--- title: Dstillery Reviews meta_title: 'Dstillery Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 116 reviews by the users' company size, role or industry to find out how Dstillery works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 116 scale: '5' date_modified: '2026-07-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dstillery Reviews **Vendor:** Dstillery **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 116 ## About Dstillery Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 21 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest technology, ID-free®, is patented, privacy-safe behavioral targeting that can reach any display ad impression and can be used with any Dstillery product. Our premier user segment product, Custom AI Audiences, is a just-for-your-brand targeting solution that refreshes hundreds of millions of users every 24 hours to deliver the best performance. To learn more, visit us at www.dstillery.com. ## Dstillery Pros & Cons **What users like:** - Users value the **ease of use** of Dstillery, enjoying its user-friendly interface and efficient data access. (16 reviews) - Users appreciate the **valuable audience insights** provided by Dstillery, enhancing their ability to create targeted strategies. (9 reviews) - Users value the **supportive and attentive customer representatives** at Dstillery, enhancing collaboration and client satisfaction. (7 reviews) - Users value the **constant and streamlined communication** from Dstillery's staff, enhancing the collaborative experience. (5 reviews) - Users value the **great coverage** Dstillery provides, with friendly support and reliable audience segments enhancing performance. (3 reviews) - Platform Integration (3 reviews) - Search Functionality (3 reviews) - User Interface (3 reviews) - Users praise the **exceptional customer support** of Dstillery, noting helpfulness and quick responses enhancing their experience. (2 reviews) - Efficiency (2 reviews) **What users dislike:** - Users find the **limited audience reach** challenging, especially when niche audiences specific to their vertical are unavailable. (7 reviews) - Users express dissatisfaction with **audience management inefficiencies** , citing slow updates and lack of self-service tools. (5 reviews) - Users find the **lack of clarity** regarding audience data and costs complicates effective utilization of Dstillery. (3 reviews) - Users find the **limited data access** of Dstillery hinders audience insights and delays custom audience building. (3 reviews) - Users find the **limited features** of Dstillery challenging, hindering effective audience targeting and campaign setups. (3 reviews) - Budget Constraints (2 reviews) - Expensive (2 reviews) - Inaccuracy (2 reviews) - Poor Interface Design (2 reviews) - Search Functionality (2 reviews) ## Dstillery Reviews ### 1. Poor conversion performance **Rating:** 2.5/5.0 stars **Reviewed by:** Hudson L. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dstillery?** Customer Service and customization of segments **What do you dislike about Dstillery?** Performance and visitbility into segment makeup **What problems is Dstillery solving and how is that benefiting you?** Finding parents of children with certain medical conditions **Official Response from Hannah Ashton:** > Thank your for your insight. We look forward to taking your feedback to continuously improve. ### 2. Great Custom Solutions **Rating:** 3.5/5.0 stars **Reviewed by:** Brian W. | Associate Director Precision, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dstillery?** A large variety and selection of segments **What do you dislike about Dstillery?** The DSP limitations that segments can be pushed too **What problems is Dstillery solving and how is that benefiting you?** Custom 3P audience solutions **Official Response from Hannah Ashton:** > Thank you for your review, Brian! ### 3. Attentive and Helpful Team **Rating:** 3.5/5.0 stars **Reviewed by:** Eric L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Dstillery?** The support team for Dstillery is always available and willing to dive into the details and do some of the heavy lifting for you to find relevant data for your campaign. **What do you dislike about Dstillery?** Not positive the data groups are the best. Typically perform a bit worse than my targeting groups when running side by side in a campaign. **What problems is Dstillery solving and how is that benefiting you?** Helping me find additional audience groups to target and also targeting specific, relevant URL groups that people have visited. **Official Response from Hannah Ashton:** > Thank you for your review! We're continuously working to improve our targeting solutions and appreciate your feedback. We're looking forward to continuing our partnership! ### 4. Working with Dstillery has been great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Dstillery?** The customer service, they are always open to chat whether that be via e-mails or on a call. Its the constant effort to always want to work together that makes it fun to work with Dstillery. **What do you dislike about Dstillery?** Not much to dislike about the Dstillery team. They are on top of their work and are always trying to find ways to help clients reach the audience that they are looking to target. Keep it up! **What problems is Dstillery solving and how is that benefiting you?