---
title: Dynamics 365 Marketing Reviews
meta_title: 'Dynamics 365 Marketing Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 167 reviews by the users' company size, role or industry
  to find out how Dynamics 365 Marketing works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 167
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Dynamics 365 Marketing Reviews
**Vendor:** Microsoft  
**Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 167
## About Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform&#39;s integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience.



## Dynamics 365 Marketing Pros & Cons
**What users like:**

- Users find Dynamics 365 Marketing to be **easy to use** , with a great UI that streamlines navigation and task handling. (11 reviews)
- Users value the **robust automation capabilities** of Dynamics 365 Marketing, enhancing efficiency and streamlining marketing workflows. (9 reviews)
- Users value the **deep integration** of Dynamics 365 Marketing within the Microsoft ecosystem, enhancing collaboration and efficiency. (9 reviews)
- Users value the **robust analytics** in Dynamics 365 Marketing, enhancing campaign effectiveness and aligning marketing with sales outcomes. (7 reviews)
- Users appreciate the **deep integration and comprehensive features** of Dynamics 365 Marketing, streamlining their marketing efforts efficiently. (7 reviews)
- Time Efficiency (7 reviews)
- Time-Saving (7 reviews)
- Users value the **automation features** of Dynamics 365 Marketing, which streamline campaign management and enhance efficiency. (6 reviews)
- Helpful (6 reviews)
- Journey Management (6 reviews)

**What users dislike:**

- Users find the **steep learning curve** of Dynamics 365 Marketing frustrating, hindering effective onboarding and usage. (8 reviews)
- Users experience **slow performance** with Dynamics 365 Marketing, especially when handling large datasets and complex journeys. (8 reviews)
- Users find the **complexity** of Dynamics 365 Marketing challenging, especially for beginners needing clearer guidance and training. (5 reviews)
- Users find **editing issues** challenging in Dynamics 365 Marketing, leading to slow onboarding and complex campaign setups. (5 reviews)
- Users find Dynamics 365 Marketing **not intuitive** , leading to a complex experience and slow adoption across teams. (5 reviews)
- Users find Dynamics 365 Marketing to be **not user-friendly** , struggling with its complex interface and steep learning curve. (5 reviews)
- Slow Loading (5 reviews)
- Inefficient (4 reviews)
- Complex Usage (3 reviews)
- Users find the **difficult setup** of Dynamics 365 Marketing can be overwhelming, especially for beginners entering the platform. (3 reviews)

## Dynamics 365 Marketing Reviews
  ### 1. An Effective marketing solution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gautam S. | Senior Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** October 25, 2022

**What do you like best about Dynamics 365 Marketing?**

Connect with customers through realtime marketing using AI insights

**What do you dislike about Dynamics 365 Marketing?**

Need improvment in customer journeys amd events

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

D365 marketing is allwoing organizations to connect with their customers through all the channels whether its email, sms or IN App Notifications

  ### 2. Marketing in one click

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nagaraja  B. | Senior manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 26, 2022

**What do you like best about Dynamics 365 Marketing?**

Easily we can integrate with customer insights and d365 f&o

**What do you dislike about Dynamics 365 Marketing?**

Setting up the system takes long time no proper support from MS

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Marketing alerts can be scheduled based on the targets achieved

  ### 3. Great software

**Rating:** 5.0/5.0 stars

**Reviewed by:** freddy c. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 11, 2022

**What do you like best about Dynamics 365 Marketing?**

Great tool for manageing work load and planning day

**What do you dislike about Dynamics 365 Marketing?**

themes would good like dark mode and high contrast mode

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Quick response helps to manage work load. Helps to look up to pending tasks and complete them within deadlines

  ### 4. Excellent

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ali Z. | Account executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 11, 2022

**What do you like best about Dynamics 365 Marketing?**

You can manage your whole sales pipeline which is very efficient and things are good when precise.

**What do you dislike about Dynamics 365 Marketing?**

Sometimes it gets very slow but that's part of the deal

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Turning prospects into business relationships, Automating the marketing process.

  ### 5. Dynamics 365 Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mayank K. | Assistant Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2022

**What do you like best about Dynamics 365 Marketing?**

A well planned module, that enables adequate and accurate information as needed also the flexibility.

