# DataFox Reviews
**Vendor:** Oracle  
**Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 75
## About DataFox
DataFox was acquired by Oracle in October 2018. DataFox is a leading artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. Enriching customer records with 70+ firmographic data points and 68 types of signals, DataFox allows you to infuse your workflows with trusted data and keep company data up to date forever. Using AI-sourced and human-verified company data, begin to profile and classify your customer base and expand your target market.



## DataFox Pros & Cons
**What users like:**

- Users value the **accurate data** from DataFox, especially for risk assessment and timely alerts about suppliers. (1 reviews)
- Users value the **automation of alerts and risk scoring** in DataFox, enhancing their supplier management efficiency. (1 reviews)
- Users value the **data accuracy** of DataFox, enabling timely alerts on supplier risks and significant changes. (1 reviews)
- Users value the **risk assessment alerts** from DataFox, enabling proactive management of supplier-related issues. (1 reviews)
- Users value the **risk scoring and alert system** of DataFox, enhancing supplier management and informed decision-making. (1 reviews)

**What users dislike:**

- Users find DataFox **expensive for small businesses** , making it challenging to navigate the platform effectively. (1 reviews)
- Users find the **learning curve steep** for smaller businesses, making it challenging to understand the platform&#39;s features. (1 reviews)
- Users find **learning DataFox challenging** for small businesses, especially given its complexity and high cost. (1 reviews)
- Users find the **steep learning curve** of DataFox challenging, particularly for small businesses facing its high cost. (1 reviews)

## DataFox Reviews
  ### 1. Datafox helped us in procurring data

**Rating:** 3.5/5.0 stars

**Reviewed by:** Alan S. | Member, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2024

**What do you like best about DataFox?**

while using datafox I have found that it provides us a risk score based on the risk factor of the suppliers. It sends alerts when something important happens with a supplier, like a big company change or risk.

**What do you dislike about DataFox?**

I would say datafox works well for large scale businesss but when it comes down to small scale businesss its hard to understand the platform especially when it comes with a big price tag.

**What problems is DataFox solving and how is that benefiting you?**

The problem it saves for me is it gives a risk score based on the type of the supplier i needed though there are not many customizations included that can result inaccuracies but overall it helped to seperate risky suppliers around 80%.

  ### 2. DataFox has proven very useful to me , it  helped me a lot in sales,marketing and in investing too

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ravi Kumar S. | Consultancy Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about DataFox?**

Data Fox provides us complete data report,accurate and updated data report.What I like most about Data Fox is its sales and marketing.

**What do you dislike about DataFox?**

Everything about data fox is pretty good but sometimes bad support can be frustrating.

**What problems is DataFox solving and how is that benefiting you?**

Problem that i mainly used to solve was growing revenue from oracle sales,building better ABM campaign from marketing.

  ### 3. Easy to use and Understand

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kevin L. | Business Development Representative, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 27, 2021

**What do you like best about DataFox?**

Very simple to create lists and search for companies that are of interest to you. The lists can be static or dynamic allowing you to constantly add or subtract companies from those lists. 

When it comes to finding employee count, revenue, address, etc...Datafox puts this all right out in front of you and makes it very easy to find. Filtering by technographic has been one of the best things for my job as I am constantly prospecting to find new companies to work to sell too.

**What do you dislike about DataFox?**

Sometimes it logs you out too fast! But besides that, I have yet to find anything that I do not like. The info that is provided is typically pretty close to spot on.

**What problems is DataFox solving and how is that benefiting you?**

I am working to find new companies that are not in our CRM system that I can sync and then start to prospect into. Very easy to create lists and pull from the list quickly.

Being in Sales, it has made it a lot easier to find companies in my territory and quickly work to prospect them and find the tools that they may already be using.

  ### 4. Datafox user b/c my boss used to work there

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ross D. | Account Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2021

**What do you like best about DataFox?**

I like that you can cross reference CRM data inside of the system.

**What do you dislike about DataFox?**

I don't like that it feels rigid in its search capabilities.

**What problems is DataFox solving and how is that benefiting you?**

I am looking for companies that are similar to my prospect and or closed won accounts in similar industries. Easier to look here than SFDC.

  ### 5. DataFox’s CRM Integration Raises it above other sales research tools

**Rating:** 3.5/5.0 stars

**Reviewed by:** Alex C. | A, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 24, 2021

**What do you like best about DataFox?**

We use Salesforce, and DataFox seemlessly allows the user to sort accounts, with what we've found is very accurate revenue band calculation.

**What do you dislike about DataFox?**

Information is limited to company specific, you arent able to dig into specific employees or more nuanced company info.

**What problems is DataFox solving and how is that benefiting you?**

Working on narrowing down an enormous prospect list is made simple with FataFox's easy to use and sort application.

  ### 6. Data fox for Sales

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2021

**What do you like best about DataFox?**

Data fox has everything we need in one place and is easy to use

**What do you dislike about DataFox?**

Sometimes the partners or other tech integrated is wrong

**What problems is DataFox solving and how is that benefiting you?**

Verification and information

  ### 7. Decent integrations with SFDC/Marketing tools; not always the best data

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** August 14, 2021

**What do you like best about DataFox?**

Great way to get an overall picture of a book of business/list of accounts

**What do you dislike about DataFox?**

Data, including technographics, can sometimes be outdated

**What problems is DataFox solving and how is that benefiting you?**

Biggest benefit

  ### 8. Great for creating lists to sync to LinkedIn Sales Navigator

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2020

**What do you like best about DataFox?**

Datafox is able to sync with your Salesforce CRM where you can create dynamic lists that autoupdate with real data from SFDC. You can then export these account lists to LinkedIn SalesNavigator and run a search of keywords of your specific targets accounts. Another use is to run a past not current search on contacts from Customer Accounts.

**What do you dislike about DataFox?**

The enrichment data could use some work. It's not always the most accurate and updated.

**Recommendations to others considering DataFox:**

Great for List Building in conjunction with Sales Navigator

**What problems is DataFox solving and how is that benefiting you?**

I primarily use the tool for list building and the syncing capabilities which make it very robust.

  ### 9. Great for high volume prospecting!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steven S. | Senior Sales Development Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 27, 2020

**What do you like best about DataFox?**

The capabilities to load large lists of companies into a search and integrate that with SalesNavigator to make prospecting at the individual level more efficient.

**What do you dislike about DataFox?**

It would take a long time to get new features/search filters integrated.

**What problems is DataFox solving and how is that benefiting you?**

We are allowing our team to find and contact the right prospects in less amount of time.

  ### 10. Business Development Representative

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about DataFox?**

I like how easy it is to filter for accounts

**What do you dislike about DataFox?**

I get logged out numerous times throughout the day

**What problems is DataFox solving and how is that benefiting you?**

Getting logged out numerous times but the benefits of finding key accounts outweigh the pain of being logged out

  ### 11. How datafox make easier our life

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mehmet Emrah O. | Sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2020

**What do you like best about DataFox?**

Datafox is easy to use and is a great tool for prospecting companies. and free trail is one of the best advantage of Datafox.

**What do you dislike about DataFox?**

There is not any integration service and premium consulting still. And I could not find any option at app store for android.

**Recommendations to others considering DataFox:**

I suggest Datafox the companies who are considering to use sales intelligence automation. Datafox let us trigger the sales and check them real time.

**What problems is DataFox solving and how is that benefiting you?**

help sales and marketing teams and personalised conversations at exactly the right time.

  ### 12. Best data provider I've used

**Rating:** 4.5/5.0 stars

**Reviewed by:** Noah G. | Account Executive, Talent Solutions, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2019

**What do you like best about DataFox?**

DataFox has been the most accurate and updated data provider we've used so far. The user interface is also very easy to use and there is no confusion. We are able to research companies and industries with ease and confidence.

**What do you dislike about DataFox?**

We were looking at a specific conference we were attending and some of the attendance data was not what we had hoped for. We had heard that DataFox can pull individual attendee lists from events, but all we saw were company names.

**What problems is DataFox solving and how is that benefiting you?**

DataFox has helped us lock down an Ideal Client Profile by giving us easy access to key attributes (headcount, revenue, HQ, etc.). 

  ### 13. Decent tool could be better

**Rating:** 3.5/5.0 stars

**Reviewed by:** Avery G. | Business Development Representative , Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2019

**What do you like best about DataFox?**

I like that Datafox lets me find almost any business in the world for Headquarters information

**What do you dislike about DataFox?**

Datafox is inaccurate a lot of the time, perhaps outdated with regards to parent companies 

**Recommendations to others considering DataFox:**

Double check Datafox information with other sources

**What problems is DataFox solving and how is that benefiting you?**

DataFox allows me to find the headquarters state/country for companies to help with territory needs.  It also helps with finding parent companies and subsidiaries 

  ### 14. Datafox Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 23, 2020

**What do you like best about DataFox?**

Locating companies within a certain demographic, industry, or geography.

**What do you dislike about DataFox?**

Some information may seem outdated or inaccurate.

**What problems is DataFox solving and how is that benefiting you?**

Locating companies to prospect into within my territory.

  ### 15. Great for account based information

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2020

**What do you like best about DataFox?**

Building dynamic lists for sales nav searches.

**What do you dislike about DataFox?**

Information can be outdated. 
When searching for contacts in sales nav, not all companies are brought in the search.

**What problems is DataFox solving and how is that benefiting you?**

Account data, such as company size and industry

  ### 16. Sr. Director of Global Sales Operations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 24, 2019

**What do you like best about DataFox?**

We use DataFox in both Sales and Marketing departments to identify targeted accounts for our sales executives to pursue. 
I really like the accuracy of their data and level of visibility that DataFox provides to their customers. In addition to all standard information that users would want to see about their accounts, they can also view the intent data that may be available for their targeted accounts which will help the account executives to form a better content in their customer outreach.

**What do you dislike about DataFox?**

The only thing that I can think of is that DataFox database is limited to accounts, therefor their users need to go to another data vendor for their contact data needs.

**Recommendations to others considering DataFox:**

Very powerful tool for Account Base Marketing.

**What problems is DataFox solving and how is that benefiting you?**

Sales & Marketing.

Sales team uses DataFox platform to identofy targeted accounts in their territory and Marketing team uses DataFox to run campaigns against those targeted accounts.

  ### 17. Great for account level info

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 29, 2019

**What do you like best about DataFox?**

Easily integrates with Salesforce and easy to create searchable lists for LinkedIn

**What do you dislike about DataFox?**

No dynamic LinkedIn search. Also only can do exact matches with LinkedIn, needs a fuzzy match. 

**What problems is DataFox solving and how is that benefiting you?**

Manual list building in LinkedIn 

  ### 18. DataFox

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 19, 2019

**What do you like best about DataFox?**

DataFox provides accurate phone numbers, addresses and email patterns of companies, which makes it easier to efficiently prospect and connect with them. 

**What do you dislike about DataFox?**

There is nothing about DataFox that I dislike yet. 

**What problems is DataFox solving and how is that benefiting you?**

I am finding companies in my territory and able to narrow down by funding and size quickly and with ease. 

  ### 19. Time consuming installation to receive inaccurate data

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 01, 2019

**What do you like best about DataFox?**

The support team was fast and looking into inaccurate data but there was so much of it.

**What do you dislike about DataFox?**

Very time-consuming installation and accuracy of data

**What problems is DataFox solving and how is that benefiting you?**

Making sure our CRM was connecting all parent to children, categorizing mid-market to enterprise, ensuring we had the top 2000 accounts in our CRM

  ### 20. Great for managing accounts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 03, 2019

**What do you like best about DataFox?**

The internal account scoring algorithm is incredible

**What do you dislike about DataFox?**

I get logged out constantly which is very annoying and just not needed

**Recommendations to others considering DataFox:**

Make sure you set up the internal lead scoring algorithm. That is the best feature by far.

**What problems is DataFox solving and how is that benefiting you?**

Solving problems with account management for enterprise sales. Main benefit is realizing which accounts are the most valuable. 

  ### 21. A Good Tool For Finding Companies (But Sometimes Inaccurate)

**Rating:** 3.5/5.0 stars

**Reviewed by:** Shane F. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 23, 2018

**What do you like best about DataFox?**

I like that DataFox enables you to set a wide variety of filters when you search for companies to prospect. Just to name some of these filters to give you an idea of the level of detail, you can search by industry keywords, headcount / size of company, location, revenue, job postings, conferences they're attending, when the company was founded, and my personal favorite is that you can search for companies that are or are not currently in your company's salesforce. 

**What do you dislike about DataFox?**

I dislike that the tool populates companies that are outside of your filters. For example, I work for a software company and I am an Account Manager and we sell our software to other software companies. When I want to look up software companies in a certain space, like Accounting Software for example, I set that filter. What I've found however is that a lot of the companies that are populated are involved in Accounting, but are not software. The difficulty this presents is that I have to pick through the list before I start prospecting, otherwise I will waste time/resources on companies that are not even within my search criteria.

**Recommendations to others considering DataFox:**

Datafox is a solid tool when it comes to assisting you in finding companies to prospect. It's a lot better than trying to piece together prospecting lists with Google. That being said, be prepared for some inaccuracy in the company searches you do.

**What problems is DataFox solving and how is that benefiting you?**

Without Datafox, we would have to use basic google searches to find different software in different spaces like event management, cyber security, accounting software, etc. Then we would need to manually enter these companies into a sheet so that we can import them into salesforce. Datafox comes in and cuts out a lot of the manual labor there. It populates large lists of companies, and though sometimes the lists are mildly inaccurate to the filters, it is still very helpful.

  ### 22. Great for gather company

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 13, 2019

**What do you like best about DataFox?**

Syncs up with Salesforce, great way to create prospecting lists. Layout is easy to read and lists can be converted to excel sheets. Scoring system is fairly accurate

**What do you dislike about DataFox?**

Doesn't have the smoothest integration with SFDC, can be difficult to update info 

**What problems is DataFox solving and how is that benefiting you?**

prospecting- lists are easy to create and filter by DataFox score. 

  ### 23. Very helpful for BDR/SDR roles

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sean P. | Business Development, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2018

**What do you like best about DataFox?**

It's been great to be able to create lists of companies in my territory. The list creating feature is definitely one of my favorite features of DataFox as you can find any sort of list online and have DataFox create a list of those companies for you. The HG Data Technographics feature is great too as it helps you see what types of systems/software that a company might already be using. You can also create lists based on many different filters and you can get pretty creative with these filters when creating lists which is why I have multiple lists for companies in my territory. 

**What do you dislike about DataFox?**

The employee size count can be off at times. 

**What problems is DataFox solving and how is that benefiting you?**

It helps me have an easy to use list of companies in my territory where it gives me information about the company, any sort of funding that the company may have had, and what software the company might be using. It also gives information such as HQ phone numbers and their location which helps as well. 

  ### 24. A Powerful Prospecting Tool 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andrew S. | GCP | Apigee API Management, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 24, 2018

**What do you like best about DataFox?**

Put simply, I love being able to have an updated dynamic list of accounts within my sales territory organized based on campaign criteria I choose - it takes a lot of manual work out of my day.  It's great being able to get as granular as I want to as well as being alerted when certain status triggers occur such as when companies within my list have new rounds of funding or go through expansion.  The icing on the cake is how seamlessly it integrates with Salesforce.

**What do you dislike about DataFox?**

There could be a bit more clarity on the difference between signals vs. alerts which caused some initial confusion but our customer success rep sorted it out promptly.

**Recommendations to others considering DataFox:**

Their CS reps are great! You can lean on them if you have questions and they will get back to you promptly.

**What problems is DataFox solving and how is that benefiting you?**

For outbound sales, it's crucial to be able reach the right account at the right time in the most efficient way possible.  Datafox has allowed me to cut down on my manual processes and come to work each day with a list of viable accounts that I did not have to build myself.   If I wanted to have a campaign targeting medium sized companies, within a certain geographic area, using XYZ tech stack, I could have a list populated easily and that would be scratching the surface of how granular I could get. 

  ### 25. Excellent data, helpful tools, easy UI

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maggie M. | Investment Development Analyst, Venture Capital & Private Equity, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2018

**What do you like best about DataFox?**

The plug-in to Salesforce is great, they provide CEO contacts which is such a time-saver, lots of the data proves to be correct (things like employee count and recent fundraising), and I love the conference prospecting capability and Slack news updates as well.

**What do you dislike about DataFox?**

I find the notifications that come up on the bottom right can be annoying, and sometimes things take longer to sync than usual, but I just x-out the notification boxes and the customer support is always super helfpul to the sync issues we have.

**Recommendations to others considering DataFox:**

Do it! We love it and recommend it to other biz dev/investment dev/corp dev/all sales teams

**What problems is DataFox solving and how is that benefiting you?**

DataFox helps us source more leads and prioritize outreach more efficiently, improving our CRM's quality of data and our overall success in targeting/reaching prospects.

  ### 26. Great for finding and tracking startups

**Rating:** 4.5/5.0 stars

**Reviewed by:** David D. | Associate, Venture Capital & Private Equity, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2017

**What do you like best about DataFox?**

Datafox provides a simple interface to lots of really useful functions:
- Tracking companies using lists. It is easy to add a company to a list through the browser sidebar, share lists with the team, and download lists to go.
- Finding out what conferences the companies we are tracking will be attending so we can prioritize events that matter
- Easily integrate Datafox with Salesforce so that our Salesforce fields can be added to Datafox filters and list columns 
- Great signal tracking for our companies from social media, news, etc., and the ability to select specific signals for alerts. Alerts can be shared instantly with the team via Slack
- Very good customer service: the Datafox team quickly responds to requests for conferences, lists, new companies, and company edits. They even take those crowded "landscape" images that show all of the company logos in a particular sector and make a list for you.

**What do you dislike about DataFox?**

There are a few improvements that would make life easier:
- I wish the Similar Companies recommendations were more precise. It would be so helpful if this feature could help more to find comparable companies.
- I wish this had a mobile app

**What problems is DataFox solving and how is that benefiting you?**

We use Datafox - alongside Pitchbook and Salesforce - to find, track, and keep in touch with startups that our VC firm would potentially invest in. The benefit of Datafox is that it is easy to use and helps make our team more productive without requiring a lot of configuration or training.  It's great to be able to quickly get a list of all of the companies that we have spoken to in the Chicago area and download the list before heading out there. Or sharing a list of all of the companies that we are tracking that are at the conference a colleague is attending so she can reach out to them in advance. Or getting alerts on a startup that just hired a new Chief Product Officer to prompt us to reach out to hear what's new. It saves time.

  ### 27. Great tool - used daily by the team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 14, 2018

**What do you like best about DataFox?**

Data Fox has been a fantastic tool for our Inside sales team. Its used daily to assess if we're hitting the right targets. 

**What do you dislike about DataFox?**

Not an issue from Data Fox however EU regulations now mean its harder to approach companies in this market, but the Data is still relevant

**What problems is DataFox solving and how is that benefiting you?**

Simply - our outbound efforts are maximised by using the tool. Its been a real benefit for us and the team at Data Fox have their service on point. Great people to work with with a fantastic solution. 

  ### 28. Great tool with accurate data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Fernando G. | Director, Sales Development, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 26, 2017

**What do you like best about DataFox?**

DataFox is a great tool for getting information about companies and alerts when companies you follow are in the news. It is also useful for prospecting within those companies. If the company you are prospecting isn't already in the DataFox database, you can request they be added with a simple click. 

