--- title: D&B Rev.Up ABX Reviews meta_title: 'D&B Rev.Up ABX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 109 reviews by the users' company size, role or industry to find out how D&B Rev.Up ABX works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 109 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # D&B Rev.Up ABX Reviews **Vendor:** Dun & Bradstreet **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 109 ## About D&B Rev.Up ABX D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first ## D&B Rev.Up ABX Pros & Cons **What users like:** - Users value the **comprehensive analytics** of D&B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly. (3 reviews) - Users value the **effective audience targeting** of D&B Rev.Up ABX, enhancing personalized marketing and engagement strategies. (3 reviews) - Users praise the **data accuracy** of D&B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database. (3 reviews) - Users value the **comprehensive access to business data** , enhancing their marketing targeting and personalization efforts effectively. (3 reviews) - Users value the **effective targeting capabilities** of D&B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation. (3 reviews) - Users appreciate the **automation capabilities** of D&B Rev.Up ABX, enhancing their efficiency in data management and outreach. (2 reviews) - Automation Efficiency (2 reviews) - Database Extensiveness (2 reviews) - Database Size (2 reviews) - Users value the **rich business data** from D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts. (2 reviews) **What users dislike:** - Users experience **slow performance** , leading to frustration with real-time insights and engagement tracking limitations. (3 reviews) - Users face **integration issues** with D&B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness. (2 reviews) - Users find the **learning curve challenging** , particularly for those new to account-based marketing and setup complexity. (2 reviews) - Users find the **steep learning curve** challenging, making it difficult for new users to understand the system effectively. (2 reviews) - Users find the **automation difficult** , lacking real-time insights crucial for effective engagement tracking and user journey monitoring. (1 reviews) - Users find the **learning curve difficult** , making it challenging for new users to effectively utilize D&B Rev.Up ABX. (1 reviews) - Clunky Design (1 reviews) - Complex Features (1 reviews) - Users find D&B Rev.Up ABX to have a **complex setup** that can be challenging for inexperienced teams. (1 reviews) - Complex Reporting (1 reviews) ## D&B Rev.Up ABX Reviews ### 1. More accounts for sales, better informed scoring, yielding more effective campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Ben C. | Sr. Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about D&B Rev.Up ABX?** Lattice shows the attributes that make up each account's score. The predictive intelligence we get isn't closed to our visibility. I love that we get additional enrichments such that the types of technologies in use at an account. This data is exposed in Salesforce and our SDR + AE team loves it. **What do you dislike about D&B Rev.Up ABX?** It took us a few tries working with their data science team before we landed on the right scoring model. I'm just glad they worked with us until we got it right. **Recommendations to others considering D&B Rev.Up ABX:** Get sales and marketing objectives aligned first. Having our sales team involved before we bought Lattice made our implementation and rollout much smoother. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We operate account based marketing campaigns that are aligned with our sales team's target account list. The problem was that this list was limited to only accounts we were able to identify based on what we thought we knew about our customers. This resulted in a large list of targets, but not all of them were necessarily well qualified. Lattice analyzed our pipeline data (including wins and losses) to create our predictive account scoring model which has enabled us to expand our target account list with new, previously unidentified accounts, and it has narrowed our target account list to those with the highest propensity to close. As a result, we are now able to: -Focus outbound prospecting energies on the accounts most likely to close -Run well coordinated advertising campaigns against the same accounts -Score inbound leads that we match to an accounts with the account's Lattice Grade -Build more trust with the sales organization by enabling them to win more deals faster ### 2. One step further in predictive world **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandre P. | Director, WW Demand Center, Computer & Network Security, Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2016 **What do you like best about D&B Rev.Up ABX?** I just like the whole concept. Data is like oil, to get something out of it it needs to be refined before you extract from it the best. This is exactly the same thing with your data. **What do you dislike about D&B Rev.Up ABX?** Sometimes you might feel the "refine" step is a bit of a black box, and you don't really understand parameters and elements that have been used to determine the "predictors", but it's less and less the case now with the online platform. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Going through a "out of the box lead scoring" is super easy, understand by that some bad contacts are coming to pollute your flow of good leads. By leveraging the predictive analytics platform we go beyond just the information we just collected or have already, we place this lead on a scale of more than 000's elements where it's basically impossible to go anywhere if you are not who you pretend to say. ### 3. Great tool but strange pricing model **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about D&B Rev.Up ABX?** UX, outputs were great and the dashboards are nice. **What do you dislike about D&B Rev.Up ABX?** The pricing model is very awkward and wish more was included for the cost. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We are using Lattice to help us target "A" companies. ### 4. Lattice helps us prioritize which leads and accounts to follow-up on **Rating:** 4.5/5.0 stars **Reviewed by:** Brennan M. | Director Of Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2016 **What do you like best about D&B Rev.Up ABX?