# Creatio Reviews **Vendor:** Creatio **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.6/5.0 **Total Reviews:** 358 ## About Creatio Creatio is an AI CRM and workflow platform where people and AI agents work together -with no limits on users, agents, or scale. Creatio helps midsize and large organizations run customer workflows in the AI era. This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation. ## Creatio Pros & Cons **What users like:** - Users find Creatio's **ease of use** impressive, benefiting from its intuitive UI and strong support for customization. (32 reviews) - Users value the **efficiency** of Creatio, benefiting from its customizable processes and intelligent sales guidance. (21 reviews) - Users value the **high customizability** of Creatio, enabling tailored solutions without technical expertise. (19 reviews) - Users value the **flexible customization options** in Creatio, making it suitable for various specific needs without technical expertise. (19 reviews) - Users value the **unlimited customization options** in Creatio, enabling tailored solutions for various business needs. (17 reviews) - Users value the **user-friendly interface and extensive customization options** of Creatio, enhancing their sales and operational processes. (17 reviews) - Flexibility (16 reviews) - No Coding (15 reviews) - Users love the **automation capabilities** of Creatio, which streamline development and optimize various business processes. (14 reviews) - Easy Customization (14 reviews) **What users dislike:** - Users note a challenging **learning curve** with Creatio, requiring training and support for effective setup and use. (10 reviews) - Users find the **limited features** of Creatio hinder efficient data entry and customization for service businesses. (10 reviews) - Users find the **limited selection of features** in Creatio's Marketplace restricts their options and usability. (8 reviews) - Users experience **limited customization** , finding documentation gaps and unintuitive design hinder their development efforts. (6 reviews) - Users find the **limited selection of options** on Creatio restricts customization and efficiency for their specific needs. (5 reviews) - Performance Issues (5 reviews) - Slow Loading (5 reviews) - Time-Consuming (5 reviews) - Users find the **complexity of the interface** challenging, requiring technical knowledge and developer assistance for effective use. (4 reviews) - Lack of Clarity (4 reviews) ## Creatio Reviews ### 1. Empowers Customer Focus with Flexible, Bank-Ready Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Tanner W. | Inventory Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** The ability to focus on our customers, and the freedom we have to create workflows, processes, and applications that do what we as a bank need. Customer support being available 24/7 (or very close) is very helpful. We had an issue where we pushed a package from a higher version to a lower version and Creatio support was able to work through the night on our issue. **What do you dislike about Creatio?** Ticketing, having to submit a ticket, then having to give Creatio support access to environment, in two separate steps. The ability to submit a ticket and give Creatio support in one simple step would be best. **What problems is Creatio solving and how is that benefiting you?** New Customer intakes has been a major pain for our bank. We were previously using another application was not working, and was hard to find out what customer that intake form was connected to. We replaced that software with Creatio, and we have seen a large increase in our intakes being done. ### 2. Quick Setup, No-Code Magic, But ALM Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Jarema P. | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** I use Creatio to tackle the daily challenges of service and sales teams, focusing on CRM implementation. It helps me speed up delivery with AI and no-code tools, bringing me closer to business teams during implementation. I really like the agents and upcoming voice AI features that Creatio offers. The business process automation is another aspect I appreciate, as it enhances efficiency. I love the Freedom UI because it provides actual freedom; I can build engaging UIs directly during workshops with customers, which is amazing. The AI is native to the platform and easily speeds up the work of end users. The no-code nature of Creatio makes the initial setup very quick. **What do you dislike about Creatio?** I think ALM part could be more enterprise ready to enable concurrent work of multiple developers. **What problems is Creatio solving and how is that benefiting you?** Creatio helps me tackle daily challenges of service and sales teams, speeds up delivery with AI and no-code tools, and brings me closer to business teams during CRM implementation. Freedom UI gives me the means to build engaging interfaces directly with customers, making it very effective. ### 3. Powerful No-Code CRM with Outstanding Automation and Flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Roman S. | EVP of Global Sales & Revenue Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Creatio stands out by combining powerful CRM capabilities with a true no-code platform. As a CRM consultant who has worked with multiple enterprise CRM ecosystems, I find Creatio particularly strong in process automation, workflow design, and rapid application development. The platform allows organizations to adapt business processes quickly without heavy development effort, which significantly accelerates time-to-value. I also appreciate the flexibility of the platform, intuitive user experience, strong customer support, and continuous innovation, especially around AI-powered automation and workflow orchestration. **What do you dislike about Creatio?