# Drift Reviews **Vendor:** Salesloft **Category:** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,256 ## About Drift Drift is a human-centric, AI-powered buyer engagement platform. A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience. Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships. ## Drift Pros & Cons **What users like:** - Users enjoy the **user-friendly interface** of Drift, simplifying prospect management and enhancing workflow efficiency. (53 reviews) - Users appreciate the **real-time visibility** of client activity on Drift, enhancing their ability to address client needs effectively. (47 reviews) - Users appreciate Drift's **targeted lead generation and real-time engagement analytics** that enhance their sales strategies effectively. (34 reviews) - Users value the **visitor tracking feature** for gaining insights into customer interests and enhancing targeted outreach. (30 reviews) - Users appreciate the **effective lead generation** capabilities of Drift, benefiting from real-time engagement and warm leads. (28 reviews) - Users appreciate the **conversational chat features** of Drift, enhancing lead engagement and streamlining communication effortlessly. (20 reviews) - Customer Support (19 reviews) - Communication (18 reviews) - Customer Satisfaction (17 reviews) - Visibility (16 reviews) **What users dislike:** - Users find the **chat management complex and lacking essential features** , making it difficult to optimize workflow and reporting. (10 reviews) - Users find the **learning curve steep** with Drift, requiring extensive effort to fully utilize its features. (9 reviews) - Users experience occasional **notification issues** , such as delays and blank pages, impacting their engagement with prospects. (9 reviews) - Users experience **routing issues** and frequent disconnections, complicating the effective use of Drift. (9 reviews) - Users experience **chat issues** with delayed notifications and complex workflows that hinder their efficiency and usability. (8 reviews) - Connectivity Issues (8 reviews) - Users find the **inadequate notifications** overwhelming during busy periods, making it challenging to manage the experience. (8 reviews) - Users find the **missing features** in Drift limit functionality and hinder effective data analysis and customization. (7 reviews) - Slow Loading (7 reviews) - Slow Performance (7 reviews) ## Drift Reviews ### 1. Positive channel for bringing in sales leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Drift?** That it is an autonomous channel to bring in sales leads, it's a great building block for starting that relationship with the prospect and our company. It's very simple to use and the notifications we receive are fast and relevant. The customisation for the questions we can get the bot to ask prospects to qualify them before putting them in touch with a rep is really good. **What do you dislike about Drift?** Sometimes i've seen in the chat log prospects get frustrated with the chat bot because it doesn't recognise their answers to the bot's questioning. For example asking for a UK mobile number and the potential lead puts in a number 07123456789 it wont recognise that unless its +447123456789 - and they've just left the chat after a few back and forth's with it **What problems is Drift solving and how is that benefiting you?** It's doing some qualification of potential leads for us prior to putting them in touch with the sales team. This saves the Sales Rep's time by not having to do some basic qualification and also it only puts forward quality leads for the team to work. It is helping us bring pipeline into our business to allow us to grow. ### 2. Great instant meeting booker! Fills my calendar up with opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Jack L. | Strategic Enterprise Sales Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Drift?** I love the business it drives for me. From eCom to my Teams Calendar, I have my calender fill up with meetings with interested customers. Seamless integrations. **What do you dislike about Drift?** Nothing in particular, it does what I need it to do! **What problems is Drift solving and how is that benefiting you?** it is instantly booking meets for me to easily join.. additional info is integrated into Salesforce. Very easy ### 3. The best way to get in front of a customer. **Rating:** 4.0/5.0 stars **Reviewed by:** Gerren S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Drift?** I really enjoy using Drift because I can immediately tap into a conversation live with a prospect, as well as get notified about the accounts that are under my territory. This helps me calculate and strategize my outreach to individuals on an enterprise level. **What do you dislike about Drift?** The downsides of using Drift would have to be the notifications and dropping everything to be ready to tap into a prospect immediately. The only suggestion is maybe having a dialog box that automatically pops up when a conversation is started so I don't need to click into it on a browser. **What problems is Drift solving and how is that benefiting you?** The business problem is identifying potential buyers in an unknown space and Drift allows me to understand what content and at what time a prospect is engaging with. **Official Response from Sarah Haberman:** > Hi Gerren, thank you for taking the time to review Drift and sharing your feedback! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 4. Gives insights when it comes to prospecting **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Drift?** I ilke that it gives immediate insights what is happening in target accounts **What do you dislike about Drift?** First, I noticed that despite being available on my profile on Drift, I was never routed to chat automatically, only later on i will get MQL if a person left an email with request to be contacted. Second, The only time I received a Teams notification about a live conversation was when I manually joined it after noticing someone from my region trying to interact, so i do not get notifications when someone is online and trying to chat with sales, only if i notice **What problems is Drift solving and how is that benefiting you?** It helps to quickly respond to accounts that show good interest and it can help you to know where you need to focus. Also, if some things will be improved, it can be quite helpful to get meetings booked. ### 5. Easy. Useful **Rating:** 5.0/5.0 stars **Reviewed by:** P D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Drift?