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EmailOctopus

By EmailOctopus

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4.2 out of 5 stars

How would you rate your experience with EmailOctopus?

EmailOctopus Reviews & Product Details

Pricing

Pricing provided by EmailOctopus.

Starter

Free

Pro

from $24/month

EmailOctopus Media

EmailOctopus Demo - Build your campaign
Create stunning emails in our drag-and-drop editor.
EmailOctopus Demo - Campaign report
Check open, click, unsubscribe and bounce rates at a glance.
EmailOctopus Demo - Create pop-up forms for your website
Convert more website visitors into subscribers with customisable landing pages, and inline and pop-up forms.
EmailOctopus Demo - Workflow dashboard
Set up automated emails and workflow sequences.
EmailOctopus Demo - Segment contacts
Use custom fields and campaign activity to segment your audience and send more targeted messages.
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EmailOctopus Reviews (39)

Reviews

EmailOctopus Reviews (39)

4.2
39 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and affordability of EmailOctopus, highlighting its straightforward interface that simplifies campaign setup and list management. Many appreciate its reliable performance for basic email marketing needs, although some note that it lacks advanced automation features, which may limit its use for more complex campaigns.

Pros & Cons

Generated from real user reviews
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Rupain G.
RG
Senior Manager
Small-Business (50 or fewer emp.)
"Simple, Clean EmailOctopus—Easy Campaigns, Contacts, and Automations"
What do you like best about EmailOctopus?

What I like most about EmailOctopus is how simple and clean the platform is. It’s very easy to set up campaigns, manage contacts, and create automations without feeling overwhelmed. The interface is straightforward, even for someone who doesn’t want to spend too much time learning a complex tool. I also appreciate that the free plan is generous enough to actually test real campaigns before upgrading. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

One downside is that the design and customization options are a bit limited compared to more advanced email marketing tools. The automation features are useful but not very deep, so for complex workflows you may feel restricted. Also, some advanced analytics and integrations are only available on paid plans, which can be a limitation as your needs grow. Review collected by and hosted on G2.com.

Premalatha P.
PP
Onboarding Executive
Information Technology and Services
Mid-Market (51-1000 emp.)
"Simple, Clean, and Affordable EmailOctopus for Easy Campaigns"
What do you like best about EmailOctopus?

What I really like about EmailOctopus is how simple and clean the interface is. It’s easy to set up campaigns, manage lists, and track performance without feeling overwhelmed. Plus, it’s affordable and integrates well with other tools, which makes it super convenient for small teams. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

There’s not much to dislike, but I do feel some of the design and automation features could be a bit more advanced. It works great for simple campaigns, but when you need more complex workflows or deep customization, it can feel a little limited. Review collected by and hosted on G2.com.

MV
Executive
Small-Business (50 or fewer emp.)
"EmailOctopus: Simple, Straightforward Email Marketing That Just Works"
What do you like best about EmailOctopus?

EmailOctopus is simple to use and does the job well without unnecesssary complexity. Campaign setup list management and automation are straightforward, Making it ideal for regular email marketing. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

No major issue so far. it works smoothly as expected. Review collected by and hosted on G2.com.

Alessandro V.
AV
Founder/CEO
Small-Business (50 or fewer emp.)
"Cost-Effective and Easy to Use with Minor Hiccups"
What do you like best about EmailOctopus?

I like that EmailOctopus is an economic option, especially since Mailchimp is too expensive and I have limited resources. The templates are nice, and I find the functionality easy to use. The initial setup was very easy too. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

Deleting contacts who bounce is a bit difficult and that seems by design. Review collected by and hosted on G2.com.

Lexie F.
LF
"User-Friendly Email Solution with Cost Efficiency"
What do you like best about EmailOctopus?

I like that EmailOctopus is super user-friendly and easy to work on. I value the organization tools and how I can segment emails and manage data frequency. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

I feel like there could be more tools for email automation and automation tools overall. Review collected by and hosted on G2.com.

Olaf L.
OL
WordPress developer and online entrepreneur
Internet
Small-Business (50 or fewer emp.)
"Feature rich, easy to use and personal support"
What do you like best about EmailOctopus?

In the past I have used several email marketing tools and almost all of them lacked a user-friendly email editor. With EmailOctpus it is different: logical functions, easy to learn, complete and the emails look great in all email clients. Besides the great software the company develops, the team provides great support, even for free accounts! Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

I especially miss functionality for e-commerce. I wrote a plugin for WooCommerce that allows people to sign up via the checkout, but it is not possible to send product or order data. Review collected by and hosted on G2.com.

BV
CRM, CX Head
Enterprise (> 1000 emp.)
"Email Marketing tool you need if you are a small business"
What do you like best about EmailOctopus?

The free plan is excellent, and the paid options are very reasonably priced. The tool itself is straightforward to use, with a clean and intuitive interface. The drag-and-drop editor makes creating content effortless. Additionally, it utilizes Amazon SES, which helps ensure reliable inbox placement without incurring high costs. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

There are only a limited number of email templates to choose from, which can feel quite restrictive when compared to other tools. The automation features are very basic, and there are no options for trigger-based campaigns. Review collected by and hosted on G2.com.

Tina W.
TW
Insurance Agent
Small-Business (50 or fewer emp.)
"EmailOctopus is Reliable"
What do you like best about EmailOctopus?

EmailOctopus is super simple to use! It allowed us to integrate our client's information into the site easily. Since registering with them, we have used it multiple times and have been very impressed every time! They make it SO easy to set up and send an email! Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

The only complaint I can currently think of is the limit on the number of emails and subscribers you can have with them. Review collected by and hosted on G2.com.

Arihant U.
AU
Marketing Strategist
Mid-Market (51-1000 emp.)
"A tool made by team of unsympathetic and unprofessional people"
What do you like best about EmailOctopus?

The UI seemed simple enough and not cluttered with useless features but it's not too fancy I think there are better alternatives. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

Their brainless right of deactivating your account an not giving any reason for it. Also their staff is pretty rude and impolite and lack basic communication etiquettes They don't even tell you anything let alone let you clarify anything that might have been miscommunicated. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Octopus is Wonderful"
What do you like best about EmailOctopus?

is easy to use, is a great platform to do email marketing for the company I work for. Review collected by and hosted on G2.com.

What do you dislike about EmailOctopus?

I like everything about Email Octopus, the platform is wonderful. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by EmailOctopus.

Starter

Free

Pro

from $24/month
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EmailOctopus Features
Data Import & Export Tools
Integration APIs
Breadth of Partner Applications
Email and Mobile Preview
Manage Email Lists
High-Volume Sending
Basic Reporting