--- title: D&B Rev.Up ABX Reviews meta_title: 'D&B Rev.Up ABX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 109 reviews by the users' company size, role or industry to find out how D&B Rev.Up ABX works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 109 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # D&B Rev.Up ABX Reviews **Vendor:** Dun & Bradstreet **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 109 ## About D&B Rev.Up ABX D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first ## D&B Rev.Up ABX Pros & Cons **What users like:** - Users value the **comprehensive access to rich business data** provided by D&B Rev.Up ABX for effective targeting. (2 reviews) - Users value the **targeted audience insights** from D&B Rev.Up ABX, enhancing their marketing efforts significantly. (2 reviews) - Users value the **exceptional data accuracy** of D&B Rev.Up ABX, enhancing marketing targeting and personalization significantly. (2 reviews) - Users value the **rich business data** from D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts. (2 reviews) - Users highlight the **data-driven insights** of D&B Rev.Up ABX, enhancing targeted marketing and sales strategies significantly. (2 reviews) - Users value the **efficiency** of D&B Rev.Up ABX, enhancing targeting and improving account-based marketing strategies. (2 reviews) - Users appreciate the **rich business data access** of D&B Rev.Up ABX, enhancing targeted marketing and engagement strategies. (2 reviews) - Users value the **advanced targeting capabilities** of D&B Rev.Up ABX, enhancing their marketing effectiveness significantly. (2 reviews) - ABM Management (1 reviews) - Accuracy (1 reviews) **What users dislike:** - Users find the **difficult learning curve** of D&B Rev.Up ABX challenging, especially without prior ABM experience. (2 reviews) - Users find the **learning curve challenging** , making it difficult for new users to grasp the platform effectively. (2 reviews) - Users report a **difficult learning curve** for new users, making it challenging to effectively utilize D&B Rev.Up ABX. (2 reviews) - Users are frustrated by the **difficulties in automation** , lacking real-time insights and timely engagement tracking for effective marketing. (1 reviews) - Users find the **learning curve difficult** , making it challenging for new users to effectively utilize D&B Rev.Up ABX. (1 reviews) - Clunky Design (1 reviews) - Complex Features (1 reviews) - Users find D&B Rev.Up ABX to have a **complex setup** that can be challenging for inexperienced teams. (1 reviews) - Complex Reporting (1 reviews) - Connectivity Issues (1 reviews) ## D&B Rev.Up ABX Reviews ### 1. Helps in marketing and sales pipeline **Rating:** 4.5/5.0 stars **Reviewed by:** Preetham S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2023 **What do you like best about D&B Rev.Up ABX?** I like many about D&B but it helps to get the targeted audience and analyse the customer upto a great extent.It is easy to use and very user friendly. **What do you dislike about D&B Rev.Up ABX?** As this is useful for lot of the companies, many were not aware of this, need to increase the targeted audience and Indian testimonials will be a major get to go. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Iam able to get my Targeted audience and analyse the customer behaviour. **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX, Preetham! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 2. Good application for data analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Madhu M. | Senior Process Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about D&B Rev.Up ABX?** I have used this application in our company for analytics purposes. it saves us lots of time because it is user-friendly and easy to access. I have good experience with this application. **What do you dislike about D&B Rev.Up ABX?** as of now, i didn't find any issues with it **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** it gives us creative analysis and good analytical data to improve our work because of that D&B Rev.Up ABX application will save us time and effort. **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 3. Efficient **Rating:** 3.5/5.0 stars **Reviewed by:** Vanita G. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about D&B Rev.Up ABX?** It is efficient enough to provide detailed information of my target companies. **What do you dislike about D&B Rev.Up ABX?** Need some more help while campaign management **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** It helped in accessing the actionable insights and contacts. **Official Response from Kevin Johnson:** > Thank you so much for your kind words, Vanita! We’re glad you’re pleased with D&B Rev. Up ABX, but we also understand some challenges you face (specifically campaign management). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 4. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nishma G. | Content Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about D&B Rev.Up ABX?** It has helped our sales team with granular insights and intelligence on accounts and it played a major role in the success of our Abm project. Totally loved its ability to integrate with systems. **What do you dislike about D&B Rev.Up ABX?** There is nothing i dislike about it. Everything is working good **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** I like how D & B simplies our ABM project by helping us identify new contacts ,segment the audience for hyper targeting, etc **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX, Nishma! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 5. Unrivaled AI-Enhanced ABM Dominance **Rating:** 3.5/5.0 stars **Reviewed by:** Vishal M. | UI & UX Designer , Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2023 **What do you like best about D&B Rev.Up ABX?** "Backed by extensive data, robust profiles, and seamless omnichannel activation, it stands out as the unequivocal frontrunner. Acknowledged by both independent analysts and users, it perfectly caters to businesses seeking a comprehensive B2B-focused solution." **What do you dislike about D&B Rev.Up ABX?** "It won't grant a 'competitive edge' or enable early insights. Instead, it serves as a 'rear-view mirror,' offering hindsight rather than foresight." **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Hybrid Cloud and On-premises **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 6. Transformed marketing success by use of D&B Rev.Up ABX **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about D&B Rev.Up ABX?