Dynamic Yield Pros and Cons

Dynamic Yield is a best-in-class personalization platform that has significantly scaled our personalization efforts across multiple brands. Its robust segmentation and targeting tools enable us to deliver impactful, data-driven campaigns across web, mobile, and email, creating a seamless omnichannel experience.

The testing and optimization capabilities, including A/B and multivariate testing, have been crucial for continuous improvement, while seamless integration with our tech stack simplifies workflows. Dynamic Yield’s support team is exceptional, providing proactive guidance that empowers our teams to innovate confidently.

Overall, it’s an invaluable tool for scaling personalization and driving measurable results. Review collected by and hosted on G2.com.

I like & highly recommend Dynamic Yield. Nothing to dislike, but minor limitations that can be overcome are: Limited built-in analytics capabilities (where comprehensive detail is required) - We're working on pushing raw data to our internal analytics tools to have this view. Review collected by and hosted on G2.com.

DY has been instrumental in improving our conversion rate by A/B testing product recommendations throughout the customer checkout journey. Timely, dynamic content implementation.

Dynamic Yield's personalization and recommendations tool is a game-changer for any business looking to enhance their customer experience. The platform's ability to deliver highly personalized content and product recommendations in real-time is truly impressive. Review collected by and hosted on G2.com.

There are some feature limitations, but it's in the road map and the Professional Services team has been helping us overcome the challenges by creating custom code campaigns. Review collected by and hosted on G2.com.

Cost - They were way cheaper than most of the leading companies, especially at scale. Most of the others have server caps which limited us.

Triggers - The secret to personalization is what can you trigger off of. They easily had the broadest number of options to trigger off of.

Templates - Looking for personalization ideas, they had dozens ready to go with simple implementation Review collected by and hosted on G2.com.

API Integrations could be better. As a business user though the tool works great

Scale - 100+ tests gets unwieldy really quickly Review collected by and hosted on G2.com.

Offers powerful algorithms to tailor experience to customers + easy A/B testing. DY Team is always helpful and invested in making our company thrive using the tool. Special shout out to Sary Barbar, Mumzworld's customer success manager. Review collected by and hosted on G2.com.

UI can be clunky and buggy at times and is not particularly friendly to manual input (like recommendations that only include a specific set of products) Review collected by and hosted on G2.com.

We use DY not only to recommend products on our site but also for A/B testing certain features before they are turned into actual dev tickets. What I like most are the bi-weekly catch-up calls with our designated CSM, where we exchange ideas, look at test results, and receive product news. Contrary to other software partners, where the interaction is limited to a yearly price negotiation, these conversations are helpful in keeping us on track.

Don't expect DY to be intuitive from the get-go. However, DY offers a great onboarding workshop, extensive documentation, continuous learning on their learning platform with webinars, and ad hoc business and technical support.

DY is a great product and—at least in our internal benchmarking—offers best-in-class personalization. Review collected by and hosted on G2.com.

DY is a household name when it comes to personalization. This is reflected in its comparatively high pricing. Review collected by and hosted on G2.com.

Antonio (our CSM) and Oscar (our TAM) have been friendly and profressional and have always made themselves available when we have queries about our DY setup Review collected by and hosted on G2.com.

Not much to put here really. Sometimes when we first signed the contract there were a few too many calls and people on the calls but this settled down to a sensible amount once we had completely onboarding Review collected by and hosted on G2.com.

Dynamic Yield has a highly trained technical support team to help you resolve any questions or issues during the implementation and customization process. Review collected by and hosted on G2.com.

For those users looking for a higher level of customization and control, Dynamic Yield requires web development knowledge. When you need to create unique experiences for each user or user segment, the use of HTML, CSS and JS code is recommended. Review collected by and hosted on G2.com.

The tool has many good out of the box solutions that can help you start your first tests straight away. But custom solutions can also be built quickly.

The onboarding was also very professional and the technical support helped with the correct implementation and obtaining correct data.

What should be highlighted is the good collaboration with our Customer Success Manager Jenny. She previously worked in a company with Dynamic Yield. That's why she already had years of (practical) experience with the tool and was able to give many helpful tips. This support couldn't have been better! Review collected by and hosted on G2.com.

I am very satisfied with the tool. I can't really say anything negative. Review collected by and hosted on G2.com.

1.Easy to use and run personalized campaigns.

2.Available training modules can make anyone learn the tool and its implementation.

3.Support from the customer success manager and the support team is good.

4.Once the code is integrated we can really go deep at a user level, product level personalization.

5.Analytics, tool help us with real time reports of the campaigns which helps us to take right decisions. Review collected by and hosted on G2.com.

1.Integration is a time taking concept as we need to integrate page by page.

2.AB testing requires certain amount of custom codes even though it is client side integration. Review collected by and hosted on G2.com.

Dynamic Yield has revolutionized our business, driving significant revenue growth through its advanced personalization capabilities. The platform is complemented by outstanding customer success managers who provide invaluable support Review collected by and hosted on G2.com.

So far, we have no complaints! It would be great to have access to a comprehensive roadmap of upcoming features, along with the ability to provide feedback and suggestions. Review collected by and hosted on G2.com.