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Curata Reviews & Product Details - Page 3

Curata Overview

What is Curata?

Curata provides two software solutions that have helped 1000s of marketers over the past 10 years to grow leads and revenue with content: Curata CMP (Content Marketing Platform) and Curata CCS (Content Curation Software). Curata CMP includes strategy, production and analytics modules that enables you to: Analyze marketing and sales pipeline impact Streamline your content production process Build a predictable content supply chain With Curata CCS, you can tap into the power of curated content in addition to creating original content to boost lead generation, be a thought leader and publish consistently. Curata CCS enables you to: Discover the best content with our self-learning engine Easily organize and contextualize with just a few clicks Publish and promote your content anytime and anywhere

Curata Details
Discussions
Curata Community
Languages Supported
English
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Product Description

Curata provides solutions for curating, planning, and measuring content’s impact.


Seller Details
Year Founded
2007
HQ Location
Boston, MA
Twitter
@curata
4,043 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®

Brady D.
BD
Overview Provided by:
Account Director at Curata

Recent Curata Reviews

Shivam B.
SB
Shivam B.Small-Business (50 or fewer emp.)
4.5 out of 5
"Best Content Marketing Platform"
The content marketing platform Curata has powerful tools for tracking, creation, and publication. Content helps businesses get more leads and make ...
Anisha D.
AD
Anisha D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Ultimate Destination for Content Curation"
Curata as the name suggests is the ultimate destination of content curation. They provide best online article and resources to post in social media...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Good tool for finding articles to share on social media"
This platform helps me and my team organize, publish and promote content on social media platforms based on our interests/ industry. It's easy to...
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Curata Media

Curata Demo - Curata CMP Analytics
Curata CMP Analytics
Curata Demo - Curata CMP Timeline
Curata CMP Timeline
Curata Demo - Curata CMP Analytics
Curata CMP Analytics
Curata Demo - Curata CCS Curate
Curata CCS Curate
Curata Demo - Curata CMP Task Dashboard
Curata CMP Task Dashboard
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42 Curata Reviews

4.5 out of 5
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42 Curata Reviews
4.5 out of 5
42 Curata Reviews
4.5 out of 5

Curata Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CurataQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Michelle M.
MM
Digital Marketing Specialist
Human Resources
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Curata?

We love Curata because it has been extremely useful tool for helping us research relevant content for blog posts and other original content. It has also allowed us to round out our content calendar with curated content, which means we can stay top of mind as a trusted source with our audience.

Coming in a close second is the Curata Team. From Sales to Support everyone has been extremely accessible and timely in answering questions. Knowing a live person is there if we need them means a lot. Many support teams have gone the way of email or support FAQs only and that can be extremely frustrating. But that's not the case with Curata. Review collected by and hosted on G2.com.

What do you dislike about Curata?

The only feature that would be helpful is a calendar showing what was posted/approved to be posted, the channel, and at what days/times. This would help us visualize our content calendar better and where we can fill our original content in more. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

We considered Curata vs. another curation software. Using both trial instances simultaneously there really was no comparison. Curata was far superior, robust and intuitive. It really is user friendly and as stated before the team is amazing. If you are looking for a tool that does exactly what they say it does with great support then Curata is the way to go! Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Before using Curata, we had MANY Google Alerts setup for keywords. Most of what we were being alerted about was junk and manual searches were still needed. It seemed like we were sharing content from the same sources all the time. Since Curata is so robust it has helped us to find new, relevant sources for content that matters to our audience. As well, we've found it to be a great tool for researching new blog posts and our upcoming ebook. Review collected by and hosted on G2.com.

Response from Harry Hayward of Curata

Hi Michelle!

Many thanks for the kind words! It means a lot, especially coming from a savvy and thorough buyer like yourself.

Without giving away too much, we're putting some finishing touches on another customer-centric feature that we believe you'll love.

Cheers!

Team Curata

Liz G.
LG
Director, Digital PR
Internet
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Curata?

Helps us fine relevant content for our clients and makes it easy to share over a range of social media options. The Curata platform is a real time saver. It's easy to set up and works reliably. I have been very impressed by the strong customer support team who is always available to answer questions and help us get the most value from the platform. Review collected by and hosted on G2.com.

What do you dislike about Curata?

I wish that their microsite was responsive. It's a terrific add on benefit but it just doesn't read well enough on a phone. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

We are solving two problems: curating content for members of a trade association so that individual members get more exposure for their news and managing blog & social media content for a start up company that tracks industry trends. Review collected by and hosted on G2.com.

Derek C.
DC
Adjunct Lecturer of Motion Graphics and Animation
Higher Education
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Curata?

- Software finds new content, articles and media for you in a very niche industry

- Filters make content findable by subject, persona, etc.

- Content can be published directly from Curata

- Easy deletion/sorting process that learns from past choices

Overall Curata has been a huge time-saver and helped improve content quality across the board. It has allowed us to launch a successful newsletter for each of our buyer personas and increased blog traffic and online engagement. Review collected by and hosted on G2.com.

