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42 Curata Reviews
Overall Review Sentiment for Curata
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We love Curata because it has been extremely useful tool for helping us research relevant content for blog posts and other original content. It has also allowed us to round out our content calendar with curated content, which means we can stay top of mind as a trusted source with our audience.
Coming in a close second is the Curata Team. From Sales to Support everyone has been extremely accessible and timely in answering questions. Knowing a live person is there if we need them means a lot. Many support teams have gone the way of email or support FAQs only and that can be extremely frustrating. But that's not the case with Curata. Review collected by and hosted on G2.com.
The only feature that would be helpful is a calendar showing what was posted/approved to be posted, the channel, and at what days/times. This would help us visualize our content calendar better and where we can fill our original content in more. Review collected by and hosted on G2.com.
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Helps us fine relevant content for our clients and makes it easy to share over a range of social media options. The Curata platform is a real time saver. It's easy to set up and works reliably. I have been very impressed by the strong customer support team who is always available to answer questions and help us get the most value from the platform. Review collected by and hosted on G2.com.
I wish that their microsite was responsive. It's a terrific add on benefit but it just doesn't read well enough on a phone. Review collected by and hosted on G2.com.
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- Software finds new content, articles and media for you in a very niche industry
- Filters make content findable by subject, persona, etc.
- Content can be published directly from Curata
- Easy deletion/sorting process that learns from past choices
Overall Curata has been a huge time-saver and helped improve content quality across the board. It has allowed us to launch a successful newsletter for each of our buyer personas and increased blog traffic and online engagement. Review collected by and hosted on G2.com.
Software was not as intuitive as some other similar platforms, however the customer success team was very helpful in getting things up and running. Review collected by and hosted on G2.com.
Their support is great, and their product is straightforward and easy to use. We like using it to help feed our social media content pushes. As soon as we see an article that pertains to our industry, we can use it as a thought leader piece. Review collected by and hosted on G2.com.
There's so far nothing I really dislike - sometimes it can be a lot to sift through the noise of similar search terms, but it's manageable. Review collected by and hosted on G2.com.
Tracking metrics from marketo and salesforce allows me to easily get better insight into which blogs are performing the best.
I like the automation for when I publish a new blog post, it automatically pulls in my latest content and at most, all I have to do is make a few category inputs. Review collected by and hosted on G2.com.
I have very few complaints about Curata. I think it may make it easier to view the timeline if there was a more distinguishable gap between items and days, similar to the way the classic timeline looks.
To me, it was much easier to use the merge function in the classic timeline view. I know it is still available in the content tab, but it was more accessible in the older version. Review collected by and hosted on G2.com.
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Curata is very easy to use. The Customer Support team is more than helpful. I've been using Curata for about 3 years and couldn't be happier with the overall experience. Review collected by and hosted on G2.com.
There isn't much I can say here, I am 100% satisfied with Curata. Review collected by and hosted on G2.com.
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- Performance analytics can be viewed based on completely customizable (per workshapce!) content segmentation
- The interface is extremely easy to use and pick up for my team and clients alike
- The Curata team continuously develop the system and roll out new features
- The contact with the Curata team does not drop off after the license is purchased - they are interested in how you use the product and incorporate your feedback into their roadmap. Review collected by and hosted on G2.com.
The system is rather basic and missing some features which could facilitate complex content production workflows, HOWEVER, they continuously improve the product so I'm sure it will get there before too long. Review collected by and hosted on G2.com.
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I've bought Curata Curation Software twice and had very positive experiences both times. For any content marketing team that is serious about driving substantive, educational content to its prospects, partners, and customers, Curata Curation Software is a must.
1. Collaborative Support
The Curata team is highly collaborative and always makes themselves available when support is needed. If they don't have an answer to a question or problem, they go and find one for you. The solution is highly intuitive and can be configured and setup in a matter of a few hours. The Curata Customer Success team then works with customers throughout the lifecycle of the contract to ensure maximum results and value. When we extended the solution to additional teams and team members, the Curata Customer Success team was more than happy to schedule individual training sessions with each of them. On a side note, as the Curata executive team is highly knowledgable in the content marketing space, content marketers should take advantage of their acumen by attending their local user group meetings. These are highly informative, not only ensuring that you maximize your investment in Curata but helping you become a more effective marketing professional.
2. Software Capabilities
The combination of algorithms that are built into the Curata platform and the ability to filter results enables one to create curation streams that are highly accurate. Its self-learning component ensures that its streams become increasingly more and more accurate. Additionally, the newsletter capability is particularly useful when providing industry or subject-specific content on specific topics (based on keywords) to broad groups of individuals and teams (can decide to whom they are sent and when). Finally, the API integrations between Curata and other software platforms is an additional value proposition, helping to ensure that you have one integrated content marketing dashboard--regardless of the number of tools that you have in place. Review collected by and hosted on G2.com.
There are a few quirks in the administrative user interface that aren't completely intuitive. However, once you've walked through each of them, the tasks make complete sense. Review collected by and hosted on G2.com.
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For CCS, I love that all of the content is placed in a newsfeed for you to view all at once. The filters I create to filter out the content make it easy for me to decide what content is relevant and what isn't. I also love the ease of approving vs deleting/rating off topic and the relevance bar. Being able to create your own caption for the content is a plus, as well.
For CMP, I love that you can see how many leads were generated and touched per piece of content on our website. It's interesting to see who is interested in certain pieces of content. It's cool to see how many views and shares each piece has too. I also love the content calendar so you can see what pieces of content went out on what day. Review collected by and hosted on G2.com.
For CCS, I don't like that the approved articles get bulked into the Published tab even if you haven't pushed it live yet. It gets confusing when you don't have auto posting and you need to go back and manually push the articles live and you don't remember which you've already pushed. Review collected by and hosted on G2.com.
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We use both the Content Curation Software as well as the Content Management Platform and together, they give us a really efficient way to curate and manage a large volume of existing client and third party content, as well as new content we're developing. We use the software to maintain six landing pages, each full of market-specific content that gets refreshed every two weeks. Curata keeps us organized and has really streamlined our workflow so that we're using more of our hours on high-value activity (creating content) and less on keeping track of it all. Review collected by and hosted on G2.com.
For our particular use case, the timeline in the CMP package is not ideal based on the amount of content we update every month and our need to see it plotted over the course of 12 months. That said, the Curata customer success team has really stepped up to understand our needs and work with us to come up with a solution that meets our needs. And once the export feature is added, we should be able to create the annual calendar view we need. Review collected by and hosted on G2.com.