--- title: Criteo Commerce Max (Retail Media) Reviews meta_title: 'Criteo Commerce Max (Retail Media) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how Criteo Commerce Max (Retail Media) works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 18 scale: '5' date_modified: '2026-07-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Criteo Commerce Max (Retail Media) Reviews **Vendor:** Criteo **Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Average Rating:** 4.0/5.0 **Total Reviews:** 18 ## About Criteo Commerce Max (Retail Media) Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions. ## Criteo Commerce Max (Retail Media) Reviews ### 1. Not so good platform **Rating:** 3.5/5.0 stars **Reviewed by:** Christian A. | BI Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2022 **What do you like best about Criteo Commerce Max (Retail Media)?** It has really good graphics on the analytics part which is the one that is most used to compare the data I download from the API and what is shown on the reports. **What do you dislike about Criteo Commerce Max (Retail Media)?** The REST API is not so good, when we want to download the data there was a problem with the timezones on the page references. We were trying to download as CO time but the iso country was no the same that figurate on the page **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** The marketing team doesn't solve to problem, they want to test it and try to improve the CPL conversion. After 3 months they decided to resign the contract and goes to Google Marketing Cloud ### 2. Criteo is very effective platform for us especially for retargeting campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Büşra A. | S, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** Criteo Dynamic Retargeting ad type is the best for the companies in both retail and b2c industries. You can reach the relevant customer with dynamic ad banners in that way the roas or roi always higher on these ad types. **What do you dislike about Criteo Commerce Max (Retail Media)?** the new panel is really hard to discover, On the other hand, we don't have many options to optimize our ads only bid changes can be done on the panel. It can be developed with targeting options. **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Reaching the right customers with their customer journey is a very crucial issue in digital marketing strategies. We can create such kinds of banner ads according to our website journey with GDN, but with criteo we have a chance to cover all websites that related with our products. ### 3. One Of The Best Open Internet Platform For E commerce Business **Rating:** 4.5/5.0 stars **Reviewed by:** Prakash T. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** Very Easy To Use, Timely Support and i really liked different ad formats available on this platform like cube ads, a very good platform for brand awareness. also its very easy to create look a like audience on this platform **What do you dislike about Criteo Commerce Max (Retail Media)?** As i am from india , very limited publishers are available in india, also there is not much opprtunity if you want seel your products with geofencing ads , like not muck or nothing is available if ypou are targeting small city in india **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** few of my clients wanted to advertise on platforms apart from traditional media like facbook and google , so i have tried using criteo for their advertising in india and with they have on this open internet platform they have recived good conversion ### 4. User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Kaitlyn O. | Marketing Manager - JW Marriott San Antonio Hill Country Resort & Spa, Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** How easy it is to use and the strong ROAS. Able to manage all campaigns in one place. **What do you dislike about Criteo Commerce Max (Retail Media)?** The lag time between activating within the platform and publishing campaigns **Recommendations to others considering Criteo Commerce Max (Retail Media):** Have a basic understanding of managing campaigns ahead of time **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** It's an advertising solution to help with paid media campaigns ### 5. Best option for retargeting campaigns. Especially in mid funnel **Rating:** 4.5/5.0 stars **Reviewed by:** Yılmaz D. | digital marketing specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** Funnel approach, reporting, marketing API and it is fully compatible with adjust. **What do you dislike about Criteo Commerce Max (Retail Media)?** We are having reporting issues sometimes. And CPC can easily increase especially in certain campaign periods like black friday. **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** We are using criteo for retargeting. We have campaigns in more than 20 countries. ### 6. Bad experience with reps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** It's a good platform - gets the job done. **What do you dislike about Criteo Commerce Max (Retail Media)?** I had a poor experience with the reps where they were not transparent with us. The team underspend severely & did not notify us. When confronted, they blamed our search team & did not take ownership which is was very unprofessional. I lost my trust in them as I was not convinced that they would spend all the money that they recommended for my account. I had to pull away from using the service. **Recommendations to others considering Criteo Commerce Max (Retail Media):** Make sure you double-check the pacing of your budgets frequently so you don't end up with unspent funding at the end of the year. **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** No problems. Just ensuring that our brand is #1 in search ### 7. User Friendly & Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2022 **What do you like best about Criteo Commerce Max (Retail Media)?** On this platform, it's also quite simple to establish a lookalike audience. Really easy to use, prompt support, and I appreciated the variety of ad types accessible on this platform, such as cube ads, making it an excellent tool for brand recognition. All in All its a platform that gets the job done. **What do you dislike about Criteo Commerce Max (Retail Media)?** There isn't much to dislike about the platform just a few bugs here & there. The support team sometimes has a slower rate of reply to the query but is efficient in other ways **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Retargeting Ads, Decent enough Media coverage, healthy reporting, better optimization. ### 8. Great Media for ReMarketing at very low CPC **Rating:** 4.0/5.0 stars **Reviewed by:** Divnay B. | Marketing Head, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** The Media reach and the pixel tracking. It has a beautiful inventory to get good engagement in Retargeting Ads. It is a very userfriendly tool and can be linked easily with your website **What do you dislike about Criteo Commerce Max (Retail Media)?