** This software was easy to setup. It helps in understanding customer behavior to improve marketing plans. Automation feature is also good. **What do you dislike about D&B Rev.Up ABX?** Price structure is not that economic. Costly for small businesses. Takes time to learn. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Helps in better targetting the customer. Increase overall profits. **Official Response from Kevin Johnson:** > Thank you so much for your kind words! We’re glad you’re pleased with D&B Rev. Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 7. Drastically increased SQLs and engagement success **Rating:** 4.5/5.0 stars **Reviewed by:** Antara K. | Branding and Marketing Associate , Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2023 **What do you like best about D&B Rev.Up ABX?** It's email and paid media campaign process. Really Efficient and drives success effortlessly **What do you dislike about D&B Rev.Up ABX?** Nothing as of yet. So far my experience has been very smooth. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** It's helping us engaging with our clients post the sales team reach out. It guides us to set up the perfect balance in running campaigns as well as creating an engagement journey that works best for us. **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX, Antara! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 8. Review of D&B Rev. **Rating:** 4.5/5.0 stars **Reviewed by:** Amit k. | Business Analyst (Land), Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2023 **What do you like best about D&B Rev.Up ABX?** The thing I like the most is targeted approach, only required groups are targeted which helps to drive good results **What do you dislike about D&B Rev.Up ABX?** It requires more resources in terms of time, cost andpersonnel which is the disadvantage. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** I face issue with market research as it consumes alot of time but D&B acts as an effective measure in that. **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 9. Review of D&B Rev. **Rating:** 5.0/5.0 stars **Reviewed by:** Mansi S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about D&B Rev.Up ABX?** Audience Trageting is the feature that I like the most as it helps to target specific customers **What do you dislike about D&B Rev.Up ABX?** Cost is the only thing that I don't like. It might be pocket friendly for other but it isn't for me. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** It is helping me to target specific avccounts as per my needs. **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 10. Fantastic tool **Rating:** 4.5/5.0 stars **Reviewed by:** Manish J. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about D&B Rev.Up ABX?** It helps our sales team granular insights on accounts and it played fantastic role in the success of our Abm project. **What do you dislike about D&B Rev.Up ABX?** There is nothing for dislike. Everthing is working well **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** I like how d&b simplies our ABM project by helping us identify new comtacts. **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 11. Great addition to our ABM campaign management **Rating:** 4.5/5.0 stars **Reviewed by:** Damini G. | Global Events Marketing Manager , Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about D&B Rev.Up ABX?** Rev Up ABX has multiple set of functionalities which makes it a full-stack ABM solution for a marketing team. We use DnB Hoovers, DataVision (Explore Module) and CDP (Lattice) as part of the RevUp stack. I particularly like the Explore module to get the net new accounts and contacts for new database addition. DnB hoovers is also a value add for pre-sales and list building. Lastly, CDP integrations and data load is very useful. **What do you dislike about D&B Rev.Up ABX?** There's a scope of improvement in UI UX of the platform. With so much information upfront, it can be overwhelming for users. Integrations can be smoother. Better connectivity is required within the different modules of RevUp for seamless operations and to avoid duplication of efforts. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Through DnB we are managing our accounts and leads data for creating audiences for campaigns, understanding their activities on our website, intent signals and segmentation of audience based on their engagement level. We have integrated it with our CRM to nurture our existing data, get net new lookalike accounts, and create demand. **Official Response from Kevin Johnson:** > Thank you so much for your kind words, Damini! We’re glad you’re pleased with D&B Rev.Up ABX and that it’s been beneficial to your company. We are thrilled that you are enjoying your experience, but we also understand some challenges you face. Dun & Bradstreet strives to provide the best experience possible so that you can be successful. I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 12. D&B Rev.Up Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2024 **What do you like best about D&B Rev.Up ABX?** Predictive analysis models and its actiaonable insights. **What do you dislike about D&B Rev.Up ABX?** Nothing much but interfacance can be improved. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** analysing data of customer and taking decisions based on the analysis **Official Response from Kevin Johnson:** > Thank you so much for your kind words! We’re glad you’re pleased with D&B Rev. Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 13. Honest review about D&B **Rating:** 5.0/5.0 stars **Reviewed by:** Mansi S. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about D&B Rev.Up ABX?** Data Quality and personal touch are the two things that I like most about D&B Rev. Up ABX **What do you dislike about D&B Rev.Up ABX?** There is nothing as such but I believe that it is way too costly. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Well it is basically help in generating good leads. Good leads means good business. **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX, Mansi! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 14. Analysis made easier with D&B Rev.Up Abx **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about D&B Rev.Up ABX?