**What do you dislike about Dynamics 365 Marketing?**

The UI part could have been more interactive and navigable.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Getting accurate insights on marketing and creating the strategies accordingly.

  ### 6. reviewing about dynamics 365 marketing.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Saurav K. | Freelance, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 08, 2022

**What do you like best about Dynamics 365 Marketing?**

Create graphical email messages and online content to support marketing initiatives

**What do you dislike about Dynamics 365 Marketing?**

results are not more actionable? And Event management is not good.

**Recommendations to others considering Dynamics 365 Marketing:**

A security role (such as Global admin or Service support admin) that allows you to modify the target

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

The setup process can take up to two hours. The process might restart automatically during this time, which can result in multiple success (or failure) notifications being sent to you by email.

  ### 7. The most versatile CRM Global Enterprise

**Rating:** 5.0/5.0 stars

**Reviewed by:** Arpit D. | CRM Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 20, 2022

**What do you like best about Dynamics 365 Marketing?**

It is a best combination of the product-sales mix. It allows us to manage business functions very easily and collaborate with inter-functional peers with an easy of click

**What do you dislike about Dynamics 365 Marketing?**

It becomes very difficult to customize the software as per business requirements and thus leaves the risk by implementation partner whether it will be implemented properly or not. The pricing may also be open-ended with customization

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

It is allowing us to store customer data of a variety of segments from multi-store locations with an easy of retrieving data rapidly

  ### 8. Honest Dynamics 365 Maketing review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Meet B. | Associate Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** September 01, 2022

**What do you like best about Dynamics 365 Marketing?**

1. Dynamics Segment
2. Publishing marketing page to Dynamics Portal
3. Integration support via power automate
4. Page traffic analysis

**What do you dislike about Dynamics 365 Marketing?**

1. API integration for third party users / accounts.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

1. We implemented Marketing module and now our executive are able to perform various operations in terms of campaign, event and analysis.

  ### 9. A complete solution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nitin M. | Senior Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** October 04, 2022

**What do you like best about Dynamics 365 Marketing?**

It covers all aspects of marketing and very useful too.

**What do you dislike about Dynamics 365 Marketing?**

Nothing as such, as covers everything so there is as such no dislikes

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Integrate with exiting legacy solution and give good insight of fields

  ### 10. An amazing Microsoft based CRM and enterprises management platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alan A. | Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** February 03, 2022

**What do you like best about Dynamics 365 Marketing?**

It comes with the combination of CRM and ERP capabilities to allow you the easy management of your business or enterprise. You can analyze and identify customer behaviors through artificial intelligence tools. You can discover customer insights. It provides tools to improve customer engagements. It also enables easy cost management financial management for your projects and allows you to build production strategies

**What do you dislike about Dynamics 365 Marketing?**

Managing scalable data using this platform is not easy. It is high in price as compared to the services and features that it offers. Its mobile edition needs improvements. It may be difficult for someone who is not familiar with Microsoft suite.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

It can easily be integrated with the Adobe Marketing cloud, where you can manage and run your targeted business campaigns for your audience or customers.  Its automated project service tool allows you to manage project resources and schedule tasks. It supports integration with popular social and digital platforms. It uses the same interface as other MS programs, so the users who formerly used MS products are easy to be trained

  ### 11. Great visuals, somewhat complicated

**Rating:** 4.0/5.0 stars

**Reviewed by:** Maddie G. | Research Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** April 19, 2022

**What do you like best about Dynamics 365 Marketing?**

I love the easiness of being able to visualize data and draft quick charts! It makes analytics incredibly easy and streamlined.

**What do you dislike about Dynamics 365 Marketing?**

The connection with other software is limited, there requires a significant amount of unifying, and may even require an outside third-party source to do so for you.

**Recommendations to others considering Dynamics 365 Marketing:**

If you are a big company with a lot of previously existing data, use an outside vendor to collaborate existing data with new and help implement Dynamics 365. If you are a small business or start up, you will be ok without it!

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Our main use is creating campaigns, specifically targeted campaigns. Dynamics, as compared to other similar CRM software, has an easy follow-up process.

  ### 12. Dynamics 365 Marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 15, 2022

**What do you like best about Dynamics 365 Marketing?**

Consistent reconciliation with Microsoft Dynamics 365 Customer Engagement Apps - Dataverse
Full customization capacities
Reconciliation with LinkedIn
better investigation; decreased need for putting resources into different instruments

**What do you dislike about Dynamics 365 Marketing?**

As of now, promoting is more contact drove, which ought to add the adaptability of doing division as well as client venture on leads without a partner with contact
Estimating depends on a few contacts, regardless of whether you are not promoting every one of them.

**Recommendations to others considering Dynamics 365 Marketing:**

The essential motivation to pick MS Dynamics is that its developing stage is wonderful to be in a biological system that is advancing each 6-to a year. There's no stagnation. There's continuously something new and moved up to provide for the clients as indicated by the ongoing business sector prerequisites

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Elements 365 has superb capacities that help promoting and outreach groups. Elements assist you with further developing advertising and deals with a savvy correspondence framework that guarantees various offices work more intelligent by utilizing ongoing data to make speedy, informed choices.
Elements 365 gives workers the pragmatic devices they should be more useful, further develop client connections and win more business. It additionally offers chiefs significant bits of knowledge into execution and open doors through its business insight stage.

  ### 13. Very Rich Software in all aspects

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ghulam M. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 05, 2022

**What do you like best about Dynamics 365 Marketing?**

most helpful and ease to generate reports

**What do you dislike about Dynamics 365 Marketing?**

it is one way, if i created something on it

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Import data with ease, effectively manage customers events

  ### 14. excellent analysis software

**Rating:** 3.5/5.0 stars

**Reviewed by:** Guillaume M. | Étudiant, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 11, 2022

**What do you like best about Dynamics 365 Marketing?**

Automatic tracking of my clients, I can, thanks to this software, send SMS and even automated emails. We can even chat with the chat. Best marketplaces at reasonable prices.

**What do you dislike about Dynamics 365 Marketing?**

A slight lack of friendliness, too difficult to obtain precise information. An ergonomics to be reviewed for better fluidity in site navigation. These points will need to be improved in their next updates.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

He has helped accelerate the growth of our organization because it provides real-time information. Easy to use. This mass email marketing feature has been very useful to us.

  ### 15. Dynamic 365 Marketing module contains all the features for any organizations marketing needs.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** October 27, 2022

**What do you like best about Dynamics 365 Marketing?**

Ease of use and easy to customize as organization's marketing needs.

**What do you dislike about Dynamics 365 Marketing?**

There is not much that I dislike in D365 Marketing

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Automating email marketing processes, Maintaining and running campaigns, and tracking progress and performance results.

  ### 16. Very helpful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ritesh K. | Music Teacher, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 10, 2022

**What do you like best about Dynamics 365 Marketing?**

It is very helpful if u runa. Business.i

**What do you dislike about Dynamics 365 Marketing?**

There are no dislikes from my side. I recommended it.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Its a complete digital based solution which will help all kind of business men like me

  ### 17. Decent Uses for Online Marketing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Harrison D. | Teacher, Enterprise (> 1000 emp.)

**Reviewed Date:** January 06, 2022

**What do you like best about Dynamics 365 Marketing?**

Microsoft 365 does a great job guiding my customers through all that I have to offer in a streamlined manner. I can send automated SMS or emails to people who visit to automate my follow-up process.

**What do you dislike about Dynamics 365 Marketing?**

Microsoft 365 is not very user-friendly because of all the different features and options. The learning curve is steep, and I wish for more customer support in real-time. I waited full days to get responses on time-sensitive issues.

**Recommendations to others considering Dynamics 365 Marketing:**

Hire a specialist to train you and your staff in using Microsoft 365. Good training will save you a lot of time in the long run

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

I have used this software to streamline my customer outreach and unify my employees with data that we can share during meetings. This software has become the backbone of our teams expansion and outreach efforts.

  ### 18. A single platform for all Advertising needs!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chaitanya B. | Team Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** August 07, 2022

**What do you like best about Dynamics 365 Marketing?**

365 platform helps us to enableing  in one place which helps to manage and optimize the campaigns effectively

**What do you dislike about Dynamics 365 Marketing?**

More complements of other engines like Bing

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Sync of all the campaigns for platforms is helping

  ### 19. will definitely go for it.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2022

**What do you like best about Dynamics 365 Marketing?**

customer journeys , posting to linked in.

