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Direct Mail for Mac Reviews & Product Details

Brent W.
BW
Entrepreneur, Consultant, Web Developer & Responsive Mobile Website Designer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Direct Mail for Mac?

Super easy to use! It's all very intuitive. I absolutely love the fact that all of my customer information is syncing all of the time.

If you own a Mac, run your own business, and email clients or customers, you need to try this out! I did this long ago and I’m so pleased that I did. It has saved me many hours of work over the years!

I absolutely hate to repeat steps once they’ve already been accomplished. As an example, if I update someone’s email address I don’t want to go change and update it in multiple locations, that’s a complete waste of time! Once it’s done, it’s done ✅ I love the fact that I can change a customers email address on my iPhone or computer or iPad at anytime and know that the next time I send out a group email that everyone’s going to get it.

I have used other email marketing platforms before and it’s such a pain in the … to have to go and update a simple email change in multiple locations! Auto syncing client information is just one small benefit of using Direct Mail Mac! Trust me there’s a lot more also.

Check it out, it’s well worth my 50 cents a day to use it!

Have a great day, Brent

@directmailmac

https://directmailmac.com Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

Very little! There's a little bit of a learning curve in the beginning, but that's to be expected. Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

I'm easily able to reach out to all of my clients anytime and know that I can reach them all. Review collected by and hosted on G2.com.

Direct Mail for Mac Overview

What is Direct Mail for Mac?

Email marketing application exclusively for macOS. Smooth and intuitive user interface makes email marketing faster and easier than browser based systems. Trusted by new Mac users and Apple aficionados for over 15 years!

Direct Mail for Mac Details
Languages Supported
German, English, French, Italian, Spanish
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Product Description

Direct Mail for Mac is an easy to use email marketing app for the Mac.


Seller Details
Year Founded
2005
HQ Location
Gilbert, Arizona
Twitter
@directmailmac
936 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®

JH
Overview Provided by:

Recent Direct Mail for Mac Reviews

Dave P.
DP
Dave P.Enterprise (> 1000 emp.)
4.5 out of 5
"Great tool - cuts out lots of the unnecessary features that other tools get clogged up with"
It's so easy to use and fast - since it's on your desktop you never have to wait for a page to load when updating your list.
Joe M.
JM
Joe M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great programme for creating colourful and engaging eMessages"
It's easy to use and allows me total control over my spending
Brett N.
BN
Brett N.Small-Business (50 or fewer emp.)
5.0 out of 5
"If Apple had a newsletter app, it would look & feel like Direct Mail for Mac!"
If you appreciate the look&feel of the esthetics of using a Mac, then Direct Mail what you want to use. It's easy to setup and execute.
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Direct Mail for Mac Media

Direct Mail for Mac Demo - Create engaging newsletters
Create attractive, engaging newsletters with our built-in template gallery and message editor
Direct Mail for Mac Demo - Live-updating campaign reports
Live-updating reports show you who is opening and engaging with your email campaigns
Direct Mail for Mac Demo - Customizable email sign-up forms
Grow your mailing list with easy-to-use email sign-up forms
Direct Mail for Mac Demo - Integrate with thousands of apps
Integrate with thousands of other apps and services
Direct Mail for Mac Demo - Automate your email campaigns
Automate your email campaigns with powerful autoresponder features
Direct Mail for Mac Demo - Sync and collaborate
Sync your work across all your devices. Collaborate with your team in the cloud.
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Have you used Direct Mail for Mac before?
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Video Reviews

20 out of 21 Total Reviews for Direct Mail for Mac

4.9 out of 5
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G2 reviews are authentic and verified.
Joe M.
JM
Shaman
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Direct Mail for Mac?

It's easy to use and allows me total control over my spending Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

None really. It takes a little time to get used to but is easy to learn Review collected by and hosted on G2.com.

Recommendations to others considering Direct Mail for Mac:

Give it a try, it's easy to use Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

It is helping me too mnitor who in my mailing list actually reads my newsletters Review collected by and hosted on G2.com.

KR
Director of Integrated Marketing Communications
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Direct Mail for Mac?

Composing well-designed emails is so much faster and flexible than on web-based solutions (the other system I use frequently is Campaign Monitor, so that’s my point of reference for comparison). Each email you create has a small bar at the top with these options: Choose template; Colors & Fonts; Insert Content. All you have to do is use them in sequence, from left to right, to create a clean, professional-looking email. You can figure it out in minutes and the documentation and support are very good.

Everything in the interface is quick and reliable. There are some very nice advanced features, but you never feel overwhelmed or confused by them — they are a click away but they don’t get in the way of the baseline features you need most frequently.

We mostly work off preset templates, but you can import HTML and edit the source code as needed. We have done this before with email that was previously sent from other platforms and needed to be quickly ported to Direct Mail.

Attachments can be added, which is a feature you don’t usually find in web-based solutions. My colleagues in PR use Direct Mail to dispatch press releases to media contacts in various languages. The only hiccup they’ve encountered is with filenames written in Arabic, but renaming them in Latin characters was a quick fix.

Being able to save documents in the cloud and assign various levels of access to colleagues has been very useful for us.

You can “undo” everything, even mailing list imports. Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

In one specific scenario (which unfortunately comes up a lot with us), updating a DMM list based on an external file is not as easy as it should be. Let's say you have a list in DMM containing three columns: email addresses, names, and countries. You get an updated .csv list from another application, containing two "columns:" the same email addresses and updated countries for some of them. When you merge that into DMM list, you end up with blank names. In other words, columns you provide are updated; columns you do not provide are _deleted_. I wish the latter would be left intact.

Since our mailing list is big (around 30,000 addresses with multiple custom fields) and we receive updates from different departments and applications, this is a bit of a headache for us. We are using workarounds, but as a reference, the way Campaign Monitor implements mailing list updates is much better for our particular case.

(To be fair, we have never described this issue to the developers or made any feature requests.)

That is the only thing I would ask to improve. Everything else is excellent. Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

We needed to send out newsletters and other communications to various segments of our audience, consisting of staff, faculty, alumni, donors and other contacts. At the same time, we required enough ease of use so that non-technical members of our team, such as graphic designers, managing editors and PR officers, could use the application without help from a web developer. In DMM we found a great solution that allowed us to collaborate, send out great campaigns efficiently, and measure the results effortlessly. Review collected by and hosted on G2.com.

JA
Designer
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
Direct Mail for Mac
Sandy H.
SH
IT Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Direct Mail for Mac?

Direct Mail is very easy to use, and very reliable. We send several newsletters a week; each project has the option to use on the local desktop and/or sync with the cloud. Integrates nicely with most of our business apps. I can't say enough about their Tech Support team--Ryan in particular is amazing. Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

Future scheduling could contain a few more prompts. And any previously-set "future schedule" should be removed from the next blast (for some reason, it retains the last-set "Schedule" setting rather than returning to the default setting of Send Now). Review collected by and hosted on G2.com.

Recommendations to others considering Direct Mail for Mac:

DirectMail has many business integrations both built-in and available. I strongly recommend that you explore that, as well as the newly available templates to build your newsletters with and to capture data into your existing CRMs. Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

I'm able to use either "canned" templates or my own HTML. Able to easily customize audiences. We're able to target the interested audience members for future mailings. Capture their email addresses into other CRMs. Review collected by and hosted on G2.com.

Ian G.
IG
Artistic Producer / Designer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Direct Mail for Mac?

