Etail is a small private company whose team is well versed in popular sales channels like Amazon, Walmart and eBay. Etail can resolve system issues quickly that would otherwise take several weeks for those same issues to be resolved directly by sales channels. With unparalleled competitive advantages in workflow efficiency, responsiveness, and process excellence, the platform appeals greatly to brands and retailers seeking solid partnerships to rapidly scale their B2B/D2C business. The system is highly configurable, which enables the implementation of "smart automation" to handle all sorts of fulfillment scenarios. Etail excels at normalizing operational differences across sales channels, which is critical to managing multichannel operations or brands offering omnichannel experience. The team at Etail is dedicated and very easy to work with.

Etail played a crucial role in overcoming challenges with legacy ERP. My most remarkable success story with Etail was activating a B2B-only business in global D2C marketplaces. Using EVP, dozens of sales channels went live in multiple countries in less than a year. It was truly a bespoke experience.

For its agility excellence, Etail does little to keep up with updating documentation. The system focuses heavily on features and functionality; consequently, its user interface is not always intuitive for end users. A lack of automated regression tests may potentially contribute to system instability after build updates. And the detriment of developers ignoring (not handling) edge cases is real. Nonetheless, I can always discuss these concerns with my customer success manager. The general vibe is, "we are in this together; we will figure this out together."

With dozen of sales channels and each has its admin portal, managing operations becomes a chore with significant overhead. Etail solves this problem by normalizing all workflows and having all transactional data accessible in EVP.

Etail also helps strengthen profit margin by repricing listings against competition using proprietary calculations. This feature allows businesses to protect their P&L, and it is, by far, one of the most powerful features of EVP that is not often seen on other platforms.