--- title: Factors.AI Reviews meta_title: 'Factors.AI Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 216 reviews by the users' company size, role or industry to find out how Factors.AI works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 216 scale: '5' date_modified: '2026-08-03' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Factors.AI Reviews **Vendor:** Factors.AI **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 216 ## About Factors.AI Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ ## Factors.AI Pros & Cons **What users like:** - Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience. (27 reviews) - Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly. (26 reviews) - Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly. (22 reviews) - Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use. (19 reviews) - Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights. (18 reviews) - Users appreciate the **seamless integrations** with marketing tools, enhancing their outbound initiatives and overall functionality. (17 reviews) - LinkedIn Integration (16 reviews) - Capabilities (14 reviews) - Insights Value (14 reviews) - Lead Generation (14 reviews) **What users dislike:** - Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness. (10 reviews) - Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features. (10 reviews) - Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively. (10 reviews) - Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform. (9 reviews) - Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors. (6 reviews) - Missing Information (6 reviews) - Users find the platform **not intuitive** , requiring a steep learning curve and offering a complex user experience. (6 reviews) - Limited Reporting (5 reviews) - Visitor Identification (5 reviews) - Complexity (4 reviews) ## Factors.AI Reviews ### 1. Great B2B Marketing Analytics and Company Intelligence Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Venkatesh R. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Factors.AI?** Factors.AI is helping me every day to check the Lead's behaviour before the form is submitted. Account and user-level behaviours are the wow factor. Especially helped us with LinkedIn ad view attributions and assisted in brand awareness. Other loved features: - Custom Segment creation - Readymade reports - Ad pilot: Smart reach, LinkedIn CAPI, LinkedIn Audience Sync, and Google Enhanced Conversions **What do you dislike about Factors.AI?** No more dislikes on Factors.AI. All of their features are amazing **What problems is Factors.AI solving and how is that benefiting you?** Factors.AI solved the lead journey attribution. In addition to this, taking High intent account for ABM targeting, user behaviours for all the channels, Channel wise reports and new visitor analysis. ### 2. Easy-to-Use Tool for Tracking Website and LinkedIn Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit k. | Senior Business Development Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Factors.AI?** It helps me to provide the information/leads which visited on my website and linkedin. It is easy to use and check the intent data which will help to boost the sales and marketing. **What do you dislike about Factors.AI?** The only thing I dislike is that they only provide the name of the account/company. This tool didn't provide the individual name/list who visited our website. **What problems is Factors.AI solving and how is that benefiting you?** The major problem this tool helps me to identify which company visited my website, provide me proper analytics and traffic for that. Helpful for marketing and sales person. ### 3. Write a review **Rating:** 4.0/5.0 stars **Reviewed by:** Zaida F. | Call center, Ventas, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2025 **What do you like best about Factors.AI?** That allows me to see which are the best actions that generate results and how to improve the team's work. **What do you dislike about Factors.AI?** Sometimes it usually takes time to load the information **What problems is Factors.AI solving and how is that benefiting you?** it allows me to understand my clients and see the impact of my campaigns ### 4. Effortless Task Management for Everyday Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Minoli M. | Talent Acquisition Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2025 **What do you like best about Factors.AI?** This tool has been incredibly helpful in allowing me to complete my daily official tasks efficiently. **What do you dislike about Factors.AI?** So far, I have nothing negative to say because it is simple and easy to use, even without much IT knowledge. **What problems is Factors.AI solving and how is that benefiting you?** Current audience and the target market can be Annalise within few seconds ### 5. Amazing built-in marketing analytics software that makes attribution much easier **Rating:** 4.5/5.0 stars **Reviewed by:** Viswanathan N. | ABM & Performance Marketing Lead , Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Factors.AI?** - takes a holistic approach to marketing analytics and attribution - really helpful hands-on team - user interface is purpose-built for marketers **What do you dislike about Factors.AI?