** One area for improvement is the continued expansion of the marketplace ecosystem and availability of specialized resources in certain regions. However, Creatio has been investing heavily in both its partner network and platform innovation, and the progress over the last few years has been impressive. **What problems is Creatio solving and how is that benefiting you?** Creatio helps organizations unify customer data, automate complex business processes, and reduce reliance on custom development. In my consulting work, I’ve seen companies improve operational efficiency, accelerate CRM adoption, and shorten implementation timelines by leveraging Creatio’s no-code capabilities. The platform enables business and IT teams to collaborate more effectively, resulting in faster process improvements and better customer experiences. ### 4. All-in-One No-Code AI CRM With Powerful Workflow Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Creatio?** What I like about this Creatio platform is it combines CRM, workflow automation, and no code customization and AI capabilities all in a single ecosystem. This platform is very useful for managing sales, marketing, and service processes even without depending heavily on development tools. Their visual workflow tools, dashboards and automation options make it easier to customise the processes as our business grows. This platform is positioned as an AI CRM and workflow platform with no code at its core. **What do you dislike about Creatio?** This platform has a lot of features, so the initial learning curve can be high for new users. Set up and customisation also take a lot of time, especially for teams that are moving from a simpler CRM. Sometimes our team also find that this is slightly heavy if we need a basic contact and pipeline management-oriented CRM. Their user interface should be polished a bit, and also their integration ecosystem should be widened a bit as well, compared to the other platforms out there in this space. **What problems is Creatio solving and how is that benefiting you?** This platform helps us by solving the problem of centralizing customer data, sales activities, marketing workflows, and service processes all in a single place. It also reduces manual follow ups, improves our process visibility, and helps team automate repetitive task. There no code capability is very much helpful because our business team can modify workflow faster without even a expertise on development or code oriented tools. ### 5. Flexible Low-Code Platform for Rapid Workflow Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Kamesh M. | Asp .Net Developer , Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Creatio?** What I like best about Creatio is its low-code platform, which allows rapid development and customization without heavy coding. As a developer, it’s easy to design workflows, automate business processes, and integrate with external systems. The platform is flexible, scalable, and provides a clean UI, making it efficient to build and deploy enterprise applications quickly. **What do you dislike about Creatio?** One drawback of Creatio is that while the low-code approach is powerful, it can become complex when implementing highly customized or advanced logic, sometimes requiring deeper technical knowledge. **What problems is Creatio solving and how is that benefiting you?** Creatio helps solve the challenge of building and managing business processes and CRM workflows efficiently without heavy development effort. It allows us to automate tasks, manage customer data, and streamline operations in one platform. This reduces manual work, speeds up development, and improves productivity. As a developer, it helps me deliver solutions faster while maintaining flexibility for customization and integration. **Official Response from Irene Trofimova:** > Kamesh, thank you so much for such a detailed review. We're excited to learn that you managed to optimize a vast range of manual processes to speed up development & improve productivity. We cherish your honest feedback. ### 6. Creatio Helped Bitloom Launch Faster and More Efficiently **Rating:** 5.0/5.0 stars **Reviewed by:** Amil B. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Creation has allowed our company, Bitloom, to go to market with our products at a much quicker pace and more efficiently. **What do you dislike about Creatio?** The learning curve can be tough for certain developers experiencing it for the first time. **What problems is Creatio solving and how is that benefiting you?** Creatio is solving the problem of products being in development for too long, this is has allowed our company to push products much faster. ### 7. Revolutionized Our Marketing with No-Code and AI Abilities **Rating:** 4.5/5.0 stars **Reviewed by:** Horst H. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** I like Creatio's no-code abilities, which makes it very easy to work with. I also appreciate the AI-powered features, which help speed up the time to value. The initial setup of Creatio was very easy, and it's really great overall, with not much to improve. **What do you dislike about Creatio?** Lowering AI consumption costs **What problems is Creatio solving and how is that benefiting you?** Creatio helps us focus our efforts to drive more revenue at a better cost of acquisition and speeds up time to value with its AI-powered and no-code features. ### 8. Agile, Flexible, and User-Friendly—No Complaints! **Rating:** 5.0/5.0 stars **Reviewed by:** Suzanne S. | Global CRM Lead (Technical/IT), Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Creatio?** Agile and flexible, a great UI, good team to support **What do you dislike about Creatio?