--- title: ethos Reviews meta_title: 'ethos Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 30 reviews by the users' company size, role or industry to find out how ethos works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 30 scale: '5' date_modified: '2026-07-12' parent_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- # ethos Reviews **Vendor:** ethos **Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Average Rating:** 4.9/5.0 **Total Reviews:** 30 ## About ethos ethos is a customer loyalty platform that provides your customers one place to receive, interact, and engage with the best benefits you have to offer. ## ethos Reviews ### 1. Ethos is great to drive customer retention, loyalty and engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Pamela W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about ethos?** We've been using Ethos for the past few months, and it has significantly transformed how we manage customer relationships. The platform is not only user-friendly but also drives customer loyalty and engagement. The Ethos platform allowed us to create a more personalized experience for our customers, which in turn has boosted their satisfaction with our business and loyalty. The support team at Ethos is always responsive and has been instrumental in helping us maximize our potential. They have also taken our feedback for improvements. Overall, Ethos has exceeded our expectations in driving customer loyalty and engagement, and we highly recommend it to any business looking to strengthen their customer relationships and grow their brand. **What do you dislike about ethos?** We do not have any downsides that we have experienced. **What problems is ethos solving and how is that benefiting you?** Drive more direct business off other distribution channels. ### 2. Super User Friendly & Great Branding **Rating:** 5.0/5.0 stars **Reviewed by:** Christina M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2024 **What do you like best about ethos?** The team at Ethos was super helpful & very personable. They really understood our brand feel and identity when building our page, and the platform was super easy to use. **What do you dislike about ethos?** They're building a lot of cool new features and they're great at listening to what their customers want, but there were a few features we were looking for that weren't yet offered. **What problems is ethos solving and how is that benefiting you?** Customer loyalty and brand devotion, it helps us to build community & brand loyalty ### 3. The ethos team are masters in customer experience and loyalty **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about ethos?** Their team are excellent consultants and can understand your business and how to create more loyalty with an added experience for your customers. They provide tailored solutions that fit seamlessly into your existing operations, enhancing customer engagement and loyalty. **What do you dislike about ethos?** Nothing, they are great at what they do and I wouldn't change anything about their service. **What problems is ethos solving and how is that benefiting you?** By offering exclusive content and benefits, we are strengthening our customers' loyalty to our brand with ethos. As an e-commerce brand, we are able to seamlessly integrate discounts, which has led to increased customer satisfaction and repeat purchases. ### 4. Refreshing to find a Customer Loyalty platform that is intuitive and everyone is able to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2023 **What do you like best about ethos?** Setup was as easy as setting up my store on Shopify. **What do you dislike about ethos?** My experience was slick, there was nothing really to dislike. **What problems is ethos solving and how is that benefiting you?** As a merchant I've struggled with engaging my customers other than through using promo codes. I don't love that as it erodes our bottom line. In this platform finally we have found a way to engage our customers in a more compelling way. Thank you ethos for creating this useful tool for our small business. ### 5. NFTs made simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2023 **What do you like best about ethos?** The signup process was very easy and straight forward. Nothing was overcomplicated and there were enough secondary verifications in place where you can feel secure signing up to receive the NFT. The ease of the process here is a real standout in the world of NFTs. **What do you dislike about ethos?** No dislikes that I can currently find with the platform. It's still early days in the world of NFTs so it'll be interesting to see how this product can be used in the future! **What problems is ethos solving and how is that benefiting you?** The greatest issue that's being solved here is that NFTs are finally being brought into a digestible process of acquisition for the everyday person. No previous knowledge in the space is needed to enjoy and use this platform, which is really refreshing as I feel like the barrier to entry of NFTs was holding back a lot of people from pursuing them. ### 6. Great platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Alisha D. | Sr. Administrative Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about ethos?** It is truly a seamless and easy to use platform that offers a very user-friendly experience. Everything was so simple and straightforward. The platform’s interface is intuitive and easy to navigate, and the support team is always ready to help with any questions or issues. I would highly recommend this platform to anyone looking to get into the world of NFTs, it is perfect for both beginners and experienced users. Overall, this platform has exceeded my expectations and I look forward to continue using it. **What do you dislike about ethos?