** It provides more accurate date which helps is public analysis and helps the customer for doing data analysis. **What do you dislike about D&B Rev.Up ABX?** Lattice Engines provides lots of data an Analysis . The problem is is doesn't always seem to be relevant and generate sales growth. There does appear to be more relevant options but the cost doesn't appear to be worth what you get in return **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Data accumulation was difficult. It was made easier **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 15. Revving Up Business Excellence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about D&B Rev.Up ABX?** D&B Rev.Up ABX excels in delivering personalized customer experiences, leveraging data insights to drive targeted marketing strategies **What do you dislike about D&B Rev.Up ABX?** The platform might have a steeper learning curve for users unfamiliar with advanced marketing automation tools. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** D&B Rev.Up ABX addresses the challenge of effective customer engagement by harnessing data insights to create personalized marketing strategies **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 16. Pretty cool **Rating:** 3.0/5.0 stars **Reviewed by:** Vatsala C. | Organic Growth Strategist | Content Marketer | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about D&B Rev.Up ABX?** Their journey builder is very intuitive. **What do you dislike about D&B Rev.Up ABX?** Legacy UI, the taskbar is pretty slow to load **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Creating a single view of customer data effectively **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX, but we also understand some challenges you face. I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 17. D&B Rev.Up ABX Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about D&B Rev.Up ABX?** D&B Rev.Up ABX Has multiple functionalities which can be used dor optimising campaign management. The platform enhances your data intelligence for proper analytics. **What do you dislike about D&B Rev.Up ABX?** Nothing. However the product can include some more integrations. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Proper campaign and lead management **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 18. D&B Rev.Up ABX Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2023 **What do you like best about D&B Rev.Up ABX?** It's a complete package that provides unlimited functionalities **What do you dislike about D&B Rev.Up ABX?** Nothing. This platform is a piece of art **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** It is a product that will help increase your sales by providing proper sales intelligence by providing client analysis and research **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 19. Amazing research and correct fin. Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about D&B Rev.Up ABX?** Amazing research and correct fin. Insights **What do you dislike about D&B Rev.Up ABX?** Nothing. Everything is good about the company. We get all the required reports at a reasonable subscription. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Insights about the health and wealth of the company. **Official Response from Kevin Johnson:** > Thank you so much for reviewing D&B Rev.Up ABX! We’re glad you’re pleased with D&B Rev.Up ABX and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 20. Positive review of Rev up **Rating:** 4.0/5.0 stars **Reviewed by:** Patricia A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about D&B Rev.Up ABX?** Easy to create segments The connectivity with other digital tools/systems Having all of our data housed in one place System notifications **What do you dislike about D&B Rev.Up ABX?** Template system for importing data- took us many iterations How the opportunity object only allows certain fields within the template/system **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Our business doesn't have a true CDP and lattice is solving that for us! ### 21. Good for Sales Research **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew K. | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about D&B Rev.Up ABX?** The tool helps me research important company info **What do you dislike about D&B Rev.Up ABX?** Some information can be inaccurate such as contact details **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Helping me identify key drivers for my base of accounts ### 22. D&B is useful for company research **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew K. | Enterprise Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about D&B Rev.Up ABX?** Finding company data, news, technologies, etc. **What do you dislike about D&B Rev.Up ABX?** some duplicates of companies can be difficult to sift through (i.e. subsidiaries, branches) **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** helping me research my customers before speaking directly with them **Official Response from Kevin Johnson:** > Thank you so much for your kind words, Andrew! We’re glad you’re pleased with D&B Rev.Up ABX and that it’s been beneficial to your company. We are thrilled that you are enjoying your experience, but we also understand some challenges you face. Dun & Bradstreet strives to provide the best experience possible so that you can be successful. I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! ### 23. RevUp Super User **Rating:** 4.5/5.0 stars **Reviewed by:** Caron H. | Senior Manager, Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2022 **What do you like best about D&B Rev.Up ABX?** the consolidation of data in one repository and the easy to use, or already available, artificial intelligence; we use SFDC, ELQ with this tool, and now Explore/Datavision **What do you dislike about D&B Rev.Up ABX?** not easy to review the attribute groups built ... have to dig in, file through all of the available attributes to see which have been selected in any particular group that was created **Recommendations to others considering D&B Rev.Up ABX:** bring disparate data together-D&B team is so supportive-insightful AI **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** more complex segmentation ... identification of dormant prospects that could be revived ... artificial intelligence is a major plus; business performance has improved with certain targeted segments now available to us ### 24. D&B Lattice high performing CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Anney H. | CDP Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about D&B Rev.Up ABX?