Damian L.
DL
Damian L.
UX Desginer
Mid-Market (51-1000 emp.)
"Changed the way I analyze user interviews"
5/5
What do you like best about Dovetail?

I love the way Dovetail offers auto-transcribing videos (to my surprise it worked really well with Polish language), and jumping through that video by selecting the right parts from transcription. With highlighter and tagging I can quickly find the most interesting parts of the video.

Before, my team rarely watched the recordings from usability testing, but it changed with relevant clips made in Dovetail. And it really changed their attitude to feedback when they were able to see participants reactions, instead of just summary. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

When I started to use Dovetail I felt that there should be more guidance on how to organise my work in that tool so it would be most helpful. I had to spent a lot of time to figure it out, and re-iterate on my initial ideas. Review collected by and hosted on G2.com.

Marlana C.
MC
Marlana C.
Lead UX Researcher
Mid-Market (51-1000 emp.)
"Dovetail has been a game changer for our product team"
5/5
What do you like best about Dovetail?

Dovetail has opened up customer feedback to our entire product team. I use this product daily, and we have hundreds of hours in our repository that allow our product team to get a temperature gauge on our customers on any subject we've collected feedback on.

The AI summaries are amazing and allow users to quickly understand the customer problem by summarizing across all mentions. Overall the product is incredibly easy to get up and running and sharing out feedback outside of Dovetail. We are so happy to have a repository to organize product feedback. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

It can be a bit tricky navigating around the product sometimes and I wish we were able to timebox search results. For example, it would be helpful to know feedback about a particular feature since its redesign 6 months ago. Any feedback before them would not be as relevant and we would want to exclude those from the summary. Review collected by and hosted on G2.com.

Anna B.
AB
Anna B.
Research Lead
Small-Business (50 or fewer emp.)
"Why Dovetail is my go-to tool for qualitative data analysis"
5/5
What do you like best about Dovetail?

I’ve been using Dovetail for qualitative data analysis since 2021, and it has significantly improved my workflow and efficiency as a qualitative researcher. Before switching to Dovetail, I used Google Docs with a makeshift plugin to export insights to Google Sheets. I’ve also experimented with Miro, but nothing compares to Dovetail’s ease of analysis. I’m especially excited about the upcoming 3.0 release, with its new AI features that I hope will further accelerate my work. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

I'm really excited about what’s to come with Dovetail 3.0. I’m hoping that manual tagging of every interview becomes a thing of the past, with the AI able to identify patterns based on just 2-3 interviews and auto-code the rest according to themes predefined by the researcher. The "human in the loop" principle is crucial to me, and I’m hopeful that Dovetail 3.0 will make this leap. Review collected by and hosted on G2.com.

Federico J.
FJ
Federico J.
SaaS LeadGen Copywriter
Small-Business (50 or fewer emp.)
"Dovetail saves me hours doing research — and looks beautiful!"
5/5
What do you like best about Dovetail?

Dovetail simplifies the way we compile, organize, and share research and insights with internal and external stakeholders. From all the apps I tested, it was the only one flexible enough to match our process. It helps us get done with research faster and with the added bonus of working with their beautiful interface. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

The transcription editor could use some work. If you have to edit your transcripts heavily or do many interviews, you'll want a more powerful editor that helps you work faster.

Lots of little details could be improved, like seeing inline comments all in one place, creating your own shortcuts to move faster through the data, or being able to add an image to each project icon.

I'd like to get more users for the money I'm paying. 5 users can be filled in really fast if you work with a team. Also, providing access to certain projects to different users can be cumbersome. This should be simplified. Review collected by and hosted on G2.com.

Response from Dovetail Research of Dovetail

Thank you for taking the time to review Dovetail Federico, we appreciate it!

Anne B.
AB
Anne B.
Senior UX Researcher
Mid-Market (51-1000 emp.)
"I recommend this tool to every company I work with"
5/5
What do you like best about Dovetail?

