Recommendations to others considering Drift:
Think about how you're going to grow in the future and where having conversational technology can help you increase efficiency and improve customer experience, whether it's for support or sales.
Also look at how Drift's long term strategy with AI, chat, email and video can align to where your business is going. Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
I don't have a large team, so I'm using Drift help visitors get to where they want to be as seamlessly as possible and to filter visitors into prospects, buyers and customers to give them different experiences. For customers, I've automated the top FAQ's so they can get answers quickly. For buyers, I'm splitting between direct purchases and those that need to chat with a sales rep for a quote or demo. Logic and routing built into the bots qualify and send leads to reps in the appropriate region, and we've seen pipeline go from 0 to 7 figures in just a few months.
Benefits are significantly increased conversion on form pages, consistently in the 70% range to convert an engagement to a lead, while the standard form converts around 20%. We're just getting our enterprise reps onto live chat, so the form is completely eliminated when a bot can connect a qualified hot prospect directly to a rep, or better yet, the rep is notified when a target account is on the site and they can proactively intercept and help that visitor instead of waiting for the visitor to request a quote. This has increased our quantity of leads and shortened time to converted opportunity significantly. Review collected by and hosted on G2.com.