Zohreh G.
ZG
Zohreh G.
Senior product researcher
Mid-Market (51-1000 emp.)
"best tool in a researcher's toolbox"
5/5
What do you like best about Dovetail?

I like the fact that with dovetail we have consolidated all of our research projects including the recorsings, analysis and reports into a single platform.

Also for international companies, the transcriptions in multiple languages and using AI for analysis in a valuable time saving feature.

I also love the AI's help with directly extracting the answers to the initial research questions from the transcripts which streamlines the analysis process. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

I've witnessed that navigating through Dovetail (notes, insights, highlights, etc) is a bit challenging for non researchers. As a researcher, I appreciate the flexiblity but it might not work for other roles. and also it can lead to inconsistent documentation styles across different research projects conducted by different researchers, making it yet more dificult for others to navigate.

on the other hand, I also find dovetail not an ideal tool for managing analysing survey data. Review collected by and hosted on G2.com.

Daniel M.
DM
Daniel M.
UX Designer
Small-Business (50 or fewer emp.)
"The Ultimate Solution for Data-Driven Research Teams!"
5/5
What do you like best about Dovetail?

I'm excited to share my experience with Dovetail! This user research data repository is constantly evolving, and the enhancements—especially with the addition of AI—truly elevate the experience! It’s clear that the team genuinely cares about making data manipulation easier with every update.

Importing data from CSV files and video recordings is incredibly straightforward, making our workflow so much smoother.

My team and I are absolutely loving our journey with Dovetail, and we can't wait to explore all the amazing features it has to offer! Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

For those storing research data in places like Figma the migration of old insights is slow and manual. Review collected by and hosted on G2.com.

Maegan P.
MP
Maegan P.
Consultant
Mid-Market (51-1000 emp.)
"My favorite product research tool, best on the market for repos"
5/5
What do you like best about Dovetail?

I’ve been using Dovetail for years; I first became a user when I acquired and implemented it at a Series C startup as their first and only UXR. I’m continually impressed with their dedication to iterating on its features and functionalities. I really appreciate their community channel where we can ask questions, give feedback, and make feature requests. Dovetail has done taxonomy right from the start, which is the most important aspect of a repository tool. The maturity of the analysis features has grown a ton in the last year alone, especially with their introduction of advanced AI—even now expanding it to auto-tagging and tagging suggestions. I was recently on a contract with a company that had extremely outdated tooling… it was painful to go from doing work that previously took me a few hours with Dovetail to then taking many days. Thankfully I still use Dovetail for my volunteer and side projects, but yea I gained a new level of appreciation for Dovetail this year. It’s the best on the market and certainly worth the investment if you have the budget. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Initially, it was difficult to use it for survey research but I found a good workaround for how they designed it at the time. For me, one of the most exciting things in the pipeline for Dovetail 3.0 is better support for survey data. It’s a good starting point, and I look forward to how they scale it to support large surveys. Review collected by and hosted on G2.com.

Thiago M.
TM
Thiago M.
Product and Design Director
Small-Business (50 or fewer emp.)
"An Invaluable Tool for Structuring User Feedback"
5/5
What do you like best about Dovetail?

We’ve been using Dovetail at Catarse during a critical redesign of our crowdfunding platform, and it’s been an invaluable tool. With a large, active user base, gathering and making sense of feedback could have easily become overwhelming. Dovetail streamlined the process, helping us structure input efficiently and focus on the most impactful improvements. It’s played a crucial role in shaping the direction of our platform’s evolution. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Honestly, we don’t have anything we dislike about Dovetail. If we had to complain about something, it’s that we wish we had discovered it sooner! It’s made such a positive impact on our workflow that imagining how we managed without it feels like a distant memory. Review collected by and hosted on G2.com.

Nino R.
NR
Nino R.
Software Developer
Small-Business (50 or fewer emp.)
"Better than similar premium tools for automatic transcription"
5/5
What do you like best about Dovetail?

Dovetail is the best platform for transcribing audio files. I used it to transcribe five audio files totaling 450 minutes while evaluating audio and Zoom videos for my bachelor’s thesis. The audios were in German. In my search for the fastest and most helpful transcription tool, I tried multiple paid platforms. However, I found that Dovetail, which is free, offered much better quality and was easier to work with than any of the premium tools. I transcribed and revised all my transcriptions using Dovetail.

Not only was its automatic transcription superior to others, but it was also the best tool to work with due to its simple and comfortable design. I am more than thankful! I love this tool and will recommend it to everyone. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Of course, it would be great if the tool didn’t need any revision of the transcription. However, even I found it hard to understand some speakers, so it’s probably unrealistic to expect a tool to transcribe with 100% accuracy. So I found nothing to dislike about Dovetail. It’s a tool you can count on. Review collected by and hosted on G2.com.

Vesna M.
VM
Vesna M.
Conversion Copywriter & Messaging Strategist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"A 3D way to collect, organize, and analyze your customer research!"
5/5
What do you like best about Dovetail?

I don't even know where to start — there's so much to love. But the biggest a-ha moment for me was that with each project, I don't have to have my "system" or SOP all figured out at the beginning.

Here's what I mean by that:

As the project evolves and patterns start to emerge, you can make Dovetail morph to your needs!

In contrast to spreadsheets — which are so tedious to manipulate after the fact — Dovetail lets you adjust your entire framework as you go along.

