--- title: Factors.AI Reviews meta_title: 'Factors.AI Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 216 reviews by the users' company size, role or industry to find out how Factors.AI works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 216 scale: '5' date_modified: '2026-08-04' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Factors.AI Reviews **Vendor:** Factors.AI **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 216 ## About Factors.AI Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ ## Factors.AI Pros & Cons **What users like:** - Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience. (27 reviews) - Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly. (26 reviews) - Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly. (22 reviews) - Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use. (19 reviews) - Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights. (18 reviews) - Users appreciate the **seamless integrations** with marketing tools, enhancing their outbound initiatives and overall functionality. (17 reviews) - LinkedIn Integration (16 reviews) - Capabilities (14 reviews) - Insights Value (14 reviews) - Lead Generation (14 reviews) **What users dislike:** - Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness. (10 reviews) - Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features. (10 reviews) - Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively. (10 reviews) - Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform. (9 reviews) - Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors. (6 reviews) - Missing Information (6 reviews) - Users find the platform **not intuitive** , requiring a steep learning curve and offering a complex user experience. (6 reviews) - Limited Reporting (5 reviews) - Visitor Identification (5 reviews) - Complexity (4 reviews) ## Factors.AI Reviews ### 1. Unanonymized Website Visitor Data **Rating:** 4.5/5.0 stars **Reviewed by:** zeeshan l. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** Real-time Slack notification for visitor data. We can also filter out our notifications based on our ICP. And quick and responsive customer support. **What do you dislike about Factors.AI?** Not much, we started very early with them, so lack of integrations as a problem when we started, but their team is quick to build features when requested. **What problems is Factors.AI solving and how is that benefiting you?** It gives me the ability to collect analytics on website visitors without compromising their privacy. With Factors AI, I analyze visitor behavior patterns while upholding ethical data practices. Their solutions benefit me by enabling data-driven insights about my website traffic while respecting user privacy. ### 2. Optimizing B2B Marketing with Factors.AI **Rating:** 4.0/5.0 stars **Reviewed by:** Jay T. | Founder, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** I've installed many tools in my time, and setting up Factors was surprisingly simple. You just log in to the tool you want to connect, and the data starts flowing automatically. Usually, this step can be tricky, but the team at Factors works closely with you to make sure everything looks right once the data is in there. Their customer support is very good. **What do you dislike about Factors.AI?** However, I believe the user interface could use some improvement. **What problems is Factors.AI solving and how is that benefiting you?** Assists in consolidating data from various sources such as marketing and sales CRMs/sheets, bringing them together to extract actionable insights. ### 3. A great tool to get better insights to make your ABM work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Factors.AI?** All the insights about our website visitors, intent data and LinkedIn campaigns help us to run better campaigns by understanding who is visiting our website and what they are doing on the website as well as the G2 website. I also love the support being provided by them that has helped us implement Factors effectively. I use Factors daily and it has become a ritual to look into Factors data everyday before I start my work. **What do you dislike about Factors.AI?** A few basic reporting views are missing like comparison between two months. I am sure it will come pretty soon. **What problems is Factors.AI solving and how is that benefiting you?** Identifying the users based on intent and website activity. ### 4. Shines a light on website visitors to help activate other marketing channels **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** Setup was quick and the team has been very responsive in answering questions, adding new features, and guiding us on how to best use the platform. We're happy with the integrations Factors has that allows us to use its intelligence on other channels (e.g. LinkedIn audiences, Slack alerts, G2 Crowd). I view Factors data pretty much every day to understand if our other marketing efforts are yielding desired results. **What do you dislike about Factors.AI?** Some parts of the UI are tough to navigate at first glance, but the team goes above and beyond to explain things and help customers get up to speed. **What problems is Factors.AI solving and how is that benefiting you?** It is helping us identify if relevant accounts are visiting our website. It is also helping us improve ROI of other channels by retargeting relevant visitors with other marketing comms. ### 5. Best tool for ABM and LinkedIn ads! **Rating:** 4.5/5.0 stars **Reviewed by:** Srushti H. | Paid Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Factors.AI?