--- title: Dynamics 365 Marketing Reviews meta_title: 'Dynamics 365 Marketing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 167 reviews by the users' company size, role or industry to find out how Dynamics 365 Marketing works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 167 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dynamics 365 Marketing Reviews **Vendor:** Microsoft **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.3/5.0 **Total Reviews:** 167 ## About Dynamics 365 Marketing Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform's integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience. ## Dynamics 365 Marketing Pros & Cons **What users like:** - Users find Dynamics 365 Marketing to be **easy to use** , with a great UI that streamlines navigation and task handling. (11 reviews) - Users value the **robust automation capabilities** of Dynamics 365 Marketing, enhancing efficiency and streamlining marketing workflows. (9 reviews) - Users value the **deep integration** of Dynamics 365 Marketing within the Microsoft ecosystem, enhancing collaboration and efficiency. (9 reviews) - Users value the **robust analytics** in Dynamics 365 Marketing, enhancing campaign effectiveness and aligning marketing with sales outcomes. (7 reviews) - Users appreciate the **deep integration and comprehensive features** of Dynamics 365 Marketing, streamlining their marketing efforts efficiently. (7 reviews) - Time Efficiency (7 reviews) - Time-Saving (7 reviews) - Users value the **automation features** of Dynamics 365 Marketing, which streamline campaign management and enhance efficiency. (6 reviews) - Helpful (6 reviews) - Journey Management (6 reviews) **What users dislike:** - Users find the **steep learning curve** of Dynamics 365 Marketing frustrating, hindering effective onboarding and usage. (8 reviews) - Users experience **slow performance** with Dynamics 365 Marketing, especially when handling large datasets and complex journeys. (8 reviews) - Users find the **complexity** of Dynamics 365 Marketing challenging, especially for beginners needing clearer guidance and training. (5 reviews) - Users find **editing issues** challenging in Dynamics 365 Marketing, leading to slow onboarding and complex campaign setups. (5 reviews) - Users find Dynamics 365 Marketing **not intuitive** , leading to a complex experience and slow adoption across teams. (5 reviews) - Users find Dynamics 365 Marketing to be **not user-friendly** , struggling with its complex interface and steep learning curve. (5 reviews) - Slow Loading (5 reviews) - Inefficient (4 reviews) - Complex Usage (3 reviews) - Users find the **difficult setup** of Dynamics 365 Marketing can be overwhelming, especially for beginners entering the platform. (3 reviews) ## Dynamics 365 Marketing Reviews ### 1. Great tool for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Dynamics 365 Marketing?** Easy to access the marketing content and funnels **What do you dislike about Dynamics 365 Marketing?** At times, the functions aren't easy to access and makes life difficult **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** Mainly tracking the sales funnels and ensuring we have our funnel updated ### 2. Good Marketing software, but complex **Rating:** 3.5/5.0 stars **Reviewed by:** Amruta K. | Senior Executive (Customer Relations - Retail), Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Dynamics 365 Marketing?** Its features which include scheduling mass emails, collecting leads into CRM and ready integration! its a one login! **What do you dislike about Dynamics 365 Marketing?** After all the features, the interface is not userfriendly and the cost is very high! Please reduce the licensing cost. **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** Many problems especially related to the marketing automation like collecting leads from your website and then CRM and having a bucket of them, to consolidate and emailing them. The best part is it doesnt have to be a separate login! ### 3. Integration creates efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about Dynamics 365 Marketing?** Dynamics 365 is a gret addition to the Microsoft suite. Along with the other Microsoft applications, Dynamic 365 is user-friendly, easily integrated, and creates work efficiencies. **What do you dislike about Dynamics 365 Marketing?** Dynamics 365 is a great tool, however is not great with pairing with other marketing tools. **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** Dynamics 365 is used for analytic insights. It is helpful in viewing dashboards relevant to our business objective. ### 4. Great marketing automation features **Rating:** 4.0/5.0 stars **Reviewed by:** Karuna K. | IT Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about Dynamics 365 Marketing?** Email management customer journey, customer segmentation, marketing analytics, lead management. **What do you dislike about Dynamics 365 Marketing?** Form Pro features seems confusing sometimes. **Recommendations to others considering Dynamics 365 Marketing:** It's a great product for core marketing, event management and forms pro. **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** Takes care of the core marketing, event management and Forms Pro ### 5. It is soo professionnel **Rating:** 3.5/5.0 stars **Reviewed by:** Ziadi S. | Webmaster, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Dynamics 365 Marketing?** Marketing automation and user profiling **What do you dislike about Dynamics 365 Marketing?** Sometimes when using this solution you don't find how to costumize evrything **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** Peofiling audiance is really usefull in marketing field and help with taking right décision ### 6. Dynamics 365 **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Dynamics 365 Marketing?** It helps us keep our opportunities in check, giving us details about what stage it currently is in. **What do you dislike about Dynamics 365 Marketing?** Sometimes a little complicated to add particular features we like to keep track of **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** Solving problems like - the business we are getting into the company can be easily monitored by peers as well as managers. The benefits are that it keeps everything clear with just a few steps. ### 7. For a simple, flawless marketing too, use Dynamics 365 Marketing! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Dynamics 365 Marketing?** This app has a very interactive design and easy interface. It has customizable templates, lots of options and flexibility, and really allows your creativity to lead! You are not hindered by this app, which is my favorite aspect of it! It is also very easy to share information across connections very quickly and allows for great detail. **What do you dislike about Dynamics 365 Marketing?** Honestly, I can't think of anything that I dislike. If I were being picky, I would perhaps say that at first, I may seem overwhelming and it isn't as friendly for beginners. But being that I am very comfortable with the app now, I would say it is perfect and that after a few uses, you will love it too! **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** Currently, I am not solving any problems. The dislike I mentioned above is not something I consider a problem because the app target specific users and an audience, and for that audience, it aligns well with their needs. ### 8. Dynamic 365 uses **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2021 **What do you like best about Dynamics 365 Marketing?** It communicates with customers and providing automatic features like power BI. Here some different type templetes there. ex:Email... **What do you dislike about Dynamics 365 Marketing?** Using dynamic 365 we have multiple 3rd party tools are using. **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** It communicates with customers and providing automatic features like power BI. ### 9. Great! Would use again **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Dynamics 365 Marketing?** I enjoy that it works well with all Microsoft office applications. Also I enjoy that it is customizable for the most part. **What do you dislike about Dynamics 365 Marketing?** There is not much to dislike about it. I really enjoy using it and have not found a reason not to use it or to switch. **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** We benefit by having an organized customer journey. helps with leads. ### 10. One of the best marketing tool out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Dynamics 365 Marketing?** The CRM tool helps to narrow down all the opportunities in the funnel **What do you dislike about Dynamics 365 Marketing?** There should be more dashboard options to ensure more customization **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** Basically using to target the set of opportunities which are in our best few in the funnel to send materials for informed decision making. ### 11. The tool helps us stay organized **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Dynamics 365 Marketing?** Dynamics has helped us organize different projects and goals to ensure each member of the team is collaborating effectively and efficiently to meet goals quickly. **What do you dislike about Dynamics 365 Marketing?** I wouldn't say there's anything I don't like about the tool - Over time I'd like to see more options for customer service, as proactive engagement is a great way to mitigate issues. **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** Insights, analytics, and strategy would be the greatest benefits - Any tool that helps us achieve those goals is great ### 12. User **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2021 **What do you like best about Dynamics 365 Marketing?** Visual wncironment (drag and drop) for customer journey mqpping Integration to Dynamics CRM **What do you dislike about Dynamics 365 Marketing?** That it supports only emails as communication channel **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** We jave a full lifecycle of sales, from lead to closed deal, connecting Marketing and Sales and unyfyinh reporting ### 13. Helps Improved Communication between Company and it’s Customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** October 27, 2020 **What do you like best about Dynamics 365 Marketing?** The best thing about Microsoft Dynamics 365 is the possibility of interacting between users and clients in addition to its ease of use, in addition to its interface that makes it easy to record negotiations. **What do you dislike about Dynamics 365 Marketing?** What I like least about Microsoft Dynamics 365 is that its scripts affect performance as well as the experience is unpleasant when used on tablet. **Recommendations to others considering Dynamics 365 Marketing:** It is time to implement Microsoft Dynamics 365 in your companies, both for its user interface and for its versatility when doing business with your customers **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** The implementation was carried out due to the need for our company to grow financially and generate more trust in customers thanks to its excellent techniques to keep employees attentive to customers. It have made the company more productive . ### 14. An all in one, understand my need and the need of our company. **Rating:** 4.0/5.0 stars **Reviewed by:** Juan G. | Analista, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Dynamics 365 Marketing?** This tool allows the integration of various applications, which gives us the solution of not having more than 6 windows open on our PCs, which allows us to have a greater organization and optimal performance of our efforts in our Call Center BPO company. It also allows the integration of office tools. **What do you dislike about Dynamics 365 Marketing?** It is not that I do not like it, the issue is how complex it can become to use artificial intelligence technology, so we have not yet put it into practice and we are losing its usefulness. **Recommendations to others considering Dynamics 365 Marketing:** I recommend it YES, the utility it has is 100% if you learn to compile the needs of your company. focus your need and you will see the solution that will give you **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** practically our management area is located in Call so that all the time you decrease, it is to generate an optimization, also the quality of our responses are improving ### 15. Great Marketing Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2020 **What do you like best about Dynamics 365 Marketing?** I like the recent updates that have been made. It is now user friendly and integrates perfectly with D365 CRM. **What do you dislike about Dynamics 365 Marketing?** In the past, was clunky and not the easiest to use. Since updates have been made, it does everything we need it to do. **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** A great tool to keep track of contacts/companies, send emails, and automate marketing activities. ### 16. Easy to use a Mircrosoft Dynamic **Rating:** 4.0/5.0 stars **Reviewed by:** Ahesan k. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2020 **What do you like best about Dynamics 365 Marketing?** What I prefer the foremost about Microsoft Dynamics is its simple use, the power to simply track open cases, and generate useful reports. **What do you dislike about Dynamics 365 Marketing?** The cost per user might be one among the few cons compared to other cloud-based CRM solutions but in compare of function, a cost can be ignore **Recommendations to others considering Dynamics 365 Marketing:** Till now not at all like recommendation but yes I recommend that you need work on pricing, It is for Big enterprise not for small business **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** We've been using Microsoft Dynamics for a short time now, we use it mostly to trace customer support cases. Our Microsoft reseller helped us customize the CRM to our needs ### 17. Very useful to automate marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Dynamics 365 Marketing?** The ability to define workflows for initiating the campaigns and approval. **What do you dislike about Dynamics 365 Marketing?** haven't discovered any features that hampers the usefulness of the product. **Recommendations to others considering Dynamics 365 Marketing:** This tool is definitely a leader in the industry to develop the marketing workflows and automate the process with built-in automation for necessary approvals. Do consider this tool while evaluating the marketing automation software. **What problems is Dynamics 365 Marketing solving and how is that benefiting you?** This tool is helping to automate the marketing campaigns and receive appropriate approvals. ## Dynamics 365 Marketing Discussions - [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) - 1 comment, 1 upvote - [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) - 2 comments, 1 upvote - [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) - 3 comments - [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) - 1 comment - [View Dynamics 365 Marketing pricing details and edition comparison](https://www.g2.com/products/dynamics-365-marketing/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-25+17%3A35%3A21+-0500&secure%5Bsession_id%5D=2a3a6535-20c0-41fe-8466-14da9346f61b&secure%5Btoken%5D=07e0401078c7280f922655c51a6c6ea63f31e93a4cf3b3a41cd0484c1e2d02cc&format=llm_user) ## Dynamics 365 Marketing Integrations - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Dynamics 365 Marketing Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Dynamics 365 Marketing Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,222 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,025 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,200 reviews)