--- title: Crayon Reviews meta\_title: 'Crayon Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 385 reviews by the users' company size, role or industry to find out how Crayon works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 385 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- ### Crayon Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise Crayon for providing **invaluable insights on competitors** and streamlining sales enablement with powerful tools. [(3 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641274&qs=pros-and-cons#reviews) Users value the **effective communication tools** in Crayon, enhancing teamwork and efficient sharing of competitive insights. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641825&qs=pros-and-cons#reviews) Users benefit from **centralized competitive intelligence** with Crayon, streamlining sales enablement and enhancing collaboration. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642033&qs=pros-and-cons#reviews) Users value the **centralized competitive intel** Crayon provides, enhancing the sales team's efficiency and collaboration. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642362&qs=pros-and-cons#reviews) Users praise Crayon's **fantastic customer support** , enhancing their competitive intelligence efforts with regular check-ins and assistance. [(2 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641358&qs=pros-and-cons#reviews) Users find **poor integration** with Crayon problematic, affecting competitive analysis due to lack of Salesforce compatibility. [(1 mentions)](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642023&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Crayon ##### 1. Competitor Analysis Users praise Crayon for providing **invaluable insights on competitors** and streamlining sales enablement with powerful tools. [ See 3 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641274&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 5.0/5 "A Power Tool and Partner via Crayon" What do you like about Crayon? Crayon has been incredibly helpful in obtaining unseen insights on key competitors, and more importantly, being able to look at large sets of data for ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ##### 2. Communication Users value the **effective communication tools** in Crayon, enhancing teamwork and efficient sharing of competitive insights. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641825&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ##### 3. Competitive Intelligence Users benefit from **centralized competitive intelligence** with Crayon, streamlining sales enablement and enhancing collaboration. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642033&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ##### 4. Competitor Insights Users value the **centralized competitive intel** Crayon provides, enhancing the sales team's efficiency and collaboration. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642362&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ##### 5. Customer Support Users praise Crayon's **fantastic customer support** , enhancing their competitive intelligence efforts with regular check-ins and assistance. [ See 2 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641358&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you like about Crayon? Having a centralized place to keep all of our competitive intel. We couldn't do as efficient of a job enabling the sales team without Crayon. The batt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Crayon and team rocks" What do you like about Crayon? Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use AI i ### Top Cons or Disadvantages of Crayon ##### 1. Poor Integration Users find **poor integration** with Crayon problematic, affecting competitive analysis due to lack of Salesforce compatibility. [ See 1 mentions ](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642023&qs=pros-and-cons#reviews) See Related User Reviews ![Kate O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate O.") KO Kate O. Mid-Market (51-1000 emp.) 4.5/5 "A crucial CI tool for product marketers!" What do you dislike about Crayon? Unfortunately, our organization doesn't use Salesforce as a CRM, so the Impact tool isn't of use to us. This does leave a bit of a gap in integrating ## Top-Rated Alternatives [ ![Klue](https://images.g2crowd.com/uploads/product/hd_favicon/d40b5e1e584abd18a91c5f09fb7ad8f7/klue.svg "Klue") Klue 4.7/5(443) ](https://www.g2.com/products/klue/reviews) [ ![Contify](https://images.g2crowd.com/uploads/product/hd_favicon/2b81cd9288d4595b1147d05b211c5fa2/contify.svg "Contify") Contify 4.5/5(116) ](https://www.g2.com/products/contify/reviews) [ ![Kompyte](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ecf256ff26fd552f7f25fea32d2bae38/kompyte.png "Kompyte") Kompyte 4.3/5(102) ](https://www.g2.com/products/kompyte/reviews) [ View All Alternatives ](https://www.g2.com/products/crayon-crayon/competitors/alternatives) PM Patrick M. Account Executive Enterprise (\> 1000 emp.) 11/4/2022 "Extremely helpful resources that can be used on the fly to win against my major competitors" 5/5 What do you like best about Crayon? Integration with my salesforce account so that it is easily accessible and ready to be utilized at the drop of a hat Review collected by and hosted on G2.com. What do you dislike about Crayon? Navigation and search feature. I'm not sure if it is an internal thing, but up to date information sometimes is difficult to find quickly. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Responsiveness to a customers question or concern, this allows me to shorten timelines in my process and keep the prospect engaged Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite BV Bhavesh V. VP Product Growth Mid-Market (51-1000 emp.) 11/8/2022 "Amazing product saves time and a great team" 5/5 What do you like best about Crayon? The ability to create battle cards and product innovation are always looking to improve the product and make it easier and more valuable to use. Review collected by and hosted on G2.com. What do you dislike about Crayon? Nothing really stands out as what i do not like. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Easy to keep an eye on the competition and make it available for all internal staff so they can see what is going on in the industry. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite LM Laura M. Enterprise (\> 1000 emp.) 2/14/2023 "Great, easy to use software" 5/5 What do you like best about Crayon? Love how easily we can integrate into other business systems that we use to create a streamlined experience. Review collected by and hosted on G2.com. What do you dislike about Crayon? no dislikes - we have deployed this software in other parts of the business. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Real time competitior tracking, modern battlecards, easy integrations to SFDC, HighSpot, Sharepoint Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 11/3/2021 "Great CI platform and amazing customer service" 5/5 What do you like best about Crayon? Crayon battlecards are great for sharing competitive intel with the team, and everyone finds them useful. Slack integration is very helpful - lots of great insights are coming to the dedicated channel. Crayon's Customer Success team is very helpful - they're always ready to share some tips & tricks of working with the platform, or share the CI best practices. Review collected by and hosted on G2.com. What do you dislike about Crayon? There is nothing to dislike. So far, we've had a great experience with Crayon. Review collected by and hosted on G2.com. Recommendations to others considering Crayon: Definitely try this product, it will help with your competitive intelligence programme. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? 1. Keeping up to date with competition and getting market intel. 2. Using battlecards for a last-minute check on competitor info before the calls with the prospects. 3. Tracking win rates against competitors. Review collected by and hosted on G2.com. Show More 9/12/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kerri P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kerri P.") KP Kerri P. Product Marketing Manager Enterprise (\> 1000 emp.) 5/28/2021 "Crayon saves me lots of time and makes me more successful in my role." 3.5/5 What do you like best about Crayon? I like how quick and easy it is to build a battle card, especially how competitor intel is fed to me daily, and I can quickly check the feed and select what applies to our business. Review collected by and hosted on G2.com. What do you dislike about Crayon? I wish the battle card builder tool had more creative functionality. It serves its purpose but could be more robust. Also the tool is very buggy and when it should perform like a basic word or google doc, it does really strange things that can be very frustrating and eat up time. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? With Crayon, we are more informed of our competition and alerted of any new product, announcement, service change, etc. Also, the Crayon portal is a repository for all our competitor intel, including field intel, making it easy to manage and share with internal teams. Review collected by and hosted on G2.com. Show More 5/31/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Elaine K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elaine K.") EK Elaine K. SalesOps Mid-Market (51-1000 emp.) 12/5/2022 "Effective tool for monitoring our competitive landscape" 5/5 What do you like best about Crayon? The Crayon Daily Alerts and sophisticated reporting have given us essential insights in our space. Review collected by and hosted on G2.com. What do you dislike about Crayon? Some articles in the daily emails weren't relevant, but the support team was wonderful in updating the filters. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Providing competitive intel without the effort. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite NE Nora E. Product marketer Enterprise (\> 1000 emp.) 11/21/2022 "Easily accessible competitive data" 5/5 What do you like best about Crayon? The ease of access for competitor insights, news, battlecards, etc. I also like the integrations and sharing aspects for collaborating or distributing information. Review collected by and hosted on G2.com. What do you dislike about Crayon? Sometimes the insights shared can be cumbersome/info overload and/or not as relevant for competitor analysis. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? It solves the program of where to go for competitor intel. The insights and battelcards provide digestible information on competitors and makes sharing those insights easy. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Nitin K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitin K.") NK Nitin K. Director of Product Marketing Mid-Market (51-1000 emp.) 11/4/2022 "Powerful product, extraordinary customer success team!" 5/5 What do you like best about Crayon? Automatic competitor alerts, filters, social media scanning. Review collected by and hosted on G2.com. What do you dislike about Crayon? To make an even more perfect product, the needle-to haystack ratio can be improved. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Battle card development, usage tracking, competitive landscape survey. Review collected by and hosted on G2.com. Show More 11/14/2022 Current UserValidated ReviewerSource: Organic ![David D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David D.") DD David D. Sr Enterprise AE Mid-Market (51-1000 emp.) 11/7/2022 "Crayon provides me with business intelligence needed to win." 5/5 What do you like best about Crayon? Crayon provides me with the business intelligence needed to understand my prospect's tech stack, the competitors they use, their value and weaknesses, and how we can win. Review collected by and hosted on G2.com. What do you dislike about Crayon? (Some) insights are limited at times that require me to do my own research outside of the tool. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Competitive Intelligence and opportunities for integrations/partnerships provide me with a competitive edge. Review collected by and hosted on G2.com. Show More 11/14/2022 Validated ReviewerSource: Seller invite ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") AL Verified User in Logistics and Supply Chain Enterprise (\> 1000 emp.) 10/27/2022 "Amazing platform that simplifies my life. The staff at Crayon is amazing, and very helpful." 5/5 What do you like best about Crayon? What I like best is the hands on touch that Crayon provides their customers with. They are very receptive to any improvements, and there to walk you through implementation of the tool. Review collected by and hosted on G2.com. What do you dislike about Crayon? There isn't a lot that I don't like. I wish there was slightly more customization perhaps. But regardless, the tool is easy to implement and helpful to teams across our organization. Review collected by and hosted on G2.com. What problems is Crayon solving and how is that benefiting you? Crayon saves me so much time of work that I used to be doing manually. It also makes it easier for me to share information across teams throughout our organization. Review collected by and hosted on G2.com. 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