Dreamdata Reviews & Product Details

Dream data really helps with attributing marketing and sales activities, which feels especially relevant in today’s B2B environment, where purchases rarely happen after a first interaction with a brand.

Have to also mention their amazing support team, where people know their product but also how and what it is best used for. Review collected by and hosted on G2.com.

I wouldn’t necessarily call it a downside, but it takes some time to figure out the platform and get everything set up. That said, I feel like many platforms for online marketing take time to get used to. Review collected by and hosted on G2.com.

All B2B marketeers struggle to document the actual business impact of their work. Dreamdata solves this issue. Their state of the art revenue attribution platform has a large range of native data sources (e.g. most relevant marketing channels and CRM systems) that, when connected, provide you with a reliable source to identify and analyze on all your customer journeys - from first touch point to closed won deal.

I specifically love their intuitive way of visualising customer journeys. I’ve repeatedly used these journeys when explaining what B2B Marketing is all about to non-marketeers. Also, their newest data activation hub addition adds another extremely powerful layer to their platform. Review collected by and hosted on G2.com.

It would be great to get even more native data sources embedded, e.g. Programmatic platforms, Reddit Ads etc. Review collected by and hosted on G2.com.

Dreamdata has continued to add new features that help to uncover much needed data and insights that prove effective when optimising digital marketing strategy.

Dreamdata's integration with Linkedin and reveal feature has proved particularly useful when aligning with sales teams for account based marketing.

Dreamdata has been very flexible and helpful in mapping and enriching our data so that we can use the platform as a 'single source of truth'. The ability to create custom attribution models and tailor conversion stages to our business model made Dreamdata the standout choice when researching attribution platforms Review collected by and hosted on G2.com.

Dreamdata covers a lot of bases and allows you to dive deep into data analytics. It would be great create your own dashboards and well as add some more visualisation so that when sharing the data internally, it is easier to understand. The other areas I would improve is influenced value reporting, this is a key metric for understanding the value of certain channels and there's no graphs visualising influence contribution, you have to export the data yourself. Review collected by and hosted on G2.com.

I love that with Dreamdata, I can drill down into each channel to understand the campaigns that influenced the most value, which helps us focus more on what's working and sunset what's not working sooner. The initial setup was extremely easy thanks to the great documentation and team support. Review collected by and hosted on G2.com.

I do wish the reporting was a little bit more flexible. If we were able to change the values on the axis with custom properties from our CRM, it would be incredible. Pulling more custom properties into the reports on the graphs themselves (not just the filters) is the main thing I would suggest that could make the product even more powerful. Review collected by and hosted on G2.com.

Connecting opportunity/customer touchpoints from multiple marketing and sales channels to one platform is something every Marketing executive has dreamt about... with Dreamdata, it's possible!

It provides data and insights that enable you to make decisions based on what activities work best in different stages of the buyer journey by connecting it to revenue.

The Reveal feature is brilliant for identifying buying signals by companies on your website and owned channels.

The Audience Hub is another great solution that helps us build audiences, understand what's working, and target audiences with relevant campaigns. Review collected by and hosted on G2.com.

We have very long buyer journeys which have been a challenge at times, but nothing the Dreamdata team couldn't fix or workaround. Review collected by and hosted on G2.com.

Channel influence - B2B journeys are so long it's impossible to know what channels or touchpoints are influencing prospects by relying on your CRM, GA4 and/or ad platform measurement. Because Dreamdata combine those sources (+ so much more) into a single account journey, then lays an attribution model over top you'll get full picture of what initiatives are driving a prospect toward a conversion point or sales stage.

It means you don't need to rely on the Lead Source field in your CRM to convey the value of a channel to your exec team.. or to go one step further, you can finally prove that brand investment on LinkedIn is influencing your sales opportunities ;)

Activation - in the recent years Dreamdata hasn't just told the attribution story but made big steps toward giving you data to pro-actively market to different segments based on the behaviour. It's empowers users to provide the next recommendation or action based on the data story I mention above Review collected by and hosted on G2.com.

Minor things such as not all pre-built reports being as valuable as others so I don't find myself using 100% of the tool, there's a steep learning curve for new users and the UI can be improved to make the platform more intuitive. Review collected by and hosted on G2.com.

Dreamdata gives us full visibility into our customer journey and multi-touch marketing attribution right out of the box. Before using it, it was nearly impossible to understand how each channel influenced user decisions. Now, we can clearly see the entire journey and make decisions based off which campaigns actually drive pipeline. The next step for us is activation - reaching users who are ready to buy but haven’t engaged with us yet. With DD's new Audience Reveal, we can finally start acting on those visitors who fit our ICP but haven’t converted so far. Review collected by and hosted on G2.com.

Nothing bad to say. The only downside is that you have to connect all data sources and make sure you’re sending the right data - because garbage in, garbage out. It took about 2-3 weeks to set everything up, and now we’re confident it’s all working correctly. Review collected by and hosted on G2.com.

Dreamdata gives us a single source of truth that connects marketing activities to each revenue stage. It finally ends the classic "which channel gets the credit?" debate. We can see how all our different touchpoints lead to a win, and we can analyze the average deal size and sales cycle of those wins.

We have an in-joke now: when a sales rep sends out a win wire for a big "sales-generated" deal, my team quietly flashes the Dreamdata ABM view. It shows how we strategically surrounded that account across multiple channels for months. It’s a powerful, visual way to highlight the strategic nature of our GTM and prove that big wins are a team effort. It has been a game-changer for proving our strategy is working and proving our real contribution to bookings. Review collected by and hosted on G2.com.

While the platform is incredibly flexible, some common use cases require more manual setup, like cleanly separating reporting between "new business" and "customer expansion", which takes some work to get right.

Similarly, while creating campaign hierarchies for roll-up reporting is achievable, it feels more like a workaround than a native feature. Making these core views more intuitive and out-of-the-box would be a huge improvement and save a lot of time. Review collected by and hosted on G2.com.

I love the immense amount of data Dreamdata provides, offering a level of insight we've never had before and allowing us to truly understand the impact of our marketing activity. The reports and dashboards are intuitive and easy to use, with the Deals report being particularly valuable for understanding channel performance and conversion. The ease of implementation for Offline Conversion Imports into media platforms is fantastic, enhancing our view of marketing channel attribution and providing detailed insights into lead qualification processes and buyer journey interactions. Additionally, several elements of the setup were incredibly easy, like plug and play, making it straightforward despite our complex internal data structures. Review collected by and hosted on G2.com.

The amount of data can be overwhelming for certain people in the business if they don't know exactly what they're looking for. Dreamdata isn't a platform that will put the answers right in front of you but if you know what to look for and how to analyze the data it's invaluable. Review collected by and hosted on G2.com.

Dreamdata provides the ability to visualize extended complex B2B buyer journey in a simple to understand journey map. Over the last year we have started using DD to tweak campaigns midstream and get a proper ROI for every activity type. For us this has been is a game-changer. We also visualize every touchpoint a prospect makes, even ages ago, before converting to an opportunity, thanks to the detailed person, account and opportunity journey mapping visualization. This granular data, ease of presentation, combined with multi-touch attribution in any model possible, allows us to optimize our marketing efforts and allocate resources to activities where they are more effective.

The LinkedIn CAPI integration has been upgraded significantly and it now captures way more engagements / interactions thereby improving our ad targeting, and saving us time and resources.

We have many an integrations with DD namely MA, CRM, website, all ad platforms etc, and that has enabled a single window view of all marketing touch points Review collected by and hosted on G2.com.

Some of the naming conventions in the platform are not the same in the company and that causes some confusion. Yes a ready reckoner would help Review collected by and hosted on G2.com.