** Nothing that I can think of, it’s a great product and a great supportive team **What problems is Creatio solving and how is that benefiting you?** Global consistency, user adoption and easy to be agile and responsive **Official Response from Irene Trofimova:** > Suzanne, thank you for your kind words! We’re glad Creatio’s flexibility and support team are helping you achieve global consistency and agility. We appreciate your trust and partnership. ### 9. Efficiency and Flexibility with Creatio **Rating:** 4.5/5.0 stars **Reviewed by:** simone b. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** I like the speed of Creatio's development and the adherence to customer requests. The application manages to meet the customer's requests, so the customer does not have to adapt to the application. I find the initial cloud installation process excellent. **What do you dislike about Creatio?** the most critical thing is versioning, Mettoning **What problems is Creatio solving and how is that benefiting you?** I use Creatio for automation and processes, resolving critical points in customer activity management and making the application compliant with customer requests. ### 10. One of the Best Project Management Tools for Tracking Changes and Attachments **Rating:** 4.5/5.0 stars **Reviewed by:** Nitesh S. | Manager Project Management- Quant Research , Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Creatio?** This is one of the best Project management tool I came across. the best thing is to upload almost unlimited attachment files with activity done on projects which can be tracked with date and time allowing to review changes in scope and build on that. **What do you dislike about Creatio?** It has slow responding server which can be optimized for better utilisation and user experience **What problems is Creatio solving and how is that benefiting you?** tracking the workflow of projects is helpful and it also helps in keeping the data aligned for all of my projects in one place **Official Response from Irene Trofimova:** > Nitesh, thank you for your thoughtful review! We’re really glad to hear that Creatio helps you effectively track project workflows, manage attachments, and maintain a clear history of changes. Having everything aligned in one place is exactly what we aim to deliver to our customers! We also appreciate your honest feedback regarding server responsiveness. Our team is working on improvements in this area as I am writing this reply. Thanks again for taking the time to share your experience! ### 11. Disruptive Approach and Effortless Deployment **Rating:** 5.0/5.0 stars **Reviewed by:** Astrid V. | Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** I like the disruptive way this product approaches things, and I also appreciate how easy it is to deploy. **What do you dislike about Creatio?** The support could probably be improved to better help achieve our business goals. **What problems is Creatio solving and how is that benefiting you?** We were thinking in terms of a typical CRM, but Creation makes things different and easy. We were able to automate the trade process in just a few weeks. ### 12. Simple Integration that Optimizes Banking Flow **Rating:** 5.0/5.0 stars **Reviewed by:** Bonarge R. | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** I really like the way we can build solutions with Creatio. I especially value the CRM, the 360 view, and BPMN. Additionally, the integration with the API was extremely simple. **What do you dislike about Creatio?** I think the front-end interface could improve **What problems is Creatio solving and how is that benefiting you?** Creatio resolves the slowness in loan processes and improves the customer experience. I like how we can build solutions. ### 13. Streamlining internal sales processes **Rating:** 5.0/5.0 stars **Reviewed by:** Philip D. **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** How simple and easy it is to use yet is so intuitive with so many robust capabilities and features. **What do you dislike about Creatio?** Nothing **What problems is Creatio solving and how is that benefiting you?** Helping us streamline our internal sales and recruitment processes. We find it especially helpful when we keep a 360 view of our accounts and how to best manage and keep track of our customers. ### 14. Incredibly Flexible Platform with Rapid Adoption **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** The platform is incredibly flexible, allowing customization for any industry with rapid adoption. **What do you dislike about Creatio?** Implementation is handled by a robust network of partners. The partners have great expertise but the eventual transition to self-service can be confusing. **What problems is Creatio solving and how is that benefiting you?** Creatio is providing great visibility to contact history with customers and allowing us to prioritize outreach appropriately. ### 15. Director of Project Management **Rating:** 5.0/5.0 stars **Reviewed by:** Christine B. | Vice President & Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** With the 10x update, the possibilities feel endless. **What do you dislike about Creatio?** During implementation, it’s difficult to understand what the platform can do and what its capabilities are. This is more directed towards the implementation partners not keeping us informed **What problems is Creatio solving and how is that benefiting you?** Our commercial and business banking teams are getting used to tracking prospects and opportunities ### 16. Easy to Develop With Creatio—Flexible Beyond a Traditional CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** What I like most is how easy it is to develop with Creatio. It really feels like the sky is the limit—you can shape Creatio into whatever you need it to be, not just a CRM. **What do you dislike about Creatio?** Personally, I’m not a fan of the token system for AI use. I’ve also had instances where it’s been somewhat challenging to find the right support information on the website. **What problems is Creatio solving and how is that benefiting you?** We’re working toward making Creatio our “one source of truth,” rather than relying on multiple apps to reach a conclusion. ### 17. Creatio: Easy-to-Use, One-Stop No-Code Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Blake P. | Financial Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** I love how Creatio is a one stop shop, easy to use, and no code system. **What do you dislike about Creatio?** We can’t upgrade to freedom UI without breaking a lot of our processes. Also marketing licenses are a big pain point with our marketing and sales team. **What problems is Creatio solving and how is that benefiting you?** Email creation and lead processing. ### 18. Simple CRM with Quick Implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** I like that Creatio is easy to use and offers no-code functionality. This allows for quick implementation of changes. The initial setup was easy, especially with support from our partner. I would definitely recommend Creatio to a friend or colleague with a score of 10. **What do you dislike about Creatio?** Monitoring our many environments, especially knowing which environment is at what status and when updates are due. **What problems is Creatio solving and how is that benefiting you?** I use Creatio for customer management, marketing, and sales. It is easy to use and allows for quick implementation of changes through its no-code functionality. ### 19. Great event **Rating:** 5.0/5.0 stars **Reviewed by:** Randall I. | Vice President of Mid-Market Sales, North America, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** I deal with the partner team. They are sharp and very proactive and supportive. **What do you dislike about Creatio?** Our contacts want to execute on as much as possible. But maybe too much. Things can tend to slip **What problems is Creatio solving and how is that benefiting you?** We are a marketplace technology partner ### 20. Banking made simple with inteligent Out-of-the-Box and End-to-End Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Anca A. | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Out of the box solutions, capabilities, integrated end to end flows **What do you dislike about Creatio?** Some small usability items (the next steps actions are available only when the next step buttons is activated) **What problems is Creatio solving and how is that benefiting you?** End to end flows, trasability, all in a single place ### 21. Highly Customizable No-Code Tool That Fits Almost Any Workflow **Rating:** 5.0/5.0 stars **Reviewed by:** Nilda M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Highly customizable. Can be configured to almost any workflow **What do you dislike about Creatio?** Even though it is no code it is very complex and not very easy for a non technical person to configure. **What problems is Creatio solving and how is that benefiting you?** Several clients from case management to CRM to sales. ### 22. Automated Workflows and Great Customer Service—Everything We Need **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew T. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Automated workflows and great customer service—this has everything we need. **What do you dislike about Creatio?** I’ve had trouble converting to Freedom UI, and I’m also running into issues with the marketing licenses. **What problems is Creatio solving and how is that benefiting you?** Account management, lead handling, and onboarding—all managed with a small team. ### 23. Top notch! Flexible, Automated, and a Real Time-Saver—One Platform for Everything **Rating:** 5.0/5.0 stars **Reviewed by:** Katie B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Flexibility, automation. One platform for everything! Time saver, value **What do you dislike about Creatio?** There is nothing I can think of that I do not like **What problems is Creatio solving and how is that benefiting you?** Allowing us to become single source of truth. Clean data. Agent creation. Optimizing business functions. ### 24. Create processes without code **Rating:** 5.0/5.0 stars **Reviewed by:** alex a. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** The ease of creating processes and designing your screens, without the need for code **What do you dislike about Creatio?** It would be good to have technical support in Spanish, currently it is only available in English. **What problems is Creatio solving and how is that benefiting you?** Lead generation and tracking ### 25. Rapid and Effective Development with Creatio **Rating:** 4.0/5.0 stars **Reviewed by:** Jefferson B. **Reviewed Date:** November 25, 2025 **What do you like best about Creatio?** I like that Creatio offers a Low Code platform, which significantly facilitates and accelerates development. This allows me to visualize sales opportunities and perform effective tracking. Additionally, the integration of artificial intelligence (AI) in Creatio adds extra value, optimizing processes and improving the overall user experience by allowing us to tackle complex challenges more efficiently. The ease and speed of development on the platform make everyday use more productive and less complicated. **What do you dislike about Creatio?** The initial setup of Creatio required significant effort and time. **What problems is Creatio solving and how is that benefiting you?