**What do you dislike about Dynamics 365 Marketing?**

no integration with other social media channels like twitter. social media listening capabilities needs improvement.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

email templates, customer journey specially schedule email messages delivery.

  ### 20. Esencial platform for marketing 360

**Rating:** 5.0/5.0 stars

**Reviewed by:** daniela r. | CEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2022

**What do you like best about Dynamics 365 Marketing?**

The best for me is the interacion with you clients having all the information in time to make your the client know that you know them.Algo the online chat helps.

**What do you dislike about Dynamics 365 Marketing?**

It is a bit easy to use and requieres an expert that can teach you the basics. You have to pay some one for the implementacion of the software but in general it is useful.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

know you constumer, learn the needs of you costumer, interacion and evaluacion with you costumer, new ways of selling products to your existing constumer, loyalty

  ### 21. Excellent Built-in-Analysis and Amazing User Interface

**Rating:** 4.5/5.0 stars

**Reviewed by:** Divya S. | D, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 10, 2022

**What do you like best about Dynamics 365 Marketing?**

The best part I like about Dynamic 365 Marketing is that it help the organisation to maintain and build professional relationship with the client.
This platform is very flexible and gives optimised solutions.

**What do you dislike about Dynamics 365 Marketing?**

There is no dislikes as of now but they can come up with more interesting features in their upcoming version.

**Recommendations to others considering Dynamics 365 Marketing:**

I would advise you to understand your organisations requirements and then go ahead with the purchase.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Dynamic 356 Marketing has helped in accelerating the growth of our organisation as it provides real time insights.
This is very easy to use. 
It mass email marketing feature has been very helpful for us.

  ### 22. Should I chose Dynamics 365 Marketing?

**Rating:** 3.0/5.0 stars

**Reviewed by:** Flemming B. | Strategic Marketing & Data advisor, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2021

**What do you like best about Dynamics 365 Marketing?**

Data! - If you like your marketing to use data from Dynamics 365, both in your content and to create rules, then D365 Marketing is really great.

**What do you dislike about Dynamics 365 Marketing?**

Right now, it is too difficult to gain accurate insights. The built-in dashboards and overview are not good enough yet.

It is not a marketer-friendly system. You a least need some basic skills to work with Dynamics 365 to get the total value of the Marketing system.
Dynamics 365 Marketing will take your data-driven marketing to the next level If you have that. (or willing to learn)

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Automated customer journey flows. All who download information and sign up will receive 1:1 content-based information at the right time.
Sales can gain deeper insight from the marketing activities and take action at the right time.

  ### 23. Best Marketplace at reasonable prices

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2022

**What do you like best about Dynamics 365 Marketing?**

The software packages are really good and the essential ones have been grouped correctly. Very useful at corporate level and the corporate level doscoubted prices are helpul.

**What do you dislike about Dynamics 365 Marketing?**

It is easy to navigate. I appreciate the procing and the charges keeping in view the economy you are building from your prespective. I understand everything cannot be made free.

**Recommendations to others considering Dynamics 365 Marketing:**

Great tool for automated analysis and trends. Can be used for basic level easily.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

It gives a clear picture or overview of the required report. Good for analytics. I don't need to work hard on tableau. The tool helps with the analysis.

  ### 24. Could be better

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2021

**What do you like best about Dynamics 365 Marketing?**

I like the interface. Looking at it it's clean and simple and the navigation bars are all along the left side and easy to find and navigate. I think some of the menus are better than other products out there.

**What do you dislike about Dynamics 365 Marketing?**

I don't like that it doesn't always do what you'd like it to do. Sometimes the content you put in didapperars for no reason or things you size don't stay that way. I think they could do alot of improvements by adding basic features that other products already seem to have.

**Recommendations to others considering Dynamics 365 Marketing:**

Make sure you find a good partner to help support you

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

We are trying to tackle marketing automation and drip campaigns with dynamics. We are using the social features to so we can schedule social media posts ahead of time and have dynamics post them for us.

  ### 25. MS 365 Marketing Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vinay D. | Assistant Manager Digital Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 26, 2021

**What do you like best about Dynamics 365 Marketing?**

As I am a web developer and in digital marking I loke the interface and the Strategies we can make fro our campaign is amazing.

**What do you dislike about Dynamics 365 Marketing?**

Its from Microsoft comes with a high price and another thing I dislike is it's not giving accurate insights as of now.

**Recommendations to others considering Dynamics 365 Marketing:**

Yes only if you run windows and have good knowledge of Microsoft products then it's super easy.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Creating a dashboard with insights and for this depending on multiple platforms but using this tool you have to use only one to get all the details in short notice.

  ### 26. Great marketing tool especially for small businesses

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dorota R. | Quality Assurance [Polish and English Transcription/Audio], Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2022

**What do you like best about Dynamics 365 Marketing?**

This is a complete marketing tool to support small business owners. The best is a fact that is simple to use and totally customizable.

**What do you dislike about Dynamics 365 Marketing?**

I dislike the fact that the loading speed is too slow. Campaign reporting also should be improved.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

I optimize all my campaigns with this great tool. I also rich my media and learned how to target best practices.

  ### 27. Dynamics 365 makes work easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2022

**What do you like best about Dynamics 365 Marketing?**

The ability to keep track of sales process

**What do you dislike about Dynamics 365 Marketing?**

Nothing. The program works fantastic!!!!!

**Recommendations to others considering Dynamics 365 Marketing:**

If you want a program that's easy to use, and one that keeps all of your past present and future data on your current deals and sales. This is your program.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

The problem of remembering. D 365 remembers for you

  ### 28. Trusted and Good marketing platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** saroj s. | senior Advisor, Enterprise (> 1000 emp.)

**Reviewed Date:** May 02, 2021

**What do you like best about Dynamics 365 Marketing?**

Here we are storing the information of our customers. Well managed and securely.
*we use to create case according to customer requirement. Later on, we can give marketing satisfaction 
*we can make our marketing stratergy
*we can make email format according to our requirement 
*it was so easy to use email  on the CRM with preloaded templet

**What do you dislike about Dynamics 365 Marketing?**

*Microsoft can improve a feed option where we can post our marketing posts
*can improve the tool like other marketing tools , since its new in the  market need to improve more
*workes very slow sometime

**Recommendations to others considering Dynamics 365 Marketing:**

It's a huge tool with a good server 
* any organization can manage their business flowless

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

*We use Dynamics 365 Marketing to research our database. Then triggered email to customers according to their search.
*in Lenovo, we are using Microsoft Dynamics CRM for our business,to store customer and system details

* Due to the need of our company to grow financially and to also generate trust between the company and its clients is what made us to implement and use Microsoft Dynamics 365.

  ### 29. Amazing Software to work on professionally

**Rating:** 5.0/5.0 stars

**Reviewed by:** Heena V. | Digital Marketing &amp; Business Development Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 25, 2022

**What do you like best about Dynamics 365 Marketing?**

All tools are amazing to work on and easy to work on along with easy to GUI.

**What do you dislike about Dynamics 365 Marketing?**

At times outlook is the only which hangs up.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Amazing tool like notes to manage meeting minutes & replaced notes and pen.

  ### 30. Good integration with MS system

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** January 11, 2022

**What do you like best about Dynamics 365 Marketing?**

This solution benefits from the great integration with MS system and the useful User Interface helps to better manage all the tasks and duties. It is wonderful to have in-depth analytics for the marketing expenses.

**What do you dislike about Dynamics 365 Marketing?**

This solution can have some difficulties working on a Mac OS device since sometimes crashes and has not the same perfomances on the MS system.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

It was integrated solution with out MS system and used it during our marketing expenditures. All the other departments involved such as AFC and project managemnet were able to directly push their data in our system

  ### 31. All in one Marketing tool for every business

**Rating:** 4.0/5.0 stars

**Reviewed by:** Muhammad S. | Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 15, 2020

**What do you like best about Dynamics 365 Marketing?**

There are numerous features that we like, it includes ongoing real time analytics, easily integration among multiple apps, ability to work along with Microsoft office 365, having very attractive user interface and cost effective all in one solution for all kind of business, its really amazing.

**What do you dislike about Dynamics 365 Marketing?**

Well, overall it does not have significant negativity, but some of the issue that we faced very slow customer support, compatibility issue with Mac and Windows 10 recent update, data sync issue from cloud storage, and glitches in between huge customer data, and sometime slow responding or delayed optimization in numerous fields.