** - can be quite complex, but the learning curve is worth and the team is helpful to get things started **What problems is Factors.AI solving and how is that benefiting you?** Knowing engagement at an account-based level, and understanding ROI and attribution across our omni-channel platfor,s ### 6. Great and Much needed platform to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Factors.AI?** What I like best is the no-code, plug-and-play integrations with platforms like HubSpot, Google Ads, LinkedIn, and GA4. It cuts down hours of manual reporting. The journey mapping and attribution insights help clearly identify what’s working across touchpoints, so we can optimize campaigns and spend more effectively. I use it every day to analyze the metrics **What do you dislike about Factors.AI?** I haven't seen any negative points with this platform **What problems is Factors.AI solving and how is that benefiting you?** This has helped us identify which campaigns and channels actually drive revenue, not just leads. We're now making more confident, data-backed decisions, improving ROAS, and reducing wasted spend. The platform also saves time by automating reporting and surfacing insights we might have missed manually. ### 7. Good tool to understand the top of the funnel website visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Factors.AI?** There is immense visibility into the website traffic, companies, user geographies and much more which streamlines the way our team reaches out to potential prospects. It's easy to get started, provides support through most of the day and has simple integrations with GA, LinkedIn and more. **What do you dislike about Factors.AI?** Not much. The tools generally delivers on its promises and call out its shortcomings early on. **What problems is Factors.AI solving and how is that benefiting you?** In a crowded market, there are numerous searches around keywords relevant to us. A section of this traffic flows into our website. Factors.ai helps us identify the accounts that are visiting our website and support us in the creation of micro campaigns that can target them. ### 8. Factors review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Factors.AI?** We’ve been able to segment data on companies visiting our website into different categories, making it much easier to engage with them. The support provided has also been fantastic. **What do you dislike about Factors.AI?** Not getting the exact employee count is considered a drawback. **What problems is Factors.AI solving and how is that benefiting you?** Helps us to reach out to accounts that are considered as to be "Hot" for us on time by real time alert. ### 9. Factors data is a game changer for B2B companies **Rating:** 4.5/5.0 stars **Reviewed by:** Krishna K. | Marketing Ops Manager/ Paid ads specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Factors.AI?** The fact that they can de-anonymize 40-50% of our website traffic and seamlessly sync to hubspot is great. The segmentation features, reporting dashboards and integrations with LinkedIn campaign manager are all necessary features to have and one tool can solve all these problems. The CS team is great and has weekly sync with the team to understand and exploit the tool's potential. **What do you dislike about Factors.AI?** The timeline view is not available for download which is more on the technical front but its an important data set and hard to fetch it manually. **What problems is Factors.AI solving and how is that benefiting you?** We are able to segment and analyze the traffic that is coming from different campaigns/traffic sources like ads, organic traffic etc.., which helps our SDR team to do an outreach on really hot accounts immediately. Factors also sync with LinkedIn campaign manager to send accounts to target on ads. We also use it extensively for reporting or understanding a deal activity in our website. AE/SDRs have access to the platform and use it for research before the call. ### 10. Easy use and operation **Rating:** 4.5/5.0 stars **Reviewed by:** Aliyah P. | Nanny, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Factors.AI?** I enjoy how the app is easy to use and navigate with ease. **What do you dislike about Factors.AI?** There are no factors. I dislike honestly has been a great help with my work. **What problems is Factors.AI solving and how is that benefiting you?** This tool makes it easy for me to understand the analytics of my ads, and I find it very user-friendly. ### 11. Factors made our GTM motion seamless & actionable! **Rating:** 4.5/5.0 stars **Reviewed by:** Deepakshi D. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Factors.AI?** To kick off - 1. The product and the value that it adds to a marketing function's GTM motion from tracking website visits to actioning 2. The team - they made it extremely easy to set up the process & transfer to us 3. Enhancing the current workflow with valuable additions - Factors' team comes up with valuable inputs every quarter that further enhances our GTM motion **What do you dislike about Factors.AI?** Nothing until now based on our experience **What problems is Factors.AI solving and how is that benefiting you?