# DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 763 ## About DemandScience DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. ## DemandScience Pros & Cons **What users like:** - Users highlight the **ease of use** of DemandScience, with seamless navigation and straightforward implementation enhancing their experience. (62 reviews) - Users value the **helpful support** from DemandScience, facilitating efficient onboarding and successful campaign management. (61 reviews) - Users commend the **excellent customer support** from DemandScience, enhancing their overall experience and success. (49 reviews) - Users value DemandScience for its **automated lead delivery** to CRM, enhancing efficiency and lead quality significantly. (36 reviews) - Users appreciate the **exceptional features** of DemandScience, noting its user-friendly design and seamless integration for better targeting. (29 reviews) - Lead Quality (25 reviews) - Communication (21 reviews) - Easy Setup (21 reviews) - Response Time (21 reviews) - Targeting (20 reviews) **What users dislike:** - Users find DemandScience to have a **not intuitive interface** , complicating usability and self-service options significantly. (16 reviews) - Users express frustration with the **poor lead quality** , citing outdated leads and unresponsiveness affecting their outreach efforts. (15 reviews) - Users report concerns about **lead quality** in the LATAM region, noting issues with outdated and unresponsive leads. (14 reviews) - Users face a **definite learning curve** with DemandScience, but acknowledge improvements in the UI and tutorials. (14 reviews) - Users find the **missing customization features** frustrating, affecting workflow and limiting campaign management options. (14 reviews) - Campaign Management (13 reviews) - Poor Customer Support (13 reviews) - Delays (12 reviews) - Slow Performance (12 reviews) - Data Inaccuracy (11 reviews) ## DemandScience Reviews ### 1. Hard to learn **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2024 **What do you like best about DemandScience?** Segmentation options that allow you to really hone in on your audience. **What do you dislike about DemandScience?** Huge learning curve, despite terminus academy offerings. **What problems is DemandScience solving and how is that benefiting you?** I do not know. I think Terminus is not solving any unique problems that other data platforms could. ### 2. Content syndication is dying **Rating:** 2.0/5.0 stars **Reviewed by:** Josie W. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about DemandScience?** George (who no longer works there) was very professional and responsive. They replaced leads and data quickly when needed. **What do you dislike about DemandScience?** The first batch of data was incorrect which meant there were delays The leads are no warmer than purchased data, no matter what you do to nurture them it's the same as buying data. Content syndication and gated content is a dying model, so this isn't in relation to just Demand Science, but having the data come incomplete caused some delays and etra work. **What problems is DemandScience solving and how is that benefiting you?** the CEO at the time wanted the MQL waterfall model which Demand Science supports. So i was able to meet an MQL quota for a month at a low CPL - but it was vastly ineffective. ### 3. Great products, but poor partnership **Rating:** 1.5/5.0 stars **Reviewed by:** Drew M. | Software Sales Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2022 **What do you like best about DemandScience?** They had a great way to publish our content and use data intent to drive MQLs. **What do you dislike about DemandScience?** We provided them with our targeted personas, and they missed the mark and provided us with the wrong prospects. The campaign was not successful using their until we provided them with 130 of our leads to call on and they booked 12 meetings out of it. However, because they don't have integration into Outreach, prospects didn't show up, and I had to hunt them down. **What problems is DemandScience solving and how is that benefiting you?** Data Intent and identifying who is market for our software right now. **Official Response from Tom Fell:** > Hi Drew, Thanks for taking the time to submit a review and we appreciate your direct feedback. Regarding the wrong personas, because of the degree of complexity in the campaigns we run, occasionally we might need to tweak the set up after we launch a campaign. The CX team at DemandScience is here to make sure these adjustments are made and to ensure you do get the most relevant prospects and maximize your ROI. In reference to the integration challenge; I can assure you that we are continually evaluating ways we can optimize our products and associated processes, to be both your best performing partner and the easiest to work with! Thanks, Tom ### 4. Nice communication, eventually poor results in terms of leads quality **Rating:** 2.0/5.0 stars **Reviewed by:** Olha R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about DemandScience?** Communication and manager's ability to overcome an unexpected bottlenecks from your side (employee's mistake) **What do you dislike about DemandScience?** Quality of leads, which don't seem to be engaging with the content **What problems is DemandScience solving and how is that benefiting you?** Lead gen in the specific industry ### 5. Terminus ABM **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about DemandScience?