DataGroomr is a modern, AI-powered platform purpose-built to ensure exceptional data quality in Salesforce. For organizations that rely on Salesforce to drive sales, marketing, customer support, operations, and finance, clean and reliable data is not optional - it is foundational. Yet traditional data cleansing tools are often complex, brittle, and time-consuming to configure. DataGroomr changes that paradigm. Duplicate records are one of the most common and damaging data quality issues in Salesforce. They distort reporting, frustrate users, degrade customer experiences, and undermine downstream systems. DataGroomr addresses this challenge with advanced artificial intelligence that accurately identifies duplicates across Accounts, Contacts, Leads, and other objects - without requiring filters, rules, or manual tuning. Using state-of-the-art AI matching techniques, DataGroomr detects more duplicates with greater precision than traditional rule-based approaches. The platform requires no upfront configuration and continuously improves over time by learning from your data patterns and user decisions. This adaptive intelligence ensures long-term accuracy as your Salesforce org evolves. Beyond detection, DataGroomr provides powerful, flexible tools to safely merge records at scale. Teams can merge multiple records at once while maintaining full control over how fields are handled, ensuring data integrity and compliance with internal processes. DataGroomr also helps prevent data issues before they happen by deduplicating import files prior to loading them into Salesforce. Data quality goes beyond duplicates alone. DataGroomr offers built-in verification for global email, address, and phone data, helping organizations maintain trusted, enriched records across regions and use cases. A single, intuitive interface provides clear insights into data health, trends, and improvement over time—making data quality visible and actionable. Designed for ease of use, DataGroomr fits seamlessly into Salesforce workflows and is trusted by teams of all sizes. Backed by a responsive and knowledgeable support team, customers can confidently scale their data quality initiatives without added complexity. Discover why DataGroomr consistently earns 5-star reviews on the Salesforce AppExchange - and experience a smarter, simpler approach to Salesforce data quality. Start your free trial at: http://www.datagroomr.com