** Primarily - ICP identification & multi-touch point attribution ### 12. Nice way to detect inbound companies **Rating:** 4.0/5.0 stars **Reviewed by:** Quentin L. **Reviewed Date:** November 12, 2025 **What do you like best about Factors.AI?** Help identify the company visiting your website **What do you dislike about Factors.AI?** I quickly reach my max identifications per month **What problems is Factors.AI solving and how is that benefiting you?** Identifying the customer reaching the website and from which campains ### 13. Great tool for looking at enhanced insights from your website visitors **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Factors.AI?** So I've been using factors.ai for a few months now, and it’s quickly become a go-to tool in our marketing team. The platform digs deep into website visitor data, pulling in signals from sources like LinkedIn and our CRM, which makes it really easy to spot high-intent prospects early on. What I really appreciate is how it turns raw data into clear, actionable insights. Instead of piecing together numbers from multiple systems, I get a consolidated view that helps me fine-tune our campaigns almost in real time. Sure, there’s a bit of a learning curve at the start, but the support team is friendly and always ready to help. The way they are always ready to listen to my rudimetary questions at any point of time, is just commendable. It has helped me to get hands on with the tool really seamlessly. **What do you dislike about Factors.AI?** Steep learning curve, it would've been easier if there were video tutorials to help us learn it. **What problems is Factors.AI solving and how is that benefiting you?** Looking at visitor's journey, creating segments based on pages, actions and several other factors. It also helps us in understanding in what piqued a visior's interest on our website. ### 14. Very Helpful, a must have **Rating:** 5.0/5.0 stars **Reviewed by:** Nandkumar B. | Chief Innovation Advisor, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Factors.AI?** Very simple to use, no nonsense, just the right stuff **What do you dislike about Factors.AI?** nothing in particular, they already give 200 company names for free **What problems is Factors.AI solving and how is that benefiting you?** lead generation and people who visited our website ### 15. Very simple to adopt and great data **Rating:** 5.0/5.0 stars **Reviewed by:** Ioanna M. | Co-founder & CEO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Factors.AI?** How it gives visibility to our website visitors and has excellent reporting built in as well as a slack integration to not miss a visit **What do you dislike about Factors.AI?** it's a bit pricy but has an excellent freemium model **What problems is Factors.AI solving and how is that benefiting you?** didn't know who is visiting our website ### 16. Great app to give both marketing and sales insights **Rating:** 4.5/5.0 stars **Reviewed by:** Loretta J. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Factors.AI?** Good detailed data that's easy to access **What do you dislike about Factors.AI?** I'd like more advanced reporting capabilities **What problems is Factors.AI solving and how is that benefiting you?** We use an ABM model and Factors offers a complete attribution model/history from both sales and marketing. Factors also identifies additional companies that fit our ICP. We know when folks hit our website and what they are doing on the site. ### 17. Easy and Insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Ashok D. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Factors.AI?** I like the depth of information it has to offer. The visitor identification feature is very useful to our SDRs to understand what the prospect is interested in. **What do you dislike about Factors.AI?** A little improvements in UX (navigation within the app) would be a great addition. **What problems is Factors.AI solving and how is that benefiting you?** Factors is identifying accounts and visitors on our site. It also gives detailed reporting on web analytics. ### 18. Useful B2B Analytics Tool for Intent & Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Arun p. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Factors.AI?** Factors.ai makes it incredibly easy to track buyer intent & identify which companies are showing interest **What do you dislike about Factors.AI?** Not much to say, but the reporting view could be expanded with more customization options. **What problems is Factors.AI solving and how is that benefiting you?** Factors.ai helps us identify high-intent accounts, understand the complete buyer journey, and track website metrics in one place ### 19. Good to get info on website visitors **Rating:** 4.0/5.0 stars **Reviewed by:** Trini P. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Factors.AI?** Gives you insights on who's visiting your site **What do you dislike about Factors.AI?** I haven't really used it enough to have any specific pains **What problems is Factors.AI solving and how is that benefiting you?** Knowing which leads visit our site ### 20. Great platform to automate Linkedin orchestration + measurement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Factors.AI?