** Beyond retargeting, this tool and media reach do not have a good prospecting engine. **Recommendations to others considering Criteo Commerce Max (Retail Media):** Thinking Retargeting Think Criteo **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Retargeting Ads for the Retail Business Very Low CPC Huge Media reach ### 9. Evergreen Media Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** Criteo continues to be an always-on partner for our media campaigns. The platform allows us to cater our media buys strategically to get in front of the right consumers. **What do you dislike about Criteo Commerce Max (Retail Media)?** Several of the retail partners have been leaving the platform so the inventory is changing, making the future a bit uncertain. **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** We want to have media buys in places where our consumers are already shopping. Hand raisers in our category are able to be served our ads to drive market share. ### 10. Easy to use, great reporting **Rating:** 3.0/5.0 stars **Reviewed by:** Ashley V. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** Easy to use interface. Shows reporting in a very simple way **What do you dislike about Criteo Commerce Max (Retail Media)?** There are sometimes bugs on the platform. **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Manage my ads, strong reporting, better optimizions ### 11. Global leader in retail market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Criteo Commerce Max (Retail Media)?** User friendly and easy to navigate. Perfect solution **What do you dislike about Criteo Commerce Max (Retail Media)?** Not the best solution in terms of financial products and services **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** I am trying to get the best digital solutions for my customers. ### 12. Great at first, but peters out the longer you're on, it seems **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** Criteo has allowed us to get placements on high-volume sites such as the NY Times without paying their direct advertising rates (where applicable.) Especially for remarketing ads, it's proven useful in enhancing recall and lift, as well as conversions. **What do you dislike about Criteo Commerce Max (Retail Media)?** The longer we've gone on with them, the less effective the campaigns seem to be in terms of lift. It's not transparent as to why, either. **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Placements in higher-volume sites without direct spend increase. More flexible placements across the Web in non-Google Ads slots. ### 13. The tool is good, but with a very bad support **Rating:** 1.5/5.0 stars **Reviewed by:** Hugo C. | Gerente de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** With the features it's a very solid tool for making more of your ad spend and time managing accounts **What do you dislike about Criteo Commerce Max (Retail Media)?** The support took way too long time to help us accommodate our clients and was not really efficiente **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Manage all FB ads in one account ### 14. Retargeting that works **Rating:** 4.0/5.0 stars **Reviewed by:** Dean E. | S **Reviewed Date:** August 24, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** It has excellent retargeting for marketers **What do you dislike about Criteo Commerce Max (Retail Media)?** Revenue cpms could be higher but it works for some high end ads **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Getting the best results through click through results for clients ### 15. Good for display ads. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Criteo Commerce Max (Retail Media)?** Targeting customers with relevant creative is important. Criteo helps with matching search history with advertising. **What do you dislike about Criteo Commerce Max (Retail Media)?** You are pretty limited in how you can design creative. More customization would be great. **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** We are able to match search history to advertising. ### 16. Great retargeting tool and awesome account management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Criteo Commerce Max (Retail Media)?** The account management team is great. Very helpful and friendly. I've never met a mean person from criteo. **What do you dislike about Criteo Commerce Max (Retail Media)?** Prospecting efforts have yet to work for me. **Recommendations to others considering Criteo Commerce Max (Retail Media):** Start with retargeting and expand to other low ROI strategies. **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Retargeting site visitors and customers with items they have researched on site. ### 17. Criteo Sponsored Products **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2018 **What do you like best about Criteo Commerce Max (Retail Media)?** Quality product offerings of high growth potentials serviced by great team. The Criteo team works as our extended team, managing campaign set-up and optimizations, so our partnership with Criteo is definitely a win for our clients in the e-comm space. Also, the Criteo Commerce Marketing Forum is a great annual event to learn the most up-to-date trends in e-commerce for advertisers and agencies. **What do you dislike about Criteo Commerce Max (Retail Media)?** Limited optimizations, data, and insights: keyword level optimizations is currently not possible, and retailer level data and insights are currently not available. **Recommendations to others considering Criteo Commerce Max (Retail Media):** Criteo is one of our best partners in e-commerce, and they can surely help grow your clients business. **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Criteo contributes to sales growth across major retailers while managing our ROI goals for our clients. Their retailer coverage is growing, and our partnership with Criteo can expand exposure and reach of our clients products. ### 18. Great additional feature at no extra work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2018 **What do you like best about Criteo Commerce Max (Retail Media)?** I like how sponsored products are included with the rest of dynamic remarketing, but do not require additional work **What do you dislike about Criteo Commerce Max (Retail Media)?** I wish you were able to show a bit more information in these ads **Recommendations to others considering Criteo Commerce Max (Retail Media):** Give it a shot! **What problems is Criteo Commerce Max (Retail Media) solving and how is that benefiting you?** Get additional remarketing ads ou there to get users back to our sites ## Criteo Commerce Max (Retail Media) Discussions - [What is Retail Media by Criteo used for?](https://www.g2.com/discussions/what-is-retail-media-by-criteo-used-for) - [View Criteo Commerce Max (Retail Media) pricing details and edition comparison](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-19+03%3A49%3A43+-0500&secure%5Bsession_id%5D=8c50c99d-1ff3-47a4-b2fb-740f5c9a9e01&secure%5Btoken%5D=9af201ffcb9200639223ed2c4dad9c080c1ecbd52e3cb570b40d984537caa480&format=llm_user) ## Criteo Commerce Max (Retail Media) Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Mobile Functionality** - Mobile Functionality **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Criteo Commerce Max (Retail Media) Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (762 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews)