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Everest Reviews & Product Details

Everest Overview

What is Everest?

Everest is a fully integrated email success platform providing crucial insights and deliverability guidance so you can reach more people, increase engagement, and improve efficiencies of your email program. Improve your email deliverability by getting complete visibility into your email marketing metrics and sender reputation, understand your audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of your email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform. Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into this unified and powerful platform.

Everest Details
Product Website
Languages Supported
German, English, French, Italian, Portuguese, Spanish
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Product Description

Everest (formerly 250ok and Return Path) Email Intelligence Solutions for Marketers utilize the world’s most comprehensive set of email intelligence and data to maximize inbox placement rates for your overall program and individual campaigns.

How do you position yourself against your competitors?

Everest has the largest email data partnership in the industry -- analyzing more than 3 trillion data points annually. Combine that with the largest seed and trap networks in the world and you’ve got everything you’ll ever need for your email program to reach top performance.

Everest is an all-in-one, fully integrated platform. Get insights from your combined email data in a single platform, instead of piecing together technologies from multiple vendors.

We provide exclusive and proprietary technologies like Certification and View Time Optimization to help get your email away from the spam folder and into the inboxes of your recipients.

Everest is built by the combined forces of two leading email companies with decades of experience. No matter what challenges you encounter with your email program, you can rest assured our team has seen it and solved it.


Seller Details
Company Website
Year Founded
2018
HQ Location
Boston, Massachusetts
Twitter
@TrustValidity
1,157 Twitter followers
LinkedIn® Page
www.linkedin.com
276 employees on LinkedIn®
Description

Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations across the world rely on Validity solutions – including Everest, DemandTools, BriteVerify, GridBuddy Connect, and MailCharts – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue.


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Overview Provided by:

Recent Everest Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Essential tool to have to monitor your email deliverability"
Easy to use, valuable information provided to users.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Great Email Tool That Helps Solve Spam Problems"
What I like most about Everest by Validity is that it helps your emails get delivered and stay out of the spam folder. This is really important for...
Jai T.
JT
Jai T.Enterprise (> 1000 emp.)
4.0 out of 5
"Everest Validity Review"
The best practices it follows for us is by giving detailed information about our IP reputation.
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Everest Media

Everest Demo - Inbox Placement Metrics
Understand placement rates by mailbox provider thanks to the largest global seed list in the industry.
Everest Demo - Competitive Intel
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.
Everest Demo - Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.
Everest Demo - List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.
Everest Demo - Reputation Monitoring
Get the most visibility into your sender reputation, with our industry-leading trap network and our data partnerships with leading mailbox providers, filtering companies, and all key blocklist operators.
Everest Demo - Custom Dashboards
See what’s most important to you by combining your personalized collection of data and alerts into a single interface.
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188 Everest Reviews

4.2 out of 5
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188 Everest Reviews
4.2 out of 5
188 Everest Reviews
4.2 out of 5

Everest Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for EverestQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
What do you like best about Everest?

What I like most about Everest by Validity is that it helps your emails get delivered and stay out of the spam folder. This is really important for anyone sending email campaigns. The platform has tools that make sure your emails actually reach people's inboxes instead of getting lost as spam, which is a big plus. Review collected by and hosted on G2.com.

What do you dislike about Everest?

their is no as such dislike, but I find it a bit complicated to set up and transition from another platform because it has so many features. Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

One of the main problems in email marketing is making sure that your emails actually land in the inboxes of the people you’re trying to reach. Everest helps with this by giving users tools to check and improve their email-sending practices. This means there's a lower chance of emails getting stuck in spam folders Review collected by and hosted on G2.com.

Response from Geoffrey Palmer of Everest

Thank you so much! We couldn't build world-class products without customer like you using them and providing feedback like this. We greatly appreciate you taking the time to write a candid review.

We're exploring ways to help folks such as yourself unlock the full potential of the platform's many features, thank you for highlighting the need here.

If you would like to discuss this feedback further, please don't hesitate to reach out to me at geoffrey.palmer@validity.com. I'd love to hear more.

I've added a link to our knowledge center below.

Warm regards,

Geoffrey

See how Everest improved
Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Everest?

Easy to use, valuable information provided to users. Review collected by and hosted on G2.com.

What do you dislike about Everest?

Maybe some of the industry concepts could be explained / included alongside all the information provided in graphs and charts. Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

Tracking email deliverability and inbox placement. Review collected by and hosted on G2.com.

Response from Geoffrey Palmer of Everest

Thanks for the feedback!

We're always exploring ways to provide our customers with better and more actionable data, which includes articulating what all the data means.

I'd love to know how we can better help customers like you. If you're open to telling us more (and getting some of your ideas onto our roadmap!) I'd be delighted to hear from you. Please feel free to reach out to me at geoffrey.palmer@validity.com.

Jai T.
JT
Senior Software Developer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Everest?

The best practices it follows for us is by giving detailed information about our IP reputation. Review collected by and hosted on G2.com.

What do you dislike about Everest?

Somehow should be more optimised in terms of integration. Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

It's giving detailed information of our IP reputation. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of Everest

We're glad to hear you appreciate the detailed information about your IP reputation that Everest provides. Thank you for your feedback on the need for more optimized integration. We'll take this into consideration for future improvements.