** Engagement data for Linkedin ads and G2 accounts. Excellent customer service. Helps indentify ICP website traffic. Website visitors deanonisation. **What do you dislike about Factors.AI?** In terms of LinkedIn ads touchpoint we get data only untill Campaign group level, Campaign level data should be provided. **What problems is Factors.AI solving and how is that benefiting you?** Understanding the ROI driven by LinkedIn ads is one of the difficult tasks however Factors.ai helps in identifying the impact of this channel on the generated pipeline. ### 6. Identify new prospects who are curious but not ready to talk **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Factors.AI?** It brings visibility to who is on our website - whether its current prospects doing further research or more importantly, new companies who we didn't know are looking at us. Because of that information, I can then have sales start poking that account. The slack alerting is also really useful. Implementation was super quick - just add a GTM tag and that was it. I use it about once a week to gather new website visitors. **What do you dislike about Factors.AI?** I wish it was integrated with Apollo so that I could quicker check the company and find leads. **What problems is Factors.AI solving and how is that benefiting you?** Understanding who is looking at our product who is a potential lead, but is not ready to engage ### 7. Factors.ai improves your outbound A LOT **Rating:** 5.0/5.0 stars **Reviewed by:** Mohit K. | Co-Founder, CEO , Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Factors.AI?** Real-time slack notifications on whenever an account visits your website. Super useful if you're targeting companies in the 1-100 employee range **What do you dislike about Factors.AI?** Pricing is a bit too expensive. Doesn't make sense to pay $0.3 per account identification, especially if its an enterprise account. I have zero benefit of knowing someone from amazon visited my site **What problems is Factors.AI solving and how is that benefiting you?** It helps me figure out which accounts are warm/hot from my outbound and content marketing efforts ### 8. Super Tool for ABM Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Factors.AI?** It gives us insight into the users from targeted accounts that have visited the website. It is again very easy to use and easy to integrate with website. You get a lot of actionable insights from the tool. **What do you dislike about Factors.AI?** The pricing can be revised a bit for startups. **What problems is Factors.AI solving and how is that benefiting you?** It helps in gaining some actionable insights for our Account based campaigns and help us identify from which platform we are receiving the most active or most intented users. ### 9. Factors Tool Review **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Factors.AI?** Ad views on Linkedin to generate SQL tracking (indirect attribution) and help to track marketing ROI better. **What do you dislike about Factors.AI?** Can't track all users who visit the website. Only 30-40% brands **What problems is Factors.AI solving and how is that benefiting you?** Mainly attribution and visitor analysis. a. What content is consumed, how much, and if that is generating SQLs. b. Also, from ad's POV, which ads are performing well and if that is generating SQLs ### 10. Amazing Service **Rating:** 5.0/5.0 stars **Reviewed by:** Vigeash G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Factors.AI?** Working with the factors team is an absolute pleasure! The guidence and patience they have is a real help especially in such a fast paced environment. **What do you dislike about Factors.AI?** Nothing yet! So far everything has been amazing! **What problems is Factors.AI solving and how is that benefiting you?** Factors allows me to understand my website traffic better helping me optrimize my ad spend ### 11. The visitor identification module is great. **Rating:** 4.0/5.0 stars **Reviewed by:** Anand K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Factors.AI?** - I am using Factors for website visitor identification and it's been working great so far - It's very easy to slice and dice my data - Their support team is great. Yogesh, my account manager, has been very diligent in responding to my questions and creating reports for me. Rahul Danak from their team has also been great in helping me out whenever I get stuck, even on the weekends **What do you dislike about Factors.AI?** 1. Would like to have more options to filter out website visitors from my overall count. Right now, we can filter by country and page. Would be great to filter by day of the week, device, channel. 2. The inability to share individual reports is a problem. **What problems is Factors.AI solving and how is that benefiting you?** Factors helps me figure out which companies are visiting my website. It also helps me understand how my campaigns are doing to attract the right kind of traffic to my webpages. Lastly, it helps me send ICP companies to my SDRs and outreach teams for followup ### 12. Great to understand customer journey **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Factors.AI?** Works well if you want to understand how people from the entire account interact with you before they purchase. Also has great deanonymization capabilities. So you can use that to understand what kind of people land on your website and build segments based on it. Thanks to their integration with Slack, we have our channels buzzing every day with notifications on who is visiting us. **What do you dislike about Factors.AI?