I like Crayon's ability to find relelvant competitive news and siplay it in an easy to follow dashboard.

I also enjoy Crayon's battlecard feature as it provides a one-stop-shop for competitive information in a user friendly template. Integrations with Truvoice make this tool really powerful. Review collected by and hosted on G2.com.

It can be hard to drive adoption in larger organizations. Not necesarrily a drawback of the tool, but this is something our team has struggled with. Review collected by and hosted on G2.com.

I like that it gathers information for us and can easily integrate with our Sales apps like Salesforce. Review collected by and hosted on G2.com.

Having to manually create our battle cards for the organizations we want to track. I assumed this would be a process the Crayon tool/team would take on but was left manually adding the updates. Review collected by and hosted on G2.com.

The ability to create battlecards is Crayon's strong suit. The Insights tab also is helpful for consolidating information about competitors. Review collected by and hosted on G2.com.

Crayon isn't able to integrate with other CRM platforms outside of Salesforce, which can make some of its functionality obsolete for teams that aren't on Salesforce. Review collected by and hosted on G2.com.

Ability to track the digital footprints of multiple competitors.

Automated news feed that is easy to access and share.

Adding offline or field intelligence.

Integration with CRM.

Solid reporting.

Ability to crowdsource CI for all parts of the organization. Review collected by and hosted on G2.com.

Lacks integration with our new CRM (In so far as I know.) Review collected by and hosted on G2.com.

ease of use switching over old battle cards Review collected by and hosted on G2.com.

internal adoption was a struggle but once up and running no issues Review collected by and hosted on G2.com.

It's just easy. Simple to do research, easy to see which battlecards are being leveraged the most and when they are being updated. Review collected by and hosted on G2.com.

I can't punish Crayon for this, but it would be great if we could more automated updates straight from a companies LinkedIn, but this is more LinkedIn's fault than Crayons. Review collected by and hosted on G2.com.

Crayon is a great tool for finding competitor news, identifying website changes, and managing competitor battle cards. The analytic tools allow us to measure usage and value. Integrations with other CI tools / vendors like Clozd are extremely valuable. Review collected by and hosted on G2.com.

I would value tie-ins to more content, so that I could replace other subscriptions. Review collected by and hosted on G2.com.

The automated insights are easily digestible. Being able to share boards and competitive intel across teams is great for our remote company and helpful for gathering field marketing knowledge. And best of all is the team behind the scenes who help me get the most out of Crayon. They're available when I need them and fast to respond. Review collected by and hosted on G2.com.

For social media, Crayon doesn't track LinkedIn and currently Twitter intel. This is sort of out of their hands since LinkedIn doesn't do 3rd party apps, and recent changes at Twitter have followed the same course of action. However, there are good workarounds with Boards that help get LinkedIn and Twitter insights shared across teams. Review collected by and hosted on G2.com.

Crayon was very easy to implement and use from an administrative perspective. It provided us flexibility with what we wanted to show to our Sales team and easy updates within the platform. Review collected by and hosted on G2.com.

When we left Crayon (upper mgmt decision), there was no export option for the battlecards we had built in the platform. We had to take screenshots and then recreate them from scratch. Review collected by and hosted on G2.com.

Allow us to keep track of our competitors in an easily accessible, easily actionable manner Review collected by and hosted on G2.com.

Need to make sure there is adoption for the go to market teams to generate the most value out of the tool Review collected by and hosted on G2.com.