# El Dato Reviews
**Vendor:** El Dato  
**Category:** [Restaurant Marketing Tools Software](https://www.g2.com/categories/restaurant-marketing-tools)
## About El Dato
El Dato is the customer growth platform for independent service businesses in touristic cities. It combines a local marketplace for discovery, automated loyalty campaigns, and trackable referrals into a single system that runs without marketing staff. QR-based enrollment (no app download), churn detection, win-back campaigns, and tourist/resident segmentation built in. Designed for restaurants, spas, fitness studios, and beach clubs in Mexico's Riviera Maya.






- [View El Dato pricing details and edition comparison](https://www.g2.com/products/el-dato/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+18%3A43%3A49+-0500&secure%5Bsession_id%5D=4ca395c2-2922-4a2a-ba56-9a4d917b50bc&secure%5Btoken%5D=a096af48cc4b9bf380f362dda96bfed63076086ded0eb7c2e99159ead3c2dce3&format=llm_user)

## El Dato Features
**Customer Data and Insights**
- Customer Analytics
- Customer Database
- Customer Segmentation

**Campaign Management**
- Marketing Automation
- Email Marketing
- SMS & Push Notifications

**Engagement and Retention**
- Offers Management
- Rewards Program
- Reputation Management

**Integration and Compliance**
- Analytics and Reporting
- Integrations
- Compliance and Consent Management

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