--- title: CreatorIQ Reviews meta_title: 'CreatorIQ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 572 reviews by the users' company size, role or industry to find out how CreatorIQ works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 572 scale: '5' date_modified: '2026-07-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # CreatorIQ Reviews **Vendor:** CreatorIQ **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 572 ## About CreatorIQ CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram. ## CreatorIQ Pros & Cons **What users like:** - Users value the **clear overview of influencer performance** in CreatorIQ, enhancing their campaign management and insights. (8 reviews) - Users appreciate the **wealth of detailed insights** and tailored reporting features of CreatorIQ, enhancing their campaign strategies. (8 reviews) - Users appreciate the **exceptional customer support** in CreatorIQ, making implementation and navigation of the platform seamless. (7 reviews) - Users appreciate the **clear overview of influencer performance** provided by CreatorIQ, enhancing tracking and reporting capabilities. (6 reviews) - Users value the **ease of use** of CreatorIQ, highlighting its intuitive design and seamless campaign management capabilities. (6 reviews) - Users value the **advanced influencer management** features of CreatorIQ, enhancing campaign efficiency and creator relationships. (6 reviews) - Users love the **intuitive interface** of CreatorIQ, which simplifies reporting and management of influencer campaigns. (5 reviews) - Helpful (4 reviews) - Users value the **comprehensive metrics tracking** in CreatorIQ, providing clear insights into influencer performance and campaign results. (4 reviews) - Success Achievement (3 reviews) **What users dislike:** - Users find the **complexity** of CreatorIQ overwhelming, especially with data handling and manual processes. (4 reviews) - Users often face **technical issues** like outdated analytics and glitches, impacting data freshness and workflow efficiency. (4 reviews) - Users find the **content management lacking** , struggling with sourcing new creators and maintaining consistent metrics. (3 reviews) - Users find the **campaign management process cumbersome** , often leading to inefficiencies and complications in their tasks. (2 reviews) - Users experience **creator issues** with CreatorIQ, facing navigation challenges and unreliable data affecting their workflow. (2 reviews) - Users find the **insufficient information** on sourcing new creators limits their experience on CreatorIQ. (2 reviews) - Users often face **navigation issues** with CreatorIQ, resulting in a clunky experience and inefficient workflow. (2 reviews) - Users experience **payment issues** with delays and lack of proactive notifications, relying on creators to report problems. (2 reviews) - Users find the **reporting inadequate** , often lacking depth and freshness, affecting their ability to serve clients effectively. (2 reviews) - Users find the **search functionality challenging** , causing frustration in content discovery despite promised improvements. (2 reviews) ## CreatorIQ Reviews ### 1. CreatorIQ is the industry standard campaign management and reporting app for influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Brian H. | Senior Manager, Accounts, Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2024 **What do you like best about CreatorIQ?** -User workflow -Detailed analytics -Visual storytelling **What do you dislike about CreatorIQ?** Nothing -- no other service compares to what CreatorIQ offers brands and agencies. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ streamlines the campaign management process to a tee. Brands and agencies are able to efficiently run endless campaigns and pull key campaign insights & learnings in real time. **Official Response from Taylor Andrews:** > Thank you for your feedback, Brian! We're happy to hear CreatorIQ helps you streamline the campaign management process and pull key insights in real time. ### 2. A simple way to explore the influencer ecosystem and execute campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda B. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about CreatorIQ?** CreatorIQ has a robust search function that is easy to use, take notes in and to refine searches to help explore vast swaths of influencers. It's easy to read and digest, as well as easy to export if you prefer looking at things in your own spreadsheets. The system is malleable and allows you to look at the data in many different ways, and gives deep insights into Influencer performance. The campaign system is also very seamless for campaign management and execution. The CIQ team is also a pleasure to work with and always down to experiment with new ideas. **What do you dislike about CreatorIQ?** I wish I could upload a list of URLs into the platform and make a list from there instead of manually adding users I have outside of the platform into a list one by one, but as I use CIQ more and more it's easier to move groups of people from list to list and through campaigns. It's complicated to get IG story data unless a user is authenticated, however I do think CIQ does this the best out of any other competitor. **What problems is CreatorIQ solving and how is that benefiting you?** I use the platform to evaluate large groups of influencers at scale, and CIQ has made it easy to discover and ID people for dozens of different business needs, compare their performance, and easily organize them into lists to activate on and campaigns as well. It puts all the data about multiple platforms into one place so I'm not jumping back and forth between an Influencer's profiles to get an understanding of who they are and how they perform in different places. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Amanda! It's great to hear CreatorIQ helps you discover and organize creators. ### 3. CIQ is the best hub for all things Influencer x Brand! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about CreatorIQ?** The content tracking, discovery tools, and content statistics are the best part! We find a lot of value in these tools to track our influencer campaign success and create future goals. **What do you dislike about CreatorIQ?** There are some technical issues every now and then, but their team does an incredible job of addressing and resolving them quicky! **What problems is CreatorIQ solving and how is that benefiting you?** It keeps all things influencer and influencer content in one place, so that we don't have to and helps us keep track our influencer campaign content and metrics. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ helps keep track of your influencer campaign content and data in one place. ### 4. CreatorIQ at ZADV **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** CreatorIQ helps us identify the right talent in a timely manner, not only for larger program strategies but also for ad hoc requests. It also allows us to report appropiately and keep track of what the influencers are posting. **What do you dislike about CreatorIQ?** Nothing specific. However, I would love for CreatorIQ to offer a Content Creator feature for UGC content. **What problems is CreatorIQ solving and how is that benefiting you?** I introduced the influencer capability at the agency when i started 1.5 years ago. Without CreatorIQ I wouldnt have been able to do this **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ helps you identify talent and keep track of influencer content. ### 5. Makes tracking content easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about CreatorIQ?** Vetting and searching creators is easier with this platform. **What do you dislike about CreatorIQ?** For the affiliate piece, there is not much flexibility to customize a storefront. **What problems is CreatorIQ solving and how is that benefiting you?** Tracking influencer content in Tribe Dynamics and organizing campaigns which makes reporting on the campaign result easier. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear CreatorIQ helps vet and search for creators. ### 6. The ideal platform for managing influencer marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Nadia S. | Head of digital PR, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2024 **What do you like best about CreatorIQ?** the possibility of having campaign statistics in real time **What do you dislike about CreatorIQ?** the difficulty of geolocalizing content creators by Italian regions **What problems is CreatorIQ solving and how is that benefiting you?** make the entire influencer marketing process scientific and communicable **Official Response from Taylor Andrews:** > Thank you for your feedback, Nadia! We're glad to hear that you like the real-time campaign statistics. ### 7. Super intuitive influencer platform that has listened to the needs of its users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about CreatorIQ?** Ability to search for influencers is more impressive than many competitors. Love that all influencer management can be done in one place and allows the entire team to work together on one platform The team at Creator IQ were super helpful in getting us set up and answering our questions **What do you dislike about CreatorIQ?** I think the appearance could be improved but it doesn't necessarily impact the user experience **What problems is CreatorIQ solving and how is that benefiting you?** Influencer sourcing, identification, outreach and reporting **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear that our influencer search capabilities and having all influencer management in one place supports your entire team. ### 8. Creator IQ has been a valuable recours for influencer tracking **Rating:** 4.5/5.0 stars **Reviewed by:** David B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about CreatorIQ?** Creator IQ has been a valuable tool in tracking results and optimising our reporting whilst giving us the tools to intergrate speedy management accross all our creators. **What do you dislike about CreatorIQ?** Needs more options to seperate and review content types captured especially pertaining to Instagram - seperation of Reels, Stories and different types of grid posts with seperation per post not just overall tallys **What problems is CreatorIQ solving and how is that benefiting you?** Creator IQ is solving: - Creator sourcing - Creator tracking - KPI management - Ease of inter aganecy and client creator approvals **Official Response from Taylor Andrews:** > Thank you for your feedback, David! We're happy to see CreatorIQ is helping with creator sourcing and tracking. ### 9. Good tool, but could use a lot of updates. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** CreatorIQ has a great user interface for Discovery and the customer support is fantastic, even without it being live. **What do you dislike about CreatorIQ?** There are a ton of issues with reporting and a severe limit to its capabilities. There are many aspects of CIQ as a whole that feel clunky and difficult to use. **What problems is CreatorIQ solving and how is that benefiting you?** Influencer sourcing, allowing us to source many specific attributes of creators. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to see CreatorIQ helps with sourcing creators and has fantastic customer support. We'd love to learn more about your platform feedback, so please feel free to reach out to your CSM or our support team. ### 10. CreatorIQ Agency Review **Rating:** 4.0/5.0 stars **Reviewed by:** Heather W. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about CreatorIQ?** I greatly appreciate the ease of tracking influencer posts throughout a campaign cycle! Additionally, the platform is well designed for agency use with sharability and multiple downloads of campaign status. The at-a-glance reporting feature is my favorite way to check in on influencer performance. Additionally, with the expansion of the Enterprise Dashboard, it's been helpful to source top performers across various campaigns for our needs. Furthermore, the API integration for ad access is simple! If not, the support team is always available to address our needs. **What do you dislike about CreatorIQ?** Influencer sourcing is weak. I do not use this feature at all because it is not designed well to meet creative needs and general influencer engagement. There is no open application feature to build campaigns to invite influencers to review briefing materials and share their thoughts. Overall the collaboration between influencers and the platform is non-existent. The reporting often has to be corrected, and it is weighted by organic vs. branded posts. If the platform is able to review branded content, I would hope it could calculate branded engagement rate instead of manually setting for projections. **What problems is CreatorIQ solving and how is that benefiting you?** Influencer campaign management, agency visibility for clients, projections, the content review process, and reporting database. Productivity! Our cross-channel integration with paid social. ### 11. Makes my life easier every day! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about CreatorIQ?** I love how intuitive the platform is and how much I can do on it! **What do you dislike about CreatorIQ?** There is not much to dislike about CreatorIQ. **What problems is CreatorIQ solving and how is that benefiting you?** I love using it as a discovery channel for new campaigns. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear you use CreatorIQ as a discovery channel for new campaigns. ### 12. Custom platform to help with everything from outreach + communications to payment + insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Tayler G. | Nonprofit Operations Intern, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about CreatorIQ?** CIQ provides the support necessary to build + scale influencer campaigns without getting buried in email chains, DMs, asset management, and approvals. On the front end, the customizable creator-facing pages give creators a branded experience while capturing important information so you can curate, categorize, and manage your network as needed. All communications are centralized to streamline the constant back and forth and, if there are any snags, Creator Support is easy to access. On the back end, the level of detail in everything from reporting + forecasting to campaign details + email templates makes it easy to tailor each activation down to the creator level - something that is often limited to the campaign level. In addition to the technical features, the Support + Product Teams are some of the best you'll experience! They're quick to find an answer, troubleshoot any questions, and are consistently working on updating the platform based on client feedback. **What do you dislike about CreatorIQ?** While they provide plenty of value in the management + reporting side, searching for influencers is still hit or miss using their Discovery tool. Quite a bit of this can be attributed to information locked down by platform APIs, but the gaps in information can make it difficult to find who you're looking for. **What problems is CreatorIQ solving and how is that benefiting you?** Having a central location for creator communications, payments, + documents saves so many headaches. Rather than digging through email chains + various platforms, we can spend that time and energy focused on execution vs organization. The content review feature + metric comparisons in One Sheet are now crucial to our workflow, speeding up the process of working cross-functionally and significantly reducing the need for in-person review meetings. ### 13. Great Creator Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about CreatorIQ?** campaign planner and creator data is great **What do you dislike about CreatorIQ?** not being able to see creator brand posts **What problems is CreatorIQ solving and how is that benefiting you?** planning to make branded content search easier. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear that you like the campaign planner and creator data solutions. ### 14. Senior Social Media & Community Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about CreatorIQ?** The social media insights and interface **What do you dislike about CreatorIQ?** I think there could be more ganular information made available **What problems is CreatorIQ solving and how is that benefiting you?** It helpd my team and i descern which insights are important to pay attention to when partnering with influencer. We enjoy learning more about EMV as it leads to conversion insights as well. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ provides social media insights and that your team enjoys learning more about EMV. ### 15. Insightful event that was well organized. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** I enjoy how easy it is to search up influencers on the platform and review their data. Everyone is very quick to help and respond whenever I reach out to support. They come back with detailed responses and solutions as well. **What do you dislike about CreatorIQ?** Payment set up can be confusing. I wish it was easier to set up multiple rounds of payment. Also knowing clearly what the status of payment is. **What problems is CreatorIQ solving and how is that benefiting you?** They are allowing us to easily see the back end data that is needed to determine if an influencer is the right fit for a campaign. It is allowing me to work more efficiently. **Official Response from Taylor Andrews:** > Thank you for your feedback! We'll be sure to share your special note with the support team. ### 16. Daily User of SaaS Platform CreatorIQ **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah W. | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about CreatorIQ?** CreatorIQ is a SaaS platform that allows brands to discover new creators, evaluate their impact and define the partnership's value through discovery, beginning-to-end campaign management, payment fulfillment and campaign reporting. Our team leans on the CreatorIQ platform daily to build out lists, compare potential partners through One Sheets, and ultimately manage all steps involved in a brand campaign through this platform. This platform offers a friendly user experience where our entire team can quickly navigate the platform. When we run into bugs or issues, which are very minimal, we can quickly submit a ticket to the support team and also reach out to our customer success manager, who is absolutely fantastic and very responsive. Ultimately, CreatorIQ is the most robust and user-friendly platform I have used, and ultimately is a crucial component of our brand's influencer campaign successes. **What do you dislike about CreatorIQ?** There is very little about the CreatorIQ platform that I dislike. However, I would say the thing I dislike the most recently would be the new user interface to update our Creator Connect forum, as it seems more complicated to find and edit the images, text, font, etc., when necessary. However, I have navigated with minimal issues with our customer success manager's assistance. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ houses our influencer campaign information that would otherwise need to live within multiple spreadsheets, which is a cumbersome and complicated process. Therefore, CreatorIQ has allowed our team the opportunity to discover new creators we have not yet partnered with before, vet the partners to ensure that our partnerships are valuable to the brand (i.e., reaching our target audience), and ultimately allows our team the ease to input information, communicate with the partners and submit their payments once all campaign requirements are complete. ### 17. CiQ is a smooth, seamless, and great for keeping track of your talent roster **Rating:** 4.5/5.0 stars **Reviewed by:** Don T. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** It is excellent for keeping track of a roster. We work with creators both in and out of CMS, and it has helped keep track of insights and demographics of creators in and out of our network. Sometimes, we need a quick turnaround, and the discovery tool has been beneficial in getting demos from creators outside our network quickly. **What do you dislike about CreatorIQ?** While I understand the need for it, requiring creators to be authenticated through CiQ to obtain real-time data can be a bit tough because of the pushback from creators. Not all of them want to be authenticated, so it is a bit tricky on that end. **What problems is CreatorIQ solving and how is that benefiting you?** Creating wrap reports and one-sheets for creators in the roster is beneficial and takes much of the lift out on our end. Also, sourcing a creator's demo outside our network has been very helpful. Sometimes, creators can be difficult to reach with their busy schedules, so it's nice to have the option of getting their demos for timely RFPs when they are not available. ### 18. The bible of influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** The best thing about Tribe is that it is a complete data base of all of our influencers where we can keep all addresses, track all content, and create campaigns for different activations. Also, the competitive tracking is great considering mostly all competitive brands use Tribe so it is really an apples to apples comparison of how we're tracking against the industry. **What do you dislike about CreatorIQ?** I dislike that the creator panel is not updated more frequently. With the rise of so many new creators on TikTok, I have found myself adding in most creators manually which then their content does not account into our final numbers for each month. Also, I dislike that Trib e does not pull in TikTok tags (in the actual post) as we're seeing this is now extremely common, so we are missing most TikTok posts we're included in which is the whole point of using Tribe!!! **What problems is CreatorIQ solving and how is that benefiting you?** The main thing Tribe has solved is being the ultimate data base of all our influencers so it is all in one place, rather than spreadsheets, that the whole team has access to. ### 19. Great Discoverability & Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** CreatorIQ is a fast-loading information machine. I use it to find creators that align with my client's interests and audience using their discover tool, and their reporting capabilities are very easy to use and onboard new members to. The support team is quick to respond and always helpful. **What do you dislike about CreatorIQ?** Needs more customization, but their team is always adding new features. **What problems is CreatorIQ solving and how is that benefiting you?** I helped solved issues with finding the right creators by using their audience data. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear you're able to find creators by their audience data and that the reporting capabilities are easy to use. We'll share your special mention of the support team with the team. ### 20. Excellent - Tribe is an essential tool for PR and Social Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Poppy B. | Press & Communications Officer, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about CreatorIQ?** Tribe provides the tools to objectively analyse PR data, which enables us to measure growth and guide areas to improve. The team at tribe are constantly evaluating the software to ensure its evolving with changing business priorities, reporting metrics and social media platforms/algorithms/software **What do you dislike about CreatorIQ?** That the software doesnt currenly pick up TikTok coverage if a brand is not mentioned in the captions (but is featured in the video content) **Recommendations to others considering CreatorIQ:** go for it! **What problems is CreatorIQ solving and how is that benefiting you?** The platform enables us to objectively and numerically report on our work, to analyse successes and where there is room for improvement. It also allows us to work in an analytical way which is often tricky in the world of PR and Social. The platform saves significant amounts of time that would have to be spent manually searching for coverage, and allows us to organise it in a way that is beneficial for reporting ### 21. Adaptable platform with exceptional data! **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie F. | Influencer & PR Manager, Global, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about CreatorIQ?** I have been using Tribe Dynamics for over five years at multiple companies. I can say that this platform cares about user input and is adaptable. I enjoy the ease of tracking talent and data The competitive set and data are top-notch when building out strategy! Very user friendly! **What do you dislike about CreatorIQ?** Data does take 24+ hours to populate in some cases **What problems is CreatorIQ solving and how is that benefiting you?** Tribe Dynamics helps our team track influencers which take a lot of the day to day manual labor and room for error out of the equation. Reporting is now a breeze with Tribe Dynamics, one of our main KPI's is EMV. We are looking to increase our EMV YoY and with the data presented through the platform. This not only includes data from our influencers that we work with but in comparison to other brands in the indrustry. ### 22. Lots of Features That are Both Helpful and Overwhelming **Rating:** 3.5/5.0 stars **Reviewed by:** Taylor G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** I love how easy it is to search creators and get access to a variety of helpful information in the first 30 seconds of looking. I appreciate the engagement rate graph that shows where each creator lies compared to others. I also love the audience breakdown, which has been super helpful when targeting certain sports teams. **What do you dislike about CreatorIQ?** It can be overwhelming when there are so many different tabs/features/steps. I think the possibilities are great, but I'd love to have tutorial videos for each function or other resources to access. This may exist already, but I am currently unaware. **What problems is CreatorIQ solving and how is that benefiting you?** It allows us to access metrics much easier and in an easy-to-follow format. I have not used the authenticator feature yet, but I'm excited to not have to worry about asking the creator for metrics after the fact. ### 23. Everything you need for Influencer Marketing all in one, easy to use place **Rating:** 5.0/5.0 stars **Reviewed by:** hailey h. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** Love that it is so easy to use and can be refrenced by the entire marketing department as our one stop shop source of truth for all things infliencer **What do you dislike about CreatorIQ?** wish it could intergrate placing orders for gratis similar to GRIN **What problems is CreatorIQ solving and how is that benefiting you?** Reporting, list creation, saving data like addresses, shades, etc. **Official Response from Taylor Andrews:** > Thank you for your feedback, Hailey! It's great to hear that CreatorIQ is easy to use. ### 24. CreatorIQ has everything I didn't even know I needed to execute effective campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Yasamin V. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2022 **What do you like best about CreatorIQ?** Every part of the influencer partnership journey is well thought out and can be executed within CreatorIQ. It makes every stage, from discovery and planning to execution, a breeze. Something usually as daunting as building out a campaign and receiving metrics is made seamless and effortless. **What do you dislike about CreatorIQ?** What I dislike is also what I like about CreatorIQ. It has so many different ways of inputting information that I wish I had more time to input all the information for more detailed data. **What problems is CreatorIQ solving and how is that benefiting you?** Being a part of a growing start-up means wearing many hats. We don't currently have someone dedicated to growing our influencer business. CreatorIQ has made it easy to take on an entirely new business area. We wouldn't be able to expand our influencer business without CreatorIQ. They're constantly innovating and bettering the application. ### 25. Makes my job easier & more efficient, and it's helping my brand grow! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** Tribe is an amazing platform for efficiently tracking return on influencer marketing campaigns, which my brand was previously doing manually - resulting in a lot of missed or lost opportunities. **What do you dislike about CreatorIQ?** I wish that the platform didn't limit the data in your comperivie set to only "tribe approved" creators as this has seemed to significantly shrink the perceived size of our community when measured up against other brands! **What problems is CreatorIQ solving and how is that benefiting you?** Accuracy, efficiency, productivity, performance, and ability to grow and scale our influencer marketing platform **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear Tribe is helping your brand grow and track the return on your influencer marketing campaigns. ### 26. Brilliant service for finding, tracking and utilising influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Grace S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** The fact it saves down all coverage in one place is it's biggest time saver, but it also means we can easily benchmark success year after year with multiple KPIs - EMV, Impressions and Reach. **What do you dislike about CreatorIQ?** The fact at the moment that we can't differentiate EMV between posts that have had paid media spend put behind them and those that have not. It makes it very difficult to benchmarch against competitors when we don't know what they're pushing paid media behind / the level of spending they're utilising. **What problems is CreatorIQ solving and how is that benefiting you?** Time saving / missing coverage on platforms. Giving us 'accurate' EMV to benchmark success, where previously this was difficult in influencer marketing. Allowing us to have all contact details for all influencers in one place, meaning we don't have to have central databases anymore. ### 27. CreatorIQ **Rating:** 4.0/5.0 stars **Reviewed by:** Laura G. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about CreatorIQ?** I really like CreatorIQ's influencer search tool and reporting capabilities. The creator one-sheets are very visual and easy for clients to look at. **What do you dislike about CreatorIQ?** Nothing currently, they are often working on adding new features to the tool that improves its capabilities in areas I felt were lacking. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ helps me search for influencers and share them in a visual way for approval, helps keep track of influencer content/analytics, and more. It streamlines the whole process. **Official Response from Taylor Andrews:** > Thanks so much for your feedback, Laura! It's great to hear the creator one-sheets are very visual and easy to look at. ### 28. Great Influencer Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hanna F. | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about CreatorIQ?** The campaign and tracking functions within CreatorIQ are incredible. It makes setting up influencer campaigns so seamless and for those less experienced in influencer work, the built in templates are so helpful. I also find the insights and metrics incredibly useful when vetting and identifying influencers to collaborate with. **What do you dislike about CreatorIQ?** I've yet to find a complaint about the platform. **What problems is CreatorIQ solving and how is that benefiting you?** Creator IQ allows us as an agency to not only vet influencers, but also identify influencers and track and measure ROI on campaigns. I love how it is such a seamless, user-friendly platform that has all of the tools we need wrapped into one. Their team is fantastic to work with and incredibly responsive whenever a question or issue arises. ### 29. Every Influencer Marketer needs Creator IQ! **Rating:** 4.5/5.0 stars **Reviewed by:** Megan P. | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about CreatorIQ?** I love having everything in one place! From having all the creator information (social accounts, engagement rate, post stats, and extra information) in one place to being able to email them in the same spot, it is incredible! **What do you dislike about CreatorIQ?** There are so many features sometimes I forget how to use some of them, or it feels overwhelming to learn new tools within CIQ. I also wish you could approve many creators simultaneously for branded content; maybe this feature is already available, but I don't know how to use it yet! **What problems is CreatorIQ solving and how is that benefiting you?** It is helping me be more organized with month-to-month campaigns, holding creator information such as an address, email, products needed, when we last messaged them, etc. It also cuts down emailing time with the templates! ### 30. CreatorIQ Connect: Such a great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** I really like their reporting system. It's trully a great help when pitching new influencers and reporting on thier results. **What do you dislike about CreatorIQ?** Their "Discovery" section. I see myself finding potentioal creators for my campaigns by looking straight through the IG platform rather than using CreatorIQ's. **What problems is CreatorIQ solving and how is that benefiting you?** It's helping me build a better case for my clients as to why we should be investing in the influencers I present thatnls to their insights section. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ supports you with reporting and pitching new creators. ### 31. The BEST Influencer Management Platform out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about CreatorIQ?** CIQ is a wealth of knowledge. The tracking is far superior to any other platforms I have used, making reporting seamless on my end. I appreciate the timeliness in response from the customer service team as well. **What do you dislike about CreatorIQ?** Whenever you need to add a creator to your campaign, you will need to email your customer service rep for them to add. There is no way for the user to manually add creators to campaigns. While this is not a huge issue for my team and me, it does require a bit of extra planning. I would leave a 48-hour window for this setup. **What problems is CreatorIQ solving and how is that benefiting you?** Tracking - my team and I were originally using Traackr and had many issues with the tracking of organic and paid influencer content. CIQ flawlessly tracks both in-feed posts and IG story mentions . I also am in the process of launching a creator affiliate program and CIQ has been an incredible resource for helping me launch this program! ### 32. Great customer service & even better platform **Rating:** 4.5/5.0 stars **Reviewed by:** Ariel L. | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about CreatorIQ?** The search & discover capabilities + ease of use **What do you dislike about CreatorIQ?** Ability to pull retroactive data from non-authenticated accounts **What problems is CreatorIQ solving and how is that benefiting you?** Scaling our influencer program & vetting the right influencer partners **Official Response from Taylor Andrews:** > Thank you for your feedback, Ariel! It's great to hear CreatorIQ helps scale your influencer program. ### 33. Tribe Review - JL/ BB Cosmetics **Rating:** 5.0/5.0 stars **Reviewed by:** Jess L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** The platform is intuitive and user-friendly. It captures a breadth of data not readily available on other monitoring platforms. Very visual and engaging, and the reporting process is straight forward. **What do you dislike about CreatorIQ?** Sometimes doesn't capture content when it hasn't been typed in the captions or tagged. Can only view a small number of competitors with the package we have. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe helps solve the problem of how to quantify PR efforts and prove the value in share of voice, efficacy and awareness through a monetary value. Benefits Comms team when proving successful results off the back of campaigns. Also helps identify new creators and engage with those who are already in our community and using our brand. ### 34. Tribe is the best **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** I like the fact that I can follow campaigns and track influencer statistics. Tribe is very easy to use and always provides such clear data that I can input in our marketing decks. **What do you dislike about CreatorIQ?** The filters don't always filter what you are trying to find. The campaigns and creators are not in alphabetical order which can make it difficult to check if excel lists have been input properly into campains. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe helps me organize my statistics per country which is very useful when working on international campaigns. It is also so helpful to have a platform that can track statistics across every single social media platform; trying to do this in a human capacity would be impossible. ### 35. A great experience for creator needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Reagan D. | Coordinator, Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about CreatorIQ?** It has every need you might request. I love being able to create a campaign using the different search tools and past campaign data. It's helpful to always keep our brand safe and effective. **What do you dislike about CreatorIQ?** Nothing!!!! Honestly... I think the only thing that could make it better is adding even more creators! **What problems is CreatorIQ solving and how is that benefiting you?** Helping us effectively curate lists and promote new shows with influencers **Official Response from Taylor Andrews:** > Thank you for your feedback, Reagan! It's great to hear CreatorIQ helps keep your brand safe and that you enjoy the campaign solutions. ### 36. A Must Have for Creator Marketing Efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Ann N. | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about CreatorIQ?** It is one of the most comprehensive and effective end-to-end platforms for sourcing quality influencers for programs based on precise parameters. The talent discovery feature and one-sheets are features we use daily. The ability to authenticate talent into the platform makes campaign management efficient and easy. **What do you dislike about CreatorIQ?** As new platforms (e.g., Lemon8, Shuffles) roll out and new influencers emerge, it will be essential to expand tracking so users have a single platform for cross-platform monitoring and engagement across all tiers of talent. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ makes it efficient to discover new creators and compare creators within specific parameters. Being able to see past content and engagement per post helps shape the direction and deliverables for our campaigns. ### 37. Smart database, great customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah P. | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about CreatorIQ?** The most helpful aspect of CIQ is its ability to search creators' social timelines and bios by keyword- it has saved me so much time in influencer sourcing overall. **What do you dislike about CreatorIQ?** I wish that the data for each influencer's page would automatically refresh when clicking into their profile, rather than manually needing to do so. This is especially important when creators have 'blown up' over time, causing the original stats to be very misleading. **What problems is CreatorIQ solving and how is that benefiting you?** Paid amplification on TikTok (via the paid partnership label) has gotten much simpler since the new update with Invite Links. CIQ did a great job of providing resources and meetings to bridge that technical transition smoothly. ### 38. Creator IQ is a great tool for influencer programming! **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea J. | Sr. Manager, Influencers & Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about CreatorIQ?** Creator IQ has many excellent capabilities, from influencer identification to analyzing reports. The interface is user-friendly, and they're consistently implementing new tools to improve the platform. The level of service is exceptional, whether it's a question for the Support team or working with our Customer Success Manager on new product developments. **What do you dislike about CreatorIQ?** Large campaigns can take a long time to pull data and export reports. Instagram Stories aren't always automatically pulled, even when using the associated hashtags in the campaign, so we have to screenshot and manually up. **What problems is CreatorIQ solving and how is that benefiting you?** We have multiple brands and work with thousands of partners. CreatorIQ allows us to segment influencers across our brands and analyze their audience to ensure they meet our legal requirements. ### 39. CreatorIQ is the proprietary tool you need to successfully execute creator-focused campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa S. | Account Supervisor, Creator & Brand Partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about CreatorIQ?** One-sheet creation is my favorite. It gives our clients a visual experience of the creators they're reviewing that's aesthetically pleasing, informational and educational (audience and performance insights). **What do you dislike about CreatorIQ?** When pulling engagement rates from a creator's profiles, the calculation is inconsistent (sometimes it's against the last 20 posts, 90 days, etc.). I've had to flag a few times to support to keep our calculation against the standard. Support hasn't been able to advise how it keeps getting changed, whether it's from one of our third-party partners (e.g. Wasserman) or a technical error on CreatorIQ's end. We always work through it with support, but flagging and waiting to resolve it is an extra layer of work. It can sometimes take 2-3 business days. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorPay has been helpful when it comes to paying creators who don't have LLCs. Having CreatorPay has been an excellent solution, as we don't need to incur taxes on our agency's end when using CreatorPay. All other third-party payment vendors we have used in the past we've had to do that. Our team is excited to test it out! ### 40. I manage a team of long-term partners through CreatorIQ, tracking in an evergreen manner **Rating:** 3.5/5.0 stars **Reviewed by:** Sam L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about CreatorIQ?** CreatorIQ provides powerful and customizable tools to report on your campaigns and evaluate the success. I like how it's easy to do so. I found that the reporting and authenticating of CreatorIQ is better than competitors **What do you dislike about CreatorIQ?** I feel that sometimes the interface is not as user friendly as it could be. It feels a bit clunky, and lacks a bit of flow. I would like to see this improved and become more of an integral interface **What problems is CreatorIQ solving and how is that benefiting you?** It helps me organize and track my long-term partners. I don't have to manually monitor their contractual obligations as I can just do monthly wrap-ups to evaluate. This has saved me time and mental energy ### 41. I begged to get on this platform for 8 months **Rating:** 5.0/5.0 stars **Reviewed by:** Anna R. | Influencer Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** The platform is super user-friendly and I appreciate that they have a creator verification process that is actually reliable. Love how easy it is to remove and add posts to campaigns + add people from the community tab to ambassadors! **What do you dislike about CreatorIQ?** My only issue I've run into is not having more of an audience breakdown. It would be really nice to see more than just the top 3 for some creators that appear to have a spread out audience based on their top 3 percentages. **What problems is CreatorIQ solving and how is that benefiting you?** With Tribe, we obviously don't have to manually track campaigns or manually look for UGC, organic gifting, etc. The platform makes reporting super quick and efficient. ### 42. Influencer operations Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about CreatorIQ?** The API, ease of creating a campaign, and influencer demographics **What do you dislike about CreatorIQ?** Takes a while to update and reauthenticating every 90 days **What problems is CreatorIQ solving and how is that benefiting you?** Influencer attribution help **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ helps with influencer attribution. ### 43. Amazing event to meet industry peers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** So many data tools / features that help me with my day to day job **What do you dislike about CreatorIQ?** there really isnt anything i dont like about creatorIQ **What problems is CreatorIQ solving and how is that benefiting you?** Being the one stop shop for social links, demographics, bios to create one sheets for our influencer clients so we can pitch to major brands. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear our data and one sheets support you and your influencer clients. ### 44. AMAZING! **Rating:** 5.0/5.0 stars **Reviewed by:** Dennisah F. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about CreatorIQ?** I love the team honestly! Everyone is so nice and amazing. I also love being able to create campaigns in the platform and searching for creators. CreatorIQ has given us the best experience. Transitions to new account holders has been smooth and my questions are always answered thoroughly and in a timely manner. **What do you dislike about CreatorIQ?** I dislike that there are not a lot of bulk upload options. Selecting creators one by one or page by page is a time suck. **What problems is CreatorIQ solving and how is that benefiting you?** Creator helps us pull and keep track of our creator's posts. When our program was smaller, we tracked all of this by hand!! ### 45. Great Tool for Influencer Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Trevon M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2023 **What do you like best about CreatorIQ?** Being able to see the insights of any social media account helps me choose the right partners for campaigns with specific target audiences. I also like that if stats are not available, you can request them and receive results in under 5 mins. **What do you dislike about CreatorIQ?** Overall, I don't have many issues with CreatorIQ, I find that sometimes (very rarely) the clients run into problems viewing content after being sent a link. Sometimes certain file formats will appear to work on our end but after sending to client for review they are not able to open - not a huge issue since we have just made it the standard to use MP4s **What problems is CreatorIQ solving and how is that benefiting you?** Being able to verify audiences and engagement rates and see previous sponsored posts helps mitigates risks when creating campaigns with specific demographic needs. ### 46. Great platform for auditing influencers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** Easy to add creators and review collective metrics for their channels **What do you dislike about CreatorIQ?** Outreach/ campaign management isn't as strong as discovery **What problems is CreatorIQ solving and how is that benefiting you?** Finding and assesing potential influencer partners **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear CreatorIQ helps you find and assess potential influencer partnerships. ### 47. What would we do without Tribe Dynamics! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about CreatorIQ?** Tribe is a massive time-saver in our day-to-day & is super seamless to use! I love how easy it is to track content that has been posted by our partners! It's especially lovely to see all of their organic mentions about us too! Tribe is amazing for discovering new creators and viewing their stats! As a team, it's great to review our performance regularly and see how we are placing amongst our competitors. **What do you dislike about CreatorIQ?** We would love to be able to view creators "Likes" count! **What problems is CreatorIQ solving and how is that benefiting you?** Tribe helps us to track partner content super easily & seamlessly! Tribe allows us to cross-check creator stats and verify that the stats creators are providing us are legitimate. Tribe helps us to discover creators in new ways and get insight on their engagement levels before reaching out. ### 48. Interesting & Informative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** I like seeing all the info about creators and the layout of published one sheets and campaigns **What do you dislike about CreatorIQ?** not automatically adding story insights to published posts **What problems is CreatorIQ solving and how is that benefiting you?** solving the issue of not having enough info about creators and displaying info of creators to our clients easily **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great that you're able to share creator info with your clients easily. ### 49. Senior Influencer Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa H. | Senior Influencer Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about CreatorIQ?** It's powerful tool for creator discovery and organization of talent. It also has robust capabilities for building your internal CRM of talent that you can go to for each campaign with already vetted talent. We also enjoy using the onesheets tool to share influencer rosters across teams to collaborate on vetting influencers or showcasing the talent we will be working with on upcoming campaigns. **What do you dislike about CreatorIQ?** It does not have an internal marketplace that we can use to post our briefs and have influencers apply to work with us on a particular campaign. **What problems is CreatorIQ solving and how is that benefiting you?** CIQ allows us to discover new talent to work with on our influencer campaigns on a global level. They also allow us to tap into our already existing CRM, built by other influencer teams within the larger org. ### 50. Incredibly insightful and comprehensive platform + team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** I really enjoy using Tribe Dynamics as it feels like an incredibly intuitive platform, the reporting sections are insightful along with the benchmarking features. **What do you dislike about CreatorIQ?** Sometimes features such as Campaigns can be a little difficult to forumlate to pull in content just right, but this is something that can be refined to function the way we want it to as a team, along with support from our account manager who always helps and offers advice when we have any issues **What problems is CreatorIQ solving and how is that benefiting you?** TRIBE is helping us to track our paid and earned social results across all media platforms, without it having to feel so manual in terms of tracking our data. It's also incredible for benchmarking and seeing where we sit amongst our competetors and where we can enhance our efforts. ## CreatorIQ Discussions - [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) - 1 comment - [View CreatorIQ pricing details and edition comparison](https://www.g2.com/products/creatoriq/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+14%3A17%3A36+-0500&secure%5Bsession_id%5D=ec64e3bb-be21-4c9c-9bd2-1f1b9ef4b5d3&secure%5Btoken%5D=a8ecd526e695a8305432a855b5ac6ac46baab886f4e4876cb2aae3f7e368ee45&format=llm_user) ## CreatorIQ Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top CreatorIQ Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews)