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Curata Reviews & Product Details - Page 4

Curata Overview

What is Curata?

Curata provides two software solutions that have helped 1000s of marketers over the past 10 years to grow leads and revenue with content: Curata CMP (Content Marketing Platform) and Curata CCS (Content Curation Software). Curata CMP includes strategy, production and analytics modules that enables you to: Analyze marketing and sales pipeline impact Streamline your content production process Build a predictable content supply chain With Curata CCS, you can tap into the power of curated content in addition to creating original content to boost lead generation, be a thought leader and publish consistently. Curata CCS enables you to: Discover the best content with our self-learning engine Easily organize and contextualize with just a few clicks Publish and promote your content anytime and anywhere

Curata Details
Discussions
Curata Community
Languages Supported
English
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Product Description

Curata provides solutions for curating, planning, and measuring content’s impact.


Seller Details
Year Founded
2007
HQ Location
Boston, MA
Twitter
@curata
4,043 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®

Brady D.
BD
Overview Provided by:
Account Director at Curata

Recent Curata Reviews

Shivam B.
SB
Shivam B.Small-Business (50 or fewer emp.)
4.5 out of 5
"Best Content Marketing Platform"
The content marketing platform Curata has powerful tools for tracking, creation, and publication. Content helps businesses get more leads and make ...
Anisha D.
AD
Anisha D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Ultimate Destination for Content Curation"
Curata as the name suggests is the ultimate destination of content curation. They provide best online article and resources to post in social media...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Good tool for finding articles to share on social media"
This platform helps me and my team organize, publish and promote content on social media platforms based on our interests/ industry. It's easy to...
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Curata Media

Curata Demo - Curata CMP Analytics
Curata CMP Analytics
Curata Demo - Curata CMP Timeline
Curata CMP Timeline
Curata Demo - Curata CMP Analytics
Curata CMP Analytics
Curata Demo - Curata CCS Curate
Curata CCS Curate
Curata Demo - Curata CMP Task Dashboard
Curata CMP Task Dashboard
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Have you used Curata before?
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42 Curata Reviews

4.5 out of 5
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42 Curata Reviews
4.5 out of 5
42 Curata Reviews
4.5 out of 5

Curata Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CurataQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Joe D.
JD
Chief Product Officer
Financial Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Curata?

The user interface is outstanding. I can search through aggregated sources in 10-15 minutes and develop a custom newsletter that contains the right content Review collected by and hosted on G2.com.

What do you dislike about Curata?

I did not really dislike any of the features and functionality that i have used to build out our newsletters Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

Ease of use, great User Interface, awesome support Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Setting up a content cadence with fresh, curated content that resonates with the recipient and keeps the advisor top of mind with their audience Review collected by and hosted on G2.com.

Victoria H.
VH
Associate Creative Director
Leisure, Travel & Tourism
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Curata?

I love being able to pool sources I was scouring "manually" into one place so that I can find new content for our many various channels fast and easy. Review collected by and hosted on G2.com.

What do you dislike about Curata?

There's really nothing to dislike. If you commit to the product and invest some time up front, you can build an easy go-to one-stop shop for finding and publishing content. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

If you are a social media manager or blogger or both, and have multiple channels and routine need to find content specific to your audiences, Curata is a life saver. And don't be afraid of the learning curve. Their staff is very patient and will help you all you need until you feel like you're getting the most out of the program. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

We have multiple B2C entities each with its own family of web and social media outlets that have to constantly be populated with meaningful content. Doing this by hand was taking our writing team valuable hours each week. Curata has cut the searching task in half time-wise. Review collected by and hosted on G2.com.

Neal R.
NR
Marketing Program Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Curata?

The convenience of having a quick resource to aggregate news, interest and blogs that we can leverage. Review collected by and hosted on G2.com.

What do you dislike about Curata?

Not much really. Relevance does not work as well as suggested as some articles I mark as low interest still show up. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Wanted to be able to easily be able to share more content on our channels. Review collected by and hosted on G2.com.

Erica A.
EA
Digital Marketing Director
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Curata?

The ability to coordinate content creation and delivery across teams and regions. The ability to quantify our efforts and measure it's impact on the business. Review collected by and hosted on G2.com.

What do you dislike about Curata?

I wish I could create reoccurring content items automatically. I also would like notifications to be sent when an item is almost due AND overdue. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Better allocation of resources and measuring impact on a piece by We've uncovered which activities drive the most revenue and we're able to iterate on those things. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Curata?

Curata is easy to use- but has a powerful feature set. The support team is excellent and with their help, we continually gain high levels of utility from this product. Great investment/value and partner. We also see the ability to utilize additional Curata feature sets as our needs evolve- plus they also listen to our ideas for new feature sets. Review collected by and hosted on G2.com.

What do you dislike about Curata?

Teaching the aggregation engine requires continual tuning since the news sources search feature- although powerful- may include sources which are not relevant or qualified. Pressing the "thumbs down" button is not intuitive- the algorithm should learn from pressing this button that the article does not meet search criteria- rather just changing the suitability classification. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

This is a very powerful product that has an exceptional support team that provides personalized service.. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Our site features a daily newsfeed specific to our domain. Curata provides breadth and depth from their content aggregation and provides a very useful useful curation tool and allows to readily identify trending topics. It also provides us with a comprehensive "in the moment" perspective on emerging news. We utilize Curata daily to also find ideas for original content as well as for augmenting and diversifying our content. Review collected by and hosted on G2.com.

Bob M.
BM
President
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Curata?

The way this tool finds targeted content is a great time saver. Curata gives me the ability to describe the content that I am looking for and then the ability to fine tune as time goes on. Review collected by and hosted on G2.com.

What do you dislike about Curata?

There's not much to dislike. The choice of pictures to go along with the content that I choose and add is good but could be improved or added to. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

It can do a lot. Don't be concerned or overwhelmed by all that it looks like it can do. The product can be concerned a step at a time and the support is very good. They are there to help you progress and grow in your using the product. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

I have to find and create a lot of content for my customers. Curata gives me the information and suggested content that allows me to be much more productive. Review collected by and hosted on G2.com.

Mark R.
MR
Founder and CEO
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Curata?

The easy to use dashboard is fantastic and the customer service is amazing! Review collected by and hosted on G2.com.

What do you dislike about Curata?

At times the crawlers can be slow and unfortunately the system doesn't alert us that the crawlers are either down or slow. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Through Curata we are able to provide Members with the latest in corporate governance news be education. Review collected by and hosted on G2.com.

Andrew D.
AD
Director of Marketing
Financial Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Curata?

Curata does exactly what I'd hoped. It helps my team efficiently find and curate more meaningful information for target personas in target markets. Brilliant tool! Review collected by and hosted on G2.com.

What do you dislike about Curata?

I have absolutely nothing critical to say about Curata, not even a real delta. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

It works, period. I can't say it enough, this tool does exactly what Curata said it would do. It's sad to say, but that's rare in this day and age. I'm also impressed with their customer service. They have been very attentive to our needs. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Curata has helped me solve the problem of not efficiently sourcing content to share with my target market personas. Because of Curata I also attract new target buyers to our website. I'm also using it to source content for multiple domains. Review collected by and hosted on G2.com.

Wayne S.
WS
Product Marketing l Social Media l Content Creation and Curation
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Curata?

the user interface is easy to use. After a few days it was as if I had been using it for a long time. Review collected by and hosted on G2.com.

What do you dislike about Curata?

Sometimes there are duplicates of the same pieces in the stream I see in the AM. This is not a big issue. I just run through them as I select the pieces I want. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

Curata is a solid product and I'd recommend that you seriously consider them. We have used this product for several years and its very consistent. Rarely an issue and it just does what its supposed to do. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

We wanted to raise our visibility and leverage social media more effectively. Our web traffic increased and we are raising our brand visibility. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Curata?

Intergration with Marketo and SFDC makes pulling all content metrics together in one dashboard easy. Review collected by and hosted on G2.com.

What do you dislike about Curata?

Not being able to sort based on other fields not in the out of the box dashboard. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Solving for content performance evaluation Review collected by and hosted on G2.com.