---
title: D&B Rev.Up ABX Reviews
meta_title: 'D&B Rev.Up ABX Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 109 reviews by the users' company size, role or industry
  to find out how D&B Rev.Up ABX works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 109
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# D&amp;B Rev.Up ABX Reviews
**Vendor:** Dun &amp; Bradstreet  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 109
## About D&amp;B Rev.Up ABX
D&amp;B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&amp;B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they&#39;re likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers&#39; journeys where they&#39;re likely to engage to help your team reach them at the right times - and get through the door first



## D&amp;B Rev.Up ABX Pros & Cons
**What users like:**

- Users value the **comprehensive analytics** of D&amp;B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly. (3 reviews)
- Users value the **effective audience targeting** of D&amp;B Rev.Up ABX, enhancing personalized marketing and engagement strategies. (3 reviews)
- Users praise the **data accuracy** of D&amp;B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database. (3 reviews)
- Users value the **comprehensive access to business data** , enhancing their marketing targeting and personalization efforts effectively. (3 reviews)
- Users value the **effective targeting capabilities** of D&amp;B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation. (3 reviews)
- Users appreciate the **automation capabilities** of D&amp;B Rev.Up ABX, enhancing their efficiency in data management and outreach. (2 reviews)
- Automation Efficiency (2 reviews)
- Database Extensiveness (2 reviews)
- Database Size (2 reviews)
- Users value the **rich business data** from D&amp;B Rev.Up ABX, enhancing targeting and personalization in marketing efforts. (2 reviews)

**What users dislike:**

- Users experience **slow performance** , leading to frustration with real-time insights and engagement tracking limitations. (3 reviews)
- Users face **integration issues** with D&amp;B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness. (2 reviews)
- Users find the **learning curve challenging** , particularly for those new to account-based marketing and setup complexity. (2 reviews)
- Users find the **steep learning curve** challenging, making it difficult for new users to understand the system effectively. (2 reviews)
- Users find the **automation difficult** , lacking real-time insights crucial for effective engagement tracking and user journey monitoring. (1 reviews)
- Users find the **learning curve difficult** , making it challenging for new users to effectively utilize D&amp;B Rev.Up ABX. (1 reviews)
- Clunky Design (1 reviews)
- Complex Features (1 reviews)
- Users find D&amp;B Rev.Up ABX to have a **complex setup** that can be challenging for inexperienced teams. (1 reviews)
- Complex Reporting (1 reviews)


## D&amp;B Rev.Up ABX Discussions
  - [What is D&amp;B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for)
  - [Will there be an upgrade viewing Attribute Groups already created?](https://www.g2.com/discussions/will-there-be-an-upgrade-viewing-attribute-groups-already-created) - 1 upvote

- [View D&amp;B Rev.Up ABX pricing details and edition comparison](https://www.g2.com/products/dnbrevupabx/reviews?page=10&section=pricing&secure%5Bexpires_at%5D=2026-07-20+08%3A31%3A41+-0500&secure%5Bsession_id%5D=de9d81bf-9302-46a0-b963-ed2ae74b0ad0&secure%5Btoken%5D=0e068137066b579a32ff0680265f4c787ef713c5b7ff21385d50d006a28929b4&format=llm_user)

## D&amp;B Rev.Up ABX Features
**Data Availability**
- Contact Data Availability
- Company Data Availability
- Industry Research Availability
- Technographic Data Availability

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Data Availability**
- Contact Data Availability
- Account Data Availability
- Offline Data

**Platform Basics**
- Centralization
- Account Identification and Segmentation
- Lead-to-Account Matching
- Multichannel Engagement
- Personalized Content and Messaging

**Platform Basics**
- Website Personalization
- Content Creation and Distribution

**Platform Basics**
- Retargeting

**Matching**
- Priority Matching
- Account Tiebreakers
- Fuzzy Matching

**Agentic AI - Visitor Identification**
- Cross-system Integration

**Agentic AI - Lead Scoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Marketing Account Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Agentic AI - Account-Based Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Data Accuracy**
- Contact Data Accuracy
- Company Data Accuracy
- Technographic Data Accuracy

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Attribution**
- Lead Opportunity
- Lead Assignment
- Pipeline Acceleration

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Platform Additional Functionality**
- Integrations
- Topic Customization
- Natural Language Processing (NLP)
- Alerts
- Real-time Intent

**Platform Data**
- Measurement
- Revenue Analytics

**Platform Reporting**
- Measurement
- Dashboards

**Platform Data**
- Campaign Measurement
- Attribution

**Routing**
- Match and Route
- Multi-Objects
- Territories
- Working Hours

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 

**Discovery**
- Lead Management
- Scoring/Ranking
- Lead Context

**Platform Additional Functionality **
- Integrations

**Platform Additional Functionality**
- Multivariate Testing
- Integrations

**Platform Operations**
- Service level Agreements
- Audit Logs
- Duplicate Match
- Capping
- Analytics
- Integrations
- Alerts & Notifications
- AI Lead Matching & Routing

**Agentic AI - Sales Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Account-Based Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making

**Platform**
- Internationalization
- User, Role, and Access Management
- Performance and Reliability
- Reporting/Dashboards
- Mobile User Support
- APIs

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 
- Journey Analytics

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 

**Campaign Execution**
- Website Personalization 
- Prioritized Accounts 
- Trending Accounts 
- Email Campaigns 

**Management**
- Conversion Viability
- Workflow

**Agentic AI - Account-Based Orchestration Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Platform**
- Data Synchronization
- Analysis

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Data Availability - Marketing Account Intelligence **
- Technographic Data Availability

**Agentic AI - Account Data Management**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Data Accuracy - Marketing Account Intelligence **
- Technographic Data Accuracy

**Artificial Intelligence**
- AI-Powered Data Analysis
- AI Personalization

**Features**
- Lead Builder
- Integration to CRM/Marketing Automation
- Data Cleaning/Enrichment
- Data Segmentation/Filtering
- Search
- News/People Alerts
- Connections
- Reporting
- Messaging

## Top D&amp;B Rev.Up ABX Alternatives
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