Crayon is a must have for any growing organization, and I honestly can’t say enough great things about it. Even before I was a Crayon user, Crayon’s resources were my go-to for competitive analysis. Now as a platform user, I’m even further impressed with the intuitiveness of the platform, the quality of information, the ease of integration into my sales team’s existing workflows and tools, and the Crayon team. Our CS manager is knowledgeable and has really helped us make the most of the platform. Review collected by and hosted on G2.com.

It's hard to think of anything - I am looking forward to more future integrations though. Review collected by and hosted on G2.com.

I enjoy working with the dedicated CSM. Brainstorming, and actively strategising on how Crayon can best be used to achieve our objectives. Also available to assist and advise. Review collected by and hosted on G2.com.

I don't love some of the interface capabilities and the analytics. There are a few things that should be automated that are not for example being able to find the comments people leave on Battlecards as well as groupings of competitors being automated to filter through the battlecards Review collected by and hosted on G2.com.

Crayon makes it super easy to create battlecards, and edit battlecards so that our content is always up to date. I also like that a lot of the monitoring that I had to do manually through google alerts, and searching is now automated and consolidated. Review collected by and hosted on G2.com.

Sometimes formatting battlecards can be a little limited. Also, the search/alerts area can become cluttered. I wish that there was a way for the system to learn what types of articles are relevant/irrelevant to me. Review collected by and hosted on G2.com.

- Thorough implementation, great customer service; our CSM is fantastic and is eager to help us utilize the system to it's fullest and stretch it to meet our unique needs

-Customized insights, sharing intel via Slack, user-friendly platform to build and maintain battle cards Review collected by and hosted on G2.com.

We would like to have a way to translate our intel into specific static components of the battle card without us having to update manually. We have unique needs, and while we can't accomplish everything, we are pleased with our progress, and Crayon is open and willing to help us. Review collected by and hosted on G2.com.

Crayon enables our Market Intelligence team to easily stay on top of competitors' activity, providing novel insights such as changes to their websites, pricing/packaging, and support & help content. Aggregating all of these insights into an easy-to-use platform allows our team to focus more on taking action rather than wasting time manually tracking competitors. Even more importantly, Crayon gives us the tools to activate these insights throughout our organization, from Battlecards to competitive alerts catered to specific internal audiences and their needs. By taking the leg work out of tracking our competitors, we are able to spend more time analyzing and proactively driving impact rather than being reactive to changes in the market. Review collected by and hosted on G2.com.

More customizability in the battlecard editor would be great. It currently meets our needs but having more flexibility in terms of structure/design would go a long way. Review collected by and hosted on G2.com.

I have been a Crayon user for over 5 years at three different companies, and it has been the most useful tool for tracking, organizing and reporting competitive insights. It has helped us automate a number of manual tasks and ensure that we never miss important market updates. Additionally, Crayon's Battlecards feature provides an easy way to create, maintain, and share sales-facing materials and track their impact on revenue outcomes. The team at Crayon is continuously improving its products and features, and they listen to and incorporate customer feedback into the platform. Review collected by and hosted on G2.com.

Not necessarily something that I dislike, but using Crayon requires continued discipline and engagement with the platform to get the most benefit from it. The company does a great job of keeping users informed and active with automated reports, analyst picks, etc., and I would recommend that they continue to explore new ways of reaching users at different points of their workflows in order to maintain and grow engagement. Review collected by and hosted on G2.com.

Crayon allows us to easily create battlecards(BC) and track intel that would otherwise need to be manually done. Previously, sales and PMMs would need to track competitors individually, and PMMs would manage the BC, which took a great deal of time, and it took a lot of work to stay on top of all the news coming out. Now, PMMs still manage the BCs, but the information-gathering process is much easier, and we're able to provide sales with more updated and detailed BCs on competitors.

Sami, our CSM has also been fantastic with onboarding and helping ramp up the PMM and sales team! Review collected by and hosted on G2.com.

Nothing to dislike at this time. We're happy with the tool! Review collected by and hosted on G2.com.

Converting the cluttered information available all over the internet into an easily consumable format is the best about this tool Review collected by and hosted on G2.com.

The information is grouped by competitors which poses a challenge to get information at product level Review collected by and hosted on G2.com.

Super intuitive interface for both admins and users so I've been able to roll out collateral to different parts of the organization (battlecards, newsletters, field intel updates). Integration into salesforce was easy and is a big upgrade over the previous solution. Review collected by and hosted on G2.com.

By design the tracking system is very broad but that does mean that the intel feed can be noisy, so it takes some time to fine-tune that to meet our needs, especially in a market with a lot of indirect competitors to track. Review collected by and hosted on G2.com.

Crayon has been incredibly helpful in sourcing and sharing these insights with our sales organisation. Jake, our Customer Success Manager, has been lovely to work with and ensured we have a great experience. Review collected by and hosted on G2.com.

I cannot think of one thing that I would change. Review collected by and hosted on G2.com.