The way data is pushed into Klaviyo is a little cumbersome as Klaviyo's custom properties are in a drop-down format with a limited character length and Fairing questions are usually for longer. I'm literally scraping the barrel to think of something I dislike here....! **What problems is Fairing solving and how is that benefiting you?** It allows me to show clients the real reasons and uses of their products. Far beyond a simple 'attribution' app that gains insights on how people find you, I use Fairing to get a far better understanding of the customer's motivations. ### 2. Easy to use Shopify app that will help you quickly gain customer insights **Rating:** 4.0/5.0 stars **Reviewed by:** Gabe H. | Director of Performance Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fairing?** Fairing has an easy to use question bank so I don't have to build questions and topics from scratch, but rather implement recommended questions. Because it only takes a few clicks to create the survey questions from their bank, we've been able to increase the amount of information we have about customers significantly. And when we begin to see trends from customers filling in answers from the Other option, we can easily create a new option and recode those previously submitted answers to make analysis simple. **What do you dislike about Fairing?** Would love more filters in the analysis. Would be great to filter responses based on what a customer purchased. **What problems is Fairing solving and how is that benefiting you?** It's giving us customer insights. For example, we're asking New customers how they first heard about us. We're using this to validate where we've allocated our marketing resources and where we'll continue to do so. ### 3. Super Easy Way to Understand Our Customer and their expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Yash M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Fairing?** It gives us super quick insights into where our customers are coming from and why they bought. The post-purchase surveys are easy to set up, and the data has helped us make better marketing decisions without the guesswork. **What do you dislike about Fairing?** Honestly, there’s not much to dislike. If I had to pick something, I’d say maybe a bit more flexibility in customizing the survey flow or logic would be great. But overall, it does what it promises really well. **What problems is Fairing solving and how is that benefiting you?** Fairing helps us bridge the gap between what our tracking tools miss and what customers actually tell us. Especially with attribution getting harder, it’s been super valuable to get direct answers post-purchase. It gives us clarity on what channels are really driving conversions and helps us fine-tune our marketing spend. ### 4. Excelent post purchase survey plataform, easy to use and good features **Rating:** 5.0/5.0 stars **Reviewed by:** Cíntia M. | CX Engagement Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fairing?** At ByGartner, we’ve tested several survey tools for our Shopify storefronts, and Fairing quickly stood out. It’s incredibly intuitive to set up and customize, even for non-technical team members. The integration is easy and intuitive. Response rates have been solid, and whenever we’ve had a question, the support team has been quick and helpful. **What do you dislike about Fairing?** So fa we haven’t run into any issues. It’s been a smooth experience all around, it just works. **What problems is Fairing solving and how is that benefiting you?** Fairing helps us understand where our customers actually came from and what led them to buy. It’s been super useful for filling in the gaps that standard attribution tools miss, and the insights have helped us adjust our ad strategy and messaging with way more confidence. ### 5. Fairing has been a gamechanger for Thorne! **Rating:** 4.5/5.0 stars **Reviewed by:** Rajiv R. | Vice President of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Fairing?** Fairing has been a great triangulation tool for to understand the efficacy of our marketing (across the many paid and organic initiatives we invest in). This tool has helped us make some incredibly powerful decisions. the visualizations and integrations are great. **What do you dislike about Fairing?** Honestly, not much. Sometimes I wish there was an easier way to analyze the data without having to rely on data scientists. But I think the next phase of Fairing for us is getting the response data in our data warehouse **What problems is Fairing solving and how is that benefiting you?** attribution CRO insights General Surveying to better understand customer persona ### 6. Great team, Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph G. | Head of Partnerships, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Fairing?** Incredibly easy to implement and delivers high-quality zero-party data almost instantly. The ability to ask customizable questions and segment responses by product, channel, or campaign helps understand the “why” behind conversions in a way attribution tools can’t. It’s become a core part of our brands marketing stack. **What do you dislike about Fairing?** The UI could be more intuitive when navigating between different survey responses or creating complex question logic. **What problems is Fairing solving and how is that benefiting you?** The ability to ask customizable questions and segment responses by product, channel, or campaign helps us understand the “why” behind conversions in a way attribution tools can’t. ### 7. Reliable first party data! **Rating:** 5.0/5.0 stars **Reviewed by:** James B. | Personal / Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Fairing?** The response rates are higher than any other solution I have tried. The first party data we collect is so valuable and used across the business. **What do you dislike about Fairing?** It would be nice to have some more built in reports, but I know that’s on the roadmap and the data is easy to export and manipulate. **What problems is Fairing solving and how is that benefiting you?** While we primarily adopted it for marketing attribution, we use it to gather so much more data. ### 8. Makes it really easy to understand influencer marketing performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Fairing?** I love that it’s so easy to understand the full context of what customers responses mean. There’s not only the survey response but a whole bunch of other data (discount code use, utm, and now LTV analytics, etc) that’s helpful in understanding more. This means that it’s easy to understand ambiguous data (which is common in survey responses) by cross referencing. The ability to recategorise responses is another really useful feature. **What do you dislike about Fairing?** I think their API could be a bit more robust — but it’s something most people won’t use so it’s alright. **What problems is Fairing solving and how is that benefiting you?** Fairing is helping me understand the impact of influencer partnerships at the company I advise. ### 9. The BEST post-purchase survey tool, with great features! **Rating:** 5.0/5.0 stars **Reviewed by:** Libie M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2025 **What do you like best about Fairing?