** The problem that Dstillery is solving for us is reaching those very niche audiences that clients are sometimes looking to target. They are very flexible in their targeting methods. **Official Response from Hannah Ashton:** > Thank you for the kind review! We are so glad to hear you have had great success working with our Client Success Team. ### 5. Helped with curated audiences and provided recommendations **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer W. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dstillery?** Helpful and prompt in communications and support **What do you dislike about Dstillery?** Optimizations within audiences can be difficult **What problems is Dstillery solving and how is that benefiting you?** Finding high qualified audiences **Official Response from Hannah Ashton:** > W're glad to hear you've had great success with reaching your best audience. Thanks for your review! ### 6. Easy to work with, quality products **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Dstillery?** Ease of use, great communication, good performance from data segments we have activated. **What do you dislike about Dstillery?** There aren't many dislikes I have about Dstillery, however I'd be interested in more frequent product updates/highlights via email. **What problems is Dstillery solving and how is that benefiting you?** Dstillery is helping us hone in our target markets for various prorammatic campaigns. **Official Response from Hannah Ashton:** > Thank you for the thoughtful review. We appreciate your feedback! ### 7. Overall, its a good experience. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Dstillery?** The customer support and ease of implementation are really nice. Some audiences that we have activated perform really well, while other that are able to scale perform really poorly **What do you dislike about Dstillery?** THe number of features are really nice, however hard to tap into. **What problems is Dstillery solving and how is that benefiting you?** Access to audiences that are engaging in our product. **Official Response from Hannah Ashton:** > Thanks for your feedback - we appreciate the review! ### 8. Easy and Comprehensive Audience Creation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dstillery?** Provides great insights into the audience creation and overall scale within each segment and vertical. **What do you dislike about Dstillery?** Could have more forecasting information when setting up audiences, but overall there's a really good job of providing scale one activated **What problems is Dstillery solving and how is that benefiting you?** Finding audience reach within these verticals and ABM specific data **Official Response from Hannah Ashton:** > Thanks for the review! Looking forward to continued success with our audience insights. ### 9. Great option for some 1st part data targeting **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dstillery?** I like how they are so hands-on with getting lists built and pushed to the accounts. **What do you dislike about Dstillery?** It seems like some of the features and abilities of the past have been sunsetted making it a little harder to navigate. **What problems is Dstillery solving and how is that benefiting you?** Finding good vetted 1st party targeting lists. **Official Response from Hannah Ashton:** > Thank you for taking the time to leave a review. We appreciate your feedback! ### 10. Despite advertising itself as an improvement from cookie-based targeting, accuracy is questionable **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Dstillery?** If you have their pixel on your site, their Audience Studio UI can show overlap between your site visitors and some of their segments. **What do you dislike about Dstillery?** We've tested Dstillery as a substitution for first-party data in the new privacy landscape, but have not found its audiences to be any more accurate than third-party cookie technology. In general, Dstillery does not seem to be the strongest solution for B2B advertisers. **What problems is Dstillery solving and how is that benefiting you?** Dstillery purportedly can allow advertisers to target behavioral audiences at scale in what is fast-becoming a cookie-less world; however, our campaigns have not shown any value to support this claim. **Official Response from Hannah Ashton:** > Thank you for your review. We really appreciate your feedback as we are constantly working to improve our products. Our Support Team would be happy to work with you to help identify areas for improvement. Please reach out to support@dstillery.com with any questions. Thanks again! ### 11. Team is easy to work with, data is ok **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dstillery?** Availability when I have questions or need audiences created. **What do you dislike about Dstillery?** The audiences we've used so far have been right in the middle of performance compared to others. **What problems is Dstillery solving and how is that benefiting you?** Custom audiences for different client objectives, we like to use customized audiences catered to our clients when possible. **Official Response from Hannah Ashton:** > Thank you for taking to the time to share your feedback. We look forward to continuing to build our partnership! ### 12. Great partner, always growing and offering new things. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Dstillery?