Oliver P.
OP
World News Media Manager
Online Media
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Everest?

Everest has sophisticated capabilities and yet it is very easy to use. It has a high rate of email deliverability and provides incredible metrics and insights that make it easy to understand the performance of email campaigns. Everest has a feature to validate emails and the user dashboard can be personalized to suit individual user needs. Review collected by and hosted on G2.com.

What do you dislike about Everest?

I have had no problems with Everest. It is easy to use and works great without me having to know or understand the underlying complex processes. The email deliverability is incredible. I would not dislike that. Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

Everest ensures our emails are delivered, that the emails in our mailing lists are valid, actively being used and ensures that our email campaigns are driven towards achieving our campaign goals. It makes it easy to collaborate on campaigns as a team gathering metrics and insights that help us to tweak campigns for better results. Review collected by and hosted on G2.com.

RP
Senior Allocator
Apparel & Fashion
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Everest?

It is a superb email success platform, with dependable delivery levels, timely execution, platform metrics that help you understand what's needed to successfully engage. Review collected by and hosted on G2.com.

What do you dislike about Everest?

I've got no qualms with it yet. It works as it was marketed and performs brilliantly. What's more, its quite easy to navigate and where there might be issues, support team is always there to assist! Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

Obviously ive been using it to efficiently send emails, effectively gather analytics via its metrics and Platform data. It has streamlined business processes, collaboration and workflows, ensuring seamless communication and coordination as well. Review collected by and hosted on G2.com.

LP
Sr. Director of Marketing Engagement
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Everest?

Everest is super user-friendly. It's easy for anyone to log in and get a really good idea of what's going on with our deliverability in just a few clicks. We love that it's so easy to customize the dashboards to see just what we care about most and then easy to get details when necessary. We've also gotten a lot of use out of the validator tool which has been great. Review collected by and hosted on G2.com.

What do you dislike about Everest?

For us, it's a great fit and there are no downsides. It gives us everything we need to know at a glance. We have learned so much about email deliverability now that we're able to monitor everything in Everest, it's been incredibly useful so far. Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

We started using Everest just to figure out if our emails were getting into inboxes. We didn't know how much we didn't know until we saw all the data that was available to us. We started to pay attention and make necessary changes based off of what we were seeing through Inbox Placement and Reputation and now we're in a much better spot! Review collected by and hosted on G2.com.

ZG
TechOps Engineer
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Everest?

With Everest it involves only drag and drop to create, customize, test and send high volume outbound marketing emails. Review collected by and hosted on G2.com.

What do you dislike about Everest?

I have used Everest for quite long and I find nothing negative on it and I use it on a daily basis. Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

It saves time by eradicating manual processes of email marketing through automation such as personalizing and testing marketing emails. Review collected by and hosted on G2.com.

Jason T.
JT
Senior Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Everest?

I like how easy it is to use Everest, even as the nuances of email deliverability and technical email get more and more complicated as the years go on. The insights are super easy to read and highly actionable. Review collected by and hosted on G2.com.

What do you dislike about Everest?

I'd love more insight into competitors or general benchmarking so that I can better understand how my email program is performing against other companies. Even knowing if I'm in the upper or lower 50 percentile of certain stats would be helpful. Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

The biggest problem it solves is understanding how changes to my email program are affecting things like deliverability and inboxing rates. Without Everest, I genuinely would be flying blind on these topics. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Everest?

Easy integration with Salesforce Marketing Cloud and the Autoseeding feature saves a lot of time with seedlist management for inbox placement tests vs other tools we've used in the past

Access to a Customer Success Manager for support and advice is a huge benefit

Dashboards are detailed yet intuitive to navigate, including the ability to view GPT and MS SNDS reports from within the platform

The list validation feature and the API is very useful Review collected by and hosted on G2.com.

What do you dislike about Everest?

So far not much to dislike. The annual renewal process can take a bit long. Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

Having insights into our IP reputation and inbox placement rates across multiple ISPs highlights any problems related to our email campaigns. Hence, we can address any issues before it becomes a bigger problem. Tracking pixel and Engagement modules were helpful in gaining greater insight into our lists with the advent of Apple Privacy Protection Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Everest?

I am able to track how my email performance is doing overall for my company when looking at the dashboard in the Everest platform. The graphs are easy to read and I can grab the info I need in a quick snapshot. If I want to go more granular Everest provides all the functionality to dive deeper into the platform and filter by device, email send etc so I can see what to correct or which email could be causing issues. I love the integration with Salesforce making it easy to automatically send emails and provides a lot of customization on which emails get seeded. Review collected by and hosted on G2.com.

What do you dislike about Everest?

Everest platform has been great to use so far, with the Salesforce integration the dynamic content in email subject lines don't carry through properly so having another unique identifier would be great Review collected by and hosted on G2.com.

What problems is Everest solving and how is that benefiting you?

Everest helps us keep our sender score high and make sure our emails are getting to our customers. Since we send promotional emails and our database is quite big it's important to use these metrics and make sure emails are getting to our entire audience from churned folks to new subscribers. Having this monitored in an easy and efficient manner keeps everything running for our email programs. Review collected by and hosted on G2.com.