We use Direct Mail for some particular purposes. One is sending information to the press through specific and curated press lists for events we produce. Another is for communication with classes and workshops we organize. It provides the perfectly scaled solution for small to medium-sized lists where the content is essential, direct, and benefits from a lack of clutter for me and for those with who we are communicating. All the features we want are easy to access and in focus. The reporting is also clean and easy to leverage for easy follow-up. Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

Sync has dramatically improved over the last couple of years, though this used to be a little frustrating. The only other and current issue is that sometimes formatting does copy and paste well, so I'll often compose and style text directly or copy it into the program as plain text. Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

This is the perfect solution for my small to midsized lists of specific populations where I have existing ties and want to manage follow-up but don't want to muck with all of the clutter of mainly of the mass marketing-oriented platforms. Review collected by and hosted on G2.com.

Eric A.
EA
President
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Direct Mail for Mac?

Very easy to learn and use. Powerful enough for my use - not bloated with too many features. Decent block editor. Great realtime report feature. Low cost (one cent per email at my level of volume). Multiple lists, easy to import and export via CSV files. I feel in control - not confounded by too many details I don't understand. Fast delivery (typically in seconds). Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

Because it is not #1 or #2 in the marketplace, software like Shopify does not directly connect, so I had to use zaps to connect. But then, I had to use zaps to connect to my forms on my wordpress site, as well, because I wanted to create bettern forms. The block editor could use more features, but once you understand it, it is quite useable. Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

I am able to communicate easily with a number of subsets of my customers and supporters. I have lists for customers (via Shopify), newsletter sign-ups, virtual convention booth visitors, manual downloaders, and more. Lists are easy to create and send mailings to, and get great reports on who opens, reads, clicks, etc. Unsubscirbe is automatically handled. So It just runs in the background on my Mac, and when I want to communicate with my base, I choose a format, create the email, select one or more lists, and click - off it goes, almost instantly! Cost is a mere one cent per email. So it is my total solution for managing lists and maintaining contact! Problem sloved inexpensively and easily! Review collected by and hosted on G2.com.

VB
Publisher/Editor
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Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Direct Mail for Mac?

Customer service is fast and solves problems Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

Somewhat tricky to customize the look until you get used to it Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

I used to send emails directly from my desktop and it was a lot of work to keep the list updated. Subscriptions, changes, and unsubs are all automatic. Review collected by and hosted on G2.com.

BS
Novelist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Direct Mail for Mac?

Direct Mail for Mac works on an Apple Macintosh. Also, it makes marketing easy for a non-marketer. Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

I'd like even more templates, if possible. Review collected by and hosted on G2.com.

Recommendations to others considering Direct Mail for Mac:

Direct Mail for the Mac is a time-saver. Spend your time writing instead of managing a database. Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

I need a database to store names and information about my followers. I need a way to easily identify people who wish to drop off my list. Review collected by and hosted on G2.com.

RV
Consultant
More Options
Validated Reviewer
Review source: Organic
What do you like best about Direct Mail for Mac?

simple, straight-forward yet powerful and absolutely complete -- a true all-arounder. I particularly like to powerful features for creating professional looking mailouts. The statistics features and the accessebility to the the data are formidable. Seamless entegration with my data make this product perfect. Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

can not really think of anything... maybe the price? a bit steap for a small not-for-profit club Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

We are a small local adult education club. We had been given the task of organising a global meeting with other clubs all over Europe. We used DirectMail to reach out to over 700 members across the country to keep them informed of the upcoming global conference and provide them with the info needed to sign up. Review collected by and hosted on G2.com.

Brett N.
BN
Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Direct Mail for Mac?

If you appreciate the look&feel of the esthetics of using a Mac, then Direct Mail what you want to use. It's easy to setup and execute. Review collected by and hosted on G2.com.

What do you dislike about Direct Mail for Mac?

Honestly, nothing. I guess I would like to be able to preview templates with my content in it easier. Review collected by and hosted on G2.com.

What problems is Direct Mail for Mac solving and how is that benefiting you?

I use Direct Mail for my quarterly newsletters and about 5 of my clients for their monthly newsletter. It integrates really well with my CRM of choice (Daylite) Review collected by and hosted on G2.com.