** Knowledgeable team. They are on the forefront of digital advertising, offering new things and growing services across the board. **What do you dislike about Dstillery?** Nothing. They are great partners and have wonderful offerings **What problems is Dstillery solving and how is that benefiting you?** Cookieless targeting - future proofing audience strategy. Custom algorithms to find most appropriate audiences. **Official Response from Hannah Ashton:** > Thanks so much for the kind review! We are glad to hear you have a great partnership with our Client Success team. ### 13. Solid user experience, Great Consultation Reps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Dstillery?** Great Reps to work with. Good audience capabilities, wide array of applications across media **What do you dislike about Dstillery?** Not ingestible for every type of media. We can't use this audience across search. **What problems is Dstillery solving and how is that benefiting you?** Audience targeting across display and CTV mediums **Official Response from Hannah Ashton:** > Thank you for your review! We appreciate your feedback. ### 14. Associate Director **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Dstillery?** Various capabilities for offer especially to explore for the coming year **What do you dislike about Dstillery?** Nothing much but would like to connect with more reps **What problems is Dstillery solving and how is that benefiting you?** I primarily use it to anlsyze audience info **Official Response from Hannah Ashton:** > We appreciate your feedback and look forward to a continued partnership. Thanks for the review! ### 15. Really good platform for audience checking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Dstillery?** I like how user friendly Dstillery is, very easy to navigate. **What do you dislike about Dstillery?** Sometimes it can be a little buggy and hard to retrieve information **What problems is Dstillery solving and how is that benefiting you?** Helps providing recommendations for the clien t **Official Response from Hannah Ashton:** > Thank you for your feedback! ### 16. Dstillery is one of our top vendors for audience insights and advanced measurement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Dstillery?** The easiness of using the user interface and the value of the audience insights they can provide for our clients **What do you dislike about Dstillery?** I would like more meetings with platform reps for continued recommendations **What problems is Dstillery solving and how is that benefiting you?** More insights into audience profiles and how they interact with clients business. the reporting value is superb! **Official Response from Hannah Ashton:** > We really appreciate your feedback, Madison! Thank you and we look forward to continuing our partnership. ### 17. Turnkey, high performing audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel C. | Senior, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Dstillery?** Given that we are in performance marketing, I am not hugely concerned about the UI of a platform but rather about the quality of the audiences, which I can firmly say continously outperform Google's Predictive/LAL audiences. This is not an easy feat but being accomplished by Dstillery. **What do you dislike about Dstillery?** There aren't things that I dislike about Dstillery.... **What problems is Dstillery solving and how is that benefiting you?** Easy turnkey lookalike audiences have allowed us to activate in a smooth and speedy way compared to Dstillery competitors. **Official Response from Tara Picaro:** > Thanks for the review, Daniel! Looking forward to continued success with our LAL audiences. ### 18. Senior Account Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Dstillery?** Friendly reps, platform is super easy to use along. Reps are happy to train new folks to our team. **What do you dislike about Dstillery?** There is no cookie-less solution. We also work in Ag and our niche audiences aren't always available. **What problems is Dstillery solving and how is that benefiting you?** We love the pixel and the insights it generates. We often can't get GA access from clients, so these insights are SO helpful **Official Response from Hannah Ashton:** > Thanks for your review! Our reps would be happy to introduce you to our privacy-safe, cookieless targeting solution, ID-free Custom AI. Please reach out to your Account Executive to have our team introduce you to the solution. We look forward to testing cookieless targeting with you! ### 19. Been helpful for my client. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Dstillery?** Detail view of websites when browsing audience segments. **What do you dislike about Dstillery?** Haven't experienced any yet, but if there was anything it just might be the interface. **What problems is Dstillery solving and how is that benefiting you?** It's getting me website lists which my clients are curious about since they want to know where they will be showing. **Official Response from Hannah Ashton:** > We're looking forward to a continued successful partnership. Thanks for leaving a review! ### 20. Senior Director, Xandr Direct **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea R. | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Dstillery?** Personel is 10/10 service -- Evan Hills and Sara Baumer deserve a raise **What do you dislike about Dstillery?