**What do you dislike about DataFox?**

Some of the profiles they serve up are bare bones and bereft of data, this is often not the fault of DataFox as the companies this applies to are often quite small or are just getting off the ground. 

**Recommendations to others considering DataFox:**

DataFox is a great tool, they have been very responsive to our requests and have come into the office to train the team and solicit feedback on how they are doing and how they can get better. 

**What problems is DataFox solving and how is that benefiting you?**

DataFox provides a foundation for how we prioritize inbound leads. It helps our outbound efforts by serving up news about the companies we are following, providing a compelling reason to reach out.

  ### 29. Great for Account level Data - List Matching works well

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ben K. | Senior Sales Operations Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2017

**What do you like best about DataFox?**

The Account level data is great. Datafox has helped me massively with the de-duplication of accounts, which was a big problem for us. We have tried other vendors in the past for this, and none have been as accurate as Datafox.
   

I haven't tried their newer feature RE: prospecting with contact level data, so I can't speak to it. 

**What do you dislike about DataFox?**

The UI on their website is not the best, sometimes I get confused between "List Building" and the "Data Insight" tabs. It would also be great to be able to export lists with a larger number of companies in it.  

**What problems is DataFox solving and how is that benefiting you?**

We use Datafox from both an account cleanup, enrichment, and acquisition standpoint - it is a massive help when it comes to territory planning season. Their success team is engaging and able to understand your business needs very quickly, and recommend solutions to get the ball rolling sooner rather than later.

  ### 30. Great Platform 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 25, 2017

**What do you like best about DataFox?**

the sheer amount of accounts that datafox can pull at once is incredibly helpful for building out initial target lists in sales org. 

**What do you dislike about DataFox?**

sometimes with larger lists things can move very slow and lists don't load as fast as i'd like but then again downloading information for 1000+ accounts would take anyone a reasonable amount of time. 

**Recommendations to others considering DataFox:**

This is a new tool that really takes a lot of the work out of your day if you are looking for information on multiple accounts. If you want to upload new accounts into SFDC then this is a great way to build those initial lists without clogging up your linkedin accounts. 

**What problems is DataFox solving and how is that benefiting you?**

Digging up account information for net new business. Really this is a wonderful tool to have within sales organizations that rely heavily on market data to build email cadences/sequences. 

  ### 31. Solid business development resource!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Investment Banking | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2018

**What do you like best about DataFox?**

-Excellent resource for managing business development efforts at conferences
-Integration with CRM provides embedded links to other sits like LinkedIn and Crunchbase

**What do you dislike about DataFox?**

-Needs to do some work to have better coverage of niche sectors
-They should have customer service phone support, which doesn't seem to really exist currently

**Recommendations to others considering DataFox:**

Evaluate what overall software solution works for your business considering DataFox, Pitchbook, Capital IQ, MergerMarket,  relevant CRMs (like DealCloud), and other software you may want to consider

**What problems is DataFox solving and how is that benefiting you?**

-DataFox helps us identify which conferences to attend
-DataFox simplifies our workflow for determining who to try to meet at conferences
-DataFox integrates with our CRM to embed helpful data points into the CRM

  ### 32. DataFox...the friendliest fox you've ever met 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Colleen M. | Sales Development Manager, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 10, 2017

**What do you like best about DataFox?**

There  customer communication is top notch. Keeping us updated on changes, updates, and expansion plans. They go above and beyond to understand what we are looking for from Datafox and work with us to find the best solutions. They understand our business and needs! Furthermore, they do a fantastic job of keeping us in the loop and promoting changes and updates that could specifically benefit us. 

**What do you dislike about DataFox?**

I have yet to encounter something I dislike. The recommendations we have put forward have been taking into account by the DataFox team. 

**Recommendations to others considering DataFox:**

Get started, take advantage of all aspects! 

**What problems is DataFox solving and how is that benefiting you?**

Finding specific use cases of technology companies would have to be using to be a fit for our software. Benefits of seeking out companies that have no idea our platform exists.  

  ### 33. Datafox is the easiest to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 26, 2018

**What do you like best about DataFox?**

Easy to search by industry keywords or codes unlike other databases that only use larger industries

**What do you dislike about DataFox?**

cant designate if a company is B2B or B2C which can make segmentation a little difficult 

**Recommendations to others considering DataFox:**

Definitely try it out.

**What problems is DataFox solving and how is that benefiting you?**

Building more accurate TAM lists for clients

  ### 34. Excellent Resource for Companies

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2018

**What do you like best about DataFox?**

DataFox has provided a great resource for our team to find additional prospect companies to prospect into. They've opened up a wealth of data, information, and insights into those prospect companies and we've leveraged the tool as a valuable source.

**What do you dislike about DataFox?**

We've had challenges with finding accurate and great individual information on contacts within the prospect companies. I know they're working on increasing and improving their individual data and contact information, which would greatly assist the entire platform.

**Recommendations to others considering DataFox:**

I recommend DataFox, highly, for gathering Company data, information and insights; however, I would caution and dig further into if you're able to capture the individual contact information you're seeking. Overall, it's been a positive for our organization.

**What problems is DataFox solving and how is that benefiting you?**

Our business problem that we're solving for is gaining insights, data and information on prospective companies. The benefits we've experienced include being able to identify new prospect companies, as well as gaining valuable insights/business updates on them.

  ### 35. First time Datafox User

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole P. | Marketing Coordinator, Financial Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2017

**What do you like best about DataFox?**

Datafox has been my lifesaver. I am In charge of researching our ideal customers and It has been such a resourceful tool for he past 3 months. It has a built In Chrome extension which makes It extremely easy to research each account. I definitely recommend Datafox to any company. 

**What do you dislike about DataFox?**

Sometimes when the companies are fairly new, there is no revenue information on them.

**Recommendations to others considering DataFox:**

Download the Chrome extension! It is so beneficial and easy

**What problems is DataFox solving and how is that benefiting you?**

We have all of our information in one place, we build lists for our ideal customers and then upload it to Salesforce.

  ### 36. Great for prospecting and maximizing conference success

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bogdan P. | Director of Strategic Accounts, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 11, 2017

**What do you like best about DataFox?**

I like how Datafox has put a lot of time/innovation into giving reps visibility to the companies they're working with and their presence at upcoming conferences.  Not only do they offer solid enrichment of company information but their coverage of software companies (who we sell to) is very broad. 

**What do you dislike about DataFox?**

Not much to dislike honestly.   I'm not sure if notification capabilities exist where service gives me updates on companies I'm tracking and reasons to reach out in relation to their attendance/sponsorship of shows, but I'm sure this capability exists.  Also have not gotten a ton of value out of their SFDC integration, but it could be user error. 

**Recommendations to others considering DataFox:**

If you use conferences as a lead generation and/or sales enablement tool you should give these guys;' service a shot - makes it way more easier to be organized and targeted. 

**What problems is DataFox solving and how is that benefiting you?**

My team sells to software companies and meeting them at shows, specifically our target personas, is a huge lead generator for us.  Datafox is helping us target the right shows and further set up efficient plans to speak with and/or otherwise contact the attendees. 

  ### 37. Great product Great data!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hillary L. | Sales Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2017

**What do you like best about DataFox?**

DataFox syncs and integrates our SFDC data so we not only can pull DataFox data but we can use our own CRM data within the tool. Very convenient. 
Accurate company and contact data. 

**What do you dislike about DataFox?**

Nothing from my standpoint but from my end-user perspective sometimes little tricky training my new sales reps how to use the tool since there is so much you can do with it, but since we have purchased, DF has had continuous improvements (insights tab, etc.) which is something you need and search for from companies like this. 

**Recommendations to others considering DataFox:**

Very recommended

**What problems is DataFox solving and how is that benefiting you?**

Territory, revenue, company data. Net new companies and or Contacts that will push over to our CRM with clicks. Territory analysis and much more. 

  ### 38. high quality data enrichment with the best interface and actionable, real-time updates 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 23, 2017

**What do you like best about DataFox?**

the interface and useability of their web app is far more superior than other platforms that we use. this allows me to easily answer many data related questions. In addition, they offer real-time updates that can sync with slack and provide a ton of value to a sales team. We can elect to receive updates for when targeted companies raise money, hire a new executive, and much more 

**What do you dislike about DataFox?**

They do not have data on # of open position on a company's site which is a strong buying indicator for our company. We are happy to use multiple data enrichment vendors though.

**What problems is DataFox solving and how is that benefiting you?**

-sourcing relevant updates for companies of all sizes
-identifying best fit targets within the enterprise space
-

  ### 39. Senior Recruiting Manager

**Rating:** 4.5/5.0 stars

**Reviewed by:** Raechel P. | Talent, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** October 25, 2017

**What do you like best about DataFox?**

I use Datafox to find new companies to source from that are similar to ones we've had success with in the past (eg similar industry, location, and technologies). I also leverage the signals in Datafox to target candidates at companies growing through change or major events allowing me to engage them at the right time (which is super important in my job).

**What do you dislike about DataFox?**

Sometimes the contact info for people at the target companies is out of date.

**What problems is DataFox solving and how is that benefiting you?**

I am solving the need to manually find new companies to source from-- Datafox allows me to keep dynamic updated lists of companies as well as discover new ones without much effort. 

  ### 40. Good for company prospecting - bad for lead prospecting

**Rating:** 3.0/5.0 stars

**Reviewed by:** Adriane G. | Sales, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2017

**What do you like best about DataFox?**

Datafox is easy to use and is a great tool for prospecting companies.  The extension is also great for seeing info on the website that you're prospecting.  They have good recommendations on comparable companies and their data seems to be really valid/up to date.

