Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"One Stop Competitive Intel"
4.5/5
What do you like best about Crayon?

I like the morning digest email, allows me to link directly to content of my choosing. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

I think the role provisioning/security needs work. We should have more options. Review collected by and hosted on G2.com.

Brittney  L.
BL
Brittney L.
Small-Business (50 or fewer emp.)
"Crayon's insights into what competitors are doing day to day is invaluable! Set up the alerts!"
5/5
What do you like best about Crayon?

The alerts, hands down. Customizable and you can go back months Review collected by and hosted on G2.com.

What do you dislike about Crayon?

I wish there was more intel granularly about competitors off-site landing pages. Review collected by and hosted on G2.com.

Julian M.
JM
Julian M.
Mid-Market (51-1000 emp.)
"Excellent onboarding process and support"
5/5
What do you like best about Crayon?

The platform itself is intuitive and has added great value to our business. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Ease of implementation could be improved. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Battle Cards!"
4.5/5
What do you like best about Crayon?

The battle cards are a game changer - our sales love these as a tool. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

It takes time to set-up, at least for us since we added our own data. Review collected by and hosted on G2.com.

Verified User in Mental Health Care
UM
Verified User in Mental Health Care
Mid-Market (51-1000 emp.)
"Great customer service and tool to track competitive intel"
4/5
What do you like best about Crayon?

Great tool to track competitive intel and share across the org! Their customer support is super helpful and responsive. Every quarter, we update our competitor list tracking in hubspot and their team always helps share the data quickly. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

It'd be great to have a better integration with Hubspot so that the process of tracking excluding competitors in our marketing database would be easier. Review collected by and hosted on G2.com.

KC
Kristen C.
Product Marketing Manager
Mid-Market (51-1000 emp.)
"Great platform for Product Marketers"
5/5
What do you like best about Crayon?

Crayon makes it easy to gather competitive insights and build helpful, competitive battle cards with which we can arm our sales team. It's super easy to build the templates and edit as needed. I also value the integrations with Salesforce for additional insights, automation for the battle cards. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Takes a little bit of learning to get a hang of the platform and not all competitive news and insights are relevant but still good information and not something I'd expect a platform to be able to identify. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Powerful C.I. tool that helps you create and maintain centralized knowledge about your competitors"
5/5
What do you like best about Crayon?

Crayon finally makes it possible to create and maintain centralized battlecards and competitive information about competitors.

Multiple integrations make it easy for vendors to access battlecards.

I love the impact part that allows you to track the status of opportunities and gives you kpi on which to measure team performance.

A customer success person will be dedicated to the customer and is always available to help you and increase your product knowledge

New fratures and roadmap is going to the right drection to increase the UX of admin and end users! Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Overall, it has everything I need to be efficient and effective in my role as a C.I. specialist.

I would like to see Linkedin tracked as well

Also, there was some problem in tracking competitors correctly with different products Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Essential to our competitive intelligence program"
5/5
What do you like best about Crayon?

Crayon makes it easy to consolidate competitive intelligence resources for sales and other parts of the organization. Battlecards are easy to update and deliver via platforms that sales already uses - e.g., our sales enablement software platform. The ability to comprehensively track updates across competitors saves time and effort, and generally helps to stay informed about what's happening - one of my favorite examples of the value of Crayon's tracking capabilities was when a competitor quietly removed a key executive and the way we first learned about it was via Crayon's website change tracking functionality. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Crayon's email alerts show a few updates and then direct users to the platform. The ability to have saved searches delivered right to email would be nice. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Great service and support!"
5/5
What do you like best about Crayon?

The capabilities of the Crayon platform meet our needs but what I really value is the best practices, service, and support that enable our team to truly take advantage of the platform and help us realize our compete goals. We have an amazing partnership with Elizabeth in Onboarding, Brenna in CS, and Jen in Support. Thanks Crayon team!

Regarding the platform, battlecard design and distribution are user-friendly, and insight filtering is fairly intuitive. Review collected by and hosted on G2.com.

What do you dislike about Crayon?

I wouldn't say it's a dislike, but we had some insights from competitors that over-filled the Insights feed. Once this issue was raised, the analyst team addressed and corrected which our team appreciated. Review collected by and hosted on G2.com.

BH
Bentley H.
Enterprise (> 1000 emp.)
"Crayon Review"
4.5/5
What do you like best about Crayon?

Ability to collaborate with other co-workers and partners Review collected by and hosted on G2.com.

What do you dislike about Crayon?

Not able to easily download content and send it out via email or link sharing Review collected by and hosted on G2.com.