** Certain parts of the products can be hard to understand at first. For example, knowing when to use certain types of reports. Or knowing when to use which filters if you want to build segments/reports. **What problems is Factors.AI solving and how is that benefiting you?** We use Factors to understand how customers are engaging with us and how our marketing efforts are performing. ### 13. Great AI tool, Amazing for Traffic insights & Remarketing Funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Binmile T. | Trusted Software Development Company, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** The tool integrates with almost everything. It generate traffic insights to convert traffic into paying customers with so many data points. Taking re-marketing and social targeting into account, its the best tool I have used so far, and I've used plenty. **What do you dislike about Factors.AI?** There are no downsides. Use it by adding a script in GTM and go. **What problems is Factors.AI solving and how is that benefiting you?** Identifying the ICPs, and optimizing targeting for unique ICPs. ### 14. We've been using it for quite a while and results are amazing. **Rating:** 4.0/5.0 stars **Reviewed by:** Ksenia B. | Head of Sales Development, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** Really like the Linkedin feature, I believe other players on the markets don't provide it. **What do you dislike about Factors.AI?** UI could be better and smoother, it's a bit hard to navigate now, especially the filters part **What problems is Factors.AI solving and how is that benefiting you?** Factors.ai helps identifies companies that are visiting our website or interacting with our ads on LinkedIn. We use this high intent data to retarget people and convert them to our sales pipeline ### 15. Fits great into any tech stack **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob B. | Growth Mentor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Factors.AI?** It does what it says well, and it connects to anything via webhooks. This allows me to take data out of the platform, and integrate it with the rest of my marketing strategy. **What do you dislike about Factors.AI?** There are some kinks in the sign up and upgrading process. Their support quickly works through this, however, and I think they are rolling out a fix for this. **What problems is Factors.AI solving and how is that benefiting you?** 95% of visitors to a website come and go unnoticed. This helps solve that. ### 16. Very helpful tool **Rating:** 5.0/5.0 stars **Reviewed by:** DJ H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** The ability to quickly see accounts visiting our website and the key information such as channel, landing page, pages visited **What do you dislike about Factors.AI?** Not much at this point to complain about **What problems is Factors.AI solving and how is that benefiting you?** The biggest problem that we had was not being able to see who was visiting our website if users didn't fill out a form. Factors.AI allows us to better understand accounts visiting our website. ### 17. Great user deanonymization tool for our website **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya B. | Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Factors.AI?** Helps us identify unknown visitors and convert them from our website **What do you dislike about Factors.AI?** A few IP addresses are incorrect but largely it gives good data **What problems is Factors.AI solving and how is that benefiting you?** Helps us identify unknown visitors on our website, look at their customer journeys, etc ### 18. Excellent software - really helps with marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Akash V. | Lead - Demand Generation, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** Accurate deanonymization and workflow building. Automates a large part of outbound workflows. Super easy to use, integrate and implement. Customer Support is top notch. **What do you dislike about Factors.AI?** Nothing really. It's priced really competitively as well. **What problems is Factors.AI solving and how is that benefiting you?** We started getting good traffic on the website but didn't know who was visiting. Factors deanonymizes visitors and allows us to reach out to prospects with better intent. ### 19. Vital Tool for all my ABM Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Mithun R. | ABM Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Factors.AI?** - Helps me identify High Intent Accounts quickly (Companies which visited Pricing / Demo / Contact Us Page) **What do you dislike about Factors.AI?** - Dashboard UI/UX can be a bit more Interactive **What problems is Factors.AI solving and how is that benefiting you?** - Helps me identify high intent accounts in minutes! ### 20. Good tool to identify your anonymous website visitors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Factors.AI?** I was on a free plan. So my insights were slightly limited. Platform was easy to use and integrate. Our team was able to setup with in few hours. But still didn't understand the mandatory need for connecting it with 6sense or clearbit for a trial user. **What do you dislike about Factors.AI?** Should explore giving a 30 day free trial for SMBs to fully appreciate the platform capabilities. Not sure about the accuracy of the data. **What problems is Factors.AI solving and how is that benefiting you?