The Dovetail team understand their audience. Every new feature they release makes my job as UX Researcher easier. I can collaborate effortlessly with stakeholders across all depeartments, that's how easy it is to work with. After I set up a project and create a tag board literally anyone can analyse and synthesise interviews and user tests. This is sooo helpful for scaling research. Also, nothing gets lost. With the global tags we can collect insights across all projects and over time build an extensive opportunity backlog. Every customer need or pain point is stored and can easily be prioritized. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

For data privacy reasons I can't make research reports public. This means every stakeholder needs to log into Dovetail to view the report and watch the interview snippets. This is tricky when you're dealing with busy execs who have no patience to sign up for a new tool, even with SSO. Review collected by and hosted on G2.com.

BR
Brian R.
UX Lead / Product Designer
Mid-Market (51-1000 emp.)
"A worthwhile tool"
4/5
What do you like best about Dovetail?

Dovetail has made it easy for our team to collect, organize, bundle, and review user research data all in one place. I really appreciate the ability to tag key insights and keep everything structured. It helps me revisit information quickly, even if I haven’t touched it for weeks or months. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

When I first took over as the main user, I found there was a bit of a learning curve. Our researcher had everything set up well, but as a product designer who doesn’t spend every day in research tools, it took some time to feel comfortable navigating and making the most of its features.

Now that we no longer have a full-time researcher, the cost feels a bit steep for how much use I get out of it. It’s definitely worth it for larger teams, but for someone like me who dips in and out, it feels like I’m not getting full value from the subscription. Review collected by and hosted on G2.com.

RB
Rashina B.
Director of research and strategy
Small-Business (50 or fewer emp.)
"An insight is worth a million dollars"
5/5
What do you like best about Dovetail?

Dovetail’s continuous desire to improve is honestly its most attractive feature. I first made the case to use it at our company over two years ago. Today, as the head of research and strategy, I’ve turned into a key part of our researcher onboarding for every engagement for our Fortune 300 enterprise clients. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

I wish our use case as a consultancy was more of a primary experience. When it comes to easily creating hierarchy and strict permissioning for separate teams and client teams Review collected by and hosted on G2.com.

OH
Olivia H.
Principal User Researcher
Enterprise (> 1000 emp.)
"Enables beautiful reports, video clips, and roll-ups of information"
4/5
What do you like best about Dovetail?

Dovetail has well thought-out flexibility and functionality. I like that I can tag information and then see it together, and that they're always making intuitive updates to the functionality (for example, the Canvas format has come strides since it was first released). Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Taxonomizing and tagging the information is a challenge that Dovetail does not provide a lot of support for. They suggest leading workshops across teams, but at a company of 100k+ employees and low UX maturity, this is not realistic. I also get nervous about the focus they're putting on AI. I'm all for adopting new technology, but the AI features are annoying, unreliable, inaccurate, and now I can't easily search for simple information like in what Notes the word "bulk" appeared. It doesn't always make sense to semantic search for insights across products when I'm looking for very specific information. Review collected by and hosted on G2.com.

Seth ✊🏻 T.
ST
Seth ✊🏻 T.
Senior User Experience Designer
Mid-Market (51-1000 emp.)
"Vital Research Tool"
5/5
What do you like best about Dovetail?

Dovetail is by fair my favorite and most important research tool we use at Geoforce, I use it all the time. My favorite feature is probably the ability to highlight with specific tags and then use those tags to surface trends accross multiple interviews. We've also set up our users with personas, which allow us to filter quotes based on their role or internal employee vs external customer. Dovetail has done an amazing job at being flexible so that I can customize and set it up the way that works best for our customer and four each project. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

The transcripts aren't always perfect. Sometimes I have to edit. When voices are similar, sometimes it gets confused on who was talking.

We also have some calls where two languages are spoken on the same call (English and Portugeuse). So the ability to translate both for tagging and timing purposes would be really helpful. At the moment the transcript just gets super lost when someone talks in Portugeuse. Review collected by and hosted on G2.com.

Erica F.
EF
Erica F.
Senior Product Manager
Small-Business (50 or fewer emp.)
"Great tool for processing user interviews"
4/5
What do you like best about Dovetail?

My team and I have been using Dovetail for three years now, and it’s our go-to platform for processing user interviews. It's incredibly easy to upload a recording and start tagging insights. The UI is simple and beautiful, and we love it! Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

The navigation within the app can sometimes be confusing, and we've struggled to expand its use cases. While we use it extensively for processing user interviews, other types of feedback are kept separate, which creates some friction that we haven't been able to resolve yet. Review collected by and hosted on G2.com.