Creator.co Reviews & Product Details

I use Creator.co for managing influencer and creator marketing campaigns. I really like the centralized payment system where I only need to fund the wallet once to distribute payments, which saves a lot of time when managing multiple influencers across different markets. Another thing I value about Creator.co is that it allows me to find and manage creators all in one place. Having discovery, outreach, campaign management, and payments all under one roof keeps everything streamlined. The initial setup was super easy too; a 30-minute onboarding with a customer success manager helped us adjust the settings. Review collected by and hosted on G2.com.

I don't love that Creator.co has a 5% fee for us and the creator. We end up paying 10% which is well above market rate. It's fine to charge us 5% for each creator, but they also charge the creators 5% of their total fee to use the platform, and that is not really fair. Review collected by and hosted on G2.com.

I like the ease of creating and launching campaigns with Creator.co. It's easy to use their AI to tell it what I'm looking for in the campaign with as much detail as I like, and it will create that for me, which means less work on my end to get the campaign up and running. Additionally, it helps creators discover campaigns, helping us scale and spend less time on discovery. The initial setup of Creator.co was very easy. Review collected by and hosted on G2.com.

I wish there was more of a vetting process involved for the people applying to the campaign, where they submit more information. For example, answering a few questions beforehand. Review collected by and hosted on G2.com.

I appreciate being able to work with great creators and the flexibility of selecting through the campaign process. Creator.co helps us reach a wide variety of creators with different styles of content, which allows us to promote our CBD products on social media platforms effectively. It enables us to work with our specific niche of creators who truly bring our products to life and help us get the word out to new customers. Switching to Creator.co gave me more control over our campaigns, requirements, and creators, which is fantastic. The initial setup was very easy, and we had our account set up within a couple of hours, with campaigns rolling out within 48 hours. Review collected by and hosted on G2.com.

Activating new campaigns or pausing would be nice. Currently right now, it has to be done through our account rep instead of allowing us the freedom to do so. Review collected by and hosted on G2.com.

I find Creator.co's interface quite motivating and nice to navigate, making it easy to actually use the different functionalities. There's a nice level of organization, especially with the campaign tab, outreach and lists, and the messaging center. My experience with Creator.co has been greatly enhanced by the support from Maria Balak. Review collected by and hosted on G2.com.

There were a few bugs when I first set up our account. I couldn't make the campaign 'affiliate', the response rate was not great from influencers, and the access to the marketplace was not straightforward. I also think the dedicated account manager is too expensive for a small brand. Review collected by and hosted on G2.com.

I appreciate how attentive, responsive, and proactive our team, previously Ishita and now Randi, can be. Everyone we've worked with has been very pleasant, open to learning our industry and realistic. We love their 'can do' attitude and even providing suggestions on how to make our approach better. I also like how fast it is to source influencers. What helps us the most is saving time on the back and forth with the influencers, and our Creator.co team is very efficient in sourcing and processing the details. Additionally, I've heard that the initial setup of Creator.co was extremely fast, easy, and seamless. Review collected by and hosted on G2.com.

I think if there is a way to filter out these niche influencers, it could make the sourcing faster but that seems like a future tech enhancement. Review collected by and hosted on G2.com.

I really appreciate the team at Creator.co. They’re consistently on top of things, communicate clearly, and do a great job keeping us on track. The platform’s tools make it easy to find creators who truly fit our needs, which is especially important since we operate in a niche category. I also love how intuitive the platform is and that everything lives in one place, from discovering creators and reviewing insights to communication and payments. The onboarding process was seamless, which I expected based on my previous positive experience using Creator.co in the beauty and skincare space. On top of that, the price-to-quality value is exceptional, making it a highly valuable service overall. Review collected by and hosted on G2.com.

Since we’re not selling a physical product, sourcing creators can be a bit more involved. Having additional tools or discovery features specifically geared toward B2B creators, or creators who support more niche service-based verticals like ours, would be incredibly helpful and make the process even more efficient. Review collected by and hosted on G2.com.

I like how straightforward the platform is and how it's easy to vet influencers and track everything. Their managed services are A+, and their communication is top notch. It helps us stay organized as a team by having everything in one platform, which is invaluable as we manage multiple brands. Creator.co has created a platform that is a one-stop-shop for brands and agencies. Also, the initial setup was very easy and seamless. Review collected by and hosted on G2.com.

I've only had an issue with linking our emails for recruiting influencers. I also think it's going to be a struggle recruiting influencers on our own because some influencers might not want to opt-in to the platform. I think that Creator.co could do a better job of making sure all influencers know about the platform, like most know about Grin. Review collected by and hosted on G2.com.

I think it's very convenient and helpful to do all at one single platform. The platform helps with finding influencers that are aligned with our demographics and campaign goals, and allows me to communicate with them, negotiate rates, manage briefing, content, and issue payments. I find it easy to manage campaigns and handle general information, which makes the campaigns easier to run. The communication with influencers is seamless as it's all in one space. Also, their team support is really good and made the initial setup pretty easy with some training, further simplifying the process. Review collected by and hosted on G2.com.

I would love that they had more influencers available on the platform, so we could find more good matches. Review collected by and hosted on G2.com.

I really love Creator.co for its white glove service, which has been incredibly helpful with the influencer manager being so professional. Randi has been a great contact point and her structured approach is pro, succinct, and helpful. I'm also extremely grateful that Curtis reached out to us. They have whitelisting terms with creators which is a big plus. The initial setup of Creator.co was very easy, and this ease of use makes it an excellent tool for connecting with influencers. Review collected by and hosted on G2.com.

I think the interface might need some work, but it's working well for now. If there is a messaging app for Creator.co to communicate with influencers would be beneficial to all of us. Review collected by and hosted on G2.com.

The creator pool is very diverse -- this hasn't always been the case with other tools I have tried. They have also expanded their team recently and I find that everyone is knowledgeable and keen to help. Review collected by and hosted on G2.com.

➡️The creator pool is primarily based in N. America, so creating awareness in other regions using their tool is a bit challenging.

➡️Not all creators seem to know about platform terms (that they pay a % of payment to platform, and about the usage rights of their deliverables). This can lead to post-collab friction. Review collected by and hosted on G2.com.