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Destini Reviews & Product Details

Destini Overview

What is Destini?

Destini is the only locator solution that includes store-level data from natural & specialty retailers that report to SPINS. Destini has the ability to integrate store-level conventional and mass retailer data from IRI or Nielsen, to ensure your locator provides consumers with the most comprehensive, accurate data available. Destini allows for batch uploads of static data, using an excel template, to ensure smaller retailers can easily be included in your locator.

Destini Details
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Product Description

Destini is the only locator solution that includes store-level data from natural & specialty retailers that report to SPINS. Destini has the ability to integrate store-level conventional and mass retailer data from IRI or Nielsen, to ensure your locator provides consumers with the most comprehensive, accurate data available. Destini allows for batch uploads of static data, using an excel template, to ensure smaller retailers can easily be included in your locator.


Seller Details
Year Founded
2012
HQ Location
Sherman Oaks, CA
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®

Recent Destini Reviews

Nicole V.
NV
Nicole V.Enterprise (> 1000 emp.)
0.5 out of 5
"They failed to follow through several campaign measurements, grant access to team members. We p"
They were quite convincing, but that soon changed as they did failed to deliver what they pitched. Their dashboard lacked critical information to t...
CA
Carly A.Mid-Market (51-1000 emp.)
5.0 out of 5
"Real Time Reliable SKU Location = Happier Customers"
Destini is an incredible solution for small/medium businesses looking to have a comprehensive product tracker by sku if your primary customers are ...
Luciana  U.
LU
Luciana U.Enterprise (> 1000 emp.)
4.0 out of 5
"Good solution and good customer service"
We selected this solution because it offers access to Natural Channel while others don't. It's easy to implement and customer service is good.
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Destini Media

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6 Destini Reviews

3.6 out of 5
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6 Destini Reviews
3.6 out of 5
6 Destini Reviews
3.6 out of 5
G2 reviews are authentic and verified.
Nicole V.
NV
Senior Media Planner, Strategy
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Destini?

They were quite convincing, but that soon changed as they did failed to deliver what they pitched. Their dashboard lacked critical information to track our KPIs. Review collected by and hosted on G2.com.

What do you dislike about Destini?

They failed to provide accurate data on several campaign KPIs and grant access to team members. The primary purpose of using Destini was for SLPs which did not happen. Our clients wanted to understand which retailers had the best output and products sold through Programmatic display, but they failed to get data from each retailer for an entire year. The only successful thing was being able to see which creatives performed better on platforms we ran on including Meta, Instagram, TikTok. Review collected by and hosted on G2.com.

What problems is Destini solving and how is that benefiting you?

Destini was supposed to help my clients determine which retailers, media channel, and creative were performing the best in order to optimize for future campaigns. Review collected by and hosted on G2.com.

CA
Senior Manager of Marketing and Communications
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Destini?

Destini is an incredible solution for small/medium businesses looking to have a comprehensive product tracker by sku if your primary customers are chains or stores that would frequently keep track of inventory. We saved so much time on uploading outdated files from different databases that were not accurate. I believe there was a little delay, so when a product launched or was new in store it took a while to update, but nothing terrible. Review collected by and hosted on G2.com.

What do you dislike about Destini?

The only downside I can think of is the delay in the data for new product skus or if a your product is sold primarily in specialty shops where the inventory/ordering data would not be as frequent. Review collected by and hosted on G2.com.

What problems is Destini solving and how is that benefiting you?

Oh my gosh. When I used Destini I was working for a CPG with over 15 skus and we were CONSTANTLY getting inquiries about where to purchase our more eccentric flavors. Our locator was almost never accurate and we had no way of knowing if the stores that were supposed to be carrying our SKUs would actually have them on the shelf if someone inquired. Destini took it off our plate and was much much more accurate. Time saved, happier customers. Review collected by and hosted on G2.com.

Luciana  U.
LU
Digital Marketing & Engagement Manager at Lipton Teas & Infusions (ex Unilever Tea Division)
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Destini?

We selected this solution because it offers access to Natural Channel while others don't. It's easy to implement and customer service is good. Review collected by and hosted on G2.com.

What do you dislike about Destini?

I wish the user experience could be customized more and that the data could be more accurate and updated more regularly to reflect current stocks. Review collected by and hosted on G2.com.

What problems is Destini solving and how is that benefiting you?

It's allowing us to show our consumer era where to find our products in a user friendly way. Review collected by and hosted on G2.com.

Bridget B.
BB
Community Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Destini?

We've never had a complaint about our product locator- it's quick and easy to navigate, and searching by product makes the platform even more optimal. Review collected by and hosted on G2.com.

What do you dislike about Destini?

It can be difficult to search for a specific product since when you go back to add a product to your search you have to reset your location. Review collected by and hosted on G2.com.

What problems is Destini solving and how is that benefiting you?

When we get Instagram DMs asking where to find certain products, we just link our store locator, saving a lot of time on our end since we don't have to do the search ourselves. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Destini?

We love that the Destini locator syncs with our product scans, so that consumers are getting a real-time view of which of our products are where. We've also started using the Destini couponing service, which has produced significant lift at the retail level. Review collected by and hosted on G2.com.

What do you dislike about Destini?

It's very pricey! We only have about 25 SKUs, so it's do-able for our budget, but for any brand with a lot of SKUs, the price will add up quickly. Review collected by and hosted on G2.com.

Recommendations to others considering Destini:

Be prepared to pay, but you'll also see significant gains in time spent on customer inquiries and manual management of a less expensive tool. Review collected by and hosted on G2.com.

What problems is Destini solving and how is that benefiting you?

We previously had to update a manual file to use our locator. Destini has allowed us to recoup that time and has provided a more seamless experience for our customers. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Destini?

Destini has scan data for products that would otherwise be hard to track. It's a good resource for looking at product performance and competitor performance. Review collected by and hosted on G2.com.

What do you dislike about Destini?

I dislike that the system is somewhat difficult to use. Although Destini is customized by subscription, I felt that the user interface was not pretty or as easy to use as similar systems like IRI. Review collected by and hosted on G2.com.

What problems is Destini solving and how is that benefiting you?

You can solve issues related to product performance and purchases in markets where you don't have good data. You can use these analytics to inform future business decisions like flavors, product placement,and more. Review collected by and hosted on G2.com.