** With Lattice we can identify and prioritize which inbound leads to follow-up on. We can also prioritize accounts for outbound purposes. The Lattice team is great to engage with as well – I found them very responsive and brought some great ideas to making our predictive analytics program a success. **What do you dislike about D&B Rev.Up ABX?** Not much to dislike, however, a SFDC widget integration for Sales would help. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We have been using Lattice to prioritize our leads on a firmographic level. Not every lead is a good lead, and sometimes the good ones are hidden. Lattice as really helped identify leads worth pursuing. ### 5. Lattice helps us prioritize multiple product lines **Rating:** 5.0/5.0 stars **Reviewed by:** Miguel G. | Revenue Marketing Director, Europe, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2016 **What do you like best about D&B Rev.Up ABX?** We rolled out our UKI deployment in a few weeks and saw such great results that it convinced our US division to start deploying the product as well. We also like the enterprise scale of the solution – it has a wide breadth of data and the robust security we need. **What do you dislike about D&B Rev.Up ABX?** It mostly had to do with our ability to provide the Lattice team with appropriate volume of data samples that are needed to build quality models. **Recommendations to others considering D&B Rev.Up ABX:** Careful construction of desired use cases **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We needed to prioritize which accounts our marketing and sales teams targeted for multiple business segments for products such as Sage Live and Sage One. Because Lattice isn’t a one-size fits all solution, they recommended that we have multiple models for different products and geographies, we're starting to see value on a global basis across entire business. ### 6. Lattice for lead scoring has been very effective. **Rating:** 4.0/5.0 stars **Reviewed by:** Stephanie C. | Southeast Account Executive, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2016 **What do you like best about D&B Rev.Up ABX?** Scoring system is very effective. Has reduced waste. **What do you dislike about D&B Rev.Up ABX?** I have no complaints as a user. I don't do the admin work but I heard it's time consuming. **Recommendations to others considering D&B Rev.Up ABX:** Very helpful! I love having it. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Which leads to prioritize ### 7. Lattice is a tool with lots of potential **Rating:** 4.0/5.0 stars **Reviewed by:** Rhonda R. | Senior Consultant, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2014 **What do you like best about D&B Rev.Up ABX?** Salespeople find the application easy to use. Everyone who I have had contact with at Lattice seems genuinely interested in customer success and works hard to accommodate their customers' requests. **What do you dislike about D&B Rev.Up ABX?** Dislike that data has to be imported into the proprietary Lattice database and while the ability to export data out of it does exist, it needs to be done individually for each of the Lattice "plays." Would prefer to have the records "scored" and then have the ability to have the score sent back into our CRM and/or Marketing Automation database. **Recommendations to others considering D&B Rev.Up ABX:** Ensure that you have executive sponsorship and business stakeholders identified before implementing Lattice Engines. All projects need this for success, but it is especially true for this type of product. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Solving the problem that despite having lots of data on existing and potential clients, unable to prioritize who are the best people to call, and for which product. In the early stages of using the product, so too early to tell what the business results will be, but this is certainly a product with great potential. ### 8. Lattice has been great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2014 **What do you like best about D&B Rev.Up ABX?** So far, working with Lattice has been a great experience. From our sales rep to our account manager, they have been accommodating and patient as we work towards rolling out the solution. **What do you dislike about D&B Rev.Up ABX?** The only negative comment would be that they need to be a bit more flexible with their UI. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Lattice is going to be used for analytics, helping identify and qualify our clients. ### 9. Great way to translate our own data! **Rating:** 3.5/5.0 stars **Reviewed by:** Alejandro C. | Sales Enablement Leader, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2013 **What do you like best about D&B Rev.Up ABX?** We use Lattice to kind of "transform" a lot of data into "edible" information for sales reps. It's usually quite hard and takes a lot of work to consolidate data such as installed base information, current support situation, licenses and part numbers and come up with a sort of analysis for a sales rep to understand the potential a specific customer has. Lattice did that for us. **What do you dislike about D&B Rev.Up ABX?** Information tended to be kind of static. The idea of the front end is that if you update the info it will show up right, but some charts wouldn't update. They fixed that for us. **Recommendations to others considering D&B Rev.Up ABX:** Not at this moment. ## D&B Rev.Up ABX Discussions - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) - [Will there be an upgrade viewing Attribute Groups already created?](https://www.g2.com/discussions/will-there-be-an-upgrade-viewing-attribute-groups-already-created) - 1 upvote - [View D&B Rev.Up ABX pricing details and edition comparison](https://www.g2.com/products/dnbrevupabx/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+15%3A24%3A41+-0500&secure%5Bsession_id%5D=1aa4ef60-f974-4da0-aeed-1c00288a3e05&secure%5Btoken%5D=97d6e0e610832eb34dad172cd29c74836f0b3d2af264960871900bc260029fa8&format=llm_user) ## D&B Rev.Up ABX Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Platform** - Data Synchronization - Analysis **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top D&B Rev.Up ABX Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,427 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews)