# Directive Reviews **Vendor:** Directive **Category:** [SEO Services Providers](https://www.g2.com/categories/seo-services) **Average Rating:** 3.7/5.0 **Total Reviews:** 12 ## About Directive The world's largest tech brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, SEO, Design, Strategy, RevOps, and Video. It's time for tech companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive today. ## Directive Pros & Cons **What users like:** - Users value the **consultative approach** of Directive, which enhances professionalism and supports strategic discussions effectively. (1 reviews) - Users highlight the **professional and polished branding** of Directive, appreciating their consultative approach and data-driven meetings. (1 reviews) - Users value the **professional communication** of Directive, appreciating the consultative approach and data-driven discussions. (1 reviews) - Users value the **consultative support** from Directive, appreciating their readiness for data reviews and best practice discussions. (1 reviews) - Users value the **efficiency** of Directive, as it consistently ensures timely and prompt meetings. (1 reviews) - Helpful (1 reviews) - Lead Quality (1 reviews) - Process Efficiency (1 reviews) - Professionalism (1 reviews) - Quality (1 reviews) **What users dislike:** - Users experience significant **communication issues** with Directive, often struggling to receive timely updates and support. (3 reviews) - Users find the product's **inefficiency** frustrating due to poor communication and a lack of understanding of their needs. (2 reviews) - Users are frustrated with the **limited effectiveness** of Directive, noting a lack of follow-through and local lead generation. (2 reviews) - Users are frustrated by the **misleading information** that overlooks past successes and fails to deliver promised results. (2 reviews) - Users experience **poor customer support** , facing communication issues and a lack of proactive partnership throughout their engagement. (2 reviews) - Inadequate Reporting (1 reviews) - Users criticize the **ineffective SEO** strategy of Directive, which undermines previous successes and niche keyword performance. (1 reviews) - Users find Directive's **ineffective strategy** dismisses prior successes, relying on a generic approach that fails to meet modern needs. (1 reviews) - Users face **insufficient resources** , resulting in unmet expectations and limited outreach to North American students or leads. (1 reviews) - Lack of Expertise (1 reviews) ## Directive Reviews ### 1. Disappointing. Zero Accountability. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Directive?** Honestly, not much. There wasn’t anything about the engagement that stood out in a positive way. **What do you dislike about Directive?** They never made the effort to understand our business and consistently failed to deliver on core expectations. Communication and reporting were unreliable, and we were often the ones chasing updates and driving work forward. There was no sense of proactive partnership, and the engagement required more time and oversight from us than it should have. **Recommendations to others considering Directive:** SAVE YOUR MONEY. **What problems is Directive solving and how is that benefiting you?** They never took the time to understand our business and operated with little to no initiative. We constantly had to push them to do the basics, which is the opposite of what we needed in a partner. They’re easily the least proactive team I’ve worked with, and the entire engagement has been frustrating and high-effort on our end, with very little value in return. ### 2. Run away - over promise, under deliver **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Directive?** I did like the TAM analysis they did - but realistically it just validated what we already knew. **What do you dislike about Directive?** They use a formula - it's supposed to be proven but it disregarded all our previous success and a cookie-cutter basic implementation was put in it's place e.g. best [insert category] software. This isn't how the modern buyer buys and they disreagrded all our niche keywords that were performing. **Recommendations to others considering Directive:** Don't do it - go find a different vendor. One that doesn't just replace your whole program but considers the wins you already had. **What problems is Directive solving and how is that benefiting you?** We brought Directive on to continue to grow our digital ads programs - we already had a winning program but were looking for more expertise to 10X our investment and drive even more through those channels. ### 3. SEO Expertise and Persona Content **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha B. | Senior Director Brand and Creative at Everbridge, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Directive?** The consultative approach, always ready for meetings with review of the data, discussions on best practices and next steps. Very polished and professional. **What do you dislike about Directive?** Nothing to report as a dislike. Our experience has been positive. **Recommendations to others considering Directive:** Really understand your brand and provide Directive with access to messaging, content and other materials to help them understand the buyers of your products and what they really need. Be in the business of providing value and sollving problems. **What problems is Directive solving and how is that benefiting you?** Directive has helped us with one of our corporate web site on SEO best practices and content optimizations. They understand personas and content that resonates with various markets which has led to an increase in organic web site traffic. ### 4. No Leads, Unfulfilled promises **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2024 **What do you like best about Directive?** Directive was prompt and ontime for all meetings **What do you dislike about Directive?** - promises of results without any follow thru - only able to generate students or leads from outside of north america **Recommendations to others considering Directive:** - Leaders of the company will show up to sell you but not solve issues with delivery of services - none of the conversion or form submission goals were hit **What problems is Directive solving and how is that benefiting you?** Directive was attempting to launch our PPC intiatives and drive leads to our website ### 5. Game-changer for our growing tech company **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie W. | Global Associate Vice President, Brand and Customer Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Directive?** Working with Directive has been a game-changer for our company. Their customer focused methods and data-backed strategies have helped us grow super quick. The team is incredible, communicative, and they take complete ownership of their work. I actaully look forward to our calls. I highly recommend Directive to any company looking to drive sustainable growth and with a great extended team. **What do you dislike about Directive?** I have not experienced any downsides yet. **What problems is Directive solving and how is that benefiting you?** Directive has helped us with organic traffic, qualified leads, and pipeline build with performance content and SEO. We launched PPC ads and captured high-intent buyers, which led to our growth. We were able to successfully attract, convert, and retain customers. ### 6. Good experience with Directive **Rating:** 3.5/5.0 stars **Reviewed by:** Arina G. | IT General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Directive?** Directive has a comprehensive outlook on helping you generate more customers especially by providing a good outline of the different ways I can approach a problem with different services. **What do you dislike about Directive?** It is a bit annoying that you have to book an intro call to get started and get the best out of the solutions Directive provides. This slows down the process of getting started. **Recommendations to others considering Directive:** Get to know all the services first and then book the intro call. **What problems is Directive solving and how is that benefiting you?** Their approach to helping generate customers and not just traffic benefits me by having a more targeted and simplified approach to generating more value and business. ### 7. Great Marketing Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Directive?** Directive has proven results to drive qualified pipeline and campaign effieciencies while also having a lot of background in B2B SaaS Marketing **What do you dislike about Directive?** Depending on budget, Directive can be bit expensive.No real dislikes here though. **What problems is Directive solving and how is that benefiting you?** Growth Marketing including Customer Generation and increase our results on paid media ### 8. There's calmness even through uncertainty **Rating:** 5.0/5.0 stars **Reviewed by:** Ashwin C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Directive?** The people managing accounts can speak to a highly technical level. There's no BS. **What do you dislike about Directive?** There's been a little turnover on our account, but the people on our account right now are doing great stuff. **What problems is Directive solving and how is that benefiting you?** They're currently helping us drive higher revenue through our paid media strategies. The teams we've worked with have been nothing but a pleasure. We've seen some early results of growth, and I'm confident we have secured a strong long-term paid media partner. ### 9. Great SEO Experience with Michael & Erika **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2022 **What do you like best about Directive?** Solid advice, comprehensive briefs, and very responsive over Slack and email **What do you dislike about Directive?** Pricing is on the medium to upper end of the range for SEO services, but you get what you pay for. **Recommendations to others considering Directive:** Directive will do the work, but you only get your money's worth if you (the client) knock out your assigned tasks. Stay diligent and try to provide feedback on briefs to prevent a backlog. **What problems is Directive solving and how is that benefiting you?** When I joined my company, we already had an agreement with Directive for SEO services -- website analysis, keyword research and strategy, and content brief creation. I quickly discovered that Michael was one of the best SEO experts I've ever worked with (out of roughly 10). When he had to go on leave, I was concerned about the quality deteriorating, but Erika did a fantastic job filling his shoes. ### 10. Finally an agency that's a real agency - a true consultancy **Rating:** 5.0/5.0 stars **Reviewed by:** Murray J. | GM Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Directive?** Smart people that are open, willing to be challenged, though clear on best practice and super proactive with getting shit done. **What do you dislike about Directive?** TimeZone - we are based in Australia and they're primarily US based....which really isn't an issue. **Recommendations to others considering Directive:** Lean in and give them control **What problems is Directive solving and how is that benefiting you?** Directive Consulting is helping with SEO for our new website, established our new GTM brand as a credible and authorative voice in our market ### 11. Amazingly-talented team full of passionate marketers that I can always rely on in crunchtime **Rating:** 5.0/5.0 stars **Reviewed by:** Derek G. | Global Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2020 **Describe the project or task Directive helped with:** When I first got to ActivePDF, I had to start from the ground up again. I couldn't scale people internally so I needed help. Directive stepped in and took care of all the weeds in between our marketing team and success. I knew what we needed to but the extra hands on deck from the team really made the difference as we did 1 year's worth of work in our first 3 months together. The passion never died as we continue to grow! **What do you like best about Directive?** Culture and personality mean everything! They're excited and know more than other 'experts' I've met throughout my experience. The Directive team was ready to implement my vision but also offered advice when I needed it most so we could pull out all the stops and go wild. **What do you dislike about Directive?** It's really difficult to list anything because they always stepped up to the plate. No company is perfect and when those times came, we always made things right together. It's a true team effort all around. **Recommendations to others considering Directive:** You must bring the vision and what you want to accomplish to the table. Don't hire them and then expect them to do the job for you. That's not fair in a partnership like this and will always lead to failure. Transparency and accountability are key while having fun! **What problems is Directive solving and how is that benefiting you?** We really lacked vision and reliable data analytics. Through our weekly AdWords and SEO focuses together, it was easy to start labeling what would determine success for both of our teams and went for it. Full transparency and accountability helped us get really good work done a lot faster than you would see anywhere else. ### 12. Great team, intelligent insight and organized process! **Rating:** 5.0/5.0 stars **Reviewed by:** Keri L. | VP Marketing and Cybersecurity Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2020 **Describe the project or task Directive helped with:** Directive helped CyberDefenses develop a strategy to increase our footprint in the market and they were invaluable in executing that strategy. They supported us with the full scope of our program, including copy writing, ad placements, contributed articles and keyword research. What I appreciated the most is their ability to push things forward effectively even when things were ambiguous as we continued to hone our offering. The team knows their stuff and they are good at picking up on the nuances that can mean the difference between success or not. I highly recommend them! **What do you like best about Directive?** The team's solid process helped keep us moving forward and their insights into tactics that work well in our space were also helpful. **What do you dislike about Directive?** Only negative is some of the processes didn't flow into our tools, but that was minor. **Recommendations to others considering Directive:** Follow their process. It works! **What problems is Directive solving and how is that benefiting you?** Gain brand awareness. - [View Directive pricing details and edition comparison](https://www.g2.com/products/directive/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+04%3A37%3A36+-0500&secure%5Bsession_id%5D=6c6d7a8c-15ec-4802-98fd-4290929f0cb4&secure%5Btoken%5D=885d58a173740088755cbe9c20d799909fac1b43b511ae9b1a2b8b513c547431&format=llm_user) ## Directive Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Directive Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (397 reviews) - [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) - 4.5/5.0 (292 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) - 4.8/5.0 (252 reviews)