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Decode Reviews & Product Details

Decode Overview

What is Decode?

Decode – an Integrated Consumer Research Platform with Insights AI​ Platform to run research 6x Faster & more Agile​: It offers an Integrated platform to run a wide range of research like Quant, Qual, Diaries, Media & Shopper research – 6x faster.​​ Decode's Global Panel of 80 million+ Respondents across 120 countries gives you wide access to reach the desired audience at the click of a button, making your research process Agile. Decode's Insights AI Platform embeds the power of technologies like Facial Coding, Eye Tracking, Voice AI, and Generative AI to mine unbiased, rich, and actionable insights driving accurate decision-making. Decode's repository assimilates your past and present Quant. Qual. 3rd party data to offer as a single source of truth for All things consumer research, bringing the true consumer intelligence in-house.​ ​ Decode's Co-Pilot brings the ability to search through the repository and mine insights from past research data, which was sitting in silos unutilized.

Decode Details
Product Website
Languages Supported
German, English, French, Hindi, Kannada, Spanish, Tamil, Telugu, Chinese (Simplified)
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How do you position yourself against your competitors?

Decode, an integrated consumer research platform powered by Insights AI is changing the consumer research space. Trusted by over 150 large and medium-sized enterprises spanning across Media, Entertainment, CPG, and retail sectors globally. Decode gathers consumer insights and employs Emotion AI, Behavior AI, and Generative AI for analysis. The Decode Platform aids enterprises in enhancing customer and user experiences by decoding their emotion and behavior.


Seller Details
Company Website
Year Founded
2016
HQ Location
Bengaluru, IN
Twitter
@entropik_io
584 Twitter followers
LinkedIn® Page
www.linkedin.com
137 employees on LinkedIn®
Description

Entropik is a technology company that specializes in emotion analytics and consumer insights. Through its innovative platform, Entropik harnesses artificial intelligence and neuroscience to help brands understand consumer emotions and behaviors in real-time. The company offers tools for measuring emotional responses, enhancing user experiences, and driving data-driven marketing strategies. With a focus on transforming qualitative data into actionable insights, Entropik aims to bridge the gap between consumer intent and brand communication. For more information, visit their website at https://entropik.io.


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Recent Decode Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"AI Tech Enhances Our Consumer Insights"
The integration of Predictive AI alongside Emotion and Behavior AI in Decode is fantastic. It allows us to forecast consumer trends and behaviors, ...
Archit V.
AV
Archit V.Enterprise (> 1000 emp.)
5.0 out of 5
"Transforming Customer Research"
The AI interpretation and notation tools from Decode are exceptional. They have dramatically streamlined the time required for processing focus int...
Krish D.
KD
Krish D.Enterprise (> 1000 emp.)
5.0 out of 5
"Outstanding for concept and copy testing"
The concept and copy testing features in Decode are outstanding. They’ve helped us refine our messaging and product concepts before launching them ...
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Decode Media

Decode Demo - Integrated Consumer Research ​Platform with Insights AI​​
Decode leverages Insights AI (Emotion AI + Behavior AI + Generative AI) to extract consumer insights for verticals like CPG, Retail, Media, etc.
Decode Demo - Decode Copilot & Repo​
Upload, store, and extract meaningful insights across data sources using Decode Repository & Co-Pilot(virtual research assistant).
Decode Demo - Decode Quantitative Insights​
Conduct Quantitative research using 25+ customizable survey templates or from scratch and gather unbiased insights.
Decode Demo - Decode Qualitative Insights​
Conduct Qualitative Research and derive actionable insights with AI-generated Summaries, Action Items, Tags, and Highlights.​
Decode Demo - Decode Media Insights​
Gather in-depth insights from various research conducted/uploaded using Insights AI
Decode Demo - Decode In-Context
Simulate your Social Media and Website Ads and test them on real users to resonate with your audience.
Decode – an Integrated Consumer Research Platform with Insights AI
Play Decode Video
Decode – an Integrated Consumer Research Platform with Insights AI
Decode In-Context - A Guide For Social Media & Website Ad Testing
Play Decode Video
Decode In-Context - A Guide For Social Media & Website Ad Testing
Unlock Real, Rich User Feedback with Decode Diary Studies
Play Decode Video
Unlock Real, Rich User Feedback with Decode Diary Studies
Decode Copilot - Your AI Research Assistant
Play Decode Video
Decode Copilot - Your AI Research Assistant
Unlock Insights with Qualitative studies on Decode
Play Decode Video
Unlock Insights with Qualitative studies on Decode

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25 Decode Reviews

4.6 out of 5
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25 Decode Reviews
4.6 out of 5
25 Decode Reviews
4.6 out of 5

Decode Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for DecodeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Writing and Editing
TW
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Decode?

Decode has an intuitive interface and many useful features. It offers tools to enhance productivity significantly. I can effortlessly navigate through the seamless platform and easily perform complex tasks, with no issues in integration. It also has excellent value for its capabilities, making it indispensable in my workflow since I use it every day. Additionally, Decode's customer support has been exceptional, providing prompt assistance whenever needed. Review collected by and hosted on G2.com.

What do you dislike about Decode?

Some users may find the initial setup challenging due to the complexity of features and functionalities. Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

Decode helps resolve various issues in survey data analysis, which is crucial in my work. It enhances efficiency by automating data processing for quick extraction of insights. This makes it streamlined and ensures high accuracy in analyzing survey responses, minimizing errors. Decode's visual tools enable clear presentation of findings, facilitating better stakeholder understanding. By providing actionable insights swiftly, Decode empowers informed decision-making, optimizing strategies effectively and maximizing survey impact. Review collected by and hosted on G2.com.

Archit V.
AV
Graduate Engineer Trainee
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Decode?

The AI interpretation and notation tools from Decode are exceptional. They have dramatically streamlined the time required for processing focus interviews and groups, allowing us to dedicate more effort to data analysis and less to administrative duties. Review collected by and hosted on G2.com.

What do you dislike about Decode?

The ability to modify the reports personally to our precise specifications would be superb. In contrast, these fundamental reports are comprehensive but not personalized. Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

By consolidating all our tools and data into one platform, Decode has streamlined our consumer research process. This integration has enhanced our efficiency and enabled us to provide insights to our stakeholders more swiftly. Review collected by and hosted on G2.com.

AP
Senior Data Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Decode?

The platform has given me the option to conduct both quantitative and qualitative studies without any hassle. It’s great to have everything I need in one place. Review collected by and hosted on G2.com.

What do you dislike about Decode?

It took me a while to understand the blocks in Decode, but once I got hold of it, it was very simple and easy to use. Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

Decode has helped me gather unbiased insights through in-depth studies, which is a big problem solver for me. I can now make better, data-driven decisions. Review collected by and hosted on G2.com.

Krish D.
KD
Manager Consumer Insights
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Decode?

The concept and copy testing features in Decode are outstanding. They’ve helped us refine our messaging and product concepts before launching them to the market, ensuring they resonate with our target audience. Review collected by and hosted on G2.com.

What do you dislike about Decode?

The setup for concept and copy testing could be streamlined, but once everything is in place, the results are highly valuable. Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

Decode helps us test and perfect our concepts and messaging, reducing the risk of launching products or campaigns that don’t connect with consumers. Review collected by and hosted on G2.com.

Abhishek K.
AK
Senior Brand Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Decode?

Decode’s shopper insights tools are comprehensive and highly effective. They’ve given us a deeper understanding of consumer behavior during the purchase process, helping us optimize our sales strategies Review collected by and hosted on G2.com.

What do you dislike about Decode?

The learning curve for the shopper insights features is a bit steep, but the insights gained are invaluable. Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

Decode has enabled us to gain a detailed understanding of the shopper’s journey, allowing us to make data-driven decisions that enhance our sales performance Review collected by and hosted on G2.com.

Amey S.
AS
Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Decode?

Decode’s continuous feedback feature is incredibly robust. It allows us to stay constantly connected with our consumers, ensuring that we’re always in tune with their evolving needs and preferences. Review collected by and hosted on G2.com.

What do you dislike about Decode?

The interface for continuous feedback could be more intuitive, but the insights provided are well worth the effort. Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

Decode helps us maintain a continuous dialogue with our consumers, which has been key to improving our products and services over time. Review collected by and hosted on G2.com.

Neeraj N.
NN
Material Cost Controller
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Decode?

Decode excels in customer experience research. The platform provides a wide range of tools to analyze customer interactions at every touchpoint, helping us enhance the overall customer journey. Review collected by and hosted on G2.com.

What do you dislike about Decode?

Some features could benefit from more detailed tutorials to help new users fully leverage the platform’s capabilities. Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

Decode helps us identify pain points in the customer journey, allowing us to address them proactively and improve overall satisfaction. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
CA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Decode?

Conducting a qualitative and quantitative study on Decode has helped me gain valuable insights into user behavior and preferences, as well as help me make data-driven decisions. I also got the option to create One-on-one, Dyad, Triad, and Group meeting videos to analyze our users and get insights to draw meaningful conclusions. Review collected by and hosted on G2.com.

What do you dislike about Decode?

The marketplace integration and demo mode were a little difficult to understand at first. Otherwise, everything in the platform is super easy to access. Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

Not many platforms in the market give us these many ranges of studies. Also, the introduction of AI-led technologies like voice tonality, facial coding, and eye tracking has helped me gain unbiased insights. Review collected by and hosted on G2.com.

Verified User in Accounting
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Decode?

Decode's ability to provide a comprehensive understanding of consumer experiences using behavioral and emotional data is unmatched. The integration of Emotion AI and Behavior AI into our research has revolutionized our approach to consumer insights. Review collected by and hosted on G2.com.

What do you dislike about Decode?

The learning curve was a bit steep initially, especially with the advanced features, but once mastered, the platform is incredibly powerful Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

Decode has allowed us to delve deep into consumer behavior, offering insights that go beyond traditional metrics. It’s helped us craft more effective marketing strategies that resonate with our target audience. Review collected by and hosted on G2.com.

Verified User in Luxury Goods & Jewelry
UL
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Decode?

The integration of Predictive AI alongside Emotion and Behavior AI in Decode is fantastic. It allows us to forecast consumer trends and behaviors, which has been a game-changer for our long-term strategy planning. Review collected by and hosted on G2.com.

What do you dislike about Decode?

The user interface, while powerful, could be more intuitive. It sometimes takes a bit longer to find the specific tools or reports we need. Review collected by and hosted on G2.com.

What problems is Decode solving and how is that benefiting you?

Decode has helped us anticipate market trends and adjust our strategies accordingly. The predictive insights have significantly improved our decision-making process, leading to better product launches and marketing campaigns. Review collected by and hosted on G2.com.