** I use Creatio to solve visibility and sales opportunity tracking problems. Being a Low Code platform with AI, it is easy and quick to develop, improving our processes compared to the previous CRM that became obsolete. **Official Response from Irene Trofimova:** > Jefferson, Thank you for such a thoughtful review! It means a lot to hear that low-code tools and Creatio AI features are making your work faster, easier, and more productive. ### 26. So Easy to Use, and an Amazing Team to Work With **Rating:** 5.0/5.0 stars **Reviewed by:** Tracey M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** So easy and the team is amazing to work with! **What do you dislike about Creatio?** Needs a better manual and support options **What problems is Creatio solving and how is that benefiting you?** Implementing Don and looking forward to trusting our data and making processes easier for the team ### 27. Love the AI Features for Defining and Measuring Success **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria Alexis A. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** AI and the features of work: what success looks like, and how to measure it. **What do you dislike about Creatio?** Nothing yet! I’m excited for the new iteration 10. **What problems is Creatio solving and how is that benefiting you?** How to create account plans and outreach strategies. ### 28. Enthusiastic, Knowledgeable Staff Makes It Worth It **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle M. | AVP & Credit Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** Enthusiastic and knowledgeable staff throughout prospecting stage **What do you dislike about Creatio?** Initial cost estimates and additional due diligence needed for partners **What problems is Creatio solving and how is that benefiting you?** Hoping to use Creatio to break down silos and to scale for future growth ### 29. Love the No-Code Options **Rating:** 4.5/5.0 stars **Reviewed by:** Meeta A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** No code options to deploy workflows and CRM abilities **What do you dislike about Creatio?** I like everything so far. Will keep the team posted if I find something . **What problems is Creatio solving and how is that benefiting you?** Customer lifestyle cycle process ### 30. Flexible development and rapid advancement **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Flexibility in development and rapid further development **What do you dislike about Creatio?** Sometimes the loading times of individual pages are very long **What problems is Creatio solving and how is that benefiting you?** Organization and automatic workflows to reduce times and errors ### 31. Prebuilt Agents and Workflows Make Launching Fast and Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Mike P. | Senior Manager, Management Consulting, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** Prebuilt agents and workflows make it faster to launch **What do you dislike about Creatio?** Still not well known in the enterprise makes it harder to get approved **What problems is Creatio solving and how is that benefiting you?** Reducing friction for users ### 32. Powerful No-Code Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Karolina D. | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** No code capabilities which allow to quickly expand the tool **What do you dislike about Creatio?** Too high cistomization sometimes cannot handle out of the box Creatio solutions **What problems is Creatio solving and how is that benefiting you?** Sales Opportunity lifecycle ### 33. Fast Deployment and Scaling with AI Enabled by Default **Rating:** 4.5/5.0 stars **Reviewed by:** Bharath B. | Sr Solution Designer, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** AI default enablement, speed to deploy and scaling **What do you dislike about Creatio?** Time to learn can be reduced with some innovative approaches **What problems is Creatio solving and how is that benefiting you?** We are enabling creatio right now ### 34. Love the AI Initiative **Rating:** 5.0/5.0 stars **Reviewed by:** Anirudh R. | VP, Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** The application is easy to use and highly adaptable. **What do you dislike about Creatio?** Nothing much , it’s a great product to use **What problems is Creatio solving and how is that benefiting you?** Customer case management and marketing. ### 35. Speedy, Efficient, and a Joy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Artur S. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Speed and efficiency, clear business processes building **What do you dislike about Creatio?** Need to improve some graphics) Some time it looks like old school **What problems is Creatio solving and how is that benefiting you?** Business processes organization ### 36. Flexible and Fast to Implement **Rating:** 4.5/5.0 stars **Reviewed by:** Frederik G. | Sales Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Flexibel and fast in implementation. That enables great progress **What do you dislike about Creatio?** Nothing actually. Everything is running well **What problems is Creatio solving and how is that benefiting you?** Requirements from inside and outside the company ### 37. Innovative Platform with Great AI Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Tobias G. | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** An innovative platform approach with excellent AI integration. **What do you dislike about Creatio?** Sometimes you need to be careful not to overwrite fields. **What problems is Creatio solving and how is that benefiting you?