**Recommendations to others considering Dynamics 365 Marketing:**

Highly recommended due to its outstanding performance in all ways, it really worth a try.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

We have been working with Microsoft Dynamics 365 Marketing, as all in Customer relationship tool and it really helps us to perform better in all ongoing operations through ongoing survey, customers inputs, regular ongoing data analysis, and it really helped us to reduce our overall marketing cost.

  ### 32. Removes hassle from marketing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Simon M. | Relationship Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** August 15, 2021

**What do you like best about Dynamics 365 Marketing?**

This solution provides in-depth analytics for marketing efforts, which is incredibly powerful. We have seen the benefit of these analytics since we implemented this system, as our subsequent marketing communications have had a much wider reach and success ratio.

**What do you dislike about Dynamics 365 Marketing?**

This solution is primarily suited for large businesses. There are no options for minor marketing, which can be an issue when our firm has a solution primarily aimed at a niche market.

**Recommendations to others considering Dynamics 365 Marketing:**

Be prepared for an initial setup that can take time, but once it is fully integrated, the system works well.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

We require an integrated solution for our marketing efforts. This links with all our Microsoft architecture, so it is ideal.

  ### 33. Dynamics 365 experience

**Rating:** 3.5/5.0 stars

**Reviewed by:** Rafat J. | Document Management Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 26, 2021

**What do you like best about Dynamics 365 Marketing?**

System flexibility 
Improvements in process workflows 
optimisation of all crm aspects

**What do you dislike about Dynamics 365 Marketing?**

Less friendly UI, The old one with the drag and drop feature was better.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

The plan is to get it as a platform for business activities and improve customer satisfaction

  ### 34. Complete Marketing System

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liliana M. | Paid Performance/SEM Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 13, 2022

**What do you like best about Dynamics 365 Marketing?**

The tool offers a vbariety of marketing tools from email, CRM management to automation.

**What do you dislike about Dynamics 365 Marketing?**

I think the design of the tool could be improved.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Email automation and CRM management mainly.

  ### 35. Easy way to help control clients information!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Dynamics 365 Marketing?**

I like that you are able to have so much information about each client. As you fill in the information, you can customize it to the fields that you need. Once someone edits the client, you can see who has edited it and it helps keep track of everything in one place.

**What do you dislike about Dynamics 365 Marketing?**

Sometimes inside Dynamics some of the information does not carry over to the inside fields. You end up having to put the information in many places and when you have to edit it, it can take a while.

**Recommendations to others considering Dynamics 365 Marketing:**

Make sure you do not have too many people going in and out of the accounts. It can confuse many people if it is too crowded.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

We can keep all information about the clients, their renewals, and their account manager in one spot. It makes it easier for anyone trying to keep information quick and accurate.

  ### 36. MS 365  Marketing Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 02, 2022

**What do you like best about Dynamics 365 Marketing?**

The best part was being able to create templates, track opens, build landing pages, etc.

**What do you dislike about Dynamics 365 Marketing?**

Nothing really other than it could be hard to navigate at times when you're first starting out.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Organizing marketing emails/templates, creating landing pages, and being able to track opens makes us all more productive.

  ### 37. Great for Small Businesses!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2022

**What do you like best about Dynamics 365 Marketing?**

I like that this platform has all the tools & solutions needed for a business.

**What do you dislike about Dynamics 365 Marketing?**

I didn't find anything I didn't like during my previous experience.

**Recommendations to others considering Dynamics 365 Marketing:**

I would recommend all small business owners to use this!

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

My former company used this platform to streamline tools & integrations.

  ### 38. A great cloud based marketing tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rachael N. | Member, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 29, 2021

**What do you like best about Dynamics 365 Marketing?**

My favorite part about Microsoft Dynamics CRM is the ease of collaboration  within. My colleagues are all able to work and edit the same set within moments of saving, which makes it easy to make sure we are not crossing over eachother. I also like how it is very integrated across customer channels.

**What do you dislike about Dynamics 365 Marketing?**

I dislike the layout of the homepage and access to different CRMs. It makes it difficult to get from customer to customer with ease.

