--- title: Crayon Reviews meta\_title: 'Crayon Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 385 reviews by the users' company size, role or industry to find out how Crayon works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 385 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- ### Crayon Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise Crayon for providing **invaluable insights on competitors** and streamlining sales enablement with powerful tools. [(3 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641274&qs=pros-and-cons#reviews) Users value the **effective communication tools** in Crayon, enhancing teamwork and efficient sharing of competitive insights. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641825&qs=pros-and-cons#reviews) Users benefit from **centralized competitive intelligence** with Crayon, streamlining sales enablement and enhancing collaboration. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642033&qs=pros-and-cons#reviews) Users value the **centralized competitive intel** Crayon provides, enhancing the sales team's efficiency and collaboration. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642362&qs=pros-and-cons#reviews) Users praise Crayon's **fantastic customer support** , enhancing their competitive intelligence efforts with regular check-ins and assistance. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641358&qs=pros-and-cons#reviews) Users find **poor integration** with Crayon problematic, affecting competitive analysis due to lack of Salesforce compatibility. [(1 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642023&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Crayon ##### 1. Competitor Analysis Users praise Crayon for providing **invaluable insights on competitors** and streamlining sales enablement with powerful tools. [ See 3 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641274&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 5.0/5 "A Power Tool and Partner via Crayon" What do you like about Crayon? Crayon has been incredibly helpful in obtaining unseen insights on key competitors, and more importantly, being able to look at large sets of data for ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ##### 2. Communication Users value the **effective communication tools** in Crayon, enhancing teamwork and efficient sharing of competitive insights. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641825&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ##### 3. Competitive Intelligence Users benefit from **centralized competitive intelligence** with Crayon, streamlining sales enablement and enhancing collaboration. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642033&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ##### 4. Competitor Insights Users value the **centralized competitive intel** Crayon provides, enhancing the sales team's efficiency and collaboration. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642362&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ##### 5. Customer Support Users praise Crayon's **fantastic customer support** , enhancing their competitive intelligence efforts with regular check-ins and assistance. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641358&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ### Top Cons or Disadvantages of Crayon ##### 1. Poor Integration Users find **poor integration** with Crayon problematic, affecting competitive analysis due to lack of Salesforce compatibility. [ See 1 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642023&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you dislike about Crayon? Unfortunately, our organization doesn't use Salesforce as a CRM, so the Impact tool isn't of use to us. This does leave a bit of a gap in integrating ## Top-Rated Alternatives [ ![Klue](https://images.g2crowd.com/uploads/product/hd_favicon/d40b5e1e584abd18a91c5f09fb7ad8f7/klue.svg "Klue") Klue 4.7/5(443) ](https://www.g2.com/products/klue/reviews) [ ![Contify](https://images.g2crowd.com/uploads/product/hd_favicon/2b81cd9288d4595b1147d05b211c5fa2/contify.svg "Contify") Contify 4.5/5(116) ](https://www.g2.com/products/contify/reviews) [ ![Kompyte](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ecf256ff26fd552f7f25fea32d2bae38/kompyte.png "Kompyte") Kompyte 4.3/5(102) ](https://www.g2.com/products/kompyte/reviews) [ View All Alternatives ](https://www.g2.com/products/crayon-crayon/competitors/alternatives) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 2/14/2024 "One Stop Competitive Intel" 4.5/5 What do you like best about Crayon? I like the morning digest email, allows me to link directly to content of my choosing. Review collected by and hosted on G2.com. What do you dislike about Crayon? I think the role provisioning/security needs work. We should have more options. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Specifically, in HR, we are looking for what humans are doing inside our competetive base, people strategy, job openings, focus. etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Brittney L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittney L.") BL Brittney L. Small-Business (50 or fewer emp.) 2/14/2024 "Crayon's insights into what competitors are doing day to day is invaluable! Set up the alerts!" 5/5 What do you like best about Crayon? The alerts, hands down. Customizable and you can go back months Review collected by and hosted on G2.com. What do you dislike about Crayon? I wish there was more intel granularly about competitors off-site landing pages. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Crayon is helping me with competitive messaging across our site and on internal enablement documentation. Also the build out of competitive battlecards Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Julian M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julian M.") JM Julian M. Mid-Market (51-1000 emp.) 2/16/2024 "Excellent onboarding process and support" 5/5 What do you like best about Crayon? The platform itself is intuitive and has added great value to our business. Review collected by and hosted on G2.com. What do you dislike about Crayon? Ease of implementation could be improved. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Crayon has been providing sound advice and has exhibited good knowledge in the SAM context. Overall, it is a very satisfactory experience working with them. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/15/2024 "Battle Cards!" 4.5/5 What do you like best about Crayon? The battle cards are a game changer - our sales love these as a tool. Review collected by and hosted on G2.com. What do you dislike about Crayon? It takes time to set-up, at least for us since we added our own data. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Helps when propects bring up our competitors - we know what to say. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Mental Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mental Health Care") UM Verified User in Mental Health Care Mid-Market (51-1000 emp.) 2/15/2024 "Great customer service and tool to track competitive intel" 4/5 What do you like best about Crayon? Great tool to track competitive intel and share across the org! Their customer support is super helpful and responsive. Every quarter, we update our competitor list tracking in hubspot and their team always helps share the data quickly. Review collected by and hosted on G2.com. What do you dislike about Crayon? It'd be great to have a better integration with Hubspot so that the process of tracking excluding competitors in our marketing database would be easier. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? On the marketing side, we're able to track our competitors who are looking into our marketing content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic KC Kristen C. Product Marketing Manager Mid-Market (51-1000 emp.) 6/21/2023 "Great platform for Product Marketers" 5/5 What do you like best about Crayon? Crayon makes it easy to gather competitive insights and build helpful, competitive battle cards with which we can arm our sales team. It's super easy to build the templates and edit as needed. I also value the integrations with Salesforce for additional insights, automation for the battle cards. Review collected by and hosted on G2.com. What do you dislike about Crayon? Takes a little bit of learning to get a hang of the platform and not all competitive news and insights are relevant but still good information and not something I'd expect a platform to be able to identify. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Crayon allows us to track and gather competitive insights. It enables us to build and host our competitive battle cards and be more knowledgable when coming across competitors in sales deals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/22/2023 "Powerful C.I. tool that helps you create and maintain centralized knowledge about your competitors" 5/5 What do you like best about Crayon? Crayon finally makes it possible to create and maintain centralized battlecards and competitive information about competitors. Multiple integrations make it easy for vendors to access battlecards. I love the impact part that allows you to track the status of opportunities and gives you kpi on which to measure team performance. A customer success person will be dedicated to the customer and is always available to help you and increase your product knowledge New fratures and roadmap is going to the right drection to increase the UX of admin and end users! Review collected by and hosted on G2.com. What do you dislike about Crayon? Overall, it has everything I need to be efficient and effective in my role as a C.I. specialist. I would like to see Linkedin tracked as well Also, there was some problem in tracking competitors correctly with different products Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Centralizes knowledge of Competitive Intelligence Makes access to knowledge quick and easy Makes it easier and faster to create and maintain C.I. information that was previously static in PPT Gives structure to the C.I. team and process. Increases team collaboration Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 6/21/2023 "Essential to our competitive intelligence program" 5/5 What do you like best about Crayon? Crayon makes it easy to consolidate competitive intelligence resources for sales and other parts of the organization. Battlecards are easy to update and deliver via platforms that sales already uses - e.g., our sales enablement software platform. The ability to comprehensively track updates across competitors saves time and effort, and generally helps to stay informed about what's happening - one of my favorite examples of the value of Crayon's tracking capabilities was when a competitor quietly removed a key executive and the way we first learned about it was via Crayon's website change tracking functionality. Review collected by and hosted on G2.com. What do you dislike about Crayon? Crayon's email alerts show a few updates and then direct users to the platform. The ability to have saved searches delivered right to email would be nice. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? We use Crayon for the following: - Consolidating and updating key competitive intelligence assets - Monitoring usage of assets - Tracking competitor updates and changes - Monitoring win/loss activity via the Impact module (integrated w/ Salesforce) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 6/14/2023 "Great service and support!" 5/5 What do you like best about Crayon? The capabilities of the Crayon platform meet our needs but what I really value is the best practices, service, and support that enable our team to truly take advantage of the platform and help us realize our compete goals. We have an amazing partnership with Elizabeth in Onboarding, Brenna in CS, and Jen in Support. Thanks Crayon team! Regarding the platform, battlecard design and distribution are user-friendly, and insight filtering is fairly intuitive. Review collected by and hosted on G2.com. What do you dislike about Crayon? I wouldn't say it's a dislike, but we had some insights from competitors that over-filled the Insights feed. Once this issue was raised, the analyst team addressed and corrected which our team appreciated. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Reduce the number of competitive losses to increase win rates and, ultimately drive more revenue Real-time data gathering from external and internal sources Curation of data into actionable insights that are easily maintained over time Accessibility of CI across all revenue teams for consistency Faster ramp of revenue team members Market intelligence. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic BH Bentley H. Enterprise (\> 1000 emp.) 9/15/2023 "Crayon Review" 4.5/5 What do you like best about Crayon? Ability to collaborate with other co-workers and partners Review collected by and hosted on G2.com. What do you dislike about Crayon? Not able to easily download content and send it out via email or link sharing Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? The ability to have partners access the content Review collected by and hosted on G2.com. 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