What do you dislike about Curata?

Software was not as intuitive as some other similar platforms, however the customer success team was very helpful in getting things up and running. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Content marketing for a niche market with limited resources. Improving digital engagement and customer nurturing without making another full-time hire. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Curata?

Their support is great, and their product is straightforward and easy to use. We like using it to help feed our social media content pushes. As soon as we see an article that pertains to our industry, we can use it as a thought leader piece. Review collected by and hosted on G2.com.

What do you dislike about Curata?

There's so far nothing I really dislike - sometimes it can be a lot to sift through the noise of similar search terms, but it's manageable. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

It's great for tracking news mentions, so if you're doing your own PR, or if you want to stay ahead of whats happening in the news around your industry, or if you have a social media strategy that includes becoming a thought leader, this is a useful tool. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

We keep our company in the loop on what's going on in the industry, as well as tracking what we're becoming known for versus our competitors Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Curata?

Tracking metrics from marketo and salesforce allows me to easily get better insight into which blogs are performing the best.

I like the automation for when I publish a new blog post, it automatically pulls in my latest content and at most, all I have to do is make a few category inputs. Review collected by and hosted on G2.com.

What do you dislike about Curata?

I have very few complaints about Curata. I think it may make it easier to view the timeline if there was a more distinguishable gap between items and days, similar to the way the classic timeline looks.

To me, it was much easier to use the merge function in the classic timeline view. I know it is still available in the content tab, but it was more accessible in the older version. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

Curata is a great platform to track metrics and keep tabs on your content performance in an easy-to-use format. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

This enables me to better understand which content performs and which does not. I have better insight into which content I need to do more of and which I need to do less of. In addition, I use the timeline as an editorial calendar, so this helps me stay more organized and more efficient. Review collected by and hosted on G2.com.

Jennifer S.
JS
Content Marketing
Information Technology and Services
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Curata?

Curata is very easy to use. The Customer Support team is more than helpful. I've been using Curata for about 3 years and couldn't be happier with the overall experience. Review collected by and hosted on G2.com.

What do you dislike about Curata?

There isn't much I can say here, I am 100% satisfied with Curata. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

Don't hesitate to explore this tool, the demos are helpful and can give you a real view into what this is all about. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

We are solving communication issues around content through the use of Curata. We've realized that Curata can solve our needs to bring our Marketing Org into one central point of contact. Review collected by and hosted on G2.com.

Aija Z.
AZ
Digital Product Manager
Publishing
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Curata?

- Performance analytics can be viewed based on completely customizable (per workshapce!) content segmentation

- The interface is extremely easy to use and pick up for my team and clients alike

- The Curata team continuously develop the system and roll out new features

- The contact with the Curata team does not drop off after the license is purchased - they are interested in how you use the product and incorporate your feedback into their roadmap. Review collected by and hosted on G2.com.

What do you dislike about Curata?

The system is rather basic and missing some features which could facilitate complex content production workflows, HOWEVER, they continuously improve the product so I'm sure it will get there before too long. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

Ensure you meet with your customer success managers regularly - they are really interested in how you use the platform and do listen to your feedback and incorporate it into the roadmap, Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

- increased transparency between my internal team & with our clients.

- allows for content planning based on your won segmentation needs - not just by platform, but also by audience segments, content type, campaign etc.

- basic analytics overview without having to delve into complex analytics systems (which can be used when a deep-dice is required but not on a daily basis) Review collected by and hosted on G2.com.

Patrick S.
PS
VP of Research and Corporate Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Curata?

I've bought Curata Curation Software twice and had very positive experiences both times. For any content marketing team that is serious about driving substantive, educational content to its prospects, partners, and customers, Curata Curation Software is a must.

1. Collaborative Support

The Curata team is highly collaborative and always makes themselves available when support is needed. If they don't have an answer to a question or problem, they go and find one for you. The solution is highly intuitive and can be configured and setup in a matter of a few hours. The Curata Customer Success team then works with customers throughout the lifecycle of the contract to ensure maximum results and value. When we extended the solution to additional teams and team members, the Curata Customer Success team was more than happy to schedule individual training sessions with each of them. On a side note, as the Curata executive team is highly knowledgable in the content marketing space, content marketers should take advantage of their acumen by attending their local user group meetings. These are highly informative, not only ensuring that you maximize your investment in Curata but helping you become a more effective marketing professional.

2. Software Capabilities

The combination of algorithms that are built into the Curata platform and the ability to filter results enables one to create curation streams that are highly accurate. Its self-learning component ensures that its streams become increasingly more and more accurate. Additionally, the newsletter capability is particularly useful when providing industry or subject-specific content on specific topics (based on keywords) to broad groups of individuals and teams (can decide to whom they are sent and when). Finally, the API integrations between Curata and other software platforms is an additional value proposition, helping to ensure that you have one integrated content marketing dashboard--regardless of the number of tools that you have in place. Review collected by and hosted on G2.com.

What do you dislike about Curata?

There are a few quirks in the administrative user interface that aren't completely intuitive. However, once you've walked through each of them, the tasks make complete sense. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

A couple recommendations:

1. Compile a list of core requirements for your content curation (and content marketing management if you're also considering Curata Content Management Platform). Include those that are "must have" and those that are "important but not necessary." As with any software review, compare Curata and the other solutions alongside those.

2. Make sure you check references on all of the solutions/providers you're considering. Verify experiences through the entire software lifecycle and renewal and not simply set up. This will provide you with richer feedback and help you evaluate your solution options better.

3. Remember your marketing ecosystem is only as good as the integrations between each of the different tools. Don't take the word of the providers when it comes to their API integration. Instead, have them demonstrate these API connections during the demo and proof of concepts. This should be the case for your curation software as well. Integrations to verify include: a) blog platform, b) content marketing management platform, c) marketing automation, and d) data analytics and metrics. (Note: Ensure some of the references that you're provided can speak to your API integration requirements--namely, they have successfully made the promised API connection to work.) Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

There are various use cases that the solution solves, and it is truly best in class in the curation space. Below are some of the highlights:

* Used Curata to drive the number and quality of blog posts on a company blog. The curation feeds were used for ideation as well as curated as posts. In the case of the latter, we wrote 300-word summaries on our company "take" on the curated content (demonstrated our thought leadership while increasing our post volumes). Key results included increasing the number of blog posts 30% to 40%.

* Used Curata to feed industry content to company BI team that was repackaged into customer-facing content. Saved BI team 1+ hours of staff time every day that previously had to be spent culling through web crawlers and social media streams. Review collected by and hosted on G2.com.

Synthio M.
SM
Director of Marketing
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Curata?

For CCS, I love that all of the content is placed in a newsfeed for you to view all at once. The filters I create to filter out the content make it easy for me to decide what content is relevant and what isn't. I also love the ease of approving vs deleting/rating off topic and the relevance bar. Being able to create your own caption for the content is a plus, as well.

For CMP, I love that you can see how many leads were generated and touched per piece of content on our website. It's interesting to see who is interested in certain pieces of content. It's cool to see how many views and shares each piece has too. I also love the content calendar so you can see what pieces of content went out on what day. Review collected by and hosted on G2.com.

What do you dislike about Curata?

For CCS, I don't like that the approved articles get bulked into the Published tab even if you haven't pushed it live yet. It gets confusing when you don't have auto posting and you need to go back and manually push the articles live and you don't remember which you've already pushed. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

Definitely a time saver in content curation and the support team is amazing! They are always willing to help and go the extra mile to make sure everything I need is taken care of. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

Prior to Curata, we were manually searching the internet for articles that were relevant to us and our audience. It took a lot of time out of the day and most of what we searched for didn't seem applicable. With Curata, that portion of time is cut out and we can spend our time doing more important marketing items, while still being able to push relevant content out to our audience. Review collected by and hosted on G2.com.

Joe M.
JM
Account Management
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Curata?

We use both the Content Curation Software as well as the Content Management Platform and together, they give us a really efficient way to curate and manage a large volume of existing client and third party content, as well as new content we're developing. We use the software to maintain six landing pages, each full of market-specific content that gets refreshed every two weeks. Curata keeps us organized and has really streamlined our workflow so that we're using more of our hours on high-value activity (creating content) and less on keeping track of it all. Review collected by and hosted on G2.com.

What do you dislike about Curata?

For our particular use case, the timeline in the CMP package is not ideal based on the amount of content we update every month and our need to see it plotted over the course of 12 months. That said, the Curata customer success team has really stepped up to understand our needs and work with us to come up with a solution that meets our needs. And once the export feature is added, we should be able to create the annual calendar view we need. Review collected by and hosted on G2.com.

Recommendations to others considering Curata:

I'm very satisfied overall with Curata. The people there are really outstanding. Take your time evaluating the product and talk with them about how you'll be using it. Ask them if they see any issues in terms of its suitability for your intended use, and get all your questions answered before making a final decision. Review collected by and hosted on G2.com.

What problems is Curata solving and how is that benefiting you?

We use our content marketing program to engage customers on a regular basis and keep our client's brand top of mind. While we're big believers in the value it delivers, it's a very labor intensive proposition. Prior to using Curata, we created our own set of tools comprised of a number of Excel and Word documents. While it helped us launch the program, we quickly realized that it wasn't an efficient way to work, particularly given how over time the scale would grow exponentially. Now, we've moved the entire process onto Curata and it has reduced our hours maintaining the program by at least half. We work much more efficiently. We're also saving considerable time locating relevant third party content with the curation tool. We set up our searches at the outset and the tool pulls in content that matches our criteria, learning our likes and dislikes as we mark it for relevance, returning ever more relevant results. Review collected by and hosted on G2.com.