** - Great Customer Support and Enablement - Frequency Cap to increase Account Reach - Orchestrate Linkedin campaign using audience segmentation - Linkedin ROI measurement - Website Deanonymization **What do you dislike about Factors.AI?** - Account Movement is a bit of a manual effort - Not being able to fetch custom events on SFDC **What problems is Factors.AI solving and how is that benefiting you?** - Linkedin being a primary advertising platform for us, we were not able to pass data from the dashboard to our internal crm. Using factors we have been able to do that seamlessly. - Not being able to control impressions. Using factors my account reach has improved with the same budget. - Automating Accounts within campaigns on Linkedin. Using account signal we are able to dynamically add/subtract accounts rather than doing manual uploads. ### 21. A fantastic tool for capturing engaged accounts from our webpage. **Rating:** 4.5/5.0 stars **Reviewed by:** Adhithya P. | Digital Marketer, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Factors.AI?** The Birdview option is excellent for monitoring the account journey. The impression cap is highly useful for ensuring the ad reaches all target accounts. **What do you dislike about Factors.AI?** There are only a few areas that need improvement, but the team is responsive and actively working on enhancements based on requests. **What problems is Factors.AI solving and how is that benefiting you?** Factors.AI helps us identify engaged accounts on our webpage and provides detailed activity insights, allowing us to better understand and target our audience. ### 22. Lack of accuracy in data and Deanonymization ratio is low as they promised **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Factors.AI?** It has the ability to stitch together user visits from multiple platforms. That's it! **What do you dislike about Factors.AI?** It promises to uncover 60 to 70% of the traffic you receive but it is not the case when we use the platform. The data it gives after enrichment is not at all accurate They have a feature to capture leads from filling out the website, but most of the time, it misses the majority of the leads. The UI always loads for ages when you try to create segments. There are numerous features but nothing works as desired. **What problems is Factors.AI solving and how is that benefiting you?** We were hopping to uncover accounts that visits our website with accuracy but that is not the case. It is help[full in stitching together data source. ### 23. Good Software for Visitor Identification **Rating:** 5.0/5.0 stars **Reviewed by:** Anush C. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Factors.AI?** UI/UX is good and we are also ablew to track the accounts that visit DevAssure, **What do you dislike about Factors.AI?** Nothing as of Now. Everything is good... **What problems is Factors.AI solving and how is that benefiting you?** Identifying Accounts who visit the website. ### 24. Smooth onboarding, good support, very good product **Rating:** 4.5/5.0 stars **Reviewed by:** Jana R. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Factors.AI?** Customer Support Ease of Use Integration with other lead generation and CRM platforms **What do you dislike about Factors.AI?** Reporting is not synchronous with the CRM. Creating reports and utilizing them is a little roundabout. **What problems is Factors.AI solving and how is that benefiting you?** Identifying top of funnel visitors to the website, enriching and putting them through automation sequences ### 25. Concise and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Architha D. **Reviewed Date:** March 17, 2025 **What do you like best about Factors.AI?** Account identification, Segmentation targeting the right prospective clients **What do you dislike about Factors.AI?** Much effective industry filters to target our customer base **What problems is Factors.AI solving and how is that benefiting you?** It helps us track our marketing reach and analyse if we are reaching the right customers and if not how can we change our strategy accordingly. Also helps with our traffic on the website ### 26. Must have tool for a robust marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2025 **What do you like best about Factors.AI?** The platform offers rich, detailed data in an easy-to-navigate interface. It helps us quickly access insights and make informed decisions without digging through complex reports. **What do you dislike about Factors.AI?** Nothing as such. I am still exploring the tool. **What problems is Factors.AI solving and how is that benefiting you?** It is helping us identifying visitors on our website, track their activities and helps improve our marketing efforts. ### 27. Web Analysis using Factors **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Factors.AI?** The ways the reports are framed and the UI is very impressive. Simply smooth and easily understandable. **What do you dislike about Factors.AI?** Connectivity with Google Search console and other integrations are not that impressive as the tool performs in web analysis. **What problems is Factors.AI solving and how is that benefiting you?** Gives me the website traffic data which benefits me in finding the pages which are attracted so that I can concentrate on improving those pages. ### 28. Must-Have for Marketing Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Factors.AI?