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Epsilon PeopleCloud Reviews - Page 6

Epsilon PeopleCloud Suite Overview

Epsilon PeopleCloud Details
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Seller Details
Seller
Epsilon
Year Founded
1969
HQ Location
Irving, TX
Twitter
@EpsilonMktg
6,651 Twitter followers
LinkedIn® Page
www.linkedin.com
9,751 employees on LinkedIn®
Ownership
NYSE:ADS
Phone
1-800-309-0505
Total Revenue (USD mm)
$7,138
Description

Epsilon is a leading marketing technology and data-driven solutions provider that specializes in helping brands enhance their customer engagement and drive measurable results. With a comprehensive suite of services including data management, email marketing, and personalized digital marketing strategies, Epsilon empowers businesses to connect with their audiences effectively. Leveraging advanced analytics and insights, Epsilon enables clients to optimize their marketing efforts and achieve their objectives across multiple channels. For more information, visit their website at [www.epsilon.com](https://www.epsilon.com).

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Epsilon PeopleCloud Media

53 Epsilon PeopleCloud Reviews

3.9 out of 5
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53 Epsilon PeopleCloud Reviews
3.9 out of 5
53 Epsilon PeopleCloud Reviews
3.9 out of 5

Overall Review Sentiment for Epsilon PeopleCloudQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User
U
Product Reviewed: Epsilon Digital
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon Digital?

Conversant has a good share of the higher end brand affiliate market (Verizon, etc) many of which are exclusive to their CJ platform. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

A lawyer I used to work with once described them as "cunning", which is an accurate description of how they do business. Most of the time, people act in good faith and present themselves that way during negotiations - not Conversant. They're ruthless, smart and not always honest about their intentions. Review collected by and hosted on G2.com.

Recommendations to others considering Epsilon Digital:

Unless there's no other choice (meaning your client is exclusive) run far, far away. If there is no other choice, negotiate very carefully and DO NOT sign their stock terms without redlining them. They'll say they don't negotiate terms, but they do. Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

Monetization of publisher email lists and other affiliate channels. The benefit was having a good offer to send (Verizon) Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Product Reviewed: Epsilon Digital
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon Digital?

The resulting advertiser tags work once they are created. However, getting accurate working tags created can be difficult with granular targeting added. This is because of having to add Creative Sets and Rules before trafficking can be completed. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

In order to target within this agency ad server, you have to create both a Creative Set and a Rule. Also, you have to create these every time you add a new creative. They are very time-consuming to create and not obvious within the ad server. I had to get on the phone with second-level tech-support to get the answers I needed; our in-house staff did not have this expertise. Review collected by and hosted on G2.com.

Recommendations to others considering Epsilon Digital:

Make sure your staff completely understand how to both traffic and bulk edit in this ad server, since it is a lengthy process. Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

The business problem is having 3rd-party tags to traffic to external publishers and programmatic platforms. These are robust tags once trafficked, but it takes a while to get there. Review collected by and hosted on G2.com.

Verified User in Design
AD
Small-Business(50 or fewer emp.)
Product Reviewed: Epsilon Digital
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon Digital?

The reporting wasn't too bad but honestly there is not much good to say about Conversant. Review collected by and hosted on G2.com.

What do you dislike about Epsilon Digital?

Counterintuitive platform that struggles with the basics such as uploading and previewing creative. Constantly having to clear cache just to see if ads were attached and displaying properly. Also a struggle to navigate and the bulk upload leaves something to be desired. Review collected by and hosted on G2.com.

What problems is Epsilon Digital solving and how is that benefiting you?

With conversant we really didn't solve any business problems, most our problems were solved by changing ad servers. Review collected by and hosted on G2.com.