** It does what it is supposed to do from a display perspective serving ads to the selected accounts. The data passing into salesforce is usable. **What do you dislike about DemandScience?** Most things. The platform is pretty painful to use, clunky and slow loading. They make acquisitions then pretend they have integrated the software together, when you go to login to the other software you get logged out and have to log back in, they finally got to an SSO solution after years? Simple UX functions don't exist such as saving a screen layout. You can adjust the table layout, but you have to adjust it again and again on every screen load. Creating an account list is creating a black box. You have to document everything, once saved the option to see what you did are gone. **Recommendations to others considering DemandScience:** it works, it does what it is supposed to do, but it is a really painful experience. **What problems is DemandScience solving and how is that benefiting you?** ABM advertising. Our target accounts get display advertising. ### 6. Cludgy interface **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Packaging and Containers | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2021 **What do you like best about DemandScience?** It does seem to work OK. So there's that, I guess. **What do you dislike about DemandScience?** Harder to work with than it needs to be. Some functions require multiple pages and searching about to accomplish the task. You create a new employee, why can't you activate them from that same page? Kind of half-baked, overall. **What problems is DemandScience solving and how is that benefiting you?** Promoting products and special promotions through email signatures without requiring employees to update their own signatures. ### 7. Started great, then we quickly went downhill (B2B software) **Rating:** 1.5/5.0 stars **Reviewed by:** Bradley K. | Sales Director, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about DemandScience?** They were able to provide some good contacts for our database. These contacts seemed to be in the right company and at the right level within the prospective company. I would recommend their ability to source contacts for your database. Their contracts were pretty straight forward and they seemed pretty flexible when it came to their service and price. **What do you dislike about DemandScience?** Our BDR changed several times and the quality of output varied dramatically with each person. We eventually stopped receiving leads and I had to point out the lack of production to their team before something changed. I was really hoping this would work out, but their outsourced team seemed to change too often to find stability. They did not have an integration to HubSpot, so we had to manually load items into our CRM. As their services started to expand, the upsell packages became quite pricey. It didn't make sense to hire an agency in the US for the same price that I could pay someone to sit on my payroll. This meant that we had to rely on their international team, who do not fully understand the US market making the sale challenging. **Recommendations to others considering DemandScience:** N/A **What problems is DemandScience solving and how is that benefiting you?** They are serving as our outside BDR / lead gen team. We have been able to build out our database and their team got us some quality conversation in the first 3 months of service. Unfortunately turnover on their side led to us not being able to realize new leads beyond the first few weeks. **Official Response from Anna Eliot:** > Thank you for sharing your feedback. We’re truly sorry that our services didn’t meet your expectations. As you mentioned, we had some bumps in the road due to agent turnover which were unforeseen and unpredictable. This is surely not what we’d like to hold ourselves to when it comes to the quality of our service. We want to make sure your voice is heard as we continue to improve, and hope you won’t hesitate to reach out if there’s anything we can do for you moving forward. ### 8. OK if you want to serve ads **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about DemandScience?** There are a lot of products on the market that claim to be ABM tools. Terminus makes such a claim, but their capabilities are limited. If you narrowly want to serve ads they are quite good - but do not confuse Terminus with an end to end ABM solution. ABM is far more complex than what Terminus offers. Consider them ABM "training-wheels". A good way to get your feet wet in the space, but you'll outgrow them quickly. **What do you dislike about DemandScience?** Very limited product offering without a lot of differentiation against other providers in the space **What problems is DemandScience solving and how is that benefiting you?** Wanted to increase upper-funnel engagement. Did not see a lift against the control group **Official Response from Bryan Wade:** > Thank you for taking the time to provide feedback. We take it seriously and respect your opinion. Depending on the timeframe you became a customer, you might have missed access to many of our ABM products - Email Signatures, Chat Experiences, Web Experiences, Measurement Studio, and Data Studio have all been releases / had major updates in the Spring / Summer of 2020. Most likely you had access to our Account-Based Ads product called Advertising Experiences. We are making some big changes to that product line and are investing heavily in that product right now. Our overall platform has changed via two major acquisitions and product changes under the hood over the last 6 months. This week we launched our Pardot integration to allow you to connect your ABM Lists in Terminus with Pardot Engage. I would love the chance to meet you, hear your candid feedback, and share some of the new ABM tools we have rolled out. I was the CEO at Sigstr and am now the Chief Product Officer - bryan.wade@terminus.com. I hope to hear from you and thank you again for sharing your perspective. Bryan Wade Chief Product Officer Terminus ### 9. Big On Theory, Low on Results **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2019 **What do you like best about DemandScience?** The setup, support and customer service were top notch. We had a dedicated rep with bi-weekly calls to try and work through success. With some problems, we were able to speak to high board members to try and figure out solutions. **What do you dislike about DemandScience?** ABM is a mindset and we bought pretty well into it. However as the tool was implemented, we just never saw action from the advertising. Seeing hundreds of thousands of impressions go out and thousands of clicks, none ever completed any action (which is pretty unfathomable) or potential clients never confirmed seeing the ads. This made me want to test the company matching ability that the tool is built on with my own company and quickly it was apparent the matching was wrong. **Recommendations to others considering DemandScience:** I would want some proof that the targeting works before buying. **What problems is DemandScience solving and how is that benefiting you?** We wanted to strategically target potential clients as part of the sales process. ### 10. half baked with inflated results **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about DemandScience?** the sales process was very slick and left me very impressed with the overall product experience. **What do you dislike about DemandScience?** the integrations take a very long time and effort to get right. And constantly need to be corrected if the structure is changed in the CRM. The targeting figures that were promised are far below what is actually obtained. Especially since linkedin has allowed targeting directly, it makes a very little business case to go for terminus. Unless you want to spend a lot of money on ads. There is no trial of any kind, which should have been a red flag itself. **Recommendations to others considering DemandScience:** Hyper targeting is not really something that worked for us. Only thing that improved slightly were the impressions the rest was the same. Play with caution prior to committing also ask for a trial. **What problems is DemandScience solving and how is that benefiting you?** We wanted to enable hyper-targeting on our prospects with Terminus. Most of our target group is a very selective audience which we wanted to target across channels and remove the noise. ### 11. Good in a limited field **Rating:** 2.0/5.0 stars **Reviewed by:** Ashish T. | General Manager, Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2017 **What do you like best about DemandScience?** It's a pretty decent tool for finding business contacts in the NAM region, and we have used it pretty well for that. **What do you dislike about DemandScience?** We're a global company, with marketing across the world, so Terminus' NAM-centric data means it can't be the single data source; you always will have to back it up with other regional database sources **What problems is DemandScience solving and how is that benefiting you?** Segmentation for a target market list; ability to target by designation/industry. ## DemandScience Discussions - [Is there another product I should be considering? What's the top seller?](https://www.g2.com/discussions/38460-is-there-another-product-i-should-be-considering-what-s-the-top-seller) - 1 comment, 1 upvote - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment - [View DemandScience pricing details and edition comparison](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-05-14+16%3A19%3A10+-0500&secure%5Bsession_id%5D=d085ade7-7086-4a6d-ab04-43e0c464f4cf&secure%5Btoken%5D=c1ed761c8568b17fdbcf28996c5fc4ea8be4638786143c1fa4c0cb7fa66dcba2&format=llm_user) ## DemandScience Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Integrate](https://www.g2.com/products/integrate/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) ## DemandScience Features **Channel Functionality** - Display Functionality **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Lead Monitoring** - Features - Performance - Identification **Agentic AI - Lead Capture** - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Adaptive Learning - Natural Language Interaction **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Digital Advertising **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Data Capture** - Mobile - Websites - Data **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Analytics** - Export/Import - Reporting **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Customization** - Forms - Templates - Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Internationalization - Notifications ## Top DemandScience Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,891 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,854 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) - 4.3/5.0 (257 reviews)