--- title: Crayon Reviews meta\_title: 'Crayon Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 385 reviews by the users' company size, role or industry to find out how Crayon works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 385 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- ### Crayon Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise Crayon for providing **invaluable insights on competitors** and streamlining sales enablement with powerful tools. [(3 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641274&qs=pros-and-cons#reviews) Users value the **effective communication tools** in Crayon, enhancing teamwork and efficient sharing of competitive insights. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641825&qs=pros-and-cons#reviews) Users benefit from **centralized competitive intelligence** with Crayon, streamlining sales enablement and enhancing collaboration. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642033&qs=pros-and-cons#reviews) Users value the **centralized competitive intel** Crayon provides, enhancing the sales team's efficiency and collaboration. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642362&qs=pros-and-cons#reviews) Users praise Crayon's **fantastic customer support** , enhancing their competitive intelligence efforts with regular check-ins and assistance. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641358&qs=pros-and-cons#reviews) Users find **poor integration** with Crayon problematic, affecting competitive analysis due to lack of Salesforce compatibility. [(1 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642023&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Crayon ##### 1. Competitor Analysis Users praise Crayon for providing **invaluable insights on competitors** and streamlining sales enablement with powerful tools. [ See 3 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641274&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 5.0/5 "A Power Tool and Partner via Crayon" What do you like about Crayon? Crayon has been incredibly helpful in obtaining unseen insights on key competitors, and more importantly, being able to look at large sets of data for ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ##### 2. Communication Users value the **effective communication tools** in Crayon, enhancing teamwork and efficient sharing of competitive insights. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641825&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ##### 3. Competitive Intelligence Users benefit from **centralized competitive intelligence** with Crayon, streamlining sales enablement and enhancing collaboration. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642033&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ##### 4. Competitor Insights Users value the **centralized competitive intel** Crayon provides, enhancing the sales team's efficiency and collaboration. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642362&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ##### 5. Customer Support Users praise Crayon's **fantastic customer support** , enhancing their competitive intelligence efforts with regular check-ins and assistance. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641358&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ### Top Cons or Disadvantages of Crayon ##### 1. Poor Integration Users find **poor integration** with Crayon problematic, affecting competitive analysis due to lack of Salesforce compatibility. [ See 1 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642023&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you dislike about Crayon? Unfortunately, our organization doesn't use Salesforce as a CRM, so the Impact tool isn't of use to us. This does leave a bit of a gap in integrating ## Top-Rated Alternatives [ ![Klue](https://images.g2crowd.com/uploads/product/hd_favicon/d40b5e1e584abd18a91c5f09fb7ad8f7/klue.svg "Klue") Klue 4.7/5(443) ](https://www.g2.com/products/klue/reviews) [ ![Contify](https://images.g2crowd.com/uploads/product/hd_favicon/2b81cd9288d4595b1147d05b211c5fa2/contify.svg "Contify") Contify 4.5/5(116) ](https://www.g2.com/products/contify/reviews) [ ![Kompyte](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ecf256ff26fd552f7f25fea32d2bae38/kompyte.png "Kompyte") Kompyte 4.3/5(102) ](https://www.g2.com/products/kompyte/reviews) [ View All Alternatives ](https://www.g2.com/products/crayon-crayon/competitors/alternatives) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/28/2022 "Intuitive tech backed by incredible service" 5/5 What do you like best about Crayon? Crayon is a must have for any growing organization, and I honestly can’t say enough great things about it. Even before I was a Crayon user, Crayon’s resources were my go-to for competitive analysis. Now as a platform user, I’m even further impressed with the intuitiveness of the platform, the quality of information, the ease of integration into my sales team’s existing workflows and tools, and the Crayon team. Our CS manager is knowledgeable and has really helped us make the most of the platform. Review collected by and hosted on G2.com. What do you dislike about Crayon? It's hard to think of anything - I am looking forward to more future integrations though. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Crayon has replaced the majority of the manual work of competitive research and automated it; it's also made it extremely easy to share resources with our teams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic EB Ellie B. Assistant Director Enterprise (\> 1000 emp.) 11/28/2022 "Partnering with Crayon" 4/5 What do you like best about Crayon? I enjoy working with the dedicated CSM. Brainstorming, and actively strategising on how Crayon can best be used to achieve our objectives. Also available to assist and advise. Review collected by and hosted on G2.com. What do you dislike about Crayon? I don't love some of the interface capabilities and the analytics. There are a few things that should be automated that are not for example being able to find the comments people leave on Battlecards as well as groupings of competitors being automated to filter through the battlecards Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Crayon is helping us track all of our competitors. It is also helping us begin to centralize our competitive content and share that broadly across the company - specifically using the Salesforce and slack integration Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 11/29/2022 "Helps scale our CI program effectively" 4/5 What do you like best about Crayon? Crayon makes it super easy to create battlecards, and edit battlecards so that our content is always up to date. I also like that a lot of the monitoring that I had to do manually through google alerts, and searching is now automated and consolidated. Review collected by and hosted on G2.com. What do you dislike about Crayon? Sometimes formatting battlecards can be a little limited. Also, the search/alerts area can become cluttered. I wish that there was a way for the system to learn what types of articles are relevant/irrelevant to me. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? We needed a solution to host battlecards, and to help us curate and consolidate our searches. Crayon does a good job of creating a place for all thing Competitive Intelligence. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 11/3/2022 "Crayon is critical to our CI strategy across the organization" 5/5 What do you like best about Crayon? - Thorough implementation, great customer service; our CSM is fantastic and is eager to help us utilize the system to it's fullest and stretch it to meet our unique needs -Customized insights, sharing intel via Slack, user-friendly platform to build and maintain battle cards Review collected by and hosted on G2.com. What do you dislike about Crayon? We would like to have a way to translate our intel into specific static components of the battle card without us having to update manually. We have unique needs, and while we can't accomplish everything, we are pleased with our progress, and Crayon is open and willing to help us. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Ability to capture real-time competitive intel on our key competitors and broker/consultant firm press releases sharing new initiatives as well as movement among consultants. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 11/9/2022 "Foundational for tracking competitors and sharing intel throughout our organization" 5/5 What do you like best about Crayon? Crayon enables our Market Intelligence team to easily stay on top of competitors' activity, providing novel insights such as changes to their websites, pricing/packaging, and support & help content. Aggregating all of these insights into an easy-to-use platform allows our team to focus more on taking action rather than wasting time manually tracking competitors. Even more importantly, Crayon gives us the tools to activate these insights throughout our organization, from Battlecards to competitive alerts catered to specific internal audiences and their needs. By taking the leg work out of tracking our competitors, we are able to spend more time analyzing and proactively driving impact rather than being reactive to changes in the market. Review collected by and hosted on G2.com. What do you dislike about Crayon? More customizability in the battlecard editor would be great. It currently meets our needs but having more flexibility in terms of structure/design would go a long way. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Crayon takes away a lot of the manual effort from tracking competitors while providing tools to share and activate those insights throughout our organization effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 11/3/2022 "The most useful competitive intelligence tool" 5/5 What do you like best about Crayon? I have been a Crayon user for over 5 years at three different companies, and it has been the most useful tool for tracking, organizing and reporting competitive insights. It has helped us automate a number of manual tasks and ensure that we never miss important market updates. Additionally, Crayon's Battlecards feature provides an easy way to create, maintain, and share sales-facing materials and track their impact on revenue outcomes. The team at Crayon is continuously improving its products and features, and they listen to and incorporate customer feedback into the platform. Review collected by and hosted on G2.com. What do you dislike about Crayon? Not necessarily something that I dislike, but using Crayon requires continued discipline and engagement with the platform to get the most benefit from it. The company does a great job of keeping users informed and active with automated reports, analyst picks, etc., and I would recommend that they continue to explore new ways of reaching users at different points of their workflows in order to maintain and grow engagement. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Crayon is helping us automate manual and repetitive tasks of gathering insights from across our competitive landscape and sharing them with relevant stakeholders. It is also creating new ways of delivering and proving ROI of the CI function by linking competitive insights and resources to revenue. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 11/21/2022 "Great Tool For Sales And Product Marketing" 5/5 What do you like best about Crayon? Crayon allows us to easily create battlecards(BC) and track intel that would otherwise need to be manually done. Previously, sales and PMMs would need to track competitors individually, and PMMs would manage the BC, which took a great deal of time, and it took a lot of work to stay on top of all the news coming out. Now, PMMs still manage the BCs, but the information-gathering process is much easier, and we're able to provide sales with more updated and detailed BCs on competitors. Sami, our CSM has also been fantastic with onboarding and helping ramp up the PMM and sales team! Review collected by and hosted on G2.com. What do you dislike about Crayon? Nothing to dislike at this time. We're happy with the tool! Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Enabling our sales team on competitor info & battlecards. We get a feed on all the competitors we want to track and see any updates/news they've published. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite JM James M. Senior Strategy & Operations Analyst Enterprise (\> 1000 emp.) 12/1/2022 "Extremely helpful tool in the Competitive Insights space!!" 5/5 What do you like best about Crayon? Converting the cluttered information available all over the internet into an easily consumable format is the best about this tool Review collected by and hosted on G2.com. What do you dislike about Crayon? The information is grouped by competitors which poses a challenge to get information at product level Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Helping teams to stay on top of competitor information which helps us to understand the trend in the market Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite JP Jacob P. Competitive Intelligence Manager Mid-Market (51-1000 emp.) 11/9/2022 "Easy to implement and integrate" 5/5 What do you like best about Crayon? Super intuitive interface for both admins and users so I've been able to roll out collateral to different parts of the organization (battlecards, newsletters, field intel updates). Integration into salesforce was easy and is a big upgrade over the previous solution. Review collected by and hosted on G2.com. What do you dislike about Crayon? By design the tracking system is very broad but that does mean that the intel feed can be noisy, so it takes some time to fine-tune that to meet our needs, especially in a market with a lot of indirect competitors to track. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Competitor tracking and collateral distribution are the big two benefits as we work towards improving win and retention rates. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ellie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ellie S.") ES Ellie S. Head of Revenue Enablement Mid-Market (51-1000 emp.) 11/9/2022 "Excellent Competitive Intelligence!" 5/5 What do you like best about Crayon? Crayon has been incredibly helpful in sourcing and sharing these insights with our sales organisation. Jake, our Customer Success Manager, has been lovely to work with and ensured we have a great experience. Review collected by and hosted on G2.com. What do you dislike about Crayon? I cannot think of one thing that I would change. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Crayon is solving our problem of constantly updating competitive battle cards with the limited bandwidth that Product Marketing and Revenue Enablement have. Review collected by and hosted on G2.com. 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