Curata Reviews & Product Details

The content marketing platform Curata has powerful tools for tracking, creation, and publication. Content helps businesses get more leads and make more money. Review collected by and hosted on G2.com.

Curata's biggest flaw is that it doesn't allow third-party integration. Curata uses its own third-party tools and can't connect to popular platforms. Review collected by and hosted on G2.com.

Curata as the name suggests is the ultimate destination of content curation. They provide best online article and resources to post in social media apps. They staff are very professional and are available 24 hours.

My content curation problems has been smoothly solved my Curata. I would definitely recommend Curata to all Online Media workers who wants to develop thei content. Review collected by and hosted on G2.com.

There is Nothing that I dislike in Curata. I have been able to solve my issues regarding Content Curation. It practically does what it claims. Some issues like same material being recommendes multiple times can be improved via an update. Another suggtion is to integrate Content curation and Data Analysis at the same time. I wish Curata a better future. Review collected by and hosted on G2.com.

The sales team from the beginning were just fantastic. We connected to ONE KEY PERSON who constantly asked us of updates and helped us really understand the platform. The non-tech-savvy marketers on our team were able to use it without the hassle and he was extremely helpful in all of our queries. Review collected by and hosted on G2.com.

The platform has potential. There are two key services: Curation and Data Analysis. The CMP was supposed to be helpful when it comes to content marketing because it shows you how a content directly affects the sales. Very important metrics, as we all know, when it comes to content marketing.

We were hoping to get that integrated reporting on the CMP so we can provide extra incentives to both our marketing and sales teams, but the integration of the platform itself took a lot of tool in our planning and execution that we were paying for it for $12K per annum while nobody was using it.

Now, going to the billing, nobody has ever reached out to us to inform us that the contract is set to an end. They let us move forward on the next years locked in that contract. Yes, there may be an oversight on our team as well when it comes to making sure that our contract with them doesn't go on forever, but having someone from their team check in on us to make sure we were happy for our first year and what our plans are when it comes to continuing the service & partnership for the following year would've been appreciated.

However, because we didn't have innate connectivity in the third-party applications NEED (which we didn't know was a preprequisite to get the data they said we would have) like Marketo, Eloqua and/or Pardot, we barely used the platform.

Curata SHOULD REQUIRE users accounts on these third-party platforms BEFORE signing them on the CMP because aside from what's supposed to be an editorial/revision platform (that took them 1++ years to bring an update to), without the third-party applications, it doesn't really do much. It was a big disappointment especially since the CMP IS pricey. After the first year, we were wondering about the main purpose of the CMP for our team if we signed on with Pardot,for example, because the Salesforce platform will have all the data the CMP will provide. At the end of the day, the CMP shouldn't be advertised as a holistic content marketing platform but a reports consolidation platform. In our first year, they also changed our access that limits us into integrating more domains on our account, saying if we want to use the features that were initially available for us (admins) when we signed up, we WILL NEED TO UPGRADE.

Moreover, after one year, there has been a shift in their team. The one person who used to reach out to me constantly and help our team get on track, resigned and I was passed on two one person to another who didn't know what our goals/business are/is.

Just a month ago, I tried calling and emailing their team and the person I was passed onto CLAIMED he was the first person who spoke to me this year. Upon checking my email history, it was another sales person/account manager and his email is already deactivated. The current person I was in contact with can't even be bothered to call out during my team's business hours (we operate on different international timezones) and had a lazy, condesending tone during the two calls I've made with him.

This big team/management shift is affecting the entire relationship their first salesperson created with us. Their support team is no longer as reliable as two years ago and I don't like where their team is headed. It could be because of their growing success that hubris has gotten into their heads, but honestly, even with the CSS, there are alternatives in the market that can already provide what they're offering (whether it's at par with their pricing or not).

What's worse was that I received an email offer (as if I'm a new customer) offering me of an 80% lower offering than what our initial contract states. Nobody even bothered to reach out to my team to tell us that if we want, we can actually opt for the cheaper offering they had launched. We signed on during the early stages of Curata and it's disappointing to see this kind of relationship go on a downward spiral.

Because of this, we have terminated our contract with them. Spike and other platforms are better alternatives for Curata. Review collected by and hosted on G2.com.

This platform helps me and my team organize, publish and promote content on social media platforms based on our interests/ industry. It's easy to add new searches and filters to get relevant content. Review collected by and hosted on G2.com.

A lot of articles are showing multiple times (when shared by different publishers). Sometimes it takes a while to pick the right one. Review collected by and hosted on G2.com.

The technical support provided by Phil and Jesse for our trial of Curata was excellent. They assisted us with a can-do attitude and helped us develop a great understanding of the software and skills to pilot it effectively for our organisation. Review collected by and hosted on G2.com.

We identified a couple of excellent use-cases for our organisation. There wasn't much to dislike about this product. It does what it claims, and the investment of resources to getting it to work well is worth it. Review collected by and hosted on G2.com.

We've never had problems with customer support. They are always happy and willing to attend you our needs with actionable solutions and not just generic answers. It has never taken more than 24 hours for them to reply (with a solution ready).

The quarterly business alignment meetings are something not every provider does--and this is what the Curata team never fails to schedule. Review collected by and hosted on G2.com.

After a year of using the program, there are some minor glitches when it comes to the CMS side (but were immediately fixed by their team). Review collected by and hosted on G2.com.

The process from day one to present with Curata has been smooth, painless, and outright pleasant. From the fun & welcoming dinner at a conference, to the Sales demo that was focused directly on our needs & interests, to the contracting process, to the thoughtful packages of goodies….to a phenomenal training & implementation process on a product that simply works the way it was promised.

In particular, our onboarding & implementation process was great. Our Curata Customer Success partner helped every step of the way to ensure we launched our first weekly curated content post on time. Our goal was mid-April and we published via API (which we have yet to be able to accomplish with other tools) on March 31.

We know we are just getting started with curated content and the Customer Success team continues to gently push & guide us down paths to ensure we are getting the most value from our investment and out of curated content in general.

And at our organization, there is always the ultimate litmus test for approval - Sales - and the feedback from our first curated post was 100% positive – “this is awesome and something I can send to my clients every week”.

All-in-all if every vendor relationship we had was this smooth our work lives would be a lot easier – so thanks to your entire team for helping us be successful as we start down this curated content path and for generally being a pleasure to work with day-in & day out. Curata is awesome! Review collected by and hosted on G2.com.

At this point, nothing. We are still early in our adoption. Review collected by and hosted on G2.com.

Curata is a great tool for business just starting out with their content marketing efforts (like mine) as well as those who are more advanced. They have a lot of customizations available and one of the great things is being able to add new fields. I also love seeing the analytics right away, and not having to pull from separate sources. Review collected by and hosted on G2.com.

Even though it's customizable, it still has a long way to go. Being able to control what fields show up for what content type would be a huge help. It's also not very good for ABM strategies since you can't filter analytics for top accounts. On the analytics side, it doesn't look like the revenue influenced info is being weighed at all, so you could have 4 pieces of content being attributed the same amount of revenue for 1 deal.

That being said, the team is great with taking customer feedback and they seem to really love hearing what their customers need, and accommodating as much as they can. Review collected by and hosted on G2.com.

From the start, the Curata team listened to what our needs are and helped us set up the parameters of the software to receive exactly the content we want. We have regular discussions with the Customer Success team to help us hone the content in our feed. When we find content we want to include that was not curated with the software, Curata has a great Bookmarklet that allows you to add any content off the web.

Ultimately, we use the curated content to publish articles to a website and Curata custom managed newsletter. Sharing content on the two platforms is incredibly simple while still providing enough advanced options to add the content the way we want it. The newsletter software includes an easy to use marketing analysis dashboard with basic stats and an amazing visual heat map of which articles receive the most clicks.

The Curata Customer Success team has been incredibly responsive and supportive as we continue to improve the layout and grow the audience of our newsletter. Review collected by and hosted on G2.com.

Very few complaints about the software. They usually have a solution to any issue we raise and if they do not, it is often something in the works that they plan on improving. Review collected by and hosted on G2.com.

Intelligent relevance sorting that gets smarter over time, customer service support, ability to create filters for separate topics (we have multiple content streams), ability to publish through the software or just use it for story gathering. Review collected by and hosted on G2.com.

Would love better multi-language support; Otherwise, even the smallest glitches have been immediately tackled by the tech support! Review collected by and hosted on G2.com.