** Its functionality to connect with different platforms, launch campaigns directly with those platforms, de-anonymizing the data using D&B buyer intent and DUNS number is a great way to catch website traffic. They have Awesome customer support. **What do you dislike about D&B Rev.Up ABX?** D&B should focus more on VI- tag functionility. Since at least 50% of Americans are working from home and using VPN to connect, having the ability to de-anonymize those 50% would be great. **Recommendations to others considering D&B Rev.Up ABX:** I would highly recommend D&B Lattice to all B2B organizations. If you are trying to uncover your potential customer, try the D&B buyer intent tool. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We are targetting the right audience through omnichannel. Buyer intent helped us identify the previously unknown customers of a minimarket. D&B's buyer intent is a powerful tool. ### 25. The world is a Global Village but one needs to take you there **Rating:** 4.5/5.0 stars **Reviewed by:** Nelson B. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about D&B Rev.Up ABX?** The access to the global market done in such an efficient and excellent manner in terms of data sythensis and analysis and presented to the consumer in such a way that all the time we receive calls from all over the world and an unmatched number of emails of people reaching out to us and trying to access our products all because of these great big data intermediaries. **What do you dislike about D&B Rev.Up ABX?** Currently as a relatively new user, I am overly impressed at the moment. **Recommendations to others considering D&B Rev.Up ABX:** They are great and ideally anyone in the trading business who wants to live the experience of the world being a global village. D&B is the gateway. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** The great benefit realised is the access to the global market done by this great team of professionals which has been unmatched and as a result our sales and clientele across the world has greatly improved and as a result our business has realized a great boom. ### 26. Good resource for leads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2019 **What do you like best about D&B Rev.Up ABX?** Can search by yourself rather than going through a 3rd party **What do you dislike about D&B Rev.Up ABX?** None so far but trial basis can be extended **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Find quality leads and search related companies ### 27. Easy to navigate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about D&B Rev.Up ABX?** Hoover’s is an easy to use and powerful tool **What do you dislike about D&B Rev.Up ABX?** More information on small and private companies **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Building corporate maps to recognize full global structure, allowing for a robust risk management check whilst on boarding clients ### 28. Terrible customer service - Be careful they will try to trap you in a contract and take your money **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about D&B Rev.Up ABX?** Horrible customer services. All they are trying to do is take your money. **What do you dislike about D&B Rev.Up ABX?** I signed up for the service and found that the contacts we were looking for either cannot be found or the contact information provided is incorrect. At the end of one year when I requested to cancel my services 57 days before it was up for renewal, DNB stated a clause in the contract where it states that we had to cancel 60 days before the contract is up and forcibly made us renew for another year. The quality of this portal and the records are poor. I would caution people not to get hood winked by this company and sign up for the this portal. **Recommendations to others considering D&B Rev.Up ABX:** Please stay away from this product and this company. They are trying to fleece customers. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Terrible service. Poor customer service. This product is not worth it. **Official Response from John Kolakowski:** > Thanks for taking the time to provide us with your feedback. At Dun & Bradstreet, we take customer feedback quite seriously - particularly when a customer has received a less-than-satisfactory experience either from us or from our solutions. Since your comments were provided anonymously, I've included my contact information below. I'd encourage you to reach out to me directly so that I can learn more about the situation and provide an opportunity to resolve it to your satisfaction. Again, many thanks for taking the time to provide us with your comments, and I do apologize for any dissatisfaction that you might have encountered. Regards, John Kolakowski Director, Global Customer Marketing EM: kolakowskij@dnb.com Skype: 781.672.9283 ### 29. Useful for those that are not data scientists or do not have any within their company. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2018 **What do you like best about D&B Rev.Up ABX?** Willing to work with their users and provide support for the tool but the explanation as to what their tool is doing is very limited. **What do you dislike about D&B Rev.Up ABX?** all employees that I have interacted with were not data scientist **Recommendations to others considering D&B Rev.Up ABX:** Hire a data scientist for a lower cost and provides more value **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Lead scoring. I had already built several models that used lead scoring on my own. Lattice has not added any additional value and has been extremely difficult to integrate. Lattice might be helpful to those who do not have a statistics or data science background but personally has not added value to my company. **Official Response from Nipul Chokshi:** > Hi - Thanks for taking the time to post this review. If you like, I'm happy to connect directly and chat about how our customers' data science teams leverage Lattice (also happy to connect you directly with those teams as well). DM me at nipul@lattice-engines.com ### 30. Hmmmm not my favorite **Rating:** 2.0/5.0 stars **Reviewed by:** Janene B. | Account Executive/Client Service Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2018 **What do you like best about D&B Rev.Up ABX?