** Not applicable - great platform. No complaints! **What problems is ethos solving and how is that benefiting you?** Making NFT's easy to purchase, a life saver! ### 7. It was a smooth experience **Rating:** 5.0/5.0 stars **Reviewed by:** Shashank P. | Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2023 **What do you like best about ethos?** At first I was bit worried that I'd have to create an NFT wallet to store my NFT but ethos took care of that for me. In a painless experience, I got my hockey hall of fame nft! **What do you dislike about ethos?** There is not much to dislike as it was such a smooth experience. Perhaps the website can have a better UI. **What problems is ethos solving and how is that benefiting you?** Ethos lets me claim NFTS from brands and sports leagues that I follow. This allows me to feel a closer connection to these organizations and what they represent. ### 8. Working with ethos’ talented team and robust platform has been an absolute pleasure. **Rating:** 5.0/5.0 stars **Reviewed by:** Curtis W. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2023 **What do you like best about ethos?** Ethos is a seamless onboarding experience for brands entering web3. The innovative and customizable nature of their platform ensures it can cater to a wide variety of clientele. Their professional team is efficient and attentive throughout the development process. **What do you dislike about ethos?** No downside to using the platform and nothing I have disliked about the process. **What problems is ethos solving and how is that benefiting you?** For brands, ethos removes the friction that is typically involved with transitioning into web3. For consumers, Ethos offers an inclusive, transparent, and simple purchase experience. ### 9. Seamless process! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about ethos?** It was so simple and seamless to receive my free NFT with ethos! I wasn't wondering what step I needed to take or what hoops I needed to jump through - I was delighted with how easy the process was. **What do you dislike about ethos?** I haven't encountered anything on the ethos platform that I dislike, whereas usually I would have immediately experienced a barrier to completing the process on the platform. **What problems is ethos solving and how is that benefiting you?** The ethos platform is solving the problem of engaging with customers and fans in a delightful and meaningful way. It benefits me as a user because I am able to enjoy the interaction as well as the free NFT. ### 10. Very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Arsh D. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about ethos?** Very user friendly, especially for people who are new to the world of NFTs and digital assets such as me. Value proposition is easy to understand and company is active within the greater business community in order to drive understanding and adoption. **What do you dislike about ethos?** Sometimes this world still feels a bit unapproachable for lay people and you really need to go out of your way to understand the landscape and how it fits into your own life. **What problems is ethos solving and how is that benefiting you?** Currently no business problems as I am new to the world of digital assets and I'm coming into it as a user, not necessarily a business owner. ### 11. Ethos' NFT Platform was our gateway into NFTs and they knocked our project out of the park. **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about ethos?** We're a small boot company, based in East Vancouver, Canada. To say NFT creation & sales is outside our day-to-day would be a humongous understatement. Ethos were amazing partners, not simply on the conceptualization and execution of our project (marketing plan included), but their platform is so unbelieveable simple and user friendly to navigate for end users/ consumers, we were able to avail NFTs to an extremely broad (incl. non-tech savvy folks) audience. Our project was a resounding success and we couldn't be more happy or thankful for the role Ethos played in taking our broad vision and making it a reality - all the while gently holding our hands through the process. **What do you dislike about ethos?** Our NFT project was one of Ethos' first, so though you'd assume they might experience growing pains as they navigate new learning curves, that couldn't be further from our experience with their team and NFT platform. From concept to launch, things went to plan without a hitch. **What problems is ethos solving and how is that benefiting you?** We wanted to offer a loyalty program of sorts to some of our most supportive and faithful customers and thought linking utility to a limited run NFT could be a novel and fun way to do that. Ethos and their NFT Platform made it happen. Most of our customers who nabbed one of our NFTs had never considered dipping their toes into cryptocurrency let alone acquiring an NFT before our project launch. We were their gateway, namely because of the fact Ethos and their NFT Platform made the process so darn easy. ### 12. Ethos makes collecting digital assets a breeze! **Rating:** 5.0/5.0 stars **Reviewed by:** foster S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2023 **What do you like best about ethos?** The Ethos sign-up process was seamless; I received my digital asset within minutes! **What do you dislike about ethos?** None so far :) Can't wait to see future product offerings **What problems is ethos solving and how is that benefiting you?** Ethos brings digital asset (NFTs) to the masses with their super easy minting process, and we couldn't be happier to be using their platform! ### 13. Ethos understands what the future of loyalty could be **Rating:** 4.5/5.0 stars **Reviewed by:** Tim G. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2022 **What do you like best about ethos?** Ethos seems to understand the future how brands can meaningfully connect and engage their customers using NFTs and blockchain to create rewards and long-term loyalty programs for their customers. **What do you dislike about ethos?** I don't have anything that I dislike in particular about the platform. I would only say that this is a new and innovative space and market sentiment is probably at its lowest due to crypto pullback and how overzealous people have been about investing around NFTs and their future. Market leaders will evolve in this space in the next 6 months and I think Ethos has an interesting mouse trap to potentially compete for a new Brand Loyalty business model that uses NFTs to engage and reward customers. **What problems is ethos solving and how is that benefiting you?** It's creating a futuristic/new way of connecting me with my favorite brands and rewarding me for that. ### 14. Easy to use and interactive! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about ethos?** It was good, super easy, didn't need a crypto wallet which was a nice way to experience web 3. **What do you dislike about ethos?** I was able to obtain my first NFT through ethos platform and found it to a very easy process. I had tried to buy another NFT previously but it seemed impossible because I didn't have crypto currency or a wallet. Also, submitting a review is difficult! **What problems is ethos solving and how is that benefiting you?** Making web 3 more accessible to people who aren't super tech savvy. ### 15. ethos is an excellent partner for mainstream NFT launches **Rating:** 5.0/5.0 stars **Reviewed by:** Tom L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about ethos?** The team at ethos is so nice, so smart and very productive. Great combination. They can drive results but also show patience during every stage of the relationship. **What do you dislike about ethos?** I'm looking forward to future product releases that allow for more direct client customization of customer onboarding, product pages, and email marketing. **What problems is ethos solving and how is that benefiting you?** They offer a great way to deliver NFTs to mainstream audiences. ### 16. 5-star experience **Rating:** 5.0/5.0 stars **Reviewed by:** Johann T. | None n/a, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about ethos?** Platform is intuitive, painless to sign up and easy to navigate. **What do you dislike about ethos?** I did not encounter and downsides to using the NFT platform **What problems is ethos solving and how is that benefiting you?** Makes acquiring and accessing NFT's simple ### 17. First NFT experience was completely straightforward with ethos! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2023 **What do you like best about ethos?** It was a clear and straightforward process to get my Greatness Calling NFT. **What do you dislike about ethos?** No complaints at all - my first experience with an NFT. **What problems is ethos solving and how is that benefiting you?** I had no idea how to get an NFT before and felt it might be too complicated or technical for me, but the process with ethos NFT made it a simple and user-friendly experience. ### 18. Easy, quick and simple **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle G. | Ice Facility Operator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about ethos?** I liked how easy it was to follow and not overly complicated to complete/understand. Would highly recommend to my friends. Very excited to see this NFT space grow and more and more ppl use it. **What do you dislike about ethos?** I don't see a down to dislike about these platforms and services. **What problems is ethos solving and how is that benefiting you?** Helping understand the space and how it applies to myself on a daily routine. ### 19. Super smooth process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2023 **What do you like best about ethos?** It was super simple to get a Hocky Hall of Fame NFT! It's my first NFT, so very interesting to see how this whole world works. **What do you dislike about ethos?** Nothing was not to like. Really easy, and cool to get an NFT! **What problems is ethos solving and how is that benefiting you?** They made it really easy to get an NFT and own a digital piece of Hockey history. ### 20. Quick and easy experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about ethos?** Getting my free NFT took less than a minute, super impressed by how quick and easy it was. **What do you dislike about ethos?** Nothing! No complaints so far; the process was quick and seamless. **What problems is ethos solving and how is that benefiting you?** As a consumer, I was able to download a NFT easily. ### 21. Bringing the NHL into the 21st century **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2023 **What do you like best about ethos?** Used Ethos as part of the Hockey Hall of Fame legends of Hockey. Super seemless experience getting onboarded and getting my free e-book. Can't wait for the collection to be released. **What do you dislike about ethos?** Nothing right now... hoping to keep getting updates until the launch date. Excited to be a part of hockey embracing digital collectibles. **What problems is ethos solving and how is that benefiting you?** Ethos is bringing the joy of digital collectibles into mainstream. No digital wallet or crazy verification process required. ### 22. Quick and easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about ethos?** Clear instructions, quick and easy service. **What do you dislike about ethos?** Have not encountered anything to dislike **What problems is ethos solving and how is that benefiting you?** Allowing me to own an asset that is unique and verified in my possession. Allows me to be part of an exclusive group ### 23. Loved My Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Rashad I. | Manager, Program Office - SMB TI & Partner Sales, Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about ethos?** Easy and simple user experience, and clear utility of the product. **What do you dislike about ethos?** Is there a centralized place (wallet) to hold these NFT's instead of on the account? **What problems is ethos solving and how is that benefiting you?** Gives a legitimacy and practical use case for NFT's. ### 24. Easy integration and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Tim N. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2023 **What do you like best about ethos?** Friendly, supportive, creative, innovative **What do you dislike about ethos?** I wasn't able to find any constructive feed back **What problems is ethos solving and how is that benefiting you?** They are helping business and customers bridge the gap provide future cutting edge value added. Web3 ### 25. Super easy and secure way to get into the NFT world **Rating:** 5.0/5.0 stars **Reviewed by:** Jose L. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2022 **What do you like best about ethos?** I’m a big fan of Love Jules and was stoked to be offered the chance to purchase it’s first NFT. The NFT came with special access and discounts and I can’t believe it was so easy to purchase. I don’t even own crypto which I didn’t know was possible to do. **What do you dislike about ethos?** There's nothing I don't like. Being new to the NFT world I thought it would be complicated but this was seriously the easiest experience. **What problems is ethos solving and how is that benefiting you?** Buying an NFT ### 26. First Time User **Rating:** 4.0/5.0 stars **Reviewed by:** Sophie C. | Practice Director, Marketing and Creative Practice Group - Contract Talent, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2023 **What do you like best about ethos?** It's different and easy to interact with. **What do you dislike about ethos?** Limited interaction with NFTs to properly assess. **What problems is ethos solving and how is that benefiting you?** N/A ### 27. Just dipping my toe in the water of NFTs **Rating:** 5.0/5.0 stars **Reviewed by:** Chris B. | President & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2022 **What do you like best about ethos?** The ETHOSNFT Platform was extremely user-friendly and made purchasing an NFT as easy as buying a pair of pants from any leading online retailer. **What do you dislike about ethos?** I didn't experience any downside from the ETHOSNFT platform. The customer support was amazing, including helping with the setup of a crypto wallet. **What problems is ethos solving and how is that benefiting you?** As a new buyer of NFTs, the ETHOSNFT platform solved the problem many people have that the process can be daughting, difficult and overwhelming. They make it easy. ### 28. ethos makes purchasing NFTs a breeze for anyone **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about ethos?** This was my first NFT purchase and it couldn't have gone better. The platform was easy to use and the customer support was fantastic. I would recommend this platform to anyone looking to get into NFTs. **What do you dislike about ethos?** I loved everything about the experience. I'll definitely be back! **What problems is ethos solving and how is that benefiting you?** NFTs have always seemed complicated. ethos does an incredible job of making them easy to understand, coupled with a seamless purchasing experience. ### 29. The process was smooth and easy, my first experience with NFT's was a breeze. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about ethos?** The ease and speed of the process and the clean interface of the site. **What do you dislike about ethos?** Nothing at all, I expected the process to be more complicated but it was so easy. **What problems is ethos solving and how is that benefiting you?** I think it eliminates the barriers to accessing NFT's ### 30. Seamless experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about ethos?** No hassle, bought an nft with my credit card which is very nice since I don't need to go to an exchange to buy crypto first **What do you dislike about ethos?** Nothing so far... maybe better marketing needed on their side to spread the word **What problems is ethos solving and how is that benefiting you?** Being able to buy nfts without having to buy crypto, this hybrid approach is exactly what I needed - [View ethos pricing details and edition comparison](https://www.g2.com/products/ethos-2024-04-04/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-18+13%3A15%3A12+-0500&secure%5Bsession_id%5D=fdf63299-3ed5-4059-a7af-aa715208af68&secure%5Btoken%5D=1a867a0c6fec9c2dabdc496c3a9499af6801c1c5cc32637884213b38577678d8&format=llm_user) ## ethos Features **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top ethos Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,333 reviews) - [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) - 4.6/5.0 (1,527 reviews)