** Factors.ai helps me identify the anonymous users visiting my website. ### 21. User Friendly and Deep Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Prajay M. | Associate Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** - Real-time updates on who is visiting the website - Proactive Customer Support & Dev team - Ease of use - very helpful in engaging with visitors **What do you dislike about Factors.AI?** some things difficult to navigate at first. But they are quite helpful. **What problems is Factors.AI solving and how is that benefiting you?** Factors have helped us keep track of the companies coming to our website, which we used for lead generation. ### 22. Good tool for quick visitor insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Factors.AI?** Gives a quick overview of who is interacting with Knit across channels like website, LinkedIn, mails. I personally find the website visitor identification most useful **What do you dislike about Factors.AI?** Nothing to 'dislike' here but our plan expires pretty fast for the number of website visitors we get, so a bit more generous usage limit for startups would be very helpful. **What problems is Factors.AI solving and how is that benefiting you?** We are able to do more targeted outbound using factors since we get to know which accounts are interacting with Knit's public facing assets. ### 23. Factors vs Clearbit **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Factors.AI?** It's UI, workflows & connectors are 10x better it's competitors. I found it easy to setup, use & navitage. **What do you dislike about Factors.AI?** The biggest problem is their quality of data. I had compared them side by side with clearbit by integrating both to slack. Clearbit had better and more compelete data. Factors claim they buy data from clearbit but idk why there is a difference between both their lead qualities. **What problems is Factors.AI solving and how is that benefiting you?** Website de-anonymization. Customer journeys & to check ad or blog performance. **Official Response from Srikrishna Swaminathan:** > We give the option of Clearbit and 6signal data to all our customers. You can switch and start using the product with Clearbit data at any time. The differentiation with Factors.ai, is ability to use our analytics on top of deanonymization to identify high intent accounts based on specific behavior and convert them to pipeline. ### 24. Factors makes it super easy to identify your high intent buyer **Rating:** 5.0/5.0 stars **Reviewed by:** Arun G. | Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** It's a super simple tool and great interface to profile and promote high value accounts to nurture and convert. **What do you dislike about Factors.AI?** None at this time but would like to see more advanced reporting capabilities. **What problems is Factors.AI solving and how is that benefiting you?** Identify and profile high internet accounts ### 25. Incredibly powerful and easy to use at low cost **Rating:** 5.0/5.0 stars **Reviewed by:** Govind D. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** It works ... It instantly alerts me when high value target companies visit my website. The customer enablement is also amazing. **What do you dislike about Factors.AI?** Nothing so far. It works great and they set it all up for me **What problems is Factors.AI solving and how is that benefiting you?** Lead alerts ### 26. The best de-anonymization tool for ABM I have used. **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit S. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Factors.AI?** High hit-rate for account identification. **What do you dislike about Factors.AI?** UI is a bit complex. Needs a bit of learning curve. **What problems is Factors.AI solving and how is that benefiting you?** Visitor identification for a super-niche vertical SaaS ### 27. The services provided by Factors.ai was helpful in uncovering in the accounts visiting our website. **Rating:** 4.5/5.0 stars **Reviewed by:** Jithin . | Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** It helps to identify and uncover accounts visiting the website. **What do you dislike about Factors.AI?** There are some features which are not optimised **What problems is Factors.AI solving and how is that benefiting you?** They help in uncovering the accounts visiting our website so that these accounts can be targeted further. ### 28. Great, effective and simple Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitrij M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Factors.AI?** The best about factors.ai is the simple UI and the free Version which gives you necessary overview of the page visitors. Also the possebility to add different websites is great! **What do you dislike about Factors.AI?** No nothing. It is intuitive and looks powerful **What problems is Factors.AI solving and how is that benefiting you?** precise visitor identification. ### 29. Insightful and helpful to undertsand the geography and businesses that visit your website. **Rating:** 4.0/5.0 stars **Reviewed by:** Jensen D. | Marketing Head, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** The Data subsets Detailed information of various attributes of website visitors Helpful Team Fature Wise packed with a lot helpful tools **What do you dislike about Factors.AI?** A little confusing to understand take quite a while to understand it **What problems is Factors.AI solving and how is that benefiting you?