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CXL Reviews & Product Details

CXL Overview

What is CXL?

The premium all-in-one training platform for marketing specialists. CXL gives you access to 90+ up-to-date marketing courses. Get started 100% free. Expert marketing courses on customer acquisition, brand, product marketing, conversion optimization, and digital analytics.

CXL Details
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CXL Community
Languages Supported
English
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Product Description

Data-driven marketing training programs for people who want to be top 1%.


Seller Details
Seller
CXL
Year Founded
2011
HQ Location
Austin, Texas
Twitter
@conversionxl
210 Twitter followers
LinkedIn® Page
www.linkedin.com
169 employees on LinkedIn®
Description

CXL is the only skill-building platform for marketers that uses the world’s top 1% practitioners as instructors.We get the very best practitioners to teach classes. Not full-time lecturers or academics, nor our own employees who’ve memorized the syllabus (like is the case with most learning providers). We go out of our way to identify the people who are the very best at what they do and get them to teach their craft.We give you access to elite marketing know-how. CXL is for building advanced level skills.It’s where people transform their careers. Our programs go deep, and completing them requires a lot of effort.Learning happens when two things come together: a great instructor to show you the ropes + you actually putting in the needed time. We help with both.


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Overview Provided by:
Founder and principal of CXL Institute

Recent CXL Reviews

Damian G.
DG
Damian G.Small-Business (50 or fewer emp.)
5.0 out of 5
"CXL - Best marketing courses!"
As a Digital Marketing Manager who has completed courses at CXL, what I like best about CXL is its depth, practicality, and expert-led approach. Un...
Kubra A.
KA
Kubra A.Mid-Market (51-1000 emp.)
5.0 out of 5
"Leveling up in Product Marketing with CXL’s mini degree"
Jumping into CXL’s Product Marketing mini degree was like getting a front-row seat at a series of masterclasses. Each lesson is packed with insight...
pavlin m.
PM
pavlin m.Small-Business (50 or fewer emp.)
5.0 out of 5
"CXL us rhe best program which i go through. Really high level and in depth information"
Everything is in debt explained and with excellent curriculum.
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CXL Media

CXL Demo - Conversion Optimization (CRO) Minidegree
The most thorough CRO training in the world. CXL's Conversion Rate Optimization (CRO) Minidegree covers in-depth online training in conversion rate optimization, A/B testing, testing strategies, and optimization program management.
CXL Demo - Growth Marketing Minidegree
Get advanced level skills to drive continuous growth. In this extensive certification program, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You’ll be able to execute campaigns for exponential and continuous growth.
CXL Demo - Product Marketing Minidegree
This certification training program will help you Build strategic skills across positioning, messaging, sales enablement, persona research, pricing and more Develop a winning go-to-market strategy at any stage of growth Confidently drive adoption and engagement post-sale Program duration: 3...
CXL Demo - Digital Analytics Minidegree
Get advanced level skills in digital analytics. This minidegree covers in-depth online training on Google Analytics, Google Tag Manager, Google DataStudio, and Google Optimize.
CXL Demo - Google Analytics for Beginners
Track your progress, speed up or slow down video playback, follow along with an interactive transcript, access resources and templates, complete learning exercises.
CXL Demo - Product Messaging Course
Track your progress, speed up or slow down video playback, follow along with an interactive transcript, access resources and templates, complete learning exercises.
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155 CXL Reviews

4.7 out of 5
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155 CXL Reviews
4.7 out of 5
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CXL Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CXLQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Kubra A.
KA
Product Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CXL?

Jumping into CXL’s Product Marketing mini degree was like getting a front-row seat at a series of masterclasses. Each lesson is packed with insights that you can actually use at work the next day. The instructors aren’t just teaching; they’re industry pros who really know their stuff, and they lay things out in a way that’s straightforward and super engaging. Review collected by and hosted on G2.com.

What do you dislike about CXL?

While the content is exceptional, I find the pacing of some modules to be quite intense, potentially overwhelming for those new to product marketing. Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

CXL’s Product Marketing Mini Degree bridges the gap between theory and the real world of product marketing. It’s given me a solid toolkit for understanding market needs, crafting spot-on positioning, and nailing my go-to-market plans. I’ve become way more confident in my role, and it shows in the projects I handle. Review collected by and hosted on G2.com.

PE
Digital Marketing Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CXL?

What I love most about CXL is how they stay ahead of the curve, always up to date with the latest trends. They consistently roll out new courses that empower marketing professionals to adapt to evolving challenges and excel with excellent tutors who are thought leaders and have impacted some of the Fortune 500 companies. Through its innovative and strategic approach to marketing, CXL equips marketing professionals with the tools they need to stand out and thrive in today’s competitive landscape. Review collected by and hosted on G2.com.

What do you dislike about CXL?

The fact the courses are not in-depth hands-on practical basis which makes it sometimes too complex for a beginner trying to find his/her foot in the marketing space. Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

CXL is bridging the skill gap by providing timely and relevant courses that help me quickly learn emerging trends. Their platform ensures I stay ahead in my field, equipping me with the knowledge and skills needed to excel. Review collected by and hosted on G2.com.

Angel  G.
AG
Growth Marketing Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CXL?

I love how CXL’s courses and minidegrees go beyond just theory. There’s a huge variety. Growth Marketing Minidigree was my first choice. And everything is taught by industry experts with real-world experience. The quality and depth of the content justify the price.

The lessons are thorough yet practical, helping me quickly apply what I learn to my day-to-day marketing work. There are also ready to use templates, frameworks and other resources. The CXL platform offers guided learning paths to keep you on track.

If you’re serious about upgrading your marketing, analytics, or CRO skills, CXL is definitely worth checking out. Review collected by and hosted on G2.com.

What do you dislike about CXL?

Some of the lecturers teach very fast and it is hard to follow them. But you can reduce the video tempo from the player. Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

It provides up to date courses and information on Marketing, Optimization, Analytics Review collected by and hosted on G2.com.

Christopher Z.
CZ
Ecommerce and Digital Marketing Consultant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about CXL?

With two decades in my career, I rely on CXL for unparalleled, high-quality learning and insights. The content here is unmatched—expert-led, detailed, and focused on what truly matters. CXL features the industry’s best minds, like Simo Ahava, Andy Crestodina, Logan Bryant, Peep Laja, Fred Pike, and Neal Cole—professionals I admire and trust. This is exactly who I want to learn from. Unlike other courses that often feel padded with fluff, CXL dives straight into the technical details, delivering actionable knowledge that keeps me ahead in my field. Simply put, CXL sets the standard for professional education. Review collected by and hosted on G2.com.

What do you dislike about CXL?

First world problem: I can’t download the courses to binge on a flight. Seven hours in the air, and I could crush a ton of learning! C’mon, CXL, help me turn airplane mode into productivity mode! Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

CXL solves the challenge of gaining in-depth, technical marketing knowledge with expert-led courses that consistently deliver value. Every course I’ve taken has provided actionable insights I can immediately apply to my work. The content is comprehensive, relevant, and designed to keep professionals like me current and competitive. With CXL, I know my time is well spent, and the results show in my work. Review collected by and hosted on G2.com.

Sandra A.
SA
CRM executive
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CXL?

I’ve had an outstanding experience with the CXL platform, completing courses like A/B Testing Mastery, People & Psychology, Principles of Persuasive Design, and Cognitive Biases. The courses are incredibly in-depth and detailed, providing a wealth of knowledge that has greatly enriched my understanding of these topics.

One of the standout features of CXL is its course structure. The mix of text, video content, and abundant additional resources—such as TED Talks and reading materials—made learning both engaging and comprehensive. I especially appreciated the mini-tests between topics, which helped me solidify my knowledge as I progressed.

The platform’s design and presentation are excellent, making it a joy to use. I highly recommend CXL to anyone looking to upgrade their skills, whether for professional growth or personal development. I’ll definitely continue using CXL for future learning! Review collected by and hosted on G2.com.

What do you dislike about CXL?

CXL could enhance the learning experience by incorporating more tests or quizzes between topics across all courses. While some courses included these (Psychology ones) ensuring consistent opportunities to check progress would further support knowledge retention and engagement. Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

CXL courses significantly enhanced my knowledge and skills in A/B testing and Digital Psychology, providing practical insights that I now apply daily in my marketing work, such as customer journey mapping, testing strategies, and email campaign creation. Review collected by and hosted on G2.com.

DO
Digital Marketing Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CXL?

I genuinely love CXL and found their courses to be game-changers, especially the technical ones. Everything from SEO and analytics to brand strategy will give you an edge over your colleagues and get you ahead of the curve.

What I love most is their approach to creating well-rounded marketers. They're not just throwing random courses at you - they're helping professionals develop deep expertise in all marketing areas. It's definitely a must for anyone serious about growing their digital marketing skills. Review collected by and hosted on G2.com.

What do you dislike about CXL?

Some of the courses don't get updated quickly, but I can understand why. The sheer number of courses means they probably always have their hands full updating. Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

CXL's focus on practical skills sets them apart. They're not just teaching marketing; they're helping professionals like me become more versatile, data-driven, and effective in a rapidly changing digital landscape. With the depth and quality of their courses, I can continuously upgrade my skills and stay competitive in the market. Review collected by and hosted on G2.com.

Verified User in Photography
GP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about CXL?

- I like that there are plenty of video lessons

- Lesson slides are available to download and keep

- A very impressive amount of topics covered from introductory courses to advanced career professional topics

- I like that there are recommendations for best in class documents to start CRO programmes in your company

- I like the opportunity to pay by month Review collected by and hosted on G2.com.

What do you dislike about CXL?

- Some of the documents mentioned in the lessons aren't directly provided via link/download so you have to manually create them yourself which feels a bit of duplication of work if they already exist somewhere

- There's a lot of content (which is great) however as a working professional it's likely to take me 6 months worth of subscription to complete. Can start getting pricey especially if you are self funding. Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

I have learnt most of my CRO skills via on the job training, having a course that not only provides me with confidence that I am indeed following 'best in class' processes but also allows me to gain certification which can be added to my Linkedin is great. Review collected by and hosted on G2.com.

Angie T.
AT
Marketing Growth & Analyst Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CXL?

I like the variety of courses on the platform that is catered to marketing needs. Each course/ program is segmented into digestable and practical content that I am able to apply to my work and also inspire me to look at topics in a different perspecitve. Review collected by and hosted on G2.com.

What do you dislike about CXL?

I am not a big fan of the interface. I like to Roadmap option but I would prefer if I could move the course more easily as if I would like to move them I will have to go through the roadmap planning from the beginning. Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

My problem at work was not having inspiration and ideas on how to add actionable value at work and CXL solves my need by developing new skills that are applicable at work. I have taken a few courses now and I see myself applying the new skills to work. Review collected by and hosted on G2.com.

Damian G.
DG
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about CXL?

As a Digital Marketing Manager who has completed courses at CXL, what I like best about CXL is its depth, practicality, and expert-led approach. Unlike many other online courses that just scratch the surface, CXL dives deep into advanced marketing strategies with a strong focus on data-driven decision-making. Review collected by and hosted on G2.com.

What do you dislike about CXL?

Overall, CXL isn’t just another online course platform; it’s an investment in becoming a top 1% marketer. That's why it is expensive :( Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

CXL is solving one of the biggest challenges in digital marketing: the gap between theoretical knowledge and real-world application. Many marketers struggle to find high-quality, advanced training that goes beyond the basics. CXL addresses this by offering deep-dive, expert-led courses that focus on practical, data-driven skills needed to drive real business results. Review collected by and hosted on G2.com.

Marta B.
MB
Global Product Owner - Confirmed app
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about CXL?

I've been taking the CRO Mini Degree course from CXL.com and overall, it's been a positive experience. The course is very hands-on, which is great for those who prefer practical learning. There's a wealth of material available, covering a broad range of topics relevant to conversion rate optimization. The numerous examples from real businesses are particularly helpful, as they provide concrete illustrations of the concepts being taught. Also, the website is easy to naviagate. And I do like the fact that you can clearly see how much material you have covered.

Despite these minor issues, the course is a valuable resource for anyone looking to deepen their expertise in CRO. I am still in the process of taking the mini-degree, so not able to fully evaluate it yet.

Right now, I have been using the cxl.com on a daily base, as I have been trying to finalize the course and get the skills needed for my new CRO role. (I have transitioned from product) Review collected by and hosted on G2.com.

What do you dislike about CXL?

I do have a couple of critiques. At times, the course could benefit from being more interactive. More opportunities for engagement would enhance the learning experience. Additionally, some of the quiz questions are quite easy and don't thoroughly test your understanding of the material. A bit more rigor in this area would ensure that the quizzes better reflect the depth of knowledge required. Review collected by and hosted on G2.com.

What problems is CXL solving and how is that benefiting you?

upskillings.

getting CRO knowldge needed for my new function Review collected by and hosted on G2.com.