** CTV audience sizes are on the smaller side and sometimes hard for me to scale using 100% Dstillery **What problems is Dstillery solving and how is that benefiting you?** Dstillery is my go to data provider for all Xandr CTV managed business **Official Response from Tara Picaro:** > Thanks for taking the time to leave a review, Chelsea! We'll see what we can do about Evan & Sara :) Appreciate you and our partnership with Xandr. ### 21. Custom data segments made easy with accessible UI **Rating:** 4.0/5.0 stars **Reviewed by:** Trevor J. | P, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Dstillery?** By far and away the best part of Dstillery is the ability to be hands on key, log into their platform, and create custom segments on the fly. These segments are immediately available in our DSP, which increases the opportunity to test and reduces back and forth. **What do you dislike about Dstillery?** Performance has been hit or miss, but the poor performance could be attributed to other variables in campaigns. Also having more specific and granular segments available would be nice. **What problems is Dstillery solving and how is that benefiting you?** Dstillery solves a big problem of waiting for a data provider to follow up with available data segments available to target, create the custom segment, get approved, and get sent to our DSP. We can do it all on our side. **Official Response from Hannah Ashton:** > Thank you for taking the time to leave a review, Trevor! We are glad you have used our platform with ease and will take your feedback into consideration. ### 22. Agency media buyer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Dstillery?** Agency media buyer; relatively satisfied with audience performance. ID Free has been slow to start and showing lower performance in terms of CTR and on site engagement, but shows promise. ID based solutions sometimes perform abnormally well with CTRs >2%, but could also be supply path issues with DV360 **What do you dislike about Dstillery?** Limited options for job title targeting. We specialize in the home and building category so could use more trade occupation audiences/B2B audiences **What problems is Dstillery solving and how is that benefiting you?** Cookie free targeting is the biggest issue we are facing right now so the ID free solution shows a lot of long term promise **Official Response from Hannah Ashton:** > We appreciate your feedback, and are always working to improve our targeting solutions. We look forward to continuing our partnership and building upon the ID-free momentum for your team! ### 23. DSTILLERY REVIEW **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Dstillery?** I like the quick responses as well as the eagerness of the team! **What do you dislike about Dstillery?** Sometimes we get very busy and if we do not respond within a certain amount of time, we get double or triple emails. I promise we are responding, sometimes things just get busy and I hope your team understands. **What problems is Dstillery solving and how is that benefiting you?** They are coming up with new audiences which is great! They are also constantnly monitoring performance of those audiences and make suggestions which I appreciate even more! **Official Response from Hannah Ashton:** > We are very glad to hear that you've had a great experience with our Client Success Team and look forward to working together to reach new audiences. Thank you for leaving a review! ### 24. Top Data Partner in the Industry **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Dstillery?** Great people and always willing to help with campaign requirements. **What do you dislike about Dstillery?** Working with Dstillery is a pretty straightforward and seamless experience. Nothing to dislike. **What problems is Dstillery solving and how is that benefiting you?** Help create multiple audience segments that are not only niche, but also has scale. **Official Response from Hannah Ashton:** > We greatly appreciate your positive review! We look forward to continuing and building upon our partnership. ### 25. Great data partner! **Rating:** 4.5/5.0 stars **Reviewed by:** Laura K. | Marketing VP (Operations/Product team), Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Dstillery?** Dstillery's audiences are driven by AI ensuring that they are timely and flexible in adapting to the changing marketplace. The onboarding process was simple and they worked with us at each step along the way. The entire partnership has been a pleasure from the beginning. **What do you dislike about Dstillery?** xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx **What problems is Dstillery solving and how is that benefiting you?** How to do programmatic advertising in a cookieless world which has become increasingly difficult with stricter data privacy laws, etc. **Official Response from Hannah Ashton:** > We greatly appreciate your positive review, Laura! We are so glad you have enjoyed working with our team and we look forward to continuing our partnership. ### 26. Dstillery Custom Audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Dstillery?** The team is very responsive and continues to think outside the box to provide recommendations/insights. **What do you dislike about Dstillery?** There is a little bit of a ramp-up period to get audiences to spend. **What problems is Dstillery solving and how is that benefiting you?** Reaching custom audiences **Official Response from Hannah Ashton:** > Thank you very much for the positive feedback! We're happy to hear you have had success with our custom audience recommendations. Looking forward to building upon our partnership moving forward. ### 27. Working with Dstillery is seamless and extremely organized. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Dstillery?** One of the most helpful things about working with Dstillery is that they work with us on a case-by-case basis and understand that what works well for one client, may not make sense for another. They're very reliable and responsive with all of our audience requests, which is very much appreciated as we sometimes have very tight deadlines to meet. **What do you dislike about Dstillery?** I can't say there is anything I dislike as far as the support goes. We love our Dstillery team. The only wish I sometimes have is that certain audiences may not fit the mold of all clients, so I wish there could be more options in those instances. **What problems is Dstillery solving and how is that benefiting you?** Dstillery helps us tap into all of our clients ideal audiences, by ensuring the segments we use are spot on. They share recommendations based on a brief target profile we share. **Official Response from Hannah Ashton:** > Greatly appreciate your positive review! We look forward to continuing our partnership. ### 28. Engaged Strategists and Interesting Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Bree R. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Dstillery?** Dstillery reps are ultra-engaged in your campaigns and want to help as much as possible **What do you dislike about Dstillery?** Interface is slightly difficult to use and could use some UI fine tuning **What problems is Dstillery solving and how is that benefiting you?** Dstillery helps us understand how our core audience relates to other segments and where we can find overlap **Official Response from Hannah Ashton:** > We appreciate your feedback, and are always working to improve our client experience. Looking forward to a continued partnership! ### 29. i love working with Dstillery. great segments and great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Dstillery?** I like their explore platform and I like that we have options for the most specific and more expanded segments. 3 tiers for each segment **What do you dislike about Dstillery?** honestly maybe its the brand name? not many people or clients have heard of them **What problems is Dstillery solving and how is that benefiting you?** they are solving the disconnect between audience sourcing and targeting. this benefits me by explaning where there data is coming from **Official Response from Hannah Ashton:** > Thank you for your review! Our team looks forward to continuing our partnership. ### 30. Dstillery pivotal in audience expansion and cookieless solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about Dstillery?** I appreciate the fast and thorough communication Dstillery has provided my team throughout our partnership. **What do you dislike about Dstillery?** I haven't personally experienced anything since working with Dstillery. **What problems is Dstillery solving and how is that benefiting you?** Audience and cookieless testing, benefiting us to stay relevant with industry changes and targeting. **Official Response from Hannah Ashton:** > We are so glad to hear our cookieless solutions are helping you towards success. Thank you for taking the time to leave a review, and most of all, thank you for your partnership! ### 31. Amazing Partners **Rating:** 5.0/5.0 stars **Reviewed by:** Julie D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Dstillery?** Their team is always attentive, quick to respond, and willing to help. They also provide many of the best audience segments our company uses for our clients. **What do you dislike about Dstillery?** There are no qualms with Dstillery. They're an amazing partner with great performance. **What problems is Dstillery solving and how is that benefiting you?** LAL audiences based on an brands site visitors. These segments help initiate, determine, and drive our clients performance . **Official Response from Tara Picaro:** > Thanks for the review, Julie! We look forward to continuing our partnership :) ### 32. Solid support and audience data **Rating:** 5.0/5.0 stars **Reviewed by:** Michaela M. | Director of Digital and Strategic Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Dstillery?** Dstillery has always been a helpful partner to us. They provide us with answers and insights and have helped us with major overhauls and unique questions for clients. **What do you dislike about Dstillery?** There hasn't been anything that I've disliked. **What problems is Dstillery solving and how is that benefiting you?** We are getting quality audience data that's updated continually for our clients. I strongly believe in the quality of the data we use. **Official Response from Tara Picaro:** > Appreciate the positive review, Michaela! We look forward to continuing our partnership. ### 33. They have great customer service and excellent solutions for Dstillery segments. **Rating:** 4.5/5.0 stars **Reviewed by:** Matt M. | Media Specialist Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Dstillery?** They have helpful customer service for curating prospecting segments based on customer data and other prospecting factors. **What do you dislike about Dstillery?