** We needed to understand that our content was reaching the right audience along with the attributes of ythose visiting our wesbsite. Factors.AI gave details such that helped us refine content along with helping us get a feel of those organizations visiting our website thereby helping us reacg out to individuals within those organizations ### 30. Great tool to track visitors to your website **Rating:** 4.0/5.0 stars **Reviewed by:** Debadrita B. | Senior Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Factors.AI?** Factors has really helped us keep track of the companies coming to our website which then we used for lead generation. **What do you dislike about Factors.AI?** The UI can be better, it was kind of difficult to navigate at first. **What problems is Factors.AI solving and how is that benefiting you?** Visitor identification- we were missing out on identifying our website traffic. ### 31. Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Nithiya R. | DMM - ERP Solution, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Factors.AI?** 1. Segment Features 2. customer support. **What do you dislike about Factors.AI?** Dashboard is collecting details from Google only not from other sources. **What problems is Factors.AI solving and how is that benefiting you?** Its helping us to get the companies details of my website users. ### 32. Good-to-have for easy set up dashboards **Rating:** 3.0/5.0 stars **Reviewed by:** Vaishnavi B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** Easy to use and great customer support. The 6sense integration really helps decode the data. **What do you dislike about Factors.AI?** Doesnt really add layers/filters on top of the data that is already available in existing systems, so if you have a good automation platform already, like Hubspot, a lot of the reports that Factors helps with will also be possible on Hubspot, so Factors would become redundant **What problems is Factors.AI solving and how is that benefiting you?** Account Based Marketing to help track unknown website visitors ### 33. A great help in running focused outbound **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Factors.AI?** It does what it claims - deanonymize website visits to help you power your outbound and ads, and make them more targetted **What do you dislike about Factors.AI?** The UI could be improved to an extent and integrations **What problems is Factors.AI solving and how is that benefiting you?** Out GTM is mostly outbound and factors helps our BDR teams and marketing teams to target the accounts which have intent and might be in the market ### 34. Intent data that gives you more than just signals **Rating:** 4.5/5.0 stars **Reviewed by:** Aamir M. | Founding Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Factors.AI?** The fact that I can track the journey of my website visitors and the time they spend visiting our website. **What do you dislike about Factors.AI?** Intent data can be delivered in absolute real time **What problems is Factors.AI solving and how is that benefiting you?** Identifying Intent ### 35. Identifying website visitors becomes effortless with 'Factors.ai.' **Rating:** 5.0/5.0 stars **Reviewed by:** Ashok D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2023 **What do you like best about Factors.AI?** Implementing automated alerts by Factors has dramatically enhanced the efficiency of our sales team. Gone are the days of dedicating countless hours to researching prospects before initiating contact, as we now possess all the necessary information readily accessible. Factors has successfully optimized our marketing and sales procedures by centralizing our data, encompassing both marketing and sales data, into a single, convenient platform. This consolidation has not only saved us valuable time but also valuable resources. Consequently, we have witnessed a notable increase in our return on investment (ROI), owing to the significantly reduced time required to engage with potential clients and the ability to create more precisely targeted campaigns. **What do you dislike about Factors.AI?** At times, it would be beneficial if the data export functionality in Factors.ai could offer more flexibility, allowing us to customize the exported data format or include specific data fields relevant to our business needs. We faced challenges while integrating Factors.ai with our legacy systems, which required additional development efforts. It would be valuable if the integration process could be simplified or if dedicated technical assistance could be provided for such cases. Addressing these aspects would greatly enhance the usability and compatibility of Factors.ai, enabling businesses to seamlessly incorporate the platform into their operations while maximizing the potential benefits it offers. **What problems is Factors.AI solving and how is that benefiting you?** Factors.ai provides effective solutions to various challenges faced by marketing teams. Firstly, it automates the process of identifying website visitors, eliminating the need for manual research and saving time. Secondly, it consolidates marketing and sales data into a single platform, streamlining workflows and improving efficiency. Thirdly, it offers automated alerts, enabling teams to promptly respond to prospect activities and engage with them at the right time. Fourthly, Factors.ai facilitates targeted campaigns by providing comprehensive visitor information, resulting in higher ROI. Lastly, it enhances data analysis capabilities, enabling marketing teams to gain valuable insights and make informed decisions for optimized strategies. ### 36. Amazing tool for marketing use cases **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2024 **What do you like best about Factors.AI?