** Access to a wealth of data to power your marketing campaigns is game changing. **What do you dislike about Factors.AI?** The user experience in the product can be better with optimised designs and placements. **What problems is Factors.AI solving and how is that benefiting you?** Factors.AI combines account-level intelligence that makes strategizing and executing campaigns easier and more efficient. Also, it saves a lot of advertising dollars by implementing impression capping on LinkedIn campaigns. ### 29. Good **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Factors.AI?** Portal covering the data points across the portfolios **What do you dislike about Factors.AI?** UI could have been better and easy navigation should have been enabled. **What problems is Factors.AI solving and how is that benefiting you?** Data insights ### 30. Powerful Analytics for B2B Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Factors.AI?** The platform provides deep insights into account-level engagement, helping us optimize our campaigns with data-driven precision. The attribution and journey analytics have significantly improved our ability to measure marketing impact and drive conversions. **What do you dislike about Factors.AI?** Industry classification could be more precise at times, but it's continually improving. **What problems is Factors.AI solving and how is that benefiting you?** Website Visitors Deanonymization ### 31. Better tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Factors.AI?** It gives real-time results like which company visited your site and how much time they spent on your landing pages. **What do you dislike about Factors.AI?** It won't give LinkedIn IDs of people and email addresses of those people **What problems is Factors.AI solving and how is that benefiting you?** Helps you identify the companies visiting your site ### 32. Most useful to do deep research and analysis on website engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Ananda N. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Factors.AI?** The Support from the team and the flexible nature of the platform. **What do you dislike about Factors.AI?** The UI of the platform, which is still a little basic and needs imporvement for easier consumption at times. **What problems is Factors.AI solving and how is that benefiting you?** Help idetifying the engagement our marketing channels are driving, ### 33. i used factors as an 2nd tool to compare the matches. now factors is better then the other one **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Factors.AI?** the acurate identification. its the acuartest tool i know so far **What do you dislike about Factors.AI?** manual refresh. a poppop or push will be nice **What problems is Factors.AI solving and how is that benefiting you?** after i contacted customer via mail or linkedIn i can check their visits to see their interests ### 34. Must have for anyone running performance ads at scale **Rating:** 4.5/5.0 stars **Reviewed by:** Riley T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Factors.AI?** Factors help me identify which companies are visiting my website from every channel. Now I don't have to wait to get the first round of conversions to judge quality of traffic. I can see the quality of companies the day after launching a campaign. Its also a much needed replacement to GA4 for web analytics. **What do you dislike about Factors.AI?** I would like to be able to track # of users per company in more of the reports. **What problems is Factors.AI solving and how is that benefiting you?** Factors unmasks which companies are visiting our website, giving me much faster feedback on the quality of each campaign. It helps with attribution by showing if leads were exposed to LinkedIn ads before they converted. Finally, its comparable to Universal Google Analytics, but actually includes the companies visiting instead of anonymous traffic. ### 35. Fantastic service - their free version is very good - I will get paid subscription soon. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2025 **What do you like best about Factors.AI?** The level of detail and behavior on your site is superb. **What do you dislike about Factors.AI?** I could find nothing to dislike. Even the setup instructions are clear and helpful. **What problems is Factors.AI solving and how is that benefiting you?** Clearly identifies companies and organizations visiting your site, so that you can perform more effective prospecting. ### 36. Rich data backed by the best customer service ever. **Rating:** 5.0/5.0 stars **Reviewed by:** Amith m. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Factors.AI?** The best thing about Factors is how flexible the product and the team is. We've had a myriad of requirements in the past couple of months, all of which were addressed promptly. Factors integrates well with our existing tech stack. Implementations has been real quick. The platform is straightforward and very easy to use. **What do you dislike about Factors.AI?** This is more about our porocesses than aboput Factors, but the amount of data that you are given is very overwhelming in the beginning, we had to stumble our way through how to best make use of it. But, this is a good problem to have. **What problems is Factors.AI solving and how is that benefiting you?** We able to identify a huge chunk of audience visiting our website and did not fill a form. ### 37. Better than Competition **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Factors.AI?** It helps monitor what accounts and people are visiting my website. Monitors and identifies more website visits than competitors - that's why we chose this. Factors really helped us understand how well our efforts were getting prospects onto the website. We are able to use the slack alerts to go after companies who are visiting our website, and identify people within ICP to do personalized reachout. If we were to use automations like Clay/Smartlead, we can fully automate the reachout to website visitors. Factors helped convert our first-party intent flow into a pipegen channel easily. The active support provided, and the insights they provided was a huge bonus to our marketing efforts. Thanks Factors AI and the team! **What do you dislike about Factors.AI?** Bit complex to navigate around the product. Need to improve on usability. But I feel that's on purpose - their customizable reports and dashboards functionality is a plus over competitors. More made for a dedicated Marketing Ops person rather than a generalist. Can be really powerfull for a marketing driven GTM motion, but we have more of a sales driven motion. **What problems is Factors.AI solving and how is that benefiting you?** We never had a solution to track website visitors and run a retargeting campaign. Factors ai helped setup this system to make sure we are reaching out proactively to people who are visiting our website. Since we setup this, we now reach out from a sales-driven angle rather than a marketing driven angle/no angle. Get's us more info about who is visiting our website and from where. We use the Slack Alerts functionality to reachout to website visitors and the accounts which visited us. Also, it helps give visibility into which accounts are actively evaluating us in our pipeline and who are not. ### 38. Invaluable website visitor data **Rating:** 4.5/5.0 stars **Reviewed by:** James B. | Interim Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Factors.AI?** Provides me with the number of times a company has visited my website and where they are spending time. It was easy to setup and they have supported very promptly for any questions I've had. **What do you dislike about Factors.AI?** It's a little annoying to have to click into a company on list of several hundred visitors to see their web activity and then press back for the page view to reset itself - there's no option to load on a separate web page. **What problems is Factors.AI solving and how is that benefiting you?** Insight into potential customers viewing our website ### 39. Very Helpful for Account Based Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Prabhath K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2024 **What do you like best about Factors.AI?** - Website deanonisation. - LinkedIn company engagement reports. - Integration with Slack for Alerts. - Account scoring and classifying into Hot, warm, luke warm, cold. - There is no other tool available at this cost, giving as many features that help marketers with numerous data points assisting in Sales alignment. - Moreover, their 6sense powered data helps in identifying the firmographics of the companies looking at linkedin ads and visiting the website as well. - Improves the visibility on view through conversions from LinkedIn Ads. Which is super helpful. **What do you dislike about Factors.AI?** There are still a few signals which takes manual effort like LinkedIn Reactions, Comments, Shares. Pulling up that data could be beneficial. **What problems is Factors.AI solving and how is that benefiting you?** Before factors, LinkedIn Ads is a hit or miss. The visibility that factors unlocks helps campaign managers optimise their campaigns to get the best out of LinkedIn Ads. ### 40. Website lead identification & visitor pathway **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Factors.AI?** A practical and cost-effective tool to understand the journey of website visitors and deanonymise leads. Their customer service team is exceptional. Isheeta and Niramjan provide incredible support. We are only a small team but with their help and guidance we are exploring martech integrations within Factors to automatically obtain leads' contact information. Currently, they are supporting our efforts to include email marketing integration and LinkedIn advertising. **What do you dislike about Factors.AI?** The platform interface could be more user friendly - it seems to be geared towards practical analysis rather than ease of use. Additionally, the website visitor journey could be represented in a more accessible manner. **What problems is Factors.AI solving and how is that benefiting you?** Factors provides customer contact details so that we can engage and nurture website visitors. It also allows us to understand the journey our customers embark on, starting from the first webpage they land on all the way to the enquiry page. ### 41. Best Attribution & Web Visitors Identification Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** Attribution at the account level, Integration's with almost all the well know markteing tools for automations, easy to use, good customer support and reporting dashabords, we can do path analysis, account scoring, content groups setup, linkedin ads and G2 engaged accounts analysis and much more **What do you dislike about Factors.AI?** As of now, I face the challenge of finding the campaign name of the lead when we check at the account level. LinkedIn ads touchpoint perspective, it would be great if we could see the campaign name as well for a better understanding of which campaign is working for me. **What problems is Factors.AI solving and how is that benefiting you?** Factors majorly solving attribution and website visitor identification use cases. We also use it for path analysis to understand the overall user journey on different landing pages. We also use it for funnel analysis to understand the web session, demos, and signup page drop/increase rates. We can easily compare with the previous time period range to get better insights, and we also use it for account scoring for website-visited accounts and nurturing them further to drive demos and signups. ### 42. Best tool for Account Deanonymization **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** - Real-time updates on who is visiting the website - Great filters to set up and segregate accounts based on their activities -LinkedIn Engagement feature has to be the hands-down best feature of Factors - Supportive team & CSM - Easy to implement on the website - Helps identify accounts viewing your website in incognito mode **What do you dislike about Factors.AI?** It is a better product to have if you have a huge sales team. It isn't suitable for smaller organizations that do not have a large sales team. **What problems is Factors.AI solving and how is that benefiting you?** Without Factors AI, it becomes difficult to track the customer journey from the time they visited your website to the time they actually became your customers. With Factors, this becomes a cake walk as an account is being identified from various different touchpoints. Slack alerts also helps the sales team to aptly reach out to the accounts based on what page the lead has visited and how often they keep visiting your website. ### 43. Website Deanonymization Demystified **Rating:** 5.0/5.0 stars **Reviewed by:** Pritesh V. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Factors.AI?** Factors.ai's visitor account identification makes it super easy to track & identify companies that visit our website, their account scoring helps us prioritize high intent accounts based on engagement, activity. Real time slack alerts helps our BDR team stay on top of these accounts and convert them in to pipeline. Customer Support is super responsive and very good. **What do you dislike about Factors.AI?** There is a learning curve with the product but support & onboarding helped us through the process. **What problems is Factors.AI solving and how is that benefiting you?** Account Identification Building an audience of intent based pipeline ### 44. Factors helps us to de-anonymize website traffic & help us in full-funnel marketing attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** 1. De-anonymize website traffic to help us understand which type of prospects visit our website. 2. Help us understand the effectiveness of our marketing campaigns by giving us a full picture of what is working and what's not. It's a great tool to give you full-funnel attribution of your marketing efforts, beginning from making a person aware about your product - all the way to him becoming your customer. **What do you dislike about Factors.AI?** 1. De-anonymization feature works much better for USA & European regions than India, MENA and SEA (which are our main targets). 2. Sometimes there could be data mismatch between what's being shown on SFDC and what's being shown on Factors. **What problems is Factors.AI solving and how is that benefiting you?** Helps us in looking at data at a very granular level. This level of granularity helps us in building the right marketing strategies to close our prospective customers successfully into happy customers. ### 45. Great tool to get insights into web visitors **Rating:** 4.5/5.0 stars **Reviewed by:** Divesh S. | Manager - Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Factors.AI?** Factors has helped us get confidence in our outbound initiatives. It's great to know how our target accounts are interacting with our website and LinkedIn. Helped us narrow down who to reach out to and what to say. Customer support is A1 and it was super easy to install to my website + integrate with other apps. **What do you dislike about Factors.AI?** The UX and the ability to share the data needs work. It's great data but not easily consumable for my team who aren't familiar with the platform. **What problems is Factors.AI solving and how is that benefiting you?** 1. Knowing which account is visiting our website and LinkedIn 2. What activities are the accounts doing with us ### 46. Goldmine for B2B SaaS Marketers! **Rating:** 4.5/5.0 stars **Reviewed by:** Pranjal R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Factors.AI?