**Recommendations to others considering Dynamics 365 Marketing:**

I would recommend this product over other marketing systems

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Our main use is marketing analytics, creating content for customers, as well as having an integrated platform where all of our materials and customers can exist within one place. The benefits are creating new marketing leads as well as easy different paths that customers are able to follow while navigating our materials

  ### 39. good

**Rating:** 3.5/5.0 stars

**Reviewed by:** Bella L. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 13, 2021

**What do you like best about Dynamics 365 Marketing?**

easy to use, very helpful tool as to marketeers

**What do you dislike about Dynamics 365 Marketing?**

loading speed is slow, it's not localized enough for china

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

sales management, marketing management

  ### 40. Easy to use platform for our entire team

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 05, 2021

**What do you like best about Dynamics 365 Marketing?**

Simple program that was easy for our whole team to get set up on and utilize to make our marketing more effective and efficient.

**What do you dislike about Dynamics 365 Marketing?**

Product could be made to require fewer steps for a quicker learning curve for our unfamiliar staff members.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

We are working on scaling up our company and reach which is made easier by the program.

  ### 41. Mohammed

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2021

**What do you like best about Dynamics 365 Marketing?**

Creating a new Sponsored Update campaign
Creating a new Lead Gen Form campaign
Setting a budget and schedule for your campaign
Adding conversion tracking to a campaign
Campaign reporting
Optimizing your campaign
Rich media and targeting best practices

**What do you dislike about Dynamics 365 Marketing?**

Creating a new Sponsored Update campaign
Creating a new Lead Gen Form campaign
Setting a budget and schedule for your campaign
Adding conversion tracking to a campaign
Campaign reporting
Optimizing your campaign
Rich media and targeting best practices

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Campaign reporting
Optimizing your campaign
Rich media and targeting best practices

  ### 42. Amazing Application

**Rating:** 4.5/5.0 stars

**Reviewed by:** Carsyn K. | Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2021

**What do you like best about Dynamics 365 Marketing?**

Easy to use and makes my job a lot easier.

**What do you dislike about Dynamics 365 Marketing?**

the pricing is a little bit expensive, and it is hard for me to justify the price.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Easier to create content and send it to people.

  ### 43. Dynamics good but not the best

**Rating:** 4.0/5.0 stars

**Reviewed by:** Maria teresa g. | Asesora Financiera, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2021

**What do you like best about Dynamics 365 Marketing?**

Its easy to use. It's inside of microsoft and its easy use with other dynamics programs to sales, customer service... its a full equipment if you can't make a high expensive.

**What do you dislike about Dynamics 365 Marketing?**

It's a general program, i prefer the program make to my own organisation because i have the things i need, no more and no less. And not general things.

**Recommendations to others considering Dynamics 365 Marketing:**

They improve day to day, and i thinks its a good tool to start with a new bussines project.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

When i work in startup its easy to use, its easy to view the consumer insights and make the consumer trip in your web. You are the pilot and the client travel around your marketing things.

  ### 44. Good if you're already on other Microsoft platforms such as Dynamics CRM and/or O365

**Rating:** 3.5/5.0 stars

**Reviewed by:** Olivier F. | VP of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about Dynamics 365 Marketing?**

Integration with O365 and with Customer Voice feature.

**What do you dislike about Dynamics 365 Marketing?**

Features limitations and slow UX sometimes.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Landing pages, email marketing, newsletter.

  ### 45. Microsoft Dynamics 365 Marketing makes marketing easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ramu C. | GoogleCloudReady Facilitator, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 29, 2021

**What do you like best about Dynamics 365 Marketing?**

we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing enables my organization to run a more professional marketing strategy.
Customer data management
Lead management
Campaign strategy design

**What do you dislike about Dynamics 365 Marketing?**

Overall usage has so many options
Its user interface is a little confusing
A little expensive

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Microsoft Dynamics 365 Marketing is better for organizations that already use Microsoft products. Microsoft Dynamics 365 Marketing is extremely well suited for keeping customer information across the entire organization. Microsoft Dynamics 365 Marketing is also better at creating a better user interface for creating complex marketing strategies with various options for each user interaction.

  ### 46. Powerful Software but a steep learning curve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tom S. | Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2020

**What do you like best about Dynamics 365 Marketing?**

Dynamics is an extremely powerful marketing tool that can be used in many ways to keep track of your leads and customers and has the ability to integrate well with other Microsoft products such as Power Automate and Forms.