** Streamlined sales processes. ### 38. Great **Rating:** 3.5/5.0 stars **Reviewed by:** Deepak S. | SAP FICO/CRM Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Product knowledge is great at the event specially ai **What do you dislike about Creatio?** Room layout not good trouble finding sessions **What problems is Creatio solving and how is that benefiting you?** Sales process management and workflow ### 39. Simplicity That Just Works **Rating:** 4.0/5.0 stars **Reviewed by:** Jacek Z. | Management Board Member, CIO, COO, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** Simplicity to customizes workflow for business processes **What do you dislike about Creatio?** Flexibility - sometimes it’s difficult to customize not writing code **What problems is Creatio solving and how is that benefiting you?** Debt collection processes ### 40. Ease of Development That Speeds Up Delivery **Rating:** 4.5/5.0 stars **Reviewed by:** Ranjith P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** Ease of development, integration and comfiguration **What do you dislike about Creatio?** Licensing costs can be reduced to attract small scale companies **What problems is Creatio solving and how is that benefiting you?** Ease of development ### 41. Unlimited Segmenting Capabilities That Deliver **Rating:** 4.0/5.0 stars **Reviewed by:** Julie N. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Unlimited segmenting capabilities, well you know **What do you dislike about Creatio?** Complexity of segment creation, well you know **What problems is Creatio solving and how is that benefiting you?** Using data points from other systems ### 42. Flexibility and Adaptability that Drive Quick Results **Rating:** 4.5/5.0 stars **Reviewed by:** Gerardo L. | Gerente de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Creatio?** It offers flexibility, a quick live launch, and great adaptability. **What do you dislike about Creatio?** I don't find anything that is useless. Simply, as an opportunity for improvement, I would suggest that the views and login load faster, as they often take a long time. **What problems is Creatio solving and how is that benefiting you?** The management of the client portfolio and the key information about them is essential for our work. Additionally, it allows us to identify and contact potential clients. **Official Response from Irene Trofimova:** > Geraldo, thank you so much for your review! We’re thrilled to hear that Creatio’s flexibility, quick go-live, and adaptability are helping you manage your client portfolio and reach new prospects more effectively. We also appreciate your note about speeding up views and login—feedback like this helps us keep improving the experience. ### 43. Intuitive, Easy-to-Use Interface with a Great User Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** Creatio provides a great user experience. The interface feels intuitive, and it’s easy to use. **What do you dislike about Creatio?** If someone isn’t familiar with how it works, they may end up creating unnecessary fields, which can then be difficult to delete. **What problems is Creatio solving and how is that benefiting you?** Managing relationships and sales with our customers. ### 44. Foundational Tech and Composable Architecture That Empowers End Users **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** I love the foundational tech, composable architecture and the end user empowerment for AI utility. **What do you dislike about Creatio?** I don’t know that I’ve landed on any negatives yet. **What problems is Creatio solving and how is that benefiting you?** Providing a CRM that flexes to varying operating models. ### 45. CREATE a great NOCODE Process Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jose F. | VPA Tecnologia, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Creatio?** Creatio has many valuable and interesting features, among them the agility to create processes quickly and simply without having to program, which accelerates the adoption of technology in all areas of the organization. Additionally, it can integrate with API services and many standard market platforms. It also has the ability to define dashboards with indicators natively without the need for development, just using existing components. It also has an excellent CRM that complements BPMN processes and the 360 view of the customer. All this speeds up the implementation and adoption process. The new AI and Agent capabilities add a lot of power and functionality to make work in different aspects more efficient by absorbing repetitive tasks so that users can focus on value-added tasks. **What do you dislike about Creatio?** So far, we have not found any features that are missing or that we dislike. I could mention that the process of promoting applications between environments, depending on their level of complexity, can generate errors at the time of implementation, but the support team is always available to help us resolve any issues. **What problems is Creatio solving and how is that benefiting you?** Creatio helps us consolidate into a single platform what previously maintained great complexity using multiple platforms. Additionally, we can integrate with CORE systems through APIs and services easily. ### 46. No-Code, Easy to Use, and AI-Powered Adaptability **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** No code…. Ease of use and AI. Easy to adapt to a customer **What do you dislike about Creatio?** There is nothing right now that I do not dislike **What problems is Creatio solving and how is that benefiting you?** Ease of use and AI ### 47. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** The balance between powerful functionality and ease of customization. **What do you dislike about Creatio?** Some complex customizations can still require significant development effort **What problems is Creatio solving and how is that benefiting you?** Creatio solves process inefficiencies and data fragmentation ### 48. Easy No-Code Implementation with Flexible Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Creatio?** Ease of implementing no code solutions. Ability to customize deeper if needed **What do you dislike about Creatio?** Support communication could be improved. **What problems is Creatio solving and how is that benefiting you?** Centralized CRM hub with connections to other functions. ### 49. Informative but short **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** Networking with counterparts in financial services **What do you dislike about Creatio?** Sessions are too short. I couldn’t learn much and speakers seemed to be rushed. **What problems is Creatio solving and how is that benefiting you?** Marketing automation. Customer segmentao ### 50. AI-Powered CRM Workflow with Genuine Care **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Creatio?** Workflows,CRM and AI with genuine care mentality. **What do you dislike about Creatio?** The cost of the solution and the implementation costs. **What problems is Creatio solving and how is that benefiting you?** No using Creatio yet, but a prospect ## Creatio Discussions - [what makes bpm'online better than other CRM systems](https://www.g2.com/discussions/3466-what-makes-bpm-online-better-than-other-crm-systems) - 2 comments, 1 upvote - [What is Creatio used for?](https://www.g2.com/discussions/what-is-creatio-used-for) - 1 comment - [View Creatio pricing details and edition comparison](https://www.g2.com/products/creatio/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-15+12%3A25%3A24+-0500&secure%5Bsession_id%5D=9ed3d985-99c4-46cb-b193-5807155aa6e3&secure%5Btoken%5D=bedf47ee0d6c47f5c22999e479c06f60c056692d6a8638d4f4f4440cd0288077&format=llm_user) ## Creatio Integrations - [Anthology Student](https://www.g2.com/products/anthology-student/reviews) - [Forsta](https://www.g2.com/products/forsta/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Visual Studio](https://www.g2.com/products/visual-studio/reviews) - [Workato](https://www.g2.com/products/workato/reviews) ## Creatio Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Ticket and Case Management** - Ticket creation user experience - Ticket response user experience - Workflow - Response Automation - SLA Management - Attachments/Screencasts - Ticket Collaboration - Customer and Contacts Database **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Administration** - Dashboards - Reports & Analytics **Setup** - Activities - Flows - Dependencies - Notifications **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Digital Workflows** - Logic and Conditions - No-Code Or Low-Code - Document Management **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Lead Monitoring** - Features - Performance - Identification **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Generative AI** - AI Text-to-Speech **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection **Customization - AI Agent Builders** - Natural Language Configuration - Tone Customization - Security Guardrails **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **User Interface Design** - WYSIWYG Editor - Customized Branding - App Templates - Workflow Management **Inventory Control** - Inventory Management - Inventory Sourcing **Management** - Updates - Audit Trail - Integration **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Forms** - Data Mapping - Templates - Mobile-Friendly Forms **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Data Capture** - Mobile - Websites - Social Media - Data **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Generative AI** - AI Text Generation - AI Text Summarization **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Functionality - AI Agent Builders** - Omni-channel Support - Agent Branding - Proactive Response Capabilities - Seamless Human Escalation **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Data Control** - Data Migration - Data Synchronization - Data Security **Omni-Channel** - Customer Service - Order Fulfillment - Order Management - Integrations **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Automation** - Workflow Automation - Workflow Mapping - Real-Time Updates - Robotic Process Automation **Analytics** - Export/Import - Reporting **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Data and Analytics - AI Agent Builders** - Analytics & Reporting - Contextual Awareness - Data Privacy Compliance **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Agentic AI - Help Desk** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Publishing** - Application Deployment - Platform Compatibility - Lifecycle Management **Customization** - Forms - Personalization - Templates - Integration **Platform Additional Functionality** - Cloud - On-Premise **Integration - AI Agent Builders** - Workflow Automation - API Usage - Platform Interoperability - CRM Data Integration **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - No-Code Development Platforms** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Digital Process Automation (DPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Communication Channels** - Customer Portal - Email to Case - Chat/Live Support - Social Integration - Voice **Integration ** - Marketplace - Retail POS - Other software **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Integration - Reporting - Dashboards **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Creatio Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,640 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,238 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - 4.1/5.0 (2,825 reviews)