** I like the amount of data that is available. I also like that they track what you have ordered and can run suppression files. **What do you dislike about D&B Rev.Up ABX?** The data has a high percentage of inaccuracy. I have found a couple of other data sources that are cheaper and more accurate. **Recommendations to others considering D&B Rev.Up ABX:** Probably not, it would depend on exactly what there need is **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** This data source when used allows me to provide marketing for our clients while targeting the type of industries they want to market too. Of course the benefit is that I can get the amount of data that I need typically. ### 31. Great solution for account prioritisation **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher N. | Data Scientist, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2017 **What do you like best about D&B Rev.Up ABX?** LPI is an ideal partner for account prioritisation. They have an intuitive platform that makes model-building easy, connectors for Salesforce and Marketo that make operationalisation straightforward, and a vast data cloud that allows you to get rich insights and make the right decisions. The people I have worked with are also really helpful and knowledgeable. **What do you dislike about D&B Rev.Up ABX?** As a Data Scientist, I would like a little more control over the features used in the model. I do understand that I'm not the typical user, though, and acknowledge that the LPI platform makes it easy for people without backgrounds in stats to build strong models. **Recommendations to others considering D&B Rev.Up ABX:** Make sure you have decent data to build the models with, and a good idea of exactly what you want to achieve. This is probably pretty obvious, but if you have spotty data and no clear success criterion, you will not get very good results. This is true when building any models with any platforms, though—not just with Lattice! **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Prioritising accounts, so that our sales teams spend time talking to customers who are genuinely likely to be interested in our product. ### 32. Bringing Data Science and BI to Sales and Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Charles W. | Marketing Analytics, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2017 **What do you like best about D&B Rev.Up ABX?** The Lattice Data Cloud takes the best in class vendors and provides us with the business intelligence that we don't have, and marries it with the data science from our ideal customer profiles to help us make sense of what accounts we should be prioritizing and why. **What do you dislike about D&B Rev.Up ABX?** We need more time to prove out the effectiveness of the ratings - as they are built on a macro level, it's hard to tell any quick wins on conversion until enough time has passed. **Recommendations to others considering D&B Rev.Up ABX:** As of the time of this review, Lattice appears to be the best in class vendor to provide business intelligence and predictive scoring on accounts. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We are trying to stack rank a number of target accounts that sales is pursuing, and marketing wants to be able to support sales by focusing on the ones that are most likely to convert. Initially, the biggest benefit is the access to quality firmographic and intent data that gives both sales and marketing visibility into the details of an account that we did not have previously. ### 33. Best of Breed with even better Customer Success and Implementation Team **Rating:** 4.5/5.0 stars **Reviewed by:** Adam B. | Marketing Operations Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about D&B Rev.Up ABX?** I think most predictive platforms are somewhat on par and it will depend on who performs the best in a bakeoff against your data, but Lattice has proven itself over the years to be the premium vendor in this space. We ran two tests among 6 vendors. Lattice was in the top 2 in both tests, and their standing in the community leads me to believe this is typically the case in other companies. While that is reason enough to include them when searching for a tool, their Customer Success and Implementation team are incredible and make implementation fast, easy, and efficient. Lastly, they are constantly improving and adding new features to help their customers. **What do you dislike about D&B Rev.Up ABX?** One thing I dislike is that the initial model is solely based on demographic/firmagraphic scoring, with not focus on behavioral. That said, we are in the process of rolling out a behavioral piece to accompany this and the end result should be even better then if we combined the two into one score. Now, we'll have A-D for Demo/Firma and 1-4 for Behavioral so we'll be able to base our MQLs on a combination of the two fields. **Recommendations to others considering D&B Rev.Up ABX:** Build a behavioral model at the same time as the demo/firm model. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Lead and Contact demographic, firmagraphic, and behavioral scoring for 3 main regions: EMEA, NORAM, and ROW. Account Scoring is next. ### 34. Not as good as ZoomInfo **Rating:** 3.5/5.0 stars **Reviewed by:** Mackenzie S. | Associate, Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2018 **What do you like best about D&B Rev.Up ABX?** The platform was aesthetically pleasing and user-friendly. The sales rep reassured me on multiple occasion that their data was more than just data from scraping a website... **What do you dislike about D&B Rev.Up ABX?** D&B did not have as much up-to-date data as other programs I have used, like Zoom Info, they also didn't have a good/easy search capability. **Recommendations to others considering D&B Rev.Up ABX:** My company ended up using ZoomInfo over D&B because D&B did not provide the best service support and did not have the same capabilities as Zoom. BUT most importantly, it did not have as much accurate information as ZoomInfo did. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** My agency was in search of a program that would help us create a large database of influencers in a particular region. But we ended up selecting a different program because this one did not hold up by comparison. **Official Response from John Kolakowski:** > Mackenzie, First off, many thanks for providing such a thoughtful review. Next, I apologize for the delay in acknowledging your comments. I am sorry to learn about the concerns you had regarding the level of service and support that Dun & Bradstreet provides. In addition to a dedicated team of global Customer Service experts for all Dun and Bradstreet products, we also offer the services of our Customer Success professionals who are focused on helping customers gain an immediate ROI from their use of our solutions. I would certainly be interested to learn more about these concerns - as well as your thoughts on the product's search capabilities and our data quality and accuracy. We continually seek to better understand the needs of potential and existing customers and identifying new ways to improve product capabilities and the overall quality of our commercial business information. I've provided my contact information below and reached out to you via LinkedIn. Also, I've had a discussion with the Solution Advisor that you had originally spoken with. Please feel free to contact either one of us at your convenience. I look forward to having the opportunity to speak with you, and again, many thanks for taking the time to respond and to provide us with your comments. Regards, John Kolakowski Director, Global Customer Marketing EM: kolakowskij@dnb.com ### 35. Lattice is great for data science **Rating:** 5.0/5.0 stars **Reviewed by:** Michael W. | Data Scientist, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about D&B Rev.Up ABX?** The Lattice Data Cloud provides high quality, curated attributes that significantly enhance the models that we can build in-house. We are able to provide more precise scores and new insights to our marketing and sales teams. Also, the platform is quick and easy-to-use, allowing the data science team to do quick iterations and prototyping. **What do you dislike about D&B Rev.Up ABX?** It would be great if the scoring API could be used directly to score a high volume of leads. **Recommendations to others considering D&B Rev.Up ABX:** Make sure you have: (1) a clear understanding of what you want to predict; (2) a good Salesforce setup that has the features you would like the model to consider; (3) a good workflow for tracking opportunities and conversions. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We are trying to better target our outbound marketing and sales to sign-up more mid-market businesses, and we are reaching out to current customers that we predict are thinking of unsubscribing. ### 36. Predictive Marketing To The Max **Rating:** 4.5/5.0 stars **Reviewed by:** Tabitha A. | Demand Operations Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2017 **What do you like best about D&B Rev.Up ABX?** Not only does the product allow me to easily see the top attributes of each scoring model, enrich our database with relative attributes and have full flexibility to build our own models or customize the existing - the Lattice team is always available for support and brainstorming during the initial implementation and ongoing optimization. **What do you dislike about D&B Rev.Up ABX?** I dislike the inability to use both Marketo and SFDC data in our model, but I understand the complications this entails and now know it's a challenge across the industry - not just for Lattice **Recommendations to others considering D&B Rev.Up ABX:** For those of you looking at predictive scoring, I recommend you do the following before you evaluate a vendor or start implementation with Lattice Engines: - Ensure you know what fields you'd like to incorporate in the model and their level of significance for your sales teams - Understand what integration points are critical (marketing automation? SFDC?) - Define the goal of the models --> are you looking to have higher conversions? accelerate time to closed-won deal? - Ensure that lead scoring will help both sales and marketing goals **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We started using Lattice Engines because we wanted to enhance our out-of-the-box scoring processes from Marketo to include more firmographic and person-level attributes and this evolved into predictive models broken out by revenue segment and customer type which allows our sales teams to find the leads most likely to convert to an opportunity, or even a closed-won deal. We have seen ROI compared to our standard MQLs and accelerated conversion rates for those scored higher based on Lattice Engines' criteria ### 37. Predictive Insight into Target Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica T. | Senior Director, Marketing Strategy & Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2017 **What do you like best about D&B Rev.Up ABX?** Lattice has helped us translate complex data into a digestible format. They've enabled our sales team to be able to identify top prospect companies, leveraging all of the attributes we look for when defining Target Accounts. It's also helped our Marketing team where personalization is key. We leverage Lattice's technology solution data to craft highly personalized emails that resonate with prospects. **What do you dislike about D&B Rev.Up ABX?** Not many negative comments - the Lattice UI could be a little more user-friendly and the sync to SFDC could be quicker when enabling new enrichment attributes (this may be an issue on our end due to our database size though). **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We use Lattice for account and lead prioritization and target account sales and marketing efforts. We leverage the Lattice score to identify accounts that reps may not have marked themselves as targets, or may not be aware of in general. Lattice has also helped the Marketing side identify both leads and accounts worth pursuing and hitting with our programs. ### 38. Lattice helps us focus on the "A" leads **Rating:** 5.0/5.0 stars **Reviewed by:** Matt J. | Director, Marketing Automation and Reporting, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2017 **What do you like best about D&B Rev.Up ABX?** The excellent data cloud allows the model to score on hundreds of attributes without us having to pay to acquire all the data from separate vendors and manage data cleanliness for all of those attributes. Also being able to enrich our contact database as part of the fast scoring process allows us to improve our lead routing and gauge intent cost effectively. We have found that scored leads in our database in the top 3 deciles, on average, convert 3 times as much as leads in the bottom 7 deciles. **What do you dislike about D&B Rev.Up ABX?