** The ability of others to schedule a meeting with me and the ability to send video emails **What do you dislike about Drift?** no dislikes but it seems like others arent using it to connect with me too often. it would also be nice if the video/audio emails your easier to use or pushed more as a thing to use so that others actually clicked on them. I would also be nice if it came with some sort of app like instagram or something where i could put a filter on my background to make the videos and upload them and have people direct message me or find me. Basically you need more marketing and to steal a few more ideas from several social media/business comperitors. I don't think people actually like all-in-one apps but it still helps to try an be one. **What problems is Drift solving and how is that benefiting you?** Getting my face to the customer and also letting the customer know when I'm free for a meeting ### 6. Empowering the team through live chat **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Drift?** Since deploying Drift on our site a few years ago, we've seen consistent YoY growth from this channel. It's easy for the SDR teams to use and there are frequent upgrades and new features that are available. The support team is also fantastic - they always respond within 24 hours. They do a great job listening to feedback about the platform and trying to incorporate fixes. **What do you dislike about Drift?** There are 2 huge dislikes at the moment: 1) The insane amount of bugs - at this point, I'm submitting ~1-2 support tickets a week. When they release new features, I make it a habit to wait a month or so before implementing because there is ALWAYS something wrong or broken with it 2) The analytics are as basic as they get. If you want a simple "how did my playbook perform in this time period", you can easily get that data. But for anything more complex, you are out of look. Especially regarding CAI, there is only 1 dashboard with ZERO ability to drilldown, making it virtually useless. Same with conversation flow boards...the UX is so poorly designed that they are impossible to use. **What problems is Drift solving and how is that benefiting you?** Drift is allowing us to get access to the voice of the customer - to hear what they want to know and allow us to get them the right answers. It's also accelerating time to meeting. ### 7. Just booked a meeting through Drift!! **Rating:** 5.0/5.0 stars **Reviewed by:** Ben S. | Enterprise Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2024 **What do you like best about Drift?** Drift allows meet to reach prospects that I never would have engaged with otherwise. I get notified whenever someone who meets the parameters I have set, visits our site. I can then choose how I would like to engage with them in real time. Also, these users are much more likely to engage because they are actively researching our product on my website. This is a great tool! **What do you dislike about Drift?** I wish it was easier to distinguish between current customers and prospects. **What problems is Drift solving and how is that benefiting you?** I was not able to be notified of customers visiting my website before using drift. ### 8. Drift, an easy to use video tool like none others **Rating:** 5.0/5.0 stars **Reviewed by:** David M. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Drift?** I can pull my phone, record a 1min 30 video and send to a prospect, have a thumbnail created for me, it's super easy **What do you dislike about Drift?** I'm only scared to miss the notification as sometime it is not that obvious when someone joins a chat or does something else. **What problems is Drift solving and how is that benefiting you?** Easy to book meeting with prospects ### 9. Great to find warm contacts as a BDR **Rating:** 4.5/5.0 stars **Reviewed by:** Michael N. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Drift?** Seeing accounts on our high value pages to find warm leads. You can see who it is if they're logged in or if they aren't you can still see where they are. **What do you dislike about Drift?** Having conversations in drift can be difficult to start. **What problems is Drift solving and how is that benefiting you?** Helps to book meetings directly on AE's calendar. Helps find warm leads by account. ### 10. I am a Sales Development Representative who uses Drift 5 days a week **Rating:** 4.0/5.0 stars **Reviewed by:** Alec L. | Sales Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Drift?** The info it provides of potential clients engaging with our website material. - Customer Support -Frequency of Use - Ease of Use **What do you dislike about Drift?** Occasionally, when people reach out through the Drift chatbot they don't continue the conversation. But that is not Drifts fault! **What problems is Drift solving and how is that benefiting you?** Creating faster response time for clients in need ### 11. Very useful platform for booking meetings with website visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Drift?** I find that the ease of use is very enjoyable when using Drift. Things like automatically sending prospects reminder emails before meetings, the filters that you can put in place to ensure that it's a proper sales inquiry and not just a customer looking to get in touch with their relationship manager, or customer service. It's a good way for inbound sales reps to not waste time with non-ROI producing activities. **What do you dislike about Drift?** So far, I have only been using it for a month, and I don't really have any complaints as of yet. I notice that it connects to all of my tools with no issues (Salesforce, Salesloft, Outlook, etc), so everything is good at the moment. **What problems is Drift solving and how is that benefiting you?** Drift is helping me get in touch with customers who are interested in speaking with a live person, but are not sure who to reach out to, or where to look. I find that drift is a great medium to connect salespeople to prospective customers, even if they happen to be looking for solutions outside of normal business hours, since Drift can just book a meeting with the salesperson at the next available timeframe. It's also very useful that Drift allows you to set your own calendar and booking preferences, so you will have time in between to prepare for the meeting. **Official Response from Sarah Haberman:** > Thanks for putting so much thought into this review! Some great stuff in here for sales users! 📈 ### 12. Positive experience with the Drift Support Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Drift?** I've been using Drift for almost 2 years. We work with the Drift Enterprise Support team weekly. They are quite responsive to our queries and are willing to assist us with our questions and concerns. There was a learning curve at first but after a few months, the platform is pretty intuitive and easy to use. There is a training center with various resources to help users get started. **What do you dislike about Drift?** The basic version of Drift still requires a lot of manual training and feedback. I want to see more AI features in the future. **What problems is Drift solving and how is that benefiting you?** The chatbot connects our prospects to sales, answers general questions about our products, and solves customer support inquiries. ### 13. It's a very reliable and robust communications platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Louis O. | Account Exec, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Drift?** It has a convenient and simple UI to navigate. **What do you dislike about Drift?** So far I have no issues and do not notice any shortcomings of the tool. **What problems is Drift solving and how is that benefiting you?** It enables us to connect to customers to resolve issues and source leads. ### 14. Seamless experience and so helpful in my outreach and pipeline! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Drift?** The ability for customers to seamlessly book a meeting as well as the emails of customer activity - it's part of my daily routine to check Drift **What do you dislike about Drift?** I wish Drift was able to ping me when a customer is immediately engaging with the bot so if it's during my hours - I can pop in and chat right back! Mayeb this is a feature and I'm unaware. **What problems is Drift solving and how is that benefiting you?** Getting me the insight for when a customer is engaged and how to target and segment my outreach ### 15. Helps Me Start Opps and Make Money **Rating:** 5.0/5.0 stars **Reviewed by:** Dalton L. | Senior Mid-Market Client Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2024 **What do you like best about Drift?** It allows me to see who is active and where they are at. Prospecting has been great while using this product based on the insight that I receive from Drift I am given a leg up when it comes to finding targets to go after. It has helped me so much since I just started in my new role. **What do you dislike about Drift?** The only issue that I have had so far is the integration between my calendar and Drift. This was easily fixed when I spoke with the representative at our most recent sales kickoff. **What problems is Drift solving and how is that benefiting you?** It is helping me receive insight from our website activity that otherwise I would be left in the dark about. It helps me understand and get a leg up on who to target and when. **Official Response from Sarah Haberman:** > "Helps me make money" is kind of the best thing we can ask for! 🥳 Thanks for the review, Dalton! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 16. Easily Accessible Prospect intent data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Drift?** I know exactly what company, and who from tht company, are on our wbesite. Along with other data like number of page visits etc. I use drift daily and have implented it as a foundation in my prospecting **What do you dislike about Drift?** Sometimes I have issues with the revenue filter fully taking effect with the companies on my dashboard **What problems is Drift solving and how is that benefiting you?** It shows real time accurate data of which companies are interested and clicking around our website. Allowing us for much more accurate targeted prospecting, which leads to generating a larger pipeline. ### 17. very easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Tim K. | Bartender, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Drift?** DOES MY JOB FOR ME. I think it is very good **What do you dislike about Drift?** I get a lot of unnecessary emails. its just a lot **What problems is Drift solving and how is that benefiting you?** It is booking meetings for me that I may not be able to ### 18. Great piece of kit for web chat with prospects **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Drift?** It is great for visability, if you want a single source of truth about who is coming to your website and for what. **What do you dislike about Drift?** It would be good if drift shows the live feed without having to open the web browser, but this not a deal breaker. **What problems is Drift solving and how is that benefiting you?** its allowing customer conversations to come into out piprline where we can track everything for easy visbality and stay on top of reps engagemnet **Official Response from Sarah Haberman:** > Hey there, thanks for the kind words! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 19. Great Engagement Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Drift?** It's great that I am able to engage live with customers on our websites to answer any questions. Additionally, the tool is very easy to use and leaves good information for follow-ups! **What do you dislike about Drift?** I wish Drift had email alerts when someone is on the website so we can be available ASAP. **What problems is Drift solving and how is that benefiting you?** Getting information from a prospect and directing it straight to a sales team member. ### 20. Works great, no user issues **Rating:** 4.0/5.0 stars **Reviewed by:** Connor P. | Account Development Executive, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Drift?** The immediate information gaines, company name, user name, keywords **What do you dislike about Drift?** A lot of support issues funnel through rather than direct sales needs **What problems is Drift solving and how is that benefiting you?** Gaining information on potential sales leads ### 21. Super easy to book a ready-to-go prospect wanting to learn more about your system! **Rating:** 5.0/5.0 stars **Reviewed by:** Tony R. | Sales Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2024 **What do you like best about Drift?** It was incredibly helpful to have a qualified prospect book a meeting straight into the calendar **What do you dislike about Drift?** There is no current issues i've faced with Drift **What problems is Drift solving and how is that benefiting you?** Sourcing proper leads can always be difficult, having qualified leads come through like magic is helping with overall targets. ### 22. Great lead generation tool with a lot packed in... **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Drift?** Drift was our first time using a live chat tool, and so far has delivered on all fronts. Our reps love using it and being able to interact with prospects in real time, and we've been able to generate a significant amount of leads and pipeline through a combination of the chat bot & and our reps managing conversations. The interface is easy to use and provides a lot of information to help with determining who a prospect is, the account they belong to, and any previous conversations we've had with them. The customization options are great, and we have been able to continually modify the playbook and chat routing to optimize for both customer experience and also speed-to-lead process. **What do you dislike about Drift?** I wish that Drift had a simple solution for offline chats, similar to a ticketing system where prospects could fill out a form and ask to be contacted at a later date. However, our Drift CSM team has been very helpful and worked with us on numerous solutions that could solve for offline chats and how to make sure they are surfaced quickly to the reps who manage Drift. **What problems is Drift solving and how is that benefiting you?** We are always looking for new ways to engage with prospects and answer their question in real time, and Drift has provided an easy and streamlined approach for doing that. It has helped decrease the amount of unqualified leads by allowing them to ask their questions in real time, and has allowed us to expedite our qualification process by having conversations to determine the best next steps based on each chat. **Official Response from Sarah Haberman:** > Love how much thought you put into this review! We're pumped that Drift has become your go-to lead generation tool, delivering on all fronts for your team. Keep the feedback coming, and we'll keep the leads flowing! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 23. Overall Very Convenient **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Drift?** I love the visibility into site visitors, even if they don't interact with the chat bot. It gives you some great leads that are actively engaging with your company. It's very easy to use and I find myself actively checking the app throughout the day. **What do you dislike about Drift?** For our team personally, the lead routing is a bit off. We are sometimes looped into chats that have nothing to do with our territories. The support we've been given from drift however has been useful and they're working to fix these issues. **What problems is Drift solving and how is that benefiting you?** It's a great tool for finding new, eager leads that are interested in the product. ### 24. very helpful for following up on active prospects **Rating:** 4.5/5.0 stars **Reviewed by:** April D. | Strategic Client Development Manager- UK & Ireland, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Drift?** the ease of ability for prospects to book in a meeting i am able to see who has engaged and reach out in a quick and timely manner! easy to use **What do you dislike about Drift?** sometimes it can crash but other than that i have had a great experience so far **What problems is Drift solving and how is that benefiting you?** It cuts a lot of time for the prospect and myself if they would like a meeting, as well as all tend to be qualified. It also helps us understand who needs a link/technical information rather than a call so we arent wasting time ### 25. using drift for finding target accounts and prospects **Rating:** 4.5/5.0 stars **Reviewed by:** Annie L. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2024 **What do you like best about Drift?** it's super helpful to see who's been on our website and looked at content, great for finding peopel to reach out to and accounts to target **What do you dislike about Drift?** sometimes even if I filter for my territory and rev, it's not always accurate and it's showing account i shouldn't see. **What problems is Drift solving and how is that benefiting you?** finding accounts and prospects to target, see who has been on our website and downloaded stuff which helps me to reach out to them. ### 26. Valuable in multiple directions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Drift?** I like how well it integrates with all other sales tools, biggest being CRM, website visits, more specific webpage visits, LinkedIn **What do you dislike about Drift?** The iOS app is a bit lagging moving from Drift messages to propsect dashboards **What problems is Drift solving and how is that benefiting you?** Is helps identify which target companies are visiting my website/specific web pages. It also allows us to easily connect to customers that are looking for support on our website. ### 27. Simple, intuitive and useful **Rating:** 4.5/5.0 stars **Reviewed by:** Albert M. | Sales Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Drift?** The intuitiveness and easiness to set up a meeting with potential prospects. **What do you dislike about Drift?** I would like better information on accounts based in Latin America **What problems is Drift solving and how is that benefiting you?** It is letting our customers chat with a bot that provides them information towards the right direction. ### 28. Drift is a Top Lead Revenue Driver for Us **Rating:** 4.5/5.0 stars **Reviewed by:** Maggie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Drift?** Drift has been a top lead source for us since we implemented it over a year and half ago. We are easily seeing the ROI on the platform, and its been a force for our business. We love that we are able to connect with our prospects live on the website, schedule meetings and we see that a lot of these prospects are ready to purchase. Overall, its been a fantastic product for us! **What do you dislike about Drift?** It can be hard to set up at first with your chats. However with our CSM team, we found that being able to rely on them to build playbooks helped us to get up and running quickly. **What problems is Drift solving and how is that benefiting you?** Drift is helping us generate more revenue quickly. **Official Response from Sarah Haberman:** > Hi Maggie, what a great review 🙌 Thanks for taking the time! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 29. Streamlining SDR Work **Rating:** 5.0/5.0 stars **Reviewed by:** Molly F. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Drift?** Drift allows my future clients to connect with me in a way that works for them and streamlines the sales process. It seamlessly integrates with our CRM to keep track of current and potential clients and their needs. We use it daily at work and it's one of the best tools in our tech stack. **What do you dislike about Drift?** There's a bit of a learning curve for new users. **What problems is Drift solving and how is that benefiting you?** Drift allows for the seamless scheduling of meetings, intros, and demos for prospective and current clients. It's allowed us to streamline our processes and as a newer member of the team I see the benefit clearly. **Official Response from Sarah Haberman:** > What a review, thank you, Molly! Sounds like you're doing a great job of optimizing Drift for sales. ### 30. Drift removes the element of proximity from you and your customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Drift?** Until we started using Drift, I had typically seen website chat bots as an annoyance. What I quickly realized was that the drift functionality allows you to directly interface with customers seeking out your products or solutions that you might not already have. Not only are you able to responsively engage with individuals at the exact time that they are thinking about your solutions versus after the fact, but you also gain valuable insights akin to primary market research. Additionally, I had no idea how comfortable a prospective customer was in talking with what they believed to be a robot versus a human being. From an operational perspective, there are few companies that provide the level of support we enjoy from the Drift Team both with implementation and integration to building the playbook of automated responses. We wish that we had built in the functionality when we were first launching hour new site. **What do you dislike about Drift?** It isn't so much what I dislike about drift but, rather, the lack of understanding of our business that it exposed. (A good thing.) Prior to implementation, we had no idea how much we had under-resourced the project. We had no idea exactly how much pent up demand there was amongst prospective patients and customers looking to directly engage with the company. The solution has since paid for itself multiple times over. **What problems is Drift solving and how is that benefiting you?** Drift allows us to instantaneously interact with prospective patients and buyers. They don't need to fill out a form, send an email, or call a main office line and wait for a response. In a world of instant gratification, Drift removes the time from "interest" to "response". **Official Response from Sarah Haberman:** > So much detail here, thank you for your thoughtful and thorough review! 🙌 Sounds like your team is doing an incredible job with Drift, keep it up! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 31. Amazing software for helping prospects engage in live chats/book meetings on their own time **Rating:** 5.0/5.0 stars **Reviewed by:** Cole H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Drift?** Drift has helped me engage with prospects live, providing a more authentic touch than a general AI bot. If I'm away from my computer, it'll allow the prospect to schedule directly through my calendar link, instead of having to go through another contact in our company. **What do you dislike about Drift?** Nothing! The software has been easy to use and learn. **What problems is Drift solving and how is that benefiting you?** Drift is solving the ability to connect with prospects live while they engage in our website. ### 32. Great tool, great insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Shahid M. | PreSales Collective Member, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Drift?** I like the functionality to see live website viewer traffic, being able to communicate via a chat function directly to them and having an easy app function for both mobile & desktop application. Seamless to use and very powerful. Connectivity with CRM Tools and effectively keeps record with all chats/data. **What do you dislike about Drift?** I have not found any currently, but my team have been using for quite some time now. **What problems is Drift solving and how is that benefiting you?** Keeping on top of all customers who would like to speak to a representative of my company directly and at any stage of our website. It has a handy section where it displays the page the client wanted to discuss with a chat box / rep from my company. makes the conversation more seamless and insighftful. As a big organisation, it can be slightly tricky to contact a person directly, and the chat function allows us to serve our customers instantaneously. **Official Response from Sarah Haberman:** > Shahid, thanks for the fantastic review of Drift! 🙌 - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 33. Efficient tool to drive lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Drift?** Drift has been helpful in driving new lead generation. The ChatBot feature allows site visitors to quickly talk to someone live/schedule time on the sales team's calendar directly. The insights on who is visiting the site and what they are viewing is also really benefical information when creating new leads. **What do you dislike about Drift?** Nothing yet, eveything has been good so far. **What problems is Drift solving and how is that benefiting you?** Drift gives insight into data such as site visitors and page views in real time. This allows the sales team to have crucial information before reaching out to a lead. ### 34. If you don't have a big budget or team, then Drift is a lifesaver **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin L. | Ecosystem Director, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2019 **What do you like best about Drift?** Drift is easy to use and makes an immediate impact. Whether you choose to build a fully automated bot, or one with live reps on the other end, the bot playbooks are simple to setup, connecting to your or your reps' Outlook/Google calendars is a quick process, and you can be running in a few hours. The support team is experienced, helpful and very supportive, and everyone I've worked with from my account team to the C-level folks I've met are passionate, engaging and all about improving user experiences to help your business grow. **What do you dislike about Drift?** I've hit some limitations here and there, and made enhancement requests for their product. The good thing is in most cases, there are workarounds. Reporting is adequate, especially if you're used to more advanced dashboards from Tableau, Adobe and Google. They have made improvements over the past few years though, and if you tag things properly, you can get the data you need in SFDC. **Recommendations to others considering Drift:** Think about how you're going to grow in the future and where having conversational technology can help you increase efficiency and improve customer experience, whether it's for support or sales. Also look at how Drift's long term strategy with AI, chat, email and video can align to where your business is going. **What problems is Drift solving and how is that benefiting you?** I don't have a large team, so I'm using Drift help visitors get to where they want to be as seamlessly as possible and to filter visitors into prospects, buyers and customers to give them different experiences. For customers, I've automated the top FAQ's so they can get answers quickly. For buyers, I'm splitting between direct purchases and those that need to chat with a sales rep for a quote or demo. Logic and routing built into the bots qualify and send leads to reps in the appropriate region, and we've seen pipeline go from 0 to 7 figures in just a few months. Benefits are significantly increased conversion on form pages, consistently in the 70% range to convert an engagement to a lead, while the standard form converts around 20%. We're just getting our enterprise reps onto live chat, so the form is completely eliminated when a bot can connect a qualified hot prospect directly to a rep, or better yet, the rep is notified when a target account is on the site and they can proactively intercept and help that visitor instead of waiting for the visitor to request a quote. This has increased our quantity of leads and shortened time to converted opportunity significantly. **Official Response from Julie Hogan:** > Benjamin, Thank you very much for taking the time to detail this feedback and for the 5 star review ⭐️🙏. I'm really happy to hear you've had positive experiences with members of our team across the organization. We're actively building a Voice of the Customer program in 2020, and will be doing more to loop back with customers on feature requests, so keep it coming! It's great to see the results you've had. If there's anything we can do to help you with your 2020 strategy, please reach out! All the best - Julie Hogan, VP Customer Experience ### 35. Prospect live view is very helpful to see live traffic on the website. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Drift?** Being able to see intent signal like emails, website visits and what page they viewed. Really helps find key prospects/accounts. **What do you dislike about Drift?** It shows a lot of email responses like automatic replys and out of office as intent signals. **What problems is Drift solving and how is that benefiting you?** Helps to get live website view and be able to chat with viewers and schedule meetings as well. ### 36. Never miss an opportunity **Rating:** 4.5/5.0 stars **Reviewed by:** Remy B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Drift?** We can be contacted at any time, prospects can make appointments directly with us, we know where our customers are on our website. **What do you dislike about Drift?** in a large organization, it can be complicated to set drift parameters to take full consideration of each person's territory. **What problems is Drift solving and how is that benefiting you?** Drift helps us to obtain information about the interests of the companies we work with or want to work with. We have the complete journey of a prospect and can then deliver an adapted and personalized message to help us grow our business. ### 37. Easy To Use Platform with Great Features! **Rating:** 4.5/5.0 stars **Reviewed by:** Brian S. | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Drift?** I love the entire concept of Drift. It allows for customers to connect with our sales team in real time, or allow for them to schedule meetings based on our work calendar. If a live rep is not available to respond to the prospect or customer, it will automatically ping another rep to allow for a smooth process for the customer to get the help that they need. I love that you can personalize your availabilty, write a bio about yourself, and give a personalized touch in a situation where customers will appreciate it. The platform also allows for the Sales Leadership to set up specific accounts and territories for the team so that people are not accessing wrong accounts, or stepping into other territories. Our account rep, Ben, is wonderful and always willing to help! **What do you dislike about Drift?** Overall the product is great! In my role, we set our meetings from Teams/Outlook. If there was a way to include the "Scheduling Assistant" feature to ensure the whole account team is avaialble to meet with the customer, that would be a great feature to add to Drift. **What problems is Drift solving and how is that benefiting you?** Drift is allowing us to speak with customers in "real time" when they visit our website. This allows for a more personal approach for the customer and will allow discussions to progress further since they know they have a real sales member contacting them. This allows for a larger amount of potential new customers and shows them we are a customer focused company. It is an easy dashboard to access and allows the user to see relevant data. **Official Response from Sarah Haberman:** > Hey Brian, thanks for the fantastic and detailed review! Sounds like you're taking full advantage of everything Drift has to offer; keep up the great work! 🚀 - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 38. Drift helps speed up the sales cycle **Rating:** 4.5/5.0 stars **Reviewed by:** Camille S. | Proprietor, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Drift?** I like how it allows us to break the 4th wall in a sense. The buyer's journey can be so anonymous at times, but this gives us the opportunity to connect early on. I can start a conversation or they can. **What do you dislike about Drift?** I don't love the automation around booking a meeting b/c it tends to assign the person to the wrong rep initially and then we have to shuffle something around on our end. If they could properly identify who the rep should be based on the account coming in, that would make everything smoother. **What problems is Drift solving and how is that benefiting you?** It helps us connect earlier with buyers in the sales cycle and schedule prospects. **Official Response from Sarah Haberman:** > Hi Camille! Love the way you described breaking the fourth wall of the buyer's journey. If you're having challenges with routing, I'd recommend reaching out to your CSM; they're playbook wizards! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 39. Great tool for engaging with prospects **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony K. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Drift?** I like the auto responses that the chatbot generates. It saves our team a lot of time and resources while still providing helpful responses to our users. The built in video recorder allows us to send personalized messages to our prospects. **What do you dislike about Drift?** Sometimes the video recorder freezes up, especially if I'm re-recording a video. I usually have to refresh the page and start over which can be frustrating. I also notice a delay with some of the notifcations from website visits. This is important because we try to maintain a low SLA time. **What problems is Drift solving and how is that benefiting you?** Drift reduces the number of staff required to host our websites chat function. This allows the team to focus more on other activities like sales prospecting. The automated responses allow us to filter out casual users and focus on prospects that are seriously interested in our products. **Official Response from Sarah Haberman:** > Hi Anthony — appreciate your feedback on Drift Video and notifications, I'll make sure our product team is aware of this! Good to see Drift is saving you time + helping to filter out the wrong leads from reaching your busy sales reps! 👏🏼 - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 40. Drift serves as an excellent resource for engaging target accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2024 **What do you like best about Drift?** The Drift Prospect Dashboard serves as an intuitive tool for effortlessly accessing in-depth insights on the accounts that are currently showing upward trends. This comprehensive platform provides a wealth of data, enabling users to swiftly and effectively identify the accounts that are gaining traction, ultimately supporting informed decision-making and strategic initiatives. **What do you dislike about Drift?** The conversation tab can sometimes be confusing to use **What problems is Drift solving and how is that benefiting you?** Engaging Target Accounts ### 41. Fast value driver for new and old interactions **Rating:** 4.5/5.0 stars **Reviewed by:** Henry L. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2024 **What do you like best about Drift?** One of the standout features of Drift is its simplicity and ease of use. Setting up the platform was a breeze, and the intuitive interface made it easy for our team to get up and running quickly. Within minutes, we were able to start engaging with website visitors, answering questions, and guiding them through the sales process. **What do you dislike about Drift?** Drift native Mac OS app can be buggy at times. **What problems is Drift solving and how is that benefiting you?** 24/7 Prospect Engagement ### 42. Powerful and Continuously Improved Conversation Marketing Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Drift?** Drift makes deploying and customizing chatbots fast and easy. The many out-of-the-box integrations, with key plaforms like Salesforce, Marketo, 6sense, and Salesloft, allow Drift to seamlessly leverage data from those platforms to target custom website audiences with personalized messaging. Drift not only accelerates the sales process by enabling live conversations and facilitating demo bookings, but also drives customer support through live chat, ticket creative, and actile look-up. Drift can even replace your lead forms and enable progressive profiling of contacts! This is a true conversational marketing solution. **What do you dislike about Drift?** Drift is constantially deploying new features and updated existing ones. Overall, this a great quality for a SaaS marketing solution. However, numerous bugs are one downside of their rapid development and deployment of features. While Drift support is fast and friendly and resolves problems quickly, I have encountered an uncomfortable number of bugs, especially in newer product features. **What problems is Drift solving and how is that benefiting you?** Drift principally helps our busienss by shortcutting the lead follow-up process, allowing us to engage prospects in live conversations on our website and book demos directly from those conversations. Even when our team is offline, the Drift bot is there to qualify prospects and capture leads, supporting and accelerating our traditional outreach process. On the customer support side, Drift directs our customers to self-service product resources and ticket creation, while also providing a live chat option for those with pressing questions. **Official Response from Sarah Haberman:** > Hi Matt — Thanks for taking the time to write such a thoughtful review! Your feedback about bugs is really helpful and will be passed on to our product org. LOVE that you're reducing the lead follow-up process and leveraging all of Drift's integrations to personalize your messaging. Keep up the good work, sounds like you're leveraging Drift to its fullest! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 43. Great B2B communication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Drift?** It is a great tool to easily chat with customers. I also like the fact it is linked to my calendar and people can immediately book a slot without needing an entire conversation on what fits best. It is easy to install and have the app on the desktop. We use it daily which is a great tool. **What do you dislike about Drift?** To be really honest, I have nothing to comment on as I have only been using it for a couple of weeks. So far I am really satisfied with this. **What problems is Drift solving and how is that benefiting you?** Easy way to have a first interaction with the customer and already filter them When it is a great fit, it is amazing that they can directly book a time slot in our agenda ### 44. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew H. | BDR, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Drift?** How it alerts you when someone in your book of business is on the website **What do you dislike about Drift?** How it cant distinguish from a prospect and customer **What problems is Drift solving and how is that benefiting you?** Helping me get more targets to hit my quota! ### 45. Our Success team is a dream to work with and makes optimizing/reporting easy for our small team **Rating:** 4.0/5.0 stars **Reviewed by:** David C. | Manager, Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Drift?** The collaboration and willingness to be an acutal extenstion of our team. Without our sucess team at Drift I wouldn't have the time to keep a pulse on our metrics and continualy optimize. The onboarding experince was one of the best I've ever gone through. **What do you dislike about Drift?** Not a whole lot to dislike but if I had to pick one thing it's that the bot lacks some versatility. **What problems is Drift solving and how is that benefiting you?** Speed to lead. We needed a solution that would help us connect with leads/customers at the moment they wanted to talk rather than a multi-day meeting booking experience. **Official Response from Sarah Haberman:** > I'm thrilled to hear that you're loving working with the Drift team 😍 Thanks, David! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 46. It is fine most days, but we do occasionally have some issues **Rating:** 3.0/5.0 stars **Reviewed by:** Kim M. | Account Development, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Drift?** That is can produce sales leads for our team. **What do you dislike about Drift?** That is books a meeting too quickly before I can ask them how I can assist and it also books meetings on days that I have blocked off as vacation. **What problems is Drift solving and how is that benefiting you?** It allows our team to get sales leads from inquiries ### 47. My first 2 months on Drift **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Drift?** Seeing that a prospect is using our website. **What do you dislike about Drift?** I want to get alerts when prospects are on the website. **What problems is Drift solving and how is that benefiting you?** Seeing that the people I am reaching out to are clicking the links and if the org is actually looking at our webstie. ### 48. Easy to use just a little clunky at times. **Rating:** 3.5/5.0 stars **Reviewed by:** Kyren D. | Sales Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Drift?** Simple and easy to use - Removes the need for Calendly and Vidyard. **What do you dislike about Drift?** The fact that the calendar doesn't synch for annual leave means I'm having to manually book out the days that I'm not available. **What problems is Drift solving and how is that benefiting you?** Removing the need for other apps. ### 49. Help Customers a lot **Rating:** 5.0/5.0 stars **Reviewed by:** Guilherme S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Drift?** It creates leads in an easy way, so you don't need to make calls or do differente stuff. Great integration, so yoy do need to do manually stuff. **What do you dislike about Drift?** Response Time for users to interact with the chatbot in the platform **What problems is Drift solving and how is that benefiting you?** Easy to chat with clients and easy to use get leads ### 50. Intuitive, efficient and responsive **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Drift?** Drift has allowed me to engage more efficiently with m customers without missing any potential opportunities from vistors on our page. The leads arrive super fast and meetings are booked immediately. **What do you dislike about Drift?** So far i have not encountered any downsides **What problems is Drift solving and how is that benefiting you?** Before we were losing potential clients that were visiting the site and did not have a quick way to get in touch with us. now with drift they are able to diretly et in contact with us and booking a meeting within 5 minutes. ## Drift Discussions - [How can Drift be integrated into Salesforce?](https://www.g2.com/discussions/how-can-drift-be-integrated-into-salesforce) - 1 comment, 2 upvotes - [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) - 1 comment, 1 upvote - [What are some options to better streamline the saved replies?](https://www.g2.com/discussions/31102-what-are-some-options-to-better-streamline-the-saved-replies) - 1 comment, 1 upvote - [How will GDPR compliance impact the future of Drift](https://www.g2.com/discussions/how-will-gdpr-compliance-impact-the-future-of-drift) - 1 comment, 1 upvote - [Is there a way to get a report for the live view history?](https://www.g2.com/discussions/is-there-a-way-to-get-a-report-for-the-live-view-history) - 1 comment, 1 upvote - [View Drift pricing details and edition comparison](https://www.g2.com/products/drift/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-05-22+04%3A35%3A08+-0500&secure%5Bsession_id%5D=875175cc-4e0f-4470-9796-07df7259c4c7&secure%5Btoken%5D=76a5bcc6cf8c4c7ab7644cf0d16ed109dcb6f1789bc31b0a8468bcef83ba7c60&format=llm_user) ## Drift Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) ## Drift Features **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Integrations** - MS Teams Integration - Email Integration - Zoom Integration - Google Meet Integration - Salesforce Integration **Customer Support** - Text - Speech - Knowledge Base **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Speech **Generative AI** - AI Text Summarization **Self-Service Experience** - Knowledge Base - Searchable Articles - Mobile Optimization - Personalization **Communication** - Pop-up Chat - Notifications - Targeted Emails - In-App Messaging - Co-Browsing **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Platform** - Live chat - Integrations - Branding - Analytics - A/B testing - Role-based access - Collection of information **Support Automation** - Seamless Escalation - Transcripts - Self-Serve Support **Branding & Customizatio** - Custom Booking Page - Personalized Links - Personalized Web Embed **Automation** - Ticket Resolution - Customization - Intelligent Routing **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations ** Internal Use** - Customization - Conversation Archiving - Lead Development - Knowledge Base - Team Inbox - Customer Profiles **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Performance Analysis** - Coaching - Peformance Tracking **Automatic Rules & Configurations** - Set Working Hours - Automatic Updates - Buffer Times **Artificial Intelligence** - Learning - Language - Conversational AI **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Sales Analysis** - ROI Forecasting - Sales Forecasting **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Business Scheduling** - Autonomous Task Execution - Multi-step Planning **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Drift Alternatives - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,689 reviews) - [Tidio](https://www.g2.com/products/tidio/reviews) - 4.6/5.0 (1,841 reviews) - [Qualified](https://www.g2.com/products/qualified/reviews) - 4.9/5.0 (1,467 reviews)