** I'm the owner of a shopify store, and have been using fairing since around the time we launched. The platform is incredibly easy to use, and iterate on. It has helped us uncover incredibly valuable insights from our customers. We briefly tested other post-purchase tools, but they had a much lower completion rate **What do you dislike about Fairing?** I truly can't thing of a single thing! It's an incredibly valuable tool, for both open ended and MCQs. great support too! **What problems is Fairing solving and how is that benefiting you?** Helping us understand how our customers learned about us, how they plan to use our products, what pain points they are trying to solve. ### 10. Fairing has been my go-to platform for everything on Post Purchase Survey and attribution support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Fairing?** The cost-benefit of Fairing is insane. The opportunity to engage with customers in such an important time of their journey and learn key insights about their perspectives is gold. I look at them as a key piece of any marketing stack I set up. **What do you dislike about Fairing?** The points I used to dislike in their surveys they have been able to correct in the last few months. **What problems is Fairing solving and how is that benefiting you?** As a supporting tool for attribution as well as a key platform to help me gather key insights from customers. ### 11. A must-have tool for post-purchase insights **Rating:** 5.0/5.0 stars **Reviewed by:** Tiago F. | Operations Support, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fairing?** Fairing is incredibly easy to use and delivers insights we actually act on. It quickly became one of our go-to tools for validating marketing decisions, and the response rates have been great. **What do you dislike about Fairing?** There’s very little to critique — if anything, expanding reporting and question options would make an already great tool even better. **What problems is Fairing solving and how is that benefiting you?** Fairing helps us fill the gaps in attribution and understand how customers actually found us. It also gives us fast, reliable feedback to guide marketing strategy and product decisions. ### 12. Easy To Use - Would Reccomend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fairing?** Being able to see the analytics and statistics and learn from what our customers are hearing us from. **What do you dislike about Fairing?** Would love some more in depth analasys on tracking - would like to know which website they come from instead of just having 2-3 words. **What problems is Fairing solving and how is that benefiting you?** It is solving letting us know where our customers are coming from - whether its from paid social or organic - it gives us a valid strategy to target which kinds of customers. ### 13. Fairing – The ultimate heartbeat of your customer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Fairing?** Fairing allows us to understand our customer more than almost any other tool. While of course we have sales and behavior data, we're able to hear directly from our customer about the questions that matter to us. **What do you dislike about Fairing?** N/A - Nothing really comes to mind here. **What problems is Fairing solving and how is that benefiting you?** Learning about our customer. Attribution of where our customer learned about us. Feedback on our products and brand. Where consumers are coming from. ### 14. Fairing Increased Our Survey Response Rate Significantly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Fairing?** The two-tier survey with predictive text improved our attribution accuracy. We're now able to measure beyond channel level performance and understand more granular impact. **What do you dislike about Fairing?** We receive a lot of write-ins that need to be manually classified by channel / platform. While it's great that we can manually reclassify this data, the bandwidth required to do this is a constraint. It would be great if there was an AI component that could help with reclassification to expedite the process. **What problems is Fairing solving and how is that benefiting you?** Fairing is helping us understand beyond the channel level what is driving marketing impact. ### 15. Have been using Fairing for years...love it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Fairing?** We use Fairing for 2 things: -Attribution. Ensuring what we see post purchase lines up with what our incrementality testing and MTA solutions are telling us. -Product research + customer research. Everything from figuring out what products customers want, to what their budget is. **What do you dislike about Fairing?** None. It works like it's supposed to. :) **What problems is Fairing solving and how is that benefiting you?** Attribution. It gives us one more critical data point to use in our marketing spend optimization toolkit. ### 16. Great team, easy to use tech. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Fairing?** Besides the directional data of surveys in general...Fairing takes it to the next level with east to understand LTV analyses and more. **What do you dislike about Fairing?** I would like to see more customer tagging automatically within the app to Shopify. **What problems is Fairing solving and how is that benefiting you?** Great for directional data and understanding unique places customers have come from to place an order. ### 17. Excellent for my personal use **Rating:** 5.0/5.0 stars **Reviewed by:** Miguel Antonio O. | Client & Service Manager, Computer Hardware, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Fairing?** The way you can manage your stuff is incredible. **What do you dislike about Fairing?** It should be updated and the interface should be faster. **What problems is Fairing solving and how is that benefiting you?** I don't currently have any problems but I will try to look further to give you a more concrete answer. ### 18. Best PPS survey solution for ecommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2024 **What do you like best about Fairing?** Easy to integrate, good response rate, great support **What do you dislike about Fairing?** limited analytics feature. I'd like to see more question types. **What problems is Fairing solving and how is that benefiting you?** Help me capture attribution data for ad channels - [View Fairing pricing details and edition comparison](https://www.g2.com/products/fairing/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-18+19%3A21%3A55+-0500&secure%5Bsession_id%5D=f43d6d89-90bf-44ab-ade4-f00ff71f27d6&secure%5Btoken%5D=13bcb8740b98ea230dca427121c68e88571bc5eacb013a575f0310721a1ca2e5&format=llm_user) ## Fairing Integrations - [Combine Sheets](https://www.g2.com/products/combine-sheets/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Fairing Features **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Survey Customization** - Branching/Skip Logic - Branding - Multilingual Surveys **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making ## Top Fairing Alternatives - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,191 reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - 4.6/5.0 (45,411 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,183 reviews)