I like that Dynamics 365 allows social listening and social media integration. Its analytics and reports/dashboards are quite user friendly. Moreover, it is quite internationalized and can be used globally by multiple teams. API integation hasnt been a challenge either. Review collected by and hosted on G2.com.

Pricing -- it's too expensive for long-term use for small companies Review collected by and hosted on G2.com.

Dynamic 365 marketing is the best tool for guiding our prospects and clients through a funnel of automated messages, fine filters and key datapoints. It gives us an entire picture of how eah of our prospect/client wants. Review collected by and hosted on G2.com.

It takes a village to get started on and have all the integrations done for Dynamics 356 Marketing. Although for us its not a problem, small and medium enterprices may find the pricing to be unviable. Review collected by and hosted on G2.com.

Dynamics 365 Marketing is a customer engagement and marketing automation solution offered by Microsoft. Some aspects that users often appreciate about Dynamics 365 Marketing include:

Integration: It seamlessly integrates with other Microsoft Dynamics 365 applications, allowing for better data sharing and a more comprehensive view of customer interactions.

Automation: The platform offers robust marketing automation capabilities, enabling users to create and manage multi-channel marketing campaigns, including email, social media, webinars, events, and more.

Personalization: Dynamics 365 Marketing supports targeted and personalized communication, which is crucial for engaging customers effectively. It allows marketers to segment their audience and deliver tailored content and messages based on customer preferences and behaviours.

Lead Management: The solution helps manage leads throughout their lifecycle, from capturing them to nurturing and ultimately converting them into customers. It provides insights into lead behaviour and engagement to help optimize campaigns.

Analytics and Reporting: Users can track the performance of their marketing efforts through detailed analytics and reporting. This allows marketers to measure the success of campaigns, identify areas for improvement, and make data-driven decisions.

Event Management: The platform enables the planning and execution of both physical and virtual events, such as webinars and conferences. It offers tools for registration, attendee management, session scheduling, and post-event follow-up.

Social Media Integration: Dynamics 365 Marketing integrates with social media platforms, allowing users to manage and monitor their social media presence, engage with audiences, and analyze social media performance.

Customer Journey Mapping: Marketers can create and visualize customer journeys to understand how customers interact with their brands across different touchpoints. This helps in designing more effective and engaging campaigns.

Scalability: Dynamics 365 Marketing is designed to cater to businesses of varying sizes, from small businesses to large enterprises. It can scale as your organization grows and your marketing needs evolve. Review collected by and hosted on G2.com.

Complexity: Some users have found the platform to be complex and may require a learning curve, especially for those who are new to marketing automation tools or the Dynamics 365 ecosystem.

Customization: While Dynamics 365 Marketing offers a range of features, some users might find limitations in terms of customization options. Depending on specific business needs, there might be instances where certain customizations are not easily achievable.

Cost: Dynamics 365 Marketing is a premium solution, and the cost might be a concern for smaller businesses or organizations with tight budgets. The pricing structure might include licensing fees, implementation costs, and ongoing maintenance expenses.

Integration Challenges: While Dynamics 365 Marketing is designed to integrate well with other Microsoft applications, users might face integration challenges when trying to connect with third-party tools or platforms outside of the Microsoft ecosystem.

Technical Requirements: Setting up and maintaining Dynamics 365 Marketing might require dedicated IT resources, which could be a challenge for smaller businesses with limited technical support.

Performance: Some users have reported instances of performance issues or delays, particularly when dealing with larger datasets or complex marketing campaigns.

Dependence on Microsoft Ecosystem: While the integration with other Microsoft tools can be beneficial, it can also be limiting if your organization prefers or relies heavily on non-Microsoft solutions.

User Interface: While Dynamics 365 Marketing has seen improvements in its user interface over time, some users might still find certain aspects of the interface less intuitive or clunky compared to other marketing automation tools. Review collected by and hosted on G2.com.

The thing I like best about dynamics is the ability to move clients along in the various stages of a sales transaction. Review collected by and hosted on G2.com.

I dislike that we are unable to have visibility on the same client file between departments. Review collected by and hosted on G2.com.

Easy to use for managing my contacts and leads. I can use different channels for emails, forum, text messages and in activities I can manage and keep track on all the activities. Review collected by and hosted on G2.com.

There is nothing to be dislike at this moment but yeah will defenately update soon if something to be given as a feedback. Review collected by and hosted on G2.com.

Dynamics 365 Marketing auto-generated posters and promotional messages are amazing and one of the best platforms. It is very easy to implement and easy to integrate. Their customer support is also very nice and you can use it frequently. Review collected by and hosted on G2.com.

There is nothing to dislike all features are very nice. They can add a variety of language parts. As we also have a variety of customers using our. Review collected by and hosted on G2.com.

First things first – the interface. It's a piece of cake to use. No tech guru required. Whether you're a newbie or a seasoned pro, Dynamics 365 CRM's interface is like your favorite pair of jeans – comfortable and fits just right. Dynamics 365 CRM is like your personal opportunity tracker on steroids. It lays out the whole sales pipeline in front of you, real-time, and that's a game-change Review collected by and hosted on G2.com.

The initial setup process can be quite perplexing, especially for those not well-versed in technology. Secondly, the pricing structure, while justifiable for its quality, might be a hurdle for smaller businesses looking to adopt this otherwise impressive CRM solution Review collected by and hosted on G2.com.

The fast-track program has great customer service, and the product is continually being refined thanks to input from users and buyers (short release cycles). Its adaptability makes it easy to combine with those of other companies. It is effective because of its low-code / no-code methodology. Review collected by and hosted on G2.com.

The user interface is not very straightforward. In addition to this, it is rather complicated and expensive for the majority of individuals. Inability to reuse existing marketing lists that were built in CRM for marketing in a smooth manner. Review collected by and hosted on G2.com.

It enables my marketing and sales team to create marketing campaign, customer lead, business development idea, product development and promotion to capture the target market audience. Review collected by and hosted on G2.com.

Till the time I have used it, it has not provide any reason to dislike or to switch to any product since I have exposure mostly all area marketing 365. It's been friendly user comfort to use it. Review collected by and hosted on G2.com.

What I find most appealing about Dynamics 365 Marketing is its ability to effortlessly connect with various applications and Microsoft tools. This guarantees a streamlined and effective operational process throughout the entire organization. The interface is intuitive and user-friendly, providing customized customer experience. Review collected by and hosted on G2.com.

The user interface doesn't come across as very user-friendly. Additionally, the expense and the intricacy of the system can be overwhelming for many individuals. There's also a challenge when trying to smoothly repurpose the marketing lists that were initially generated in CRM for marketing purposes. Review collected by and hosted on G2.com.