** Dstillery often doesn't have the most user-friendly interface. **What problems is Dstillery solving and how is that benefiting you?** Dstillery is solving the issue of us finding curated Lookalike audiences for audiences that you can't generate these segments for in the platform. **Official Response from Hannah Ashton:** > Thank you for choosing Dstillery! We are constantly working to improve our software and appreciate your feedback. We look forward to continuing our partnership :) ### 34. Distillery offers a wide range of audiences, including data-driven LaL audiences. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Dstillery?** There are lots of custom audiences available to create more targeted audiences that can be used for more niche campaigns. **What do you dislike about Dstillery?** I've only used the custom audience builder a couple of times and didn't really see many differences in performance compared to what I was already using in our DSP. There doesn't appear to be many differentiators in audiences that I can't build out with other vendors. **What problems is Dstillery solving and how is that benefiting you?** It was nice to use Dstrillery to build custom audiences for campaigns that were more niche in nature. **Official Response from Hannah Ashton:** > We appreciate your feedback and look forward to continuing working with you to build custom audiences. ### 35. Looking forward to growing our partnership! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Dstillery?** efficient customer service and strong performance against custom data segments. Also like having dashboard access to play around the platform. **What do you dislike about Dstillery?** starting to lose sight of differentiators between dstillery and other data partners **What problems is Dstillery solving and how is that benefiting you?** more efficient / customized data segments to run vs off the shelf **Official Response from Hannah Ashton:** > We're looking forward to growing our partnership with you, too! Thanks for the kind review :) ### 36. Great experience! **Rating:** 4.5/5.0 stars **Reviewed by:** Alexis P. | Associate Director, Programmatic, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Dstillery?** - Ease of use - The Dstillery team is always very helpful in providing recommendations and insights. - Being able to create custom-built audiences that we wouldn't be able to find elsewhere. **What do you dislike about Dstillery?** There's nothing I dislike. The only downfall for me is that my client won't allow adding another pixel to their so we have to rely on the pre-built third-party audience segments which don't drive strong lower-funnel conversion results. **What problems is Dstillery solving and how is that benefiting you?** Tapping into and creating custom-built audiences for more niche clients. This allows us to reach users that we wouldn't have been able to by using the pre-built audience pools. **Official Response from Tara Picaro:** > Thank you for your review, Alexis! We're so happy to hear you've had a great experience using our custom-built audiences in your campaigns and we look forward to improving our solutions to meet all your needs. As always, thank you for your partnership! ### 37. Great partner with strong audience performance! **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron G. | Group Director of Programmatic, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Dstillery?** The audiences usually work well for us in ROAS/CPA campaigns which has been particularly exciting. Especially considering we can leverage the audiences in our platforms based on our tactics/optimization strategies. It has been a win-win. **What do you dislike about Dstillery?** I don't have any complaints with Dstillery compared to other audience partners. **Recommendations to others considering Dstillery:** Take the opportunity to partner with Dstillery and use their custom Lookalike audiences. These have proven to be valuable incremental audiences to our performance efforts. **What problems is Dstillery solving and how is that benefiting you?** Acquiring additional, relevant audiences that drive low-funnel actions. We have also started working with their larger cookieless offering and are excited to continue. **Official Response from Tara Picaro:** > Thank you so much for the positive review, Aaron! We're happy that our custom audiences have generated success for your ROAS/CPA campaigns and look forward to continuing our partnership in the cookieless future. ### 38. Programmatic Media Buyer **Rating:** 5.0/5.0 stars **Reviewed by:** Rachael L. | Programmatic Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Dstillery?** Dstillery's data works great and their insights are very helpful **What do you dislike about Dstillery?** nothing! I don't think there is anything to dislike about Dstillery at all. Works perfectly. **Recommendations to others considering Dstillery:** I would highly recommend using Dstillery. It's easy, it works and it's very helpful **What problems is Dstillery solving and how is that benefiting you?** We are reaching the right people and also have gotten a lot of good ideas and insights from the insight platform. **Official Response from Tara Picaro:** > Thank you for choosing Dstillery and recommending us to others - we greatly appreciate your partnership, Rachael! ### 39. Great service, great product, great results. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2022 **What do you like best about Dstillery?** The customer service is top-notch, which in a world of product parity, is important. **What do you dislike about Dstillery?** There's nothing I have disliked with Dstillery - and hope it stays that way, which given the team I work with, I have the utmost confidence that it will. **What problems is Dstillery solving and how is that benefiting you?** They are getting ahead of the deprecation of the cookie and allowing advertising partners to test (try) a solution intended to get around the lack of cookies. **Official Response from Hannah Ashton:** > Our team appreciates the kind words, thank you! We look forward to continuing our partnership :) ### 40. I recommend Dstillery to all of my partners! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Dstillery?** I like the Custom AI Segments best that use pixel data. **What do you dislike about Dstillery?** I am not able to export the audience insights in excel. **Recommendations to others considering Dstillery:** Take advantage of creating custom segments. The custom AI segments based on Site Visitors and Site Converters have driven the best performance for our campaigns looking to drive qualified traffic to site. **What problems is Dstillery solving and how is that benefiting you?** Helping partners identify demo and behavioral insights on their users and custom segments created by pixels. Dstillery makes this easy! **Official Response from Tara Picaro:** > Thank you for taking the time to leave a review. We will take your feedback into consideration. ### 41. Despite cookie based audiences limiting value of third=party data services, Dstillery still excels **Rating:** 3.0/5.0 stars **Reviewed by:** Tim M. | VP, Media & Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Dstillery?** Dstillery offers not just syndicated third-party segments, but also highly effective first-party lookalikes and audience segmentation. **What do you dislike about Dstillery?** Despite strong offerings, Dstillery still operates in a programmatic digital media space that is rife with fraud and is essentially doubling down on a type of audience targeting that is increasingly out-of-style compared to content targeting from PMP deals. **What problems is Dstillery solving and how is that benefiting you?** Dstillery helps ensure our advertising is going to qualified users as much as possible, helping to improve media performance. **Official Response from Hannah Ashton:** > Thanks for your review, Tim, and we look forward to continuing our partnership to improve media performance. ### 42. Extremely attentive team, very knowledgeable about their offering! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Dstillery?** Our team is extremely attentive, they are always on top of it with responses and provide very helpful targeting recommendations. Of all of our audience data providers we communicate most regularly with the team at Dstillery. The platform is extremely easy to navigate and clients are always pleased with the audience insights we provide from the audience pixels. **What do you dislike about Dstillery?** I wish we could build the URL audiences ourselves via the platform & that custom audience building and sending to TradeDesk was easier to do self service in general. **What problems is Dstillery solving and how is that benefiting you?** - Competitive conquesting utilizing URL segments - Providing audience insights to clients - Building audience personas utilizing Dstillery behavioral and location audiences **Official Response from Hannah Ashton:** > Thank you for your review! Our team looks forward to continuing our partnership. ### 43. Reliable Audience Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Daniella R. | Director of Performance, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Dstillery?** Quick responses, great recommendations, easy to use platform, performance based audiences **What do you dislike about Dstillery?** Wish they had audiences outside of the US! **What problems is Dstillery solving and how is that benefiting you?** We are working with top performing audiences to drive the best performance for clients KPIs **Official Response from Tara Picaro:** > Thanks for leaving us a review, Daniella! We're working on expanding outside of the US :) ### 44. Partnership with Dstillery **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Dstillery?** Our team uses Dstillery as our main data partner for lookalike models and continues to keep using their capabilities. Our team also always interacts with the same Dstillery employees to continue our ongoing partnership. **What do you dislike about Dstillery?** Can likely use more of Dstillery's data capabilities but currently using only for lookalike modeling. **What problems is Dstillery solving and how is that benefiting you?** Dstillery is solving issues regarding creating custom pixels to activate on behalf of our clients **Official Response from Hannah Ashton:** > Thank you for choosing Dstillery! We look forward to continuing working with you to explore all of our capabilities. ### 45. Their lookalike audiences are our top performers! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Dstillery?** Landing page visitor lookalike audiences **What do you dislike about Dstillery?** It takes some time to build those audiences **What problems is Dstillery solving and how is that benefiting you?** Targeting potential students for our display campaigns **Official Response from Hannah Ashton:** > Thanks for leaving a review! We are glad to hear you have had great success with our lookalike audiences. We look forward to continuing our partnership and building upon those audiences! ### 46. Dstillery provides unique audience targeting solutions that drive strong performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2022 **What do you like best about Dstillery?** Dstillery customer service is excellent. The Dstillery team works very closely with us to provide audience targeting recommendations. They are especially helpful in finding targeting solutions for reaching unique/niche audiences. **What do you dislike about Dstillery?** Pricing for their ID-Free solution may be out of reach for some smaller advertisers. Also, occasionally some recommendations simply are not a fit for the client, such as pixeling the client's site to create a lookalike audience, especially for clients with very little site traffic. **Recommendations to others considering Dstillery:** Dstillery is worth testing. I would suggest testing their audience recommendations against your preferred data partner. **What problems is Dstillery solving and how is that benefiting you?** Dstillery helps us reach niche audiences with both off-the-shelf and custom data segments. We typically see strong performance against our KPIs using Dstillery segments. **Official Response from Tara Picaro:** > Thank you for taking the time to review Dstillery! We appreciate your feedback on our ID-free Custom AI solution and will take this into consideration as we move towards a cookieless future. ### 47. Great team to work with and seeing good results **Rating:** 4.0/5.0 stars **Reviewed by:** Sean E. | Associate Director of Programmatic, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Dstillery?** The team is very quick to help and get us audiences and i love the insights they are able to pull **What do you dislike about Dstillery?** nothing at the moment :) the team has been great so far **Recommendations to others considering Dstillery:** A great team and great product **What problems is Dstillery solving and how is that benefiting you?** We are able to find audiences for just about everything and are using Dstillery for CRM data **Official Response from Tara Picaro:** > Thanks for the review, Sean! We look forward to continuing our partnership and being a resource as we transition to a cookieless world. ### 48. Awesome Customer Service & Data Capabilities! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Dstillery?** Dstillery has a new cookieless, ID-Free targeting solution. We are looking forward to testing this as we move into a cookie-less digital landscape. **What do you dislike about Dstillery?** There isn't anything in particular that I dislike **What problems is Dstillery solving and how is that benefiting you?** They are helping to provide solutions for the cookie-less future **Official Response from Hannah Ashton:** > We appreciate the positive words, thank you! We are looking forward to working with you to implement our ID-free solution in your campaigns! ### 49. Friendly and Communicative **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Dstillery?** Our Dstillery reps have been very communicative and helpful with learning the system and it's abilities. **What do you dislike about Dstillery?** We haven't used it more often due to reasons beyond our control **What problems is Dstillery solving and how is that benefiting you?** No problems. Benefits include great service and support from our reps and keeping us updated with new features. **Official Response from Tara Picaro:** > Thanks for the review and shoutout to our support team! ### 50. Dstillery Audience Segments and more! **Rating:** 4.0/5.0 stars **Reviewed by:** Monique J. | Associate Manager, Performance Media, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Dstillery?** Has an abundance of audience segments and has a partnership with Live ramp. **What do you dislike about Dstillery?** Missing a few protein powder competitive segments we were hoping to target. Additionally, it would be great to build out more Canadian segments. **What problems is Dstillery solving and how is that benefiting you?** Utlizing Liveramp data on our social campiagns. **Official Response from Tara Picaro:** > Thanks for taking the time to leave a review, Monique! We will be sure to look into Canadian segments to help elevate your campaigns. ## Dstillery Discussions - [What advice do you have for others considering Dstillery for audience targeting and data-driven marketing?](https://www.g2.com/discussions/what-advice-do-you-have-for-others-considering-dstillery-for-audience-targeting-and-data-driven-marketing) - [View Dstillery pricing details and edition comparison](https://www.g2.com/products/dstillery/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-11+06%3A44%3A24+-0500&secure%5Bsession_id%5D=3e293184-9c85-4c35-b78c-173876bd457e&secure%5Btoken%5D=5d9f518fc7371e5d431511fde5a9c0627ccbc19e01bb77926c57b1878c6e3123&format=llm_user) ## Dstillery Features **Audiences** - Audience Insights - Buyer Personas - Segmentation **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Dstillery Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,171 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,626 reviews)