** At this time I can't say I 'dislike' anything. There are past issues they have improved such as speeding the lead scoring and enrichment process to <5 minutes and expansion of the Account Technology ownership and intent data which have made me happy. The next area I look forward to in the future is increased automation of net new contact acquisition but that doesn't affect our primary use case of predictive lead scoring. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Lead scoring at a regional level. Enrichment of contacts with firmographic data and account intent and technology ownership which allows us to target accounts (ABM) based on their interest in our product areas and for targeting competitive vendors. ### 39. Lattice helps me select the best accounts to advertise to **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick W. | Digital Marketing Associate, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2017 **What do you like best about D&B Rev.Up ABX?** The best part of Lattice is how it combines so many pieces of data to reach an outcome that you would never arrive at on your own. The account intelligence Lattice provides using reputable data sources is huge when it comes to making targeted campaigns. **What do you dislike about D&B Rev.Up ABX?** You must have a high degree of confidence that the outcomes of the models are correct. All of the inputs instinctively make sense but the exact effectiveness or lift will take some time to realize...although early signs are positive. **Recommendations to others considering D&B Rev.Up ABX:** Lattice Engines has many use cases relevant to many different teams within sales and marketing. After the initial implementation, there are a lot of possibilities for further adoption. I am not aware of another vendor that has such robust account information and advanced prediction models. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We are answering questions like: What accounts should sales prioritize? What accounts should we advertise to? What accounts are ranked similarly to run an effective A/B test? What accounts are most likely to convert? ### 40. Lattice Has Narrowed Our Focus **Rating:** 4.5/5.0 stars **Reviewed by:** Claire S. | Manager, Marketing Ops & Automation, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2017 **What do you like best about D&B Rev.Up ABX?** Lattice has a strong team of customer success and analytics experts. They've worked with us to understand our data. They've helped to adjust our models to meet new business needs. They'll work with historic data but can also incorporate targeted data based off business objectives. **What do you dislike about D&B Rev.Up ABX?** It takes a little bit to get a model created, but the models seem to be pretty accurate and data-driven. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We've implemented an ABM strategy and need help identifying accounts that makes sense for our business based off past successes as a well as future objectives. Lattice has helped us determine these accounts. We're also planning on setting up parallel lead scoring to help prioritize leads. ### 41. Predictive on the next level **Rating:** 5.0/5.0 stars **Reviewed by:** Roman N. | Vice President of Demand Generation, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about D&B Rev.Up ABX?** I have a full transparency of the predictive models, we know all the data points. We can build models on our own that can we operationalized in hours and not months. We can adjust our own models based on the results that we are getting. Easy integration with Salesforce and Marketo. **What do you dislike about D&B Rev.Up ABX?** I want them to have more reporting inside Lattice application. We currently use Salesforce or Lattice account management team for that. Easier way to access reporting is always better. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Lattice is helping us with our lead and account scoring. We can identify top leads/accounts and focus on them with our marketing and sales efforts. ### 42. UI is Neat and Clean **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsey T. | Sales Operations Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2017 **What do you like best about D&B Rev.Up ABX?** The dashboard gives clear signals on the scoring of our accounts and it is easy to drill into what is giving the score. It is also very easy to do exports, to do one offs, and ad hoc analysis. **What do you dislike about D&B Rev.Up ABX?** I wish that we could drill down even further into what attributes are making up a score and be able to export that data. I understand that it is based off machine learning and such, but even further explanation of scores would be helpful. Also, a huge pain was only being able to have 20 attributes "enhanced" at a time. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Overall a great product, and got us what we needed. As some of our product lines are immature, it wasn't a perfect fit, but it was very useful for our full product lines. ### 43. Marketing Ops **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2017 **What do you like best about D&B Rev.Up ABX?** The model is very flexible that allows us to customize based on our business model. To make the scoring more effective and straightforward to sales reps, we want to show only 1 score which includes infographic score and engagement score. We also have a specific request to exclude some leads from scoring. Lattice help us to accomplish these requests and the customer service and tech support are great. **What do you dislike about D&B Rev.Up ABX?** We had a couple bug issues. Not completely Lattice's issue. Some of them are actually Salesforce bugs. I wish Lattice could be on top of those and fix before the customer encounters in their instances. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Lattice Engines helps us to prioritize leads for inside sales team to call down and also provides us a good view of what kind of leads we're getting. ### 44. Hoover Feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Simone M. | Techforce Analyst, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about D&B Rev.Up ABX?** I love the layout of app it makes it easy for navigating and setting up credits. **What do you dislike about D&B Rev.Up ABX?