**What do you dislike about Dynamics 365 Marketing?**

It is pretty much non-intuitive and really takes a lot of research and tutorials and reaching out to others to get your bearings. Compared to software like Netsuite some "simple" processes are almost impossible to figure out without help.

**Recommendations to others considering Dynamics 365 Marketing:**

Make sure you have a good resource for your team to learn all the ins and outs of this software. Without proper guidance, a lot of company time can be wasted trying to figure things out by trial and error and there are a lot of different ways to execute tasks.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Customer Journeys, CRM, Email Marketing and lead form generation.

  ### 47. Keep on track of everything.

**Rating:** 4.0/5.0 stars

**Reviewed by:** John Alejandro P. | Asesor comercial, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 18, 2021

**What do you like best about Dynamics 365 Marketing?**

It stands out because of its simple interface style. The sales module works in an amazing and quick way, I'm pleased, the device does what we need it to do. Microsoft Dynamics is regularly updated and the customer service is excellent.

**What do you dislike about Dynamics 365 Marketing?**

Expensive, considering it is a monthly subscription. That why I think It is not for small enterprises. It can be tedious and frustrating to enter info and data.

**Recommendations to others considering Dynamics 365 Marketing:**

From the price level, using this program can be harder for new enterprises as it carries a high monthly or annual price. It may be difficult to use depending on the size of the sales company, but it has a high value at a lower price compared to Salesforces. Fully adapted for businesses with goods instead of services to sell products.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Our teamwork primarily used as a business CRM to monitor our revenue metrics, customer interaction and database. We use it to figure out about our customers and prospects, given their interaction monitoring and opportunities across all of our product lines around the company. Really enjoy the ability of sales reps to edit and remove details, and the reporting option works great.

  ### 48. Dynamic applications

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.)

**Reviewed Date:** November 14, 2021

**What do you like best about Dynamics 365 Marketing?**

This application is straightforward to work with, and this really helps in achieving all the requirements. I will recommend this to the user to use the application

**What do you dislike about Dynamics 365 Marketing?**

Nothing  much as I can say on this application

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Connectivity issues sometimes

  ### 49. College

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 19, 2021

**What do you like best about Dynamics 365 Marketing?**

I like how it is college student-friendly.  It provides strong project tools for college students at a great result.

**What do you dislike about Dynamics 365 Marketing?**

I would like to see the format expand because at times there are limits to what students can do and what students want to do. Like I make a lot of presentations so more connection with my peers through this format can help

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

College projects. The benefits have been amazing to expand my organizations and create amazing presentation designs.

  ### 50. 365 Marketing Magic

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marcus L. | Real Estate Broker, Enterprise (> 1000 emp.)

**Reviewed Date:** April 21, 2021

**What do you like best about Dynamics 365 Marketing?**

I have been a long-time user of Microsoft dynamics, and the marketing platform is equally user-friendly. Yes, like any other platform, there is a bit of a learning curve bur it just works so well once you have it nailed down.

**What do you dislike about Dynamics 365 Marketing?**

There are a few functions I do with this program had that I have used on other platforms, but nothing major that cannot be functioned through different processes. I would like better functionality for material uploads.

**What problems is Dynamics 365 Marketing solving and how is that benefiting you?**

Turn insights into relevant action using AI-driven recommendations for content, channels, customer segmentation, and analytics.


## Dynamics 365 Marketing Discussions
  - [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) - 1 comment, 1 upvote
  - [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) - 2 comments, 1 upvote
  - [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) - 3 comments
  - [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) - 1 comment

- [View Dynamics 365 Marketing pricing details and edition comparison](https://www.g2.com/products/dynamics-365-marketing/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-24+15%3A44%3A12+-0500&secure%5Bsession_id%5D=07899314-7f44-4196-bca4-9e771d75024f&secure%5Btoken%5D=54974653f425fc126458a4e7e964d2d7d6c8913f34f68313f34ee1f181d1b364&format=llm_user)
## Dynamics 365 Marketing Integrations
  - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews)
  - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Dynamics 365 Marketing Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

## Top Dynamics 365 Marketing Alternatives
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,217 reviews)
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,025 reviews)
  - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,198 reviews)

