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Directive Reviews & Provider Details

MJ
GM Marketing
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Directive?

Smart people that are open, willing to be challenged, though clear on best practice and super proactive with getting shit done. Review collected by and hosted on G2.com.

What do you dislike about Directive?

TimeZone - we are based in Australia and they're primarily US based....which really isn't an issue. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Lean in and give them control Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Directive Consulting is helping with SEO for our new website, established our new GTM brand as a credible and authorative voice in our market Review collected by and hosted on G2.com.

Directive Overview

What is Directive?

The world's largest tech brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, SEO, Design, Strategy, RevOps, and Video. It's time for tech companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive today.

Directive Details
Languages Supported
English
Services Offered
Paid Media, Content & SEO, CRO & Performance Design, Marketing Ops, Go-to-market Strategy
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Provider Description

Directive is a performance marketing agency built for tech companies. Our proprietary Customer Generation methodology unlocks the next level of growth efficiency by fusing together every piece of the marketing framework.


Seller Details
Seller
Directive
Year Founded
2014
HQ Location
Irvine
Twitter
@DirectiveAgency
2,993 Twitter followers
LinkedIn® Page
www.linkedin.com
205 employees on LinkedIn®

Garrett M.
GM
Overview Provided by:
CEO @ Directive (Customer Generation for SaaS) Speaker, & Agency Coach

Recent Directive Reviews

Samantha B.
SB
Samantha B.Enterprise (> 1000 emp.)
5.0 out of 5
"SEO Expertise and Persona Content"
The consultative approach, always ready for meetings with review of the data, discussions on best practices and next steps. Very polished and profe...
Verified User
P
Verified UserSmall-Business (50 or fewer emp.)
0.5 out of 5
"No Leads, Unfulfilled promises"
Directive was prompt and ontime for all meetings
Verified User
P
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great Marketing Agency"
Directive has proven results to drive qualified pipeline and campaign effieciencies while also having a lot of background in B2B SaaS Marketing

Directive Media

Directive Demo - Arctic Wolf NPS Score - 10
Our most important goal is your goal and happiness.
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9 out of 10 Total Reviews for Directive

4.4 out of 5
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9 out of 10 Total Reviews for Directive
4.4 out of 5
9 out of 10 Total Reviews for Directive
4.4 out of 5

Directive Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Samantha B.
SB
Senior Director Brand and Creative at Everbridge
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Directive?

The consultative approach, always ready for meetings with review of the data, discussions on best practices and next steps. Very polished and professional. Review collected by and hosted on G2.com.

What do you dislike about Directive?

Nothing to report as a dislike. Our experience has been positive. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Really understand your brand and provide Directive with access to messaging, content and other materials to help them understand the buyers of your products and what they really need. Be in the business of providing value and sollving problems. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Directive has helped us with one of our corporate web site on SEO best practices and content optimizations. They understand personas and content that resonates with various markets which has led to an increase in organic web site traffic. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
PI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Directive?

Directive was prompt and ontime for all meetings Review collected by and hosted on G2.com.

What do you dislike about Directive?

- promises of results without any follow thru

- only able to generate students or leads from outside of north america Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

- Leaders of the company will show up to sell you but not solve issues with delivery of services

- none of the conversion or form submission goals were hit Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Directive was attempting to launch our PPC intiatives and drive leads to our website Review collected by and hosted on G2.com.

Jackie W.
JW
Global Associate Vice President, Brand and Customer Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Directive?

Working with Directive has been a game-changer for our company. Their customer focused methods and data-backed strategies have helped us grow super quick. The team is incredible, communicative, and they take complete ownership of their work. I actaully look forward to our calls. I highly recommend Directive to any company looking to drive sustainable growth and with a great extended team. Review collected by and hosted on G2.com.

What do you dislike about Directive?

I have not experienced any downsides yet. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Directive has helped us with organic traffic, qualified leads, and pipeline build with performance content and SEO. We launched PPC ads and captured high-intent buyers, which led to our growth. We were able to successfully attract, convert, and retain customers. Review collected by and hosted on G2.com.

Arina G.
AG
IT General Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Directive?

Directive has a comprehensive outlook on helping you generate more customers especially by providing a good outline of the different ways I can approach a problem with different services. Review collected by and hosted on G2.com.

What do you dislike about Directive?

It is a bit annoying that you have to book an intro call to get started and get the best out of the solutions Directive provides. This slows down the process of getting started. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Get to know all the services first and then book the intro call. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Their approach to helping generate customers and not just traffic benefits me by having a more targeted and simplified approach to generating more value and business. Review collected by and hosted on G2.com.

Verified User in Higher Education
PH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Directive?

Directive has proven results to drive qualified pipeline and campaign effieciencies while also having a lot of background in B2B SaaS Marketing Review collected by and hosted on G2.com.

What do you dislike about Directive?

Depending on budget, Directive can be bit expensive.No real dislikes here though. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Growth Marketing including Customer Generation and increase our results on paid media Review collected by and hosted on G2.com.

Ashwin C.
AC
Digital Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Directive?

The people managing accounts can speak to a highly technical level. There's no BS. Review collected by and hosted on G2.com.

What do you dislike about Directive?

There's been a little turnover on our account, but the people on our account right now are doing great stuff. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

They're currently helping us drive higher revenue through our paid media strategies. The teams we've worked with have been nothing but a pleasure. We've seen some early results of growth, and I'm confident we have secured a strong long-term paid media partner. Review collected by and hosted on G2.com.

Verified User in Computer Software
PC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Directive?

Solid advice, comprehensive briefs, and very responsive over Slack and email Review collected by and hosted on G2.com.

What do you dislike about Directive?

Pricing is on the medium to upper end of the range for SEO services, but you get what you pay for. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Directive will do the work, but you only get your money's worth if you (the client) knock out your assigned tasks. Stay diligent and try to provide feedback on briefs to prevent a backlog. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

When I joined my company, we already had an agreement with Directive for SEO services -- website analysis, keyword research and strategy, and content brief creation. I quickly discovered that Michael was one of the best SEO experts I've ever worked with (out of roughly 10). When he had to go on leave, I was concerned about the quality deteriorating, but Erika did a fantastic job filling his shoes. Review collected by and hosted on G2.com.

Derek G.
DG
Global Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Describe the project or task Directive helped with:

When I first got to ActivePDF, I had to start from the ground up again. I couldn't scale people internally so I needed help. Directive stepped in and took care of all the weeds in between our marketing team and success. I knew what we needed to but the extra hands on deck from the team really made the difference as we did 1 year's worth of work in our first 3 months together. The passion never died as we continue to grow! Review collected by and hosted on G2.com.

What do you like best about Directive?

Culture and personality mean everything! They're excited and know more than other 'experts' I've met throughout my experience. The Directive team was ready to implement my vision but also offered advice when I needed it most so we could pull out all the stops and go wild. Review collected by and hosted on G2.com.

What do you dislike about Directive?

It's really difficult to list anything because they always stepped up to the plate. No company is perfect and when those times came, we always made things right together. It's a true team effort all around. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

You must bring the vision and what you want to accomplish to the table. Don't hire them and then expect them to do the job for you. That's not fair in a partnership like this and will always lead to failure. Transparency and accountability are key while having fun! Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

We really lacked vision and reliable data analytics. Through our weekly AdWords and SEO focuses together, it was easy to start labeling what would determine success for both of our teams and went for it. Full transparency and accountability helped us get really good work done a lot faster than you would see anywhere else. Review collected by and hosted on G2.com.

Keri L.
KL
VP Marketing and Cybersecurity Sales
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Describe the project or task Directive helped with:

Directive helped CyberDefenses develop a strategy to increase our footprint in the market and they were invaluable in executing that strategy. They supported us with the full scope of our program, including copy writing, ad placements, contributed articles and keyword research. What I appreciated the most is their ability to push things forward effectively even when things were ambiguous as we continued to hone our offering. The team knows their stuff and they are good at picking up on the nuances that can mean the difference between success or not. I highly recommend them! Review collected by and hosted on G2.com.

What do you like best about Directive?

The team's solid process helped keep us moving forward and their insights into tactics that work well in our space were also helpful. Review collected by and hosted on G2.com.

What do you dislike about Directive?

Only negative is some of the processes didn't flow into our tools, but that was minor. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Follow their process. It works! Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Gain brand awareness. Review collected by and hosted on G2.com.