This is AWESOME.

Why?

Because with every research project, you simply can't predict the patterns you're going to see. Duh! And Dovetail helps you adapt and tweak things along the way (e.g., merging tags and tag categories, adding new cateogores, moving tags between categores, you name it).

It allows my process to be both organic and extremely organized.

The second thing I love about Dovetail is that it's not limited to just video content. So you can really pool all kinds of channels, sources, mediums, files into your project and tag things the same way across the board.

The third, and arguably, the best thing about Dovetail is you have countless ways of "viewing" your research. The ability to see things as a board, a canvas, or a table is awesome. The flexibility allows you to view your research in the most meaningful way at that point in time. And that's always going to be different for each project or phase of the project! Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Right now the only place I'd love to see some improvement is in the AI capabilities.

There are some "Magic" features, as Dovetail calls them, but the outputs are usable maybe 50% of the time. I would love to see more of a ChatGPT-style capability where I could ask AI to give me richer, more accurate, more comprehensive outputs based on content I ask it to include. Review collected by and hosted on G2.com.

Jess K.
JK
Jess K.
Senior Product Designer
Small-Business (50 or fewer emp.)
"More time to use my research than just analysing it!!!"
5/5
What do you like best about Dovetail?

Dovetail feels like my research superpower. I easily raved about Dovetail pre-magic AI features because it was still so easy and powerful for helping me take my interviews through documentation and analysing for key insights + sharing and empowering my team with that information. And now, with new magic (AI) capabilities and where I think they are going next with the product, I am not only raving, but I am full fan-girl!!! It's hard to summarise in a few sentences! Now I can import an interview recording, click a few buttons and have summaries, highlights (using my custom tags) and shareable insights. What took me days now takes me minutes and I have more time to focus on using my research than analysing it. Getting started is also a piece of cake because they have templates you can use straight out the box and I use the google integration to quickly pull in my interviews after a google meet recording. I use Dovetail daily and it's become a staple resource from our Founders to our software engineers. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Sometimes the transcribing works really well and other times it's a bit off and combines phrases from multiple speakers together in a single block. It's never been a deal breaker though because the rest of the product is so good. Review collected by and hosted on G2.com.

James B.
JB
James B.
Senior User Experience Designer
Enterprise (> 1000 emp.)
"Dovetail is a game changer for field research!"
5/5
What do you like best about Dovetail?

Dovetail saves me a TON of time & energy daily, by offering AI/NLP powered transcriptions of all my research interviews. It allows our enterprise organization to maintain a "central brain" for research data - democratizing information and making insights accessible across a global organization. It's incredibly easy to get started - and free for securely publishing + collaborating on feedback, internally. Their customer support is prompt and effective. And it seamlessly integrates with services we use like Google for effective collaboration. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

One challenge we've experienced is that the AI/NLP can be "too good" - and the automation of ML generated summarization can lead to laziness on the part of interviewers, when it comes to tagging content. You've got to stay on top of your users to prevent "garbage in, garbage out"! Review collected by and hosted on G2.com.

Donald H.
DH
Donald H.
Principal User Experience Designer
Enterprise (> 1000 emp.)
"A Force Multiplier that Saves Costs"
5/5
What do you like best about Dovetail?

Using Dovetail was simple to get started with as the onboarding workflow is very well documented and transparent. The platform was extremely easy to get integrated into your research operations process and we quickly began using it on all projects that needed analysis work. Dovetail allowed us to move our UX Research war room style approach into the cloud while remaining highly collaborative amongst the team. When the platform added its AI feature set, we were able to better utitlize our most senior resources thanks to the offloading of the more tactical tasks of research analysis and allowing our researchers to focus much more on the interpretation of the results that were highlighted by the tool. The platform allows us to multiple the effect of each researcher we have by providing them with the toolset that allows them to focus on the most impactful and important parts of their skillset. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

One of the challenges that we have had with Dovetail is in finding a reusable configuration of the platform for an organization like ours. We have often desired deeper controls on a client experience layer. The platform feels as if it has a few hurdles that stand in the way of being a great experience for organizations that do research work on behalf of many different clients instead of a select few. Review collected by and hosted on G2.com.

JD
John D.
Lead UX Researcher
Enterprise (> 1000 emp.)
"Wonderful functionality and updates"
5/5
What do you like best about Dovetail?

I like the automatic transcriptions of user interview videos. The transcripts are usually highly accurate to what the user is saying. Even if they are not, you have the ability to easily change what the transcript says.

I also like their Tagging feature - the way you're easily able to use Tags you already created or create a new one right there on the spot. The Tags also keep a running count of how many times they have been used which is helpful for determining where there might be issues in your interface or what problems users are facing. Having the ability to apply more than one Tag to any content is helful too.

Customer support is fantastic too!! The Slack Community (if your org lets you access Slack) is a great resource.

Lastly, the fact that they are continually updating the platform is great!! Always using the newest designs and technology to make the platform even easier to use. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

There's really not much to dislike about Dovetail.

If I had to pick one thing, I would say that because the system is so flexible and you're able to use it for anything, there is almost a lack of ... guard rails or guideance for how to set up your proejcts, etc. Like with MS Word, you know what to put in a table or into a paragraph. But with Dovetail, since it is SO open and flexible, it is almost too open. If that makes sense. Review collected by and hosted on G2.com.