** I wish there was a manual for first time users. It was hard to catch on at first. **Recommendations to others considering D&B Rev.Up ABX:** Reach out to your account manager and company coordinator. Have fun **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Granted Hoover points to end users of Salesforce.com ### 45. Predictive Scoring for Marketing and Beyond **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about D&B Rev.Up ABX?** The Lattice Team is great to work with -- our account team has jumped on every question and request right away. We've had Lattice execs come for site visits as well. We've seen continuous improvement in our implementation as we've gone along. We have different models for different GEOs and segments which helps customize scoring. **What do you dislike about D&B Rev.Up ABX?** The premise of predictive lead scoring can be hard to sell internally, you definitely need to have executive/stakeholder buy-in before bringing a tool like this in. Also, you must be able to show continuous improvement data (and know how to speak to it). **Recommendations to others considering D&B Rev.Up ABX:** The Lattice team loves feedback -- they've already incorporated a ton of our suggestions in the year we've been working together. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Lead prioritization for Inside Sales Team efficiency. ### 46. I have been using Lattice Engines for 1 year and am pleased with the product. **Rating:** 4.5/5.0 stars **Reviewed by:** Robbie M. | Sr. Sales Operations Analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2017 **What do you like best about D&B Rev.Up ABX?** I like the ability to run multiple scenarios with Lattice engines. I can tweak the data set, inputs, and scenarios to get the predictability that I need. The outputs are clear and give me valuable insights to my business. **What do you dislike about D&B Rev.Up ABX?** The pricing model is a bit awkward. Would enjoy an unlimited model or something that's a bit more flexible. **Recommendations to others considering D&B Rev.Up ABX:** Do a thorough proof of concept to understand if this is the solution for you and what your marketing needs are. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Identifying which accounts to target and spend our efforts on. ### 47. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Steven F. | Financial Analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2017 **What do you like best about D&B Rev.Up ABX?** Lattice engines is a super clean, easy to use product, that has allowed us to aggregate large sets of data and simplify into understanding our ideal customer base **What do you dislike about D&B Rev.Up ABX?** I would like the ability to dive deeper in to the account scoring as well as more transparency around how accounts are being scored. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We are starting simple by identifying the types of customers we sell well to understand they types of customers we should be targeting and the type of features we should be building ### 48. Hands on predictive marketing and more **Rating:** 5.0/5.0 stars **Reviewed by:** Jim M. | Director of Marketing Technology, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2017 **What do you like best about D&B Rev.Up ABX?** Lattice Engines biggest differentiator is their people and how much they help you from beginning to end. **What do you dislike about D&B Rev.Up ABX?** Some of their tech needs some newer features but I’ve seen some of the beads and it is all on the way. Typical first/largest part of the market issue. They may not have the latest gimmick feature until it’s better understood for customer ROI. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** Customer insights, figuring out which contacts we should target with which message, data append, sales insights. ### 49. Helps you learn more about your customers shopping habits **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2018 **What do you like best about D&B Rev.Up ABX?** I like the fact that it helps you find new customers and learn more about their shopping habits. Its a great tool to use gain new opportunities for sales **What do you dislike about D&B Rev.Up ABX?** Its not easy to navigate through it. It needs a better interface like sales force uses. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** It needs to be faster at updating customers shopping habits . ### 50. Lattice does predictive right **Rating:** 5.0/5.0 stars **Reviewed by:** Marlo O. | Data Manager, Government Administration, Enterprise (> 1000 emp.) **Reviewed Date:** December 30, 2016 **What do you like best about D&B Rev.Up ABX?** Lattice has helped make our sales and marketing activities so much more efficient because now we know who we should be focusing our largest efforts on. Their problem handles our scale and velocity very well. I’m also very pleased with their team – they’ve been very responsive to our needs and have brought creative ways to help solve our unique problems. **What do you dislike about D&B Rev.Up ABX?** It took us a while to understand all of the different areas where we can use the Lattice scores and insights. The predictive modeling piece used to be pretty much a “black box” but this has improved with their latest software. **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** We wanted to improve our enterprise sales, and needed a way to sort through the thousands of freemium leads to understand which were good prospects for our marketing managers to reach out to. We’re continuing to find new ways to use their insights for marketing and sales. ## D&B Rev.Up ABX Discussions - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) - [Will there be an upgrade viewing Attribute Groups already created?](https://www.g2.com/discussions/will-there-be-an-upgrade-viewing-attribute-groups-already-created) - 1 upvote - [View D&B Rev.Up ABX pricing details and edition comparison](https://www.g2.com/products/dnbrevupabx/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+14%3A25%3A18+-0500&secure%5Bsession_id%5D=77ce59df-8c5f-4621-af86-bae7708affd6&secure%5Btoken%5D=812624ed6b5e0f96d8afb7106bbbdfd761ab3fce445ba48e0b4e5df498f5d3f5&format=llm_user) ## D&B Rev.Up ABX Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Platform** - Data Synchronization - Analysis **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top D&B Rev.Up ABX Alternatives - 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