**What do you dislike about DataFox?**

Their UI isn't very intuitive.  They also bait-and-switched us when we bought.  We were very vocal about wanting a tool for prospecting leads (individuals, not companies) and needed a tool that would allow us to capture company stakeholder emails and phone numbers.  They didn't let us trial this feature during our free trial, but assured us they have this info and even showed us the list of our company's users and contact info during the demo period. We felt that was enough info we needed to ensure they had the data (since we weren't allowed to trial that part).  It was only until we became a customer and were able to access this feature that we realized that they did not have the level of user data that they lead us to believe.  They even used a 3rd party tool to populate the data on our company that they showed us during the demo, but never disclosed that info to us.  

**Recommendations to others considering DataFox:**

Do not buy this product if you are looking to get individual contact info.

**What problems is DataFox solving and how is that benefiting you?**

Quick access to company and lead info.  

**Official Response from Mike Dorsey:**

> I'm happy to hear you've enjoyed the company (account) prospecting! We have some exciting, unique updates on this front - both in our chrome extension and salesforce apps. Our focus is on accounts - helping sales & marketing teams align on best fit accounts. 

Thanks for noticing our company data quality - we have several teams dedicated to programmatically and manually validating company data. Glad it's paying off. 

On the contact info front, I’m very sorry about your experience with it, especially the trial process. It sounds like that definitely didn’t work for you. FWIW, the only reason we limit free trial access is because we have had a few bad actors in the past use the trial to download data without paying. It sounds like we didn’t do this in a way that gave you all the info you needed, which is something we definitely did not intend - I'm very sorry about this. We will work to improve as a result of your input here. 

You’re right about our contact info - this is a much newer feature for us (and one we do use third parties for) as opposed to how we meticulously source our own core company data.  Sounds like we under-delivered there for you and I’m sorry about that. 

Most of our customers use us to manage their account data, rank best fit account lists, find new accounts, associate leads with accounts, and drive outreach to those best accounts using company signals, conferences, and insights. Do you have any upcoming projects or campaigns coming up where you'd like to force rank best fit accounts? Would love to see if I can help you leverage any of this further. 

I would definitely like to work directly with you to try to turn your experience into a win, if I can. Will follow up with you directly. 

  ### 41. great source of truth

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2018

**What do you like best about DataFox?**

As a sales rep, I use this system all day - every day. It's a great way to reference companies and their data because LinkedIn isn't always correct.

**What do you dislike about DataFox?**

Sometimes - very rarely - the HQ information isn't correct. But all you have to do is email Datafox and they'll verify the information quickly.

**What problems is DataFox solving and how is that benefiting you?**

Confirming important data that helps us with prospecting accounts - gives us more streamlined and correct data which saves us lots of time

  ### 42. Great Product - Even better CS Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rob P. | Head of Sales & Strategy, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2017

**What do you like best about DataFox?**

We've used the signals from Datafox to identify our Tier 1 accounts for the last two quarters, and have had conversations with highly qualified prospects as a result.  

Having the platform suggest target accounts based on a model of existing customers is valuable. 

**What do you dislike about DataFox?**

Platform is very robust, meaning it took some time to get a full understanding of all the functionality.  

**Recommendations to others considering DataFox:**

Keep listening to feedback and implementing it, love the pace of innovation.  

**What problems is DataFox solving and how is that benefiting you?**

Identifying accounts using data, such that you can scale up account identification as your team grows, without sacrificing quality.   

  ### 43. Datafox is an essential part of my day to day job, it has helped me tremendously. 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 18, 2017

**What do you like best about DataFox?**

The events that Datafox pulls- It is beneficial to know what events are happening and who is attending. It helps me do my pre show for conferences. 

**What do you dislike about DataFox?**

I wish there was a Datafox app that I could use on the show floor. It would help my team collaboration. 

**Recommendations to others considering DataFox:**

Highly recommend if you are searching for contacts or events. 

**What problems is DataFox solving and how is that benefiting you?**

We are able to prepare for conference events with full team collaboration and stay in our lane for certain accounts. It has benefited the Business Development team to be more productive and organized. 

  ### 44. Great tool for prospecting, segmenting and understanding the addressable market

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stephen G. | Senior EMEA Sales Manager, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** October 11, 2017

**What do you like best about DataFox?**

The key feature for me compared to other tools is the lists.  Particular the ability to import from URLs and then bulk upload into SFDC.

**What do you dislike about DataFox?**

Nothing, however greater coverage across Europe would be an ask

**Recommendations to others considering DataFox:**

Use the lists function and create custom prospect lists from URLs

**What problems is DataFox solving and how is that benefiting you?**

Finding and targeting the right prospects.  Creating and sharing lists across multiple teams

  ### 45. Easy to use UI and accurate prospecting data

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2018

**What do you like best about DataFox?**

Datafox UI is sleek and easy to navigate. The ability to create news alerts for account lists is helpful and partnering with HG Data for technographics is nice

**What do you dislike about DataFox?**

While the data is mostly accurate, SMB accounts sparsely have enough contacts (if any at all)


**What problems is DataFox solving and how is that benefiting you?**

I use this for prospecting. The biggest benefit is accurately identifying prospect technographics

  ### 46. DataFox

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 24, 2018

**What do you like best about DataFox?**

DataFox has been a tremendous asset in helping to find the right targeted accounts for our ABM program.

**What do you dislike about DataFox?**

Although excellent account data, contact level data is spotty.

**What problems is DataFox solving and how is that benefiting you?**

DataFox has helped us build a very targeted ABM list based on non-standard selection criteria.

  ### 47. Be more efficient with DataFox

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jake B. | Business Development, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** October 18, 2017

**What do you like best about DataFox?**

Information is in one place and easy to access

**What do you dislike about DataFox?**

Nothing really. DataFox allows me to find all of the information I need in one place. Company location, size, contacts, tech stats, etc.

**What problems is DataFox solving and how is that benefiting you?**

When prospecting in my territory, I use DataFox to gather information around the company I'm prospecting to as well as gathering great contacts to reach out to.

  ### 48. Data I didn't think was attainable

**Rating:** 4.5/5.0 stars

**Reviewed by:** Roberto B. | Global Accounts Executive, Mechanical or Industrial Engineering, Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2017

**What do you like best about DataFox?**

Not having to spend hours pouring over data - this got me the contact info I needed very quickly.

**What do you dislike about DataFox?**

Price could always be a little lower, but otherwise it was an excellent system. It was at a threshold that made it difficult to convince the finance team.

**Recommendations to others considering DataFox:**

Make use of the extensive data available by trial. For me, a single successful positive hit was enough to convince me of the product worth.

**What problems is DataFox solving and how is that benefiting you?**

It gets me to customers (that I didn't know I had) faster and makes my sales calls better

  ### 49. Helps us quickly find the right accounts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carson A. | Senior Account Executive, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 26, 2017

**What do you like best about DataFox?**

Datafox is definitely the best list building solution I have found. 

**What do you dislike about DataFox?**

The contact database could be improved but there are still a ton of great contacts. When we balance it with LinkedIn, we have our bases covered well.

**What problems is DataFox solving and how is that benefiting you?**

Datafox has saved my sourcing and sales development teams 4-10 hours per week. We've also increased our bookings and better understand our TAM.
On the AE side, we're always up to date with the most important insights to help us drive the deals forward. 

  ### 50. UI is great for complicated processes, horrendous for basic things

**Rating:** 4.0/5.0 stars

**Reviewed by:** Eve O. | Sales Development Representative, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 02, 2017

**What do you like best about DataFox?**

Much better bounce rates than Datanyze, the insights feature is incredibly useful, love the conferences and slack notifications, searching on multiple technology, location, company size, etc parameters, ability to scrape job listing descriptions from within the tool

**What do you dislike about DataFox?**

The UI for complex processes is great, but it is like a blind donkey wearing mittens designed a lot of the simpler features. For some reason when looking at contact info you can not sort alphabetically by company, so I end up exporting to a CSV just to do this EVERY SINGLE TIME. Why god, WHY??? Just one example, but most of my gripes about DataFox are of this nature. We were also wrongly promised that we could use the salesforce plugin, but it didn't work with our version of Salesforce- which we had told the Sales Rep about.

**Recommendations to others considering DataFox:**

Not great for finding individual leads, good for account-level prospecting

**What problems is DataFox solving and how is that benefiting you?**

Easier to prospect based on multiple parameters



- [View DataFox pricing details and edition comparison](https://www.g2.com/products/datafox/reviews?qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-05-31+23%3A15%3A03+-0500&secure%5Bsession_id%5D=7b7a8525-820e-4586-be6f-ba6758d59254&secure%5Btoken%5D=47824e294fe07f669a10affc74aa51d79612a66da99930a1bba6159137b936da&format=llm_user)

## DataFox Features
**Data Availability**
- Contact Data Availability
- Company Data Availability
- Industry Research Availability
- Technographic Data Availability

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Agentic AI - Lead Scoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - Marketing Account Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Data Accuracy**
- Contact Data Accuracy
- Company Data Accuracy
- Technographic Data Accuracy

**Lead Intelligence**
- Account-level Insights 

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Attribution**
- Lead Opportunity
- Lead Assignment
- Pipeline Acceleration

**Lead Management**
- Segmentation 
- Account Identification 

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 

**Discovery**
- Lead Management
- Scoring/Ranking
- Lead Context

**Agentic AI - Sales Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform**
- User, Role, and Access Management
- Performance and Reliability
- Reporting/Dashboards
- APIs

**Campaign Execution**
- Website Personalization 
- Prioritized Accounts 
- Trending Accounts 
- Email Campaigns 

**Management**
- Conversion Viability
- Workflow

**Platform**
- Data Synchronization
- Analysis

**Data Availability - Marketing Account Intelligence **
- Technographic Data Availability

**Agentic AI - Account Data Management**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Data Accuracy - Marketing Account Intelligence **
- Technographic Data Accuracy

**Features**
- Lead Builder
- Integration to CRM/Marketing Automation
- Data Cleaning/Enrichment
- Data Segmentation/Filtering
- Search
- News/People Alerts
- Reporting
- Messaging

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