** It's quite relevant to every marketing manager to analyze user and visitor data, easy to use and implement, has great features for both sales and marketing use cases. **What do you dislike about Factors.AI?** there is scope for more quality of de-anonymization **What problems is Factors.AI solving and how is that benefiting you?** It solves the challenge of finding out whether ICP contacts are visiting our pages ### 37. Best tool track buyer intent **Rating:** 5.0/5.0 stars **Reviewed by:** Pooran Prasad R. | Helping Salespeople Search Less, Sell More!, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Factors.AI?** Helps us track first party and second party visitor info. Also helps us target the visitors on LinkedIn via LinkedIn audience. It was very easy to integrate and use. Customer support is good. We use it daily to track the visitors and export. **What do you dislike about Factors.AI?** Nothing to dislike. Works perfectly as expected. **What problems is Factors.AI solving and how is that benefiting you?** Identifying the user/company What pages they visited Which company this user belongs to How big is the intent to purchase ### 38. Good Marketing Intelligence Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Factors.AI?** It's easy to build reports - ability to slice & dice to get insights **What do you dislike about Factors.AI?** The UI/navigation could be a bit better. **What problems is Factors.AI solving and how is that benefiting you?** Helps us convert segment of accounts visiting the website but hasn't converted using our sales team. ### 39. Nice Software to unmask website users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** - Segments that help me track website visitors as per my desired industrues and bucket then separately - Integration capabilities with my CRM **What do you dislike about Factors.AI?** - Not much right now, everything seems to be working fine **What problems is Factors.AI solving and how is that benefiting you?** It's solving the problem of unmasking our website users by helping us identify their accounts. This in turn is building up a stron ABM engine. ### 40. Identify Visitors from Any Medium **Rating:** 5.0/5.0 stars **Reviewed by:** Umashankar N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Factors.AI?** Grannular level reporting is very good - filter by source, revenue, country, and pages. **What do you dislike about Factors.AI?** UI can be better. Getting used to create report takes long time. **What problems is Factors.AI solving and how is that benefiting you?** The medium from where the user comes to visit website. ### 41. Great people Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Aymane a. | Digital Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Factors.AI?** Easy to use, Makes a bunch of features reachable easily, great support and makes tracking easy **What do you dislike about Factors.AI?** Has a bunch of features that are yet to be implemented **What problems is Factors.AI solving and how is that benefiting you?** Making Quantitative Analytics accurate and easy ### 42. Good Marketing Attribution tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** I can figure out and create user funnels easily and to a large extent able to put attribution to signups and demos to various paid campaigns we have been running **What do you dislike about Factors.AI?** I feel Factors is moving more towards an ABM marketing tool than a pure marketing attribution tool. **What problems is Factors.AI solving and how is that benefiting you?** User funnels and marketing attribution ### 43. I've had a great experience with Factors. **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie G. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Factors.AI?** It's user friendly and the support team is very helpful. **What do you dislike about Factors.AI?** I'm really enjoying the product so far.. **What problems is Factors.AI solving and how is that benefiting you?** Factors is helping us identify key insights to help us improve our outreach ### 44. Deanonymization on point, attribution reports - doable! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** - Smart tool - Supporting team - Visualization and reporting capabilities - CRM integration **What do you dislike about Factors.AI?** - Tool getting slow sometimes because of volume of data. **What problems is Factors.AI solving and how is that benefiting you?** - Attribution to multi touch marketing campaigns. - Visitor deanonymization - Bring all information from Sales / Marketing CRM and ad platforms in one palce. ### 45. Great to see the customer journey of people on our website **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** They set it up for us and made it easy to use, now we can see the data we want on our site and its integrated right into slack **What do you dislike about Factors.AI?** Nothing so far, its been working for usb **What problems is Factors.AI solving and how is that benefiting you?** Helping us optimize the website ### 46. Identifying website visitors just got easier with Factors **Rating:** 5.0/5.0 stars **Reviewed by:** Prasanna V. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Factors.AI?** 1. Website visitors Identification. The match rate against the overall count of website visitors is quite impressive. 2. Website & Campaign Analytics. Factors can be seen as an alternative to GA4 for website analytics. Campaign analytics also comes in handy. **What do you dislike about Factors.AI?** The UI. Though a lot of information is processed through Factors' signals, it is all in different silos. Right now, it is easy for those familiar with extracting vital data. It would be great if we had further granularity for an account in the dashboard. **What problems is Factors.AI solving and how is that benefiting you?** We can now enable SDRs with vital information that will help in more closures. Being notified about hot leads is a dream-come-true for sales and marketing teams. The Account Deanonymization feature is beneficial for us. ### 47. The power of Factors for improving lead generation and nurturing **Rating:** 5.0/5.0 stars **Reviewed by:** Soumya M. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Factors.AI?** Factors lead generation and nurturing capabilities have been instrumental in helping us identify and engage with high-value prospects. By providing us with real-time insights into website visitor behaviour, we can quickly identify and nurture leads and move them along the funnel. **What do you dislike about Factors.AI?** The user interface in Factors.ai could be more intuitive, with clearer navigation and visual cues. Enhancing the overall user experience would make it easier for new users to quickly understand and leverage the platform's features. **What problems is Factors.AI solving and how is that benefiting you?** Factors multi-touch attribution has made it incredibly easy for us to measure the ROI of our marketing efforts. By tracking website visitor behaviour and analyzing their journey through the entire funnel, we can see which campaigns and channels are driving the most conversions and adjust our strategy accordingly. ### 48. The all-in-one tool for understanding customer behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Gayatri Ivaturi S. | Director Level - Digital & Content, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Factors.AI?** Factors is a powerful all-in-one tool that helps us understand our website visitor's behaviour and their intent. With Factors' visitor identification, journey insights, and advanced filters, we can segment and target leads based on their behaviour and intent. **What do you dislike about Factors.AI?** It took us some time to set up a process internally for utilising the data Factors was giving us. Thankfully the dedicated CSM helped us along. **What problems is Factors.AI solving and how is that benefiting you?** Factors multi-touch attribution has made it incredibly easy for us to measure the ROI of our marketing efforts. By tracking website visitor behaviour and analyzing their journey through the entire funnel, we can see which campaigns and channels are driving the most conversions and adjust our strategy accordingly. ### 49. Factors.ai made website Deanonymization simple. **Rating:** 5.0/5.0 stars **Reviewed by:** Pranay G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Factors.AI?** With Factors' audience insights and segmentation features, we were able to understand our audience better. By analyzing website visitor behaviour and demographics, we could tailor our messaging and content to specific groups and improve our conversion rates. **What do you dislike about Factors.AI?** Along with the demographics data, if factors can give technographic information, that would be best. Rest the product is best in the market. **What problems is Factors.AI solving and how is that benefiting you?** We love the real-time Slack alerts that Factors sends for website visitors with information about the company name, employee range, revenue range, and more. This helps our sales team prioritize their outreach and our marketing team understand the performance of their account-based marketing efforts. ### 50. Factors intent has been pretty useful in prioritising accounts for reachouts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Factors.AI?** Great support team that helps us set up everything and ensures the intent data is being passed on and utilised properly **What do you dislike about Factors.AI?** Flexibility to integrate with multiple data enrichment tools is missing **What problems is Factors.AI solving and how is that benefiting you?** Helps us understand which accounts are visiting our website realtime helping us to reach out to them at the right time to strike a conversation ## Factors.AI Discussions - [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment - [View Factors.AI pricing details and edition comparison](https://www.g2.com/products/factors-ai/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+16%3A32%3A57+-0500&secure%5Bsession_id%5D=90b9e20a-c60b-432d-ba97-c439f176f8ae&secure%5Btoken%5D=b533a6d8731801dda4eb93c39dbce48187d9888493b20a4e6c706d38203fa631&format=llm_user) ## Factors.AI Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) ## Factors.AI Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Offline Attribution - Cross Channel Attribution **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Dynamic Segmentation **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Marketing** - B2B Attribution - Marketing Channels - Integrations - Social Media Integration **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Lead Management** - Segmentation - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation ## Top Factors.AI Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,457 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (624 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews)