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Eversight Offer Innovation Reviews & Product Details

Eversight's Offer Innovation Suite is built to leverage automation and artificial intelligence to uncover better performing promotions in current market dynamics via real-world experimentation, unlocking the ability learn from shoppers in a continuous, agile way. Promotional calendars have traditionally been built on a backward-looking basis using historical data. Promotions that 'worked' the previous year are slotted in, and over time shoppers adjust to expect the same repetitive offers. At Eversight, we recognize that AI-driven experimentation enables a far better approach. Shopper behavior is constantly changing, demanding shifts in promotional strategy in response. Leverage the Eversight software to spend less time analyzing historical data and more time identifying promotions that drive business results in real-time, to surface and prioritize insights across the business in a one-stop-shop where teams can access relevant guidance, and to visualize the entire landscape of offers activated in-market to highlight team successes and opportunities for improvement. Experimentation: Eversight automatically senses market dynamics, analyzes performance, and prioritizes offers that need to be optimized. Machine learning algorithms and AI design and execute intelligent experiments at low cost directly with real shoppers to uncover what resonates today and actually disrupts shopper behavior. Guidance: AI engines recommend better performing promotions identified during experimentation, while software-as-a-coach empowers your team to focus on the highest impact opportunities to deploy in-market. The software enables the development, dissemination, and management of strategic guidelines on offer structure, discount depth, product bundling, and more from a single repository in the Eversight system. Tracking: Sensing capabilities automatically track in-market event execution and compliance to guidelines with unparalleled visibility, allowing users to understand ongoing marketplace compliance across customer teams. Tracking completes a full-circle approach to offer optimization by coaching leadership and field teams through the process on a continuous loop.

Seller

Eversight

Discussions

Eversight Offer Innovation Community

Languages Supported

English

Overview by

Alexandra Pfeffer

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Eversight Offer Innovation Media

Eversight Offer Innovation Demo - Eversight Dashboard

Foundational elements like machine learning, Artificial Intelligence, and sensing detect market dynamics and coach teams on the greatest opportunities to improve performance.

Eversight Offer Innovation Demo - Eversight Offer Innovation - Experimentation

Eversight's Offer Innovation software employs AI to recommend offer variants for testing, generate and format offers for experimentation, and dynamically test offers with real shoppers.

Eversight Offer Innovation Demo - Eversight Offer Innovation - Recommendations

The Offer Innovation software identifies winning offers surfaced in experimentation, and over time accumulates a smart offer bank of better-performing promotions to replace existing events.

Eversight Offer Innovation Demo - Eversight Guidelines

Eversight's Guidelines capability enables the development and management of guidelines at every level of the business, serving as a one-stop-shop for promotions management.

Eversight Offer Innovation Demo - Eversight Compliance Tracking

The Eversight system tracks in-market event execution and compliance to Guidelines, supporting collaboration with retailer partners and creating a full-circle approach to offer optimization.

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Verified User in Consumer Goods

Enterprise (> 1000 emp.)

5/18/2022

"Eversight is an excellent tool to accelerate your Promo Effectiveness capabilities"

5/5

What do you like best about Eversight Offer Innovation?

Ease of use, service provided by Eversight and the resulst are actionable Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

The market must have a signifcnat digital user population in order fo rinsights toi be derived. Review collected by and hosted on G2.com.

Recommendations to others considering Eversight Offer Innovation:

Eversight is a highly effetciev tool if you are looking to optimze trade promotion events. Review collected by and hosted on G2.com.

What problems is Eversight Offer Innovation solving and how is that benefiting you?

Solving for Promotion fatigue, Trade Optimization and the befits have all lead to betetr promotiuosn tahtd irve increased reveune and profit. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

4/12/2021

"Eversight team has been extremely collaborative in our strategic promotional innovation work."

5/5

What do you like best about Eversight Offer Innovation?

Great platform to gain insights & very collaborative team. They are always willing to work with us to enhance the platform and testing capabilities. The platform is easy to interpret testing results and insights. Also, the ability at a fast pace develop a test, execute the test, and gather insights in a short turn around is extremely beneficial as we're evolving our testing with Eversight. Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

Some limitations on testing capabilities but working together to evolve. For example, 1 is testing videos and GIFs in our promotional testing which can be an expanding capability for prmotional strategies moving forward. The team is working to evolve that. Review collected by and hosted on G2.com.

Recommendations to others considering Eversight Offer Innovation:

Great platform and team to work with, I highly recommend to anyone looking to evolve the promotional strategies Review collected by and hosted on G2.com.

What problems is Eversight Offer Innovation solving and how is that benefiting you?

No issues with Eversight offer innovation. The benefits are the platform has allowed us to evolve our promotional strategies across our organization and the ability to test with speed and agility has been exteremely beneficial for us as we collaborate with Eversight. Review collected by and hosted on G2.com.

Scott J.

Enterprise (> 1000 emp.)

4/13/2021

"True Trade Promotion Innovation!"

5/5

What do you like best about Eversight Offer Innovation?

Eversight is doing something a little different in the world of Trade Promotion Innovation and providing real time feedback and insights in an ever-changing world to stay ontop of changing consumer sentiment. Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

I do not dislike anything in regards to Eversight. As with any technology, there can always be enhancements, but Eversight a company, is constantly looking to evolve and open to development ideas. Review collected by and hosted on G2.com.

Ryan B.

Sr. Director, RGM Strategy & Transformation

Enterprise (> 1000 emp.)

3/31/2021

"Revenue Growth Management Strategy & Transformation exec for a Fortune 50 CPG firm"

5/5

What do you like best about Eversight Offer Innovation?

Eversight's novel, proprietary AI-powered platform enables rapid response insights that allow us to unlock asymmetries in consumer purchase behavior. Finding these same insights on our own would require a great deal more time and effort, plus we love the collaborative & supportive nature of their customer team. Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

Testing calendar dashboard is facilitated in a separate, third-party platform rather than integrated into the Eversight portal. I would prefer a one-stop shop UX. Review collected by and hosted on G2.com.

What problems is Eversight Offer Innovation solving and how is that benefiting you?

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

4/12/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Very Supportive Partnership!"

5/5

What do you like best about Eversight Offer Innovation?

Whenever we talk to the eversight team about developing tests, it always seems as if there are no limits. They are willing to build out structures that fit our retailers/squads needs. Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

There isn't anything that I dislike about the offer innovation. Review collected by and hosted on G2.com.

Adam D.

Owner/Founder

Enterprise (> 1000 emp.)

8/31/2020

"Live Testing and Deep Insights to Drive Trade ROI"

4.5/5

What do you like best about Eversight Offer Innovation?

Eversight Offer Innovation allowed us to test new and different promotional offers in a safe environment that provided real consumer feedback and reaction. Their insights provided fact based insights to enable selling the strategy into the retailer for in-market execution. The team brought best practices and ideas from other partners to help us maximize our learning. Great team to work with. Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

Not surprising, the start-up required a great deal of data, category learning, and training of teams to be able to effectively use the system. Once up and running, teams used the system with ease. Review collected by and hosted on G2.com.

Recommendations to others considering Eversight Offer Innovation:

Ensure you have the brand team and customer team involved from the start. They need to be aligned on the promotional offers you want to test, how it follows the brand strategy, and if there are any limitations due to retailer strategy. Review collected by and hosted on G2.com.

What problems is Eversight Offer Innovation solving and how is that benefiting you?

The main problem is promotional fatigue. We had been running the same price points and offers for years and it had lost the impact on shoppers. With the Eversight Offer Innovation, we were able to test different promotional offers and provide the confidence to both the retailer and internally that the change would drive better results. Saw an increased ROI on our grain promotions. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

4/12/2021

"HABA MFGR"

4/5

What do you like best about Eversight Offer Innovation?

Excellent partnership from Client Support Team

Unique offering in marketplace

Flexibility in testing methodologies Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

Too much focus on post evaluation tools without the resources to execute fully

Would like more industry insights from the team Review collected by and hosted on G2.com.

Francesca O.

Small-Business (50 or fewer emp.)

7/8/2020

"Eversight offers valuable insights by comparing offers in a controlled environment."

4.5/5

What do you like best about Eversight Offer Innovation?

The speed at which you can test a variety of offers, including ones never run in market. Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

Base price is not explicit in offer so depth of discount is relative to the consumer's perspective of what they usually pay, Review collected by and hosted on G2.com.

Taylor C.

RGM Strategy Analyst

Small-Business (50 or fewer emp.)

7/7/2020

"Great partners, great insights"

5/5

What do you like best about Eversight Offer Innovation?

The Eversight platform is easy to use and Eversight partners are always prompt and helpful with any questions whenever they arise. The ability to target differentiated areas and freedom to create your own graphics make this platform incredibly useful in our business Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

I honestly can't think of anything that I would say I dislike, I think the dashboard is maybe the area where there is the most potential for growth, but we haven't been using it long. Review collected by and hosted on G2.com.

Christa H.

Team Lead Sales & Trade Development

Small-Business (50 or fewer emp.)

7/7/2020

"Promotional Offer Insights"

4.5/5

What do you like best about Eversight Offer Innovation?

Eversight makes it easy to identify multiple offer structures to test, often providing new offers we had not thought of running previously. It also highlights offers the AI predicts will outperform making it easier to create the most effective test campaign. Review collected by and hosted on G2.com.

What do you dislike about Eversight Offer Innovation?

Many of the recommended offers would have to be run as Must Buy Offers where in the retail environment they are harder to execute. Review collected by and hosted on G2.com.