** - You can now judge the efficacy of your performance marketing platforms especially LinkedIn - You can target the audience that visited via other paid channels on Ln easily - Implementation is super easy **What do you dislike about Factors.AI?** Knowledge base can be improved as the product has so many features and that learning curve can be shortened with good KB. **What problems is Factors.AI solving and how is that benefiting you?** It gives us a better view on the users behaviour journey and while running ABM how we can see the multiple touchpoints ### 47. Amazing tool for website deanonymization **Rating:** 4.0/5.0 stars **Reviewed by:** Avinash S. | Sales SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Factors.AI?** It gives indepth overview and details about the prospects who have checked our website. The clarity to which it provides these details is incredible and with clarity. The reporting module is impressive. **What do you dislike about Factors.AI?** Though it's an incredibly robust tool, I feel for smaller business it might not match their price for use case. **What problems is Factors.AI solving and how is that benefiting you?** We use factors.ai to notice who all visit certain components of our website delivering us clarity on what attracts the customers and what pulls them to our product. ### 48. I love the way we can track website visits & set up necessary action items to engage these visitors. **Rating:** 4.5/5.0 stars **Reviewed by:** Shravi S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Factors.AI?** Analytics provided by Factors is amazing. **What do you dislike about Factors.AI?** Not a dislike but would definitely ask if you could also build some sort of engagement feature that would allow us to engage with repeat visitors. For example: pop-ups that are tailored to the page they visited, include no.of visits etc or a chat functionality **What problems is Factors.AI solving and how is that benefiting you?** It's been a great add-on to our day-to-day activities & I would wish & to continue to utilise this more & more. It allows us to understand demographic visits. Allows us to identify repeat visitors; this makes it easy for our SDR engine to set up outreaches ### 49. G2 Review for Factors.ai **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Factors.AI?** - Integrates seamlessly with multiple applications like Google ads , Hubspot , etc - Really great customer support. Very prompt response from the factors team. - It is very easy to use as most of the fields are the same fields that are used in CRM. - Very easy to setup different segment views and alerts. - Very easy to setup scoring model for the set of outbound accounts. **What do you dislike about Factors.AI?** -Sometimes it can become a little glitchy in the segment view. - Wish there was an option to choose different engagement parameters for a particular segment (Segment wise Engagement scoring) . **What problems is Factors.AI solving and how is that benefiting you?** - Identifying accounts that did not filled out the form on the landing page. - Account scoring for the outbound accounts. - Setting up different segments for different BDR pods which help them have a better look at their territory accounts. - Setting up realtime alerts for the accounts. - Analyzing the website visitors data and creating dashboards. ### 50. Simplicity at best! **Rating:** 3.0/5.0 stars **Reviewed by:** Akshaya S. | Demand Generation Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Factors.AI?** Factors.ai is designed with simplicity in mind, featuring a dashboard that is straightforward and easy to navigate. This means that even if you're not very tech-savvy, you can still use the platform without much difficulty. It's built to be accessible to a wide range of users, regardless of their technical background **What do you dislike about Factors.AI?** Sometimes, it fetches the wrong user data or the company names - this results in junk leads. **What problems is Factors.AI solving and how is that benefiting you?** Had a problem with tracking my website users. Now, it's getting solved for. ## Factors.AI Discussions - [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment - [View Factors.AI pricing details and edition comparison](https://www.g2.com/products/factors-ai/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+15%3A21%3A58+-0500&secure%5Bsession_id%5D=828d1278-d14b-4513-ab56-4665d3aa3d7d&secure%5Btoken%5D=8fe93d459a84204147c33a2e4c4e2d3388c7d4e6502532bd31312ee10b996e76&format=llm_user) ## Factors.AI Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) ## Factors.AI Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Offline Attribution **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Dynamic Segmentation **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Marketing** - B2B Attribution - Marketing Channels - Integrations **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Lead Management** - Segmentation - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Factors.AI Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,457 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (624 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews)