DRG Commercial Analytics 360 is a comprehensive, real-world data-driven analytics solution designed to help MedTech companies navigate the complex U.S. healthcare provider landscape and enhance commercial effectiveness. By integrating extensive healthcare provider data with powerful analytics, it delivers actionable intelligence on patient treatment patterns, provider affiliations, and procedure locations across various facility types.
Key Features and Functionality:
- Actionable Intelligence: Provides tailored insights into who is treating target patients, their network affiliations, and where procedures are performed, facilitating informed decision-making.
- User-Friendly Platform: Features an intuitive, self-service interface with advanced search and analytical capabilities, supporting tasks from nationwide commercial strategy development to field sales territory planning.
- Comprehensive Market Visibility: Offers modularized claims and code groupings aligned with specific market definitions, enabling accurate market sizing, identification of new opportunities, and efficient resource allocation.
- Integrated Data Sources: Combines real-world data, clinical trial intelligence, and commercial analytics to provide a holistic view of the market landscape.
Primary Value and User Solutions:
DRG Commercial Analytics 360 empowers MedTech companies to optimize their commercial strategies by providing a clear, data-driven understanding of the healthcare market. It addresses challenges such as identifying key accounts, optimizing salesforce deployment, and uncovering untapped market opportunities. By delivering accurate and comprehensive provider